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Alice Camera, the AI-enhanced Micro Four Thirds camera, ready to ship

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Alice Camera, the AI-enhanced Micro Four Thirds camera, ready to ship


Photo: Photogram

The Alice Camera, a phone-driven Micro Four Thirds camera that creates AI-enhanced images, is about to ship to customers who placed pre-orders.

The camera, which is operated using an app on a smartphone that connects to the main camera unit, is designed to deliver social media-ready imagery without the need for manual editing.

Image: Photogram

It’s underpinned by powerful Qualcomm Snapdragon and Google Edge TPU processors. Edge refers to AI algorithms running on the end device, rather than in the cloud. These are tasked with optimizing color, white balance and image brightness to automatically give the polished end image, more like the computational output of a modern smartphone, rather than the relatively neutral photographic representation of most dedicated cameras.

However, unlike a smartphone, the Alice Camera is built around the Micro Four Thirds lens mount, allowing the use of a wide range of lenses, which significantly boost the creativity and flexibility that the camera can offer.

Photo: Photogram

Development of the Alice Camera has been delayed by Covid lockdowns and the chip shortages that followed but Photogram says cameras will ship to customers starting with UK customers next month.

Alice Camera, a novel AI-powered Micro Four Thirds camera, Prepares for Delivery

London, UK – June, 2024 – After three years of dedicated development, Photogram is thrilled to announce that the Alice Camera, a novel AI-powered Micro Four Thirds camera that attaches to iOS and Android smartphones, will begin shipping to pre-order customers from 15th July 2024 (see proposed delivery dates below). Designed to streamline high-quality social media content creation for creators, businesses and everyday users, Alice Camera aims to bridge the gap between mirrorless cameras and smartphones. Users will be able to capture content with interchangeable lenses, a smartphone-like user experience and on-camera AI-driven computational photography.

As an official Micro Four Thirds system partner, Photogram has built the Alice Camera to meet the standard’s specifications and requirements. Alice Camera utilises the Micro Four Thirds lens mount and a Sony 4/3″ HDR, dual-native ISO CMOS sensor. However, what sets Alice Camera apart from other mirrorless cameras is its use of a Qualcomm Snapdragon and Google Edge TPU chips as its primary processing units. These processors accelerate the calculations necessary for running Photogram’s proprietary AI-driven computational photography algorithms and software-based image signal processing (ISP) pipeline directly on the camera. Unlike hardware-based ISPs in traditional mirrorless cameras, Photogram’s AI-driven software-based ISP is an innovative approach as it enables additional AI features and improvements to be brought to their existing cameras over time. In 2023, Photogram joined Google Cloud’s program for AI startups in London, where they received credits and mentorship to further train and develop their pipeline, which automates essential functions like white balance, exposure and colour grading.

Alice Camera’s smartphone app offers an intuitive design for camera control, file management, and content sharing. Alice Camera OS, a Linux-based camera-specific operating system, allows for over-the-air software updates and open-access development, opening up new creative possibilities. Developers and businesses interested in building their own AI algorithms and custom apps on the Alice Camera platform are encouraged to contact the team.

“We’re incredibly excited to finally bring the Alice Camera to the world,” said Vishal Kumar, CEO at Photogram. “We set out to build the Alice Camera because we wanted to offer our customers a new type of mirrorless camera built specifically for a new era of content. We’ve developed a fundamentally new engineering paradigm for mirrorless cameras, with significantly novel implementations on hardware, software and with AI algorithms. Alice Camera represents an innovative step forward in how mirrorless cameras are designed and how our users will process, capture and share their experiences. We can’t wait to see the amazing content created with the Alice Camera.”

The journey to launch was not without its challenges. The COVID-19 pandemic and global lockdowns in 2021 and 2022 caused severe chip shortages impacting Alice Camera’s manufacturing. Further delays arose in 2023 as the product underwent rigorous consumer electronics regulatory testing. Despite these hurdles, Photogram persevered, thanks to the support of its backers and investors. “We are deeply grateful for the belief and patience our community has shown throughout this journey,” added Vishal Kumar. “As a new entrant in the camera industry, we hope to bring fresh perspectives. All the difficult development work over the last three years is now done. Now, we’re ready to deliver and start to scale manufacturing. Our journey begins from today… We’re just getting started.”

PROPOSED DELIVERY DATES

  • Cameras for the UK will begin shipping from 15th July 2024.
  • Cameras for US, Japan, EU, Australia are scheduled to start shipping from 15th August 2024.
  • Cameras for Canada, France and Rest of the World are scheduled to start shipping from Sept 2024.



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Adobe is improving masking and selection tools in Photoshop and Lightroom

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Adobe is improving masking and selection tools in Photoshop and Lightroom


Image: Adobe

Adobe Max London is underway, and with it comes announcements from Adobe for its editing platforms. Some of the changes were previously revealed in a blog post from the company. The rest are mostly subtle, but, as usual, aim to streamline and simplify the editing process.

First, a new Select Landscape feature is coming to Adobe Lightroom. This tool will automatically detect and create masks for common landscape elements like plants, sky, water and more. Such automatic masking tools in Lightroom (and Photoshop) were previously limited to obvious subjects like people, so selective edits on landscapes still required more time-consuming manual edits. This should speed up the editing process for landscape photographers.

Adobe Photoshop Select Details Actions
The Select Details actions can save you some tedious manual work.

Image: Adobe

For Photoshop users, Select Details will make it easier to select finer details like hair, facial features and clothes. Masking out hair is a tedious task that can be difficult to get right. Portrait photographers will appreciate anything that eases that process, so if this works as well as Adobe promises, it will be a welcome update.

adobe-select-background
Adobe says the Select Background tool will provide even more precise results, even with complex images.

Image: Adobe

Adobe says it updated the Remove Background tool in Photoshop, promising much more precise results and sharing an impressive demo of it cutting out a fish in a net. It should allow for much more accurate selections when dealing with complex images or colors that blend into each other, like a subject wearing a black shirt against a dark background.

adobe-color-adjustment-tool
You can now control colors from the Contextual Taskbar.

Image: Adobe

Adobe also updated the Contextual Taskbar with an Adjust Colors option. When clicked, it automatically samples the colors for you and creates an adjustment layer. That way, you don’t need to create multiple adjustment layers or manipulate individual color changes when adjusting colors in your images or designs.



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Profoto's new tool offers precision lighting in a compact package

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Profoto's new tool offers precision lighting in a compact package


Image: Profoto

Today, Swedish company Profoto announced the release of the Spot Small. This compact light shaping tool is built for photographers looking for precise control over their lighting and is aimed at professionals in the fashion, portrait, product and fine art industries. Profoto says the Spot Small delivers a crisp, artifact-free beam with its 115mm focus lens.

Features

  • Projects a clean beam of light.
  • Focusable high-quality 115 mm optical lens.
  • Four integrated adjustable metal leaves.
  • It has an optional Iris and Gobo Holder (no Gobos included).
  • Compatible with Clic light shaping tools.
  • Compatible with both protruded and flat fronted 100mm lights.

Integrated adjustable leaves allow photographers to fine-tune the shape of the light, while optional add-ons like the Iris and Gobo Holder allow for the production of custom shapes and dramatic effects. A magnetic front ring ensures compatibility with Profoto’s Clic light-shaping accessories, something users looking for more ways to experiment might be interested in.

Profoto says the Spot Small is built for longevity. It features fully vented 360-degree housing to withstand the demands of professional work. The device is compatible with both flat and protruded flash heads. Images of the product and its accessories can be viewed on the brand’s official Instagram page.

The Spot Small is positioned as a tool for pro photographers who wish to work with intentionality and creativity, confidently shaping light with precision. Currently, there is no listed price.

Profoto Spot Small speficiations

Focal length 115 mm
Lens dimensions 12-18.5 cm (4.6-7.3″) length x Ø7.3 cm (2.9″)
Width 19.5 cm (7.7″)
Height 23 cm (14″)
Length 35.5 cm (14″)
Weight 2.5 kg (5.5 lb)





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This new accessory keeps the unique aesthetic of the Sigma BF intact

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This new accessory keeps the unique aesthetic of the Sigma BF intact


Image: Helium Design Lab

There’s no denying the bold, unique look of the Sigma BF mirrorless camera. It’s unlike any camera currently available, with a body milled from a single block of aluminum. The minimalistic design lacks a grip, though, which some may take issue with. Helium Design Lab, a company started by photographers Ed Palisoc and Hugh Brownstone, has stepped up to the plate, with a grip worthy of the BF, as PetaPixel reports.

It takes a special design for any grip to look even somewhat right on such a distinctive-looking camera. The Helium Design Lab HeBF handgrip keeps the aesthetics of the camera intact, resulting in what Helium Design Lab says is a “more perfect union between camera and passionate photographers like ourselves.” Like the camera, the grip is made of precisely machined aluminum, and each is hand assembled and inspected. It is designed, manufactured and packaged in the US.

helium-design-bf-grip-bottom-cropped
Image: Helium Design Lab

The HeBF grip provides access to the battery without removing the grip and features a hidden, anti-tamper AirTag slot so you can keep track of your camera. It also offers built-in Arca-Swiss compatibility, and it’s compatible with the Peak Design Capture Clip and Travel Tripod. There are bottom anchor lugs on the left and right, providing multiple options for wrist and camera strap configurations. It’s available in natural silver aluminum and anodized black finishes.

The kicker: this is a very limited production run. Helium Design Lab says it is only making 100 units and will not offer it again. The limited nature of the grip, along with the close attention to detail of each one, naturally demands a steep price: $390.

HE-BF HANDGRIP-black
The grip comes in silver and black.

Image: Helium Design Lab

As Brownstone admits in the YouTube video discussing the grip, “390 bucks is anything but chump change.” But it isn’t the company’s most expensive offering. In fact, it’s actually cheaper than all of the company’s other options by $150.

Brownstone explains that they’ve engineered significant costs out of the grip compared to their other products to keep the price down as much as possible. Still, the grip’s nature means it is expensive to produce. “This is not primarily a rational business decision. We’re bad. It’s an emotional one,” says cofounder Hugh Brownstone. “Our ambition is to break even.”

You can pre-order the grip from the Helium Design Lab website, provided you get there soon enough.



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