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Black Friday 2024: the best deals on our favorite photography gear

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Black Friday 2024: the best deals on our favorite photography gear


Black Friday has gone from being a single-day event to a series of sales spanning over a week. And while there are hundreds of discounted items out there, not all of them are worth your while. We’ve dug through them to find products that are actually a deal – the items that we know are good, and that are cheaper than their usual prices.

If the deal is only available for a very narrow window of time, we’ll be sure to note that.

Shortcuts:

Camera Deals

Nikon

Deals will be available starting 11/28

Gold Award Winners

Nikon Z9 – $5,000, $500 off

nikon-z9-front-sensor-view
The Nikon Z9 is Nikon’s first truly ‘professional’ full-frame interchangeable lens camera. Built around a 47MP stacked-CMOS sensor (without a mechanical shutter), the Z9 is a fast and capable all-rounder, built for use in the most demanding environments by both stills photographers and videographers.

Buy at B&H

Buy at Amazon

Buy at Adorama


Nikon Z6III – $2,200, $300 off

nikon-z6-3-front-view
Photo: Richard Butler
The Nikon Z6III is Nikon’s third-generation full-frame enthusiast mirrorless camera, with a ‘partially stacked’ 25MP CMOS sensor.

Buy at B&H

Buy at Amazon

Buy at Adorama


Canon

Gold award winners

EOS R5 – $2,799, $600 off

Canon-EOS-R5
Photo: Dan Bracaglia
The Canon EOS R5 is a versatile and capable full-frame mirrorless camera that can shoot 45 megapixel stills at up to 20 frames per second and capture 8K video.

EOS R6 II – $1,999, $500 off

Canon EOS R6 II front
Photo: Dale Baskin
The EOS R6 Mark II is Canon’s second-generation full-frame enthusiast mirrorless camera, and is based around a stabilized 24MP Dual Pixel CMOS sensor.

Buy at B&H

Buy at Amazon

Buy at Adorama


Silver Award winners

EOS R8 – $1,199, $300 off

canon-eos-r8-3q-new
Photo: Brendan Nystedt
The Canon EOS R8 is a surprisingly capable compact full-frame mirrorless camera that has the features and image quality of Canon’s EOS R6 II at a much lower price.

Buy at B&H

Buy at Amazon

Buy at Adorama


EOS R7 – $1,299, $200 off

Canon-EOS-R7
The Canon EOS R7 is a 32MP, image-stabilized APS-C mirrorless camera aimed at enthusiast photographers and videographers.

EOS RP – $899, $100 off

Canon-EOS-RP
The EOS RP is an affordable entry-level full-frame mirrorless camera that combines a 26.2MP CMOS sensor and Dual Pixel autofocus with the easy-to-use interface of its EOS-M and Rebel cameras.

Buy at B&H

Buy at Amazon

Buy at Adorama


EOS R10 – $879, $100 off

canon eos-R10
Photo: Shaminder Dulai
The Canon EOS R10 is a 24MP mid-level APS-C mirrorless camera for stills and video shooting.

EOS R50 – $579, $100 off

Canon EOS R50
Photo: Richard Butler
The Canon EOS R50 is a compact mirrorless camera aimed at photographers who may want to move up from a smartphone but want to do so at an entry-level price point. It’s built around a 24MP APS-C sensor and uses Canon’s ‘RF’ lens mount.

Buy at B&H

Buy at Amazon

Buy at Adorama


Other sales

EOS R3 – $4,499, $500 off

Canon EOS R3
The Canon EOS R3 is the company’s first sports shooting mirrorless camera, based around a 24MP stacked CMOS sensor. That sensor allows for 30fps bursts with autofocus, oversampled 4K/60p video and incredible autofocus capabilities.

Buy at B&H

Buy at Amazon

Buy at Adorama


Sony

Gold award winners

Sony a1 – $5,500, $1,000 off

sony-a1
Photo: Dan Bracaglia
The Sony a1 is a 50MP pro-grade full-frame camera that combines high resolution with high speed, and is equally at home shooting detailed landscapes, fast-action sports or pro-level 8K video.

Buy at B&H

Buy at Amazon

Buy at Adorama


Sony a7R V – $3,400, $500 off

sony-a7-r-5
Photo: Richard Butler
The Sony a7R V is the company’s fifth-generation high-res full-frame mirrorless camera, built around a stabilized 61MP sensor.

Sony a7 IV – $2,100, $400 off

sony-a7-4-red-background
Photo: Richard Butler
The a7 IV is an enthusiast-level 33MP full-frame mirrorless camera with strong video and stills features.

Buy at B&H

Buy at Amazon

Buy at Adorama
Sony a7S III – $3,200, $300 off

sony a7s-3
The Sony a7S III is the most video-focused of the a7 series of full-frame mirrorless cameras. It uses a 4K-optimized, image stabilized 12MP BSI CMOS sensor.

Buy at B&H

Buy at Amazon

Buy at Adorama


Panasonic

Silver Award winners

Lumix S5II – $1,700, $300 off

Panasonic-S5ii
Photo: Richard Butler
The Panasonic S5 II is an enthusiast-level camera with impressive feature sets for both stills and video, It’s built around a 24MP CMOS sensor and uses the L-mount shared with Leica and Sigma.

$1,697 at B&H

$1,697 at Amazon


Lumix G9II – $1,600, $300 off

panasonic-g9-ii
Photo: Brendan Nystedt

The Lumix G9 II is the company’s high-end Micro Four Thirds camera, featuring a 25MP sensor and phase detection autofocus.

$1,597 at Amazon

$1,597 at Adorama


Fujifilm

Fujifilm-XT5
Photo: Richard Butler

Outside of its Instax cameras, Fujifilm currently has only one camera on sale: the Gold Award-winning X-T5, which costs $1,600, $100 off its original price. You can read the full review here.

OM System

OM-1 Mark II – $1,899, $500 off

OM-1ii
Photo: Shaminder Dulai

$1,899 at B&H

$1,899 at Amazon

$1,899 at Adorama


OM-5 with 12-45mm F4 Pro lens – $1,099, $300 off

OM-5
Photo: Brendan Nystedt
The OM System OM-5 is a compact 20MP image-stabilized Micro Four Thirds mirrorless camera.

$999 at B&H

$1,099 at Amazon w/12-45mm F4

$999 at Adorama


Lens Deals

Nikon

Nikon-70-200
Image: Nikon

NIKKOR Z 70-200mm F2.8 – $500 off (after 11/28)

B&H

Adorama

Amazon


NIKKOR Z 24-70mm F2.8 – $400 off

$2,000 at B&H

$2,000 at Adorama


NIKKOR Z 35mm F1.8 – $250 off (after 11/28)

B&H

Amazon


NIKKOR Z 50mm F1.8 – $200 off (after 11/28)

B&H

Amazon


NIKKOR Z MC 105mm F2.8 – $200 off

$847 at B&H

$847 at Amazon


Canon

Canon 28-70mm-f2
Image: Canon

RF 70-200mm F2.8 – $300 off

$2,500 at B&H

$2,500 at Amazon


RF 15-35mm F2.8 – $300 off

$2,100 at B&H

$2,100 at Amazon


RF 28-70mm F2 – $300 off

$2,624 at Amazon

$2,800 at B&H


RF 100mm F2.8 – $200 off

$999 at B&H

$999 at Amazon


Sony

Sony-24-70mm
Do note: the Sony 24-70mm F2.8 and 70-200mm F2.8 that are on sale are the first-generation ones, which are a fair bit heavier than the second-generation ones.

Image: Sony

24-105mm F4 – $200 off

$1,100 at B&H

$1,100 at Amazon


24-70mm F2.8 – $200 off

$1,500 at B&H

$1,500 at Amazon


70-200mm F2.8 – $200 off

$1,800 at B&H

$1,800 at Amazon


24-70mm F4 – $200 off

$700 at B&H

$700 at Amazon


Panasonic

Micro Four Thirds

Panasonic-42.5
Image: Panasonic

42.5mm F1.2 – $400 off

$1,079 at Amazon

$1,200 at B&H


35-100mm F2.8 – $300 off

$850 at B&H

$850 at Amazon


100-400mm F4-6.3 – $300 off

$1,300 at B&H

$1,300 at Amazon


10-25mm F1.7 – $300 off

$1,500 at B&H

$1,500 at Amazon


25-50mm F1.7 – $300 off

$1,500 at B&H

$1,500 at Amazon


50-200mm F2.8-4 – $300 off

$1,400 at B&H

$1,400 at Amazon


Full Frame

Lumix-70-200mm
Image: Panasonic

16-35mm F4 – $400 off

$1,047 at Amazon

$1,100 at B&H


70-200mm F4 – $400 off

$1,100 at B&H
{BuyButton: linkHref=”https://www.amazon.com/Panasonic-Full-Frame-Stabilizer-Freeze-Resistant-Mirrorless/dp/B07N844X8Q/”, linkTitle=”$1,100 at Amazon}


70-200mm F2.8 – $400 off

$1,900 at B&H
{BuyButton: linkHref=”https://www.amazon.com/Panasonic-Full-Frame-Stabilizer-Freeze-Resistant-Mirrorless/dp/B07ZZQ3DCC”, linkTitle=”$1,900 at Amazon}


24-70mm F2.8 – $300 off

$1,700 at B&H

$1,700 at Amazon


Fujifilm

Fujifilm-16-50mm
Image: Fujifilm

XF 16-50mm F2.8-4.8 R LM WR – $200 off

$500 at B&H

$500 at Amazon


Sigma

sigma-14mm
Image: Sigma

150-600mm F5-6.3 DG DN OS – $200 off | L-mount, E-mount

$1,299 at B&H

$1,299 at Adorama


500mm F5.6 DG DN OS – $200 off | L-mount, E-mount

Buy at B&H

Buy at Amazon


14mm F1.8 DG HSM – $200 off | E-mount

$1,249 at Amazon

$1,299 at B&H


Tamron

Tamron-28-75mm
Image: Tamron

150-500mm f/5-6.7 – $200 off | E-mount, X-mount

$Buy at B&H

Buy at Adorama


35-150mm F2-2.8 – $200 off | E-mount, Z-mount

Buy at Amazon

$1,800 at B&H


28-75mm F2.8 – $200 off | E-mount

$700 at B&H

$700 at Amazon


DPReview merch

Okay, we’ll level with you – our newly-released 25th anniversary merch isn’t on sale. But if you’re looking for a gift for photography nerds in your life, definitely head over to our pop-up shop and see if any of our shirts, mugs, or hats would fit the bill. They’re only available for a limited time, so grab them while they’re here.

Sample gallery
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Products from our 25th Anniversary Pop-up Shop.

Visit the DPReview Pop-up Shop


MacBook Pros

Apple doesn’t generally run sales on its laptops, which are well-liked by photographers and other creatives. However, that doesn’t stop retailers like Best Buy, B&H, Costco, or Amazon from knocking $200-300 off the price for Black Friday, even for the latest M4-equipped models. The ones with older chips are no slouches either, just make sure you’re not getting one of the entry-level ones with a vastly insufficient 8GB of memory.


Peak Design

Peak-Design-Tripod2
You can get Peak Design’s normally $600 carbon fiber travel tripod for $480.

Photo: Dan Bracaglia

Peak Design makes camera straps, tripods, and camera-focused packs, some of which are popular around the DPReview office. Most of them are currently 20% off, which can be a fair chunk off the price if you’re looking at a higher-end item like its carbon fiber travel tripod or camera-ready Everyday Backpack.


NiSi Filters

If you’re looking for lens filters, NiSi is having a 20% off sale on most of its offerings. That can add up to some rather substantial savings if you’re looking to stock up on different sizes or strengths of ND or black mist filters, or if you’re shopping for a pricier piece of glass like a variable ND filter.


Software Deals

DXO

DXO has put its photo-focused apps on sale. Its full Raw editing suite, PhotoLab 8, is available for $180 ($50 off its normal price) for first-time buyers, or $90 as an upgrade. Its plugin pack, film emulation pack, geometry correction software, and Raw processing software, are also on sale.


Davinci Resolve

davinci-resolve-studio-logo
Image: Blackmagic

Davinci Resolve Studio, the upgrade to the free Davinci Resolve video editing software, is also on sale for Black Friday; you can pick it up for $235, $60 off its usual price.

B&H


Topaz Labs

Topaz Labs is well known for its AI-powered noise reduction and upscaling software. You can get it for 50% off from the company’s website. It’s also running a deal where you can bundle all its programs – Photo AI 3, Video AI 5, and Gigapixel 8 – together for $399.


Find a deal we missed? Leave it in the comments!



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Canon's latest feature costs $120 and is meant for school photographers

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Canon's latest feature costs 0 and is meant for school photographers


Image: Canon

Canon has announced a new ‘Cropping Guide’ firmware update, which aims to make framing portraits easy and consistent. The feature costs $120 per camera and is available on the EOS R50, R10 and R7.

According to Canon’s website, the function includes four guides with built-in borders for standard print sizes. The guides are designed to work whether you’re shooting in landscape or portrait and to let you frame both headshots and full-body portraits.

The framing guides are clearly meant for professionals shooting high-throughput portraits; think school photos, sports events, or corporate events where everyone in the company has their picture taken. Driving this point home, Canon’s press release mentions that it’ll show the feature off at the School Photographers Association of California trade show early next year.

canon-four-crop-guidelines
The feature lets you choose between four guidelines, with some offering lines for different-sized heads like you’d find in a school, and others leaving room for pieces of equipments like balls and rackets.

Image: Canon

There is one caveat for anyone looking to add the function to their camera: you have to send your camera to a service center to activate it. That could be a problem if you only have a single camera body, though that’s likely not the case for most working photographers. Also, a lot of mass portraiture work happens in cycles; schools and sports leagues all tend to have pictures taken at the same time of year. Canon also sells versions of the EOS R50, R10 and R7 with the feature pre-installed at a $120 markup from the normal models’ MSRPs.

Still, it’s hard to ignore that Panasonic and Sony sell similar features delivered via an immediate firmware download. There are some other differences, too: Canon’s framing guide is only available on its APS-C cameras, while Panasonic and Sony limit their versions to more expensive full-frame cameras like the Lumix S5 II, a7 IV and a9 III.

Panasonic’s solution, called Lumix Volume Photography, also goes further than just including frame guides; it also integrates with Opticon scanners, letting you bake a student’s information into the photo file for easier sorting. However, it also costs $199, versus Canon’s $120 and Sony’s $150.

Lumix-volume-photography-scanner
Panasonic’s firmware upgrade for volume photographers includes a suite of features meant to make their jobs easier.

Image: Panasonic

There will be people who balk at any mention of paying for new features, and you could argue that it’s a slippery slope leading to cameras riddled with microtransactions or subscriptions. Ricoh started selling an $80 software graduated ND filter feature for some of its cameras earlier this year, but surely we don’t want that to become the new normal.

On the other hand, this specific function is something that most people buying these cameras will never want or use, so why should they pay for the development work that went into it or have to navigate around it in their menu system? Let the professionals who will almost immediately make the money back in time saved fund it instead of baking it into the price of the camera.

However Canon’s regular customers feel about paid functions, the company will likely only pay attention to how the pros respond. As we saw with Sony’s a1 II, pricing for professional products is based on how much the market will bear rather than the types of value calculations hobbyists make. If you’re a professional who shoots portraits, we’d love to hear from you in the comments. Would you or your company pay for this feature, and would its availability be a big factor in you choosing which camera to buy?

Press Release:

Canon Launches New Cropping Guide for Select EOS Cameras, Empowering Customers to Capture Beautifully Optimized Photos

MELVILLE, NY, December 9, 2024 – Canon Inc., the parent company of Canon U.S.A., Inc., a leader in digital imaging solutions, announced today a new Cropping Guide feature that will be available via a firmware update for the Canon EOS R50, EOS R10 and EOS R7 camera models that allows users to more easily frame their subjects through the use of four tailored on-screen guides. The new feature will be available December 9th from Canon USA for the price of $120 USD. For customers who have previously purchased one of the camera models compatible with the feature, they can send their device to a Canon Service Center and it will be returned with the Cropping Guide feature installed. For those new customers interested in the above mentioned models, the option to purchase them pre-loaded with the feature (for an additional cost) will be available via Canon Direct and other dealers starting December 9th.

The new Cropping Guide feature provides on-screen guidelines that help shooters position subjects with precision, helping to ensure consistent and professional results while saving time on editing. It allows for Canon users to position the frame at the time of capture so that post-production and editing can be kept at a minimum. Lastly, the Cropping Guides can be applied to horizontal or vertical framing scenarios, allowing for a wide range of shooting situations.

Canon will showcase its new offering to visitors to the School Photographers Association of California (SPAC) trade show from January 21-25 in Las Vegas, NV at the South Point Hotel and Casino at Booth #715. This new feature is specifically designed for school photography, sports events, or any scenario in which subjects need to maintain a consistent position.

Availability

Cropping Guide will be available December 9th. For additional information about the software, a list of compatible cameras and how to access the Cropping Guide, please visit here.



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Gear of the Year – Richard's choice: Leica D-Lux8

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Gear of the Year – Richard's choice: Leica D-Lux8


When you use DPReview links to buy products, the site may earn a commission.

There’s a lot of gloom surrounding cameras and photography, in the past year or so. The devastating impact of smartphones on mass-market cameras seems to be being followed by a wave of AI-generated images that threaten to wash photography away as a creative form, if you believe those prognosticators with half-empty glasses. And yet it’s hard to think of a year in which I’ve found it so difficult to choose a piece of gear to call out, because so many of them have been so good.

Having chosen Nikon’s Z8 last year, the obvious decision this time round would be Canon’s EOS R5 II: a camera that’s almost unbelievably good at almost anything you might ask of it. The Nikon’s Z6III’s performance comes with a small footnote, but overall it’s also sensationally capable and costs over 40% less.

On the lens side of things, Sony has made a usefully small full-frame F2.8 zoom and Sigma has developed what is essentially a full-frame version of its 18-35mm F1.8, creating the world’s first AF F1.8 zoom for full-frame in the process. Then there’s Fujifilm: not content with updating probably the best kit lens on the market (albeit with a loss of speed and reach at the long end counteracting the gain of width at the other), it’s also replaced its premium standard zoom with a much smaller, lighter optic.

The Fujifilm 16-50mm F2.8 R LM WR II would probably be my choice in any other year. Its lightweight re-imagining meant it was small enough for me to take on a five-day hike across North Wales, and helped me assemble one of the best galleries I think I’ve ever shot.

“It’s just exciting to see anyone introduce an enthusiast compact”

And yet instead of any of these worthy winners, I’m going to choose a camera whose merits come with some appreciable caveats and that I’ll spend much of this article appearing to criticize.

Let’s get this straight out of the gate: in many respects the Leica D-Lux8 is refresh of a seven year old camera. And its price tag of $1599 lands somewhere between fanciful and absurd.

And yet, in an age when second-hand Panasonic LX3s often attract 40% of their original price on eBay, despite their wonky skin tones, outdated performance and 2008-vintage batteries, it’s just exciting to see anyone introduce an enthusiast compact.

Leica D-Lux8 top controls
The D-Lux8 has a pleasantly photo-focused interface, with shutter speed, aperture and exposure comp dominating the controls. Yet it doesn’t quite manage to feel like a zoomable X100.

Photo: Richard Butler

And while the D-Lux8 shares the bulk of its hardware with the LX100 II, it gains one of the most photo-focused user interfaces I’ve had the good fortune to use in the seventeen years I’ve been writing about cameras.

It also gains a much less distracting viewfinder, which I also appreciate, and its AF tracking, while not coming close to the standards of modern mirrorless cameras, is also improved.

There’s a nagging doubt whenever I’ve used a recent D-Lux or LX100 of why it doesn’t feel even more special, given its dial layout and aperture ring suggests it should feel like a smaller X100, but with a zoom. Personally I think the added lag of waiting for the motor-driven zoom to respond helps to distance your input from the camera’s reaction. Or it could just be that the photos don’t look as good, thanks to its less sharp lens, deeper minimum depth-of-field and absence of Film Simulation fairy dust.

L1020074
Leica D-Lux8 @ 26mm (58mm equiv) | F2.8 | 1/60 | ISO 800

The D-Lux8’s image quality isn’t always up to the standard of, say, the Fujifilm X100 series, but its portability means you get photos in situations in which you might not have otherwise brought a camera. But, unlike a phone, makes you feel that you played a part in getting the photo.

Photo: Richard Butler

But the 8’s new interface is delightfully shutter speed and aperture focused. There aren’t many custom buttons and you don’t need a great many: it’s a good-looking little camera that focuses your attention on taking photos. And that’s something I’ve really missed.

Maybe there’s still time for another blossoming of enthusiast compacts, now they’re starting to find an audience, retrospectively. Or maybe I just need to accept that my own preferences don’t match those of the wider market.

But even if the D-Lux8 doesn’t herald a new Spring for the serious compact, it’s not a bad note for the category to go out on. Price aside, it’s a lovely little camera.

Leica D-Lux8 sample gallery

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Canon makes Super35 global shutter sensor available to third parties

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Canon makes Super35 global shutter sensor available to third parties


Canon’s LI5070SA sensor delivers 4K at up to 60p with no rolling shutter, with Canon suggesting ‘Cinema’ as one of its potential applications.

Image: Canon

Canon has made a 4K/60-capable Super35 (∼APS-C) video sensor with global shutter available to third-party buyers.

The 10.3MP sensor added to the product page of its industrial equipment and semiconductor business unit is 27.4 x 15.3mm, making it a 1.34x crop, relative to a full-frame stills camera, but in a roughly 16:9 aspect ratio.

Its 4288 x 2398 pixel count is clearly designed for delivering 4K footage. We’d usually expect Canon to have already offered it in a camera, if it planned to, before offering it to external users.

Canon sold a 4K/60 Super35 ‘GS’ global shutter version of its EOS C700 camera, back in 2017, though available specs suggest its sensor was slightly smaller, so presumably wasn’t the same as the one now being offered to external companies. Notably, Canon claimed its dynamic range was one stop lower than the progressive scan Super35 chip in the regular C700 model. There’s still a chance this new chip will underpin a successor to the C700 GS.

Canon LI7080SA progressive scan super35 sensor
An image of Canon semiconductor’s LI7080SA sensor: a progressive scan Super35 sensor that closely resembles its global shutter cousin.

Image: Canon

At present, we’re not aware of any other consumer camera maker using Canon sensors. Specialist industrial / security camera makers such as Illunis have used its sensors to make high-speed and high-resolution cameras for applications such as aerial photography and machine vision applications, but we’ve not seen its 120MP or 250MP APS-H chips in consumer cameras, including those from Canon itself.

Canon said it was developing a DSLR based on its 120MP sensor, back in 2015. Prototypes based on EOS 5DS bodies appeared at trade shows, but no final product ever emerged.

Canon’s semiconductor business also offers a “full-frame” global shutter sensor. Again this has a roughly 16:9 aspect ratio and proposed uses include microscopy, factory automation and traffic surveillance. This sensor has been available since early 2023.



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