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Fujifilm weighs in: "There's a lot of potential in compact cameras"

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Fujifilm weighs in: "There's a lot of potential in compact cameras"


2012’s XF1 was just one of a range of high-end compacts Fujifilm produced in the past.

Photo: DPReview.com

In our interview with Yuji Igarashi, Fujifilm’s Divisional Manager, Professional Imaging Group, he seems to hint at more affordable models, aimed at first-time photographers.

“I think now that cameras have become quite expensive, that’s maybe why young people are going to second-hand cameras for their first camera,” he says: “I think maybe there’s a gap for young people to start shooting with digital cameras.”

“Maybe there’s a gap for young people to start shooting with digital cameras”

The public awareness generated by the X100V and VI puts them in a good position, he suggests: “We’re getting a lot of interest from the younger generation. The younger generation and also a more female audience. Because in the past it was a more male-dominated industry.”

“That’s an opportunity for expansion: the younger generation, both male and female.”

This audience isn’t necessarily familiar with cameras, he suggests: “I think you know many people are the first-time buyers of cameras, so I think that’s a huge difference. People who were coming to our system maybe five or ten years ago had experience in shooting with other cameras and then starting with X-series, whereas now we’re seeing people for whom X-series is the first camera in their entire life, so they’re comparing their experience to smartphones, rather than comparing to other cameras.”

“Now we’re seeing people for whom X-series is the first camera in their entire life”

“To be honest, we’re still trying to figure out what is the right camera. Of course many young people are interested in X100, X-M5, X-T30 and even X-T5 so they’re quite diverse: we can’t really categorize that audience.”

But, he hinted, addressing this audience might mean an expansion beyond its existing models. “They want what’s right for them,” he says: “it’s not like there’ll be one camera that’s right for everyone.”

Fujifilm X100VI branding on top plate
“I think [X100VI] has helped raise awareness of other X-series cameras,” says Igarashi

Photo: Richard Butler

Could be compact

Could there be room in Fujifilm’s lineup for a compact camera, again, we wondered. “I think there is demand for compact cameras,” says Igarashi.

“I think that smartphones have actually helped people get into photography because everybody takes pictures. So I think there’s potential for compact cameras.”

The younger generations’ relationship with photos is different from their established users, he suggests: “When young people now take a picture and then look back at a picture they took maybe 10, 15 years ago, it may look almost exactly the same because image quality has remained very good.”

“I think there’s a lot of potential in compact cameras as long as we can provide something unique”

“So they’ve never experienced this kind of nostalgia in their images. I think second-hand compact cameras are perhaps unique because the images look kind of old and the body looks old and gives this nostalgic feeling to it.”

“For my generation, when we were children we had film cameras: we already experienced that, so it’s not a new thing for us, but it’s a new thing for a younger generation.”

“I think there’s a lot of potential in compact cameras as long as we can provide something unique, and provides a unique experience for the users.”

Must be engaging

Experience, is a critical consideration Igarashi says: “I think that the shooting experience is probably the most important thing that distinguishes smartphones,” he says: “For our cameras, at least.”

“I think that experience is what young people are looking for: the fact that you’re intentionally capturing this moment in time, the way you want to capture it.”

“Smartphones can be a great tool, but I think there’s more emotion you can add by using a camera to capture the scene.”


Interview conducted by Dale Baskin and Richard Butler, at the CP+ 2025 show in Yokohama, Japan. Answers edited for flow.



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Inspiring US outdoor photography TV show gains national scope in third season

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Inspiring US outdoor photography TV show gains national scope in third season


US Public Broadcasting Service’s (PBS) outdoor photography show is back for a third season with a broader, national scope and nationwide availability. View Finders has grown from a quiet regional favorite into a nationally distributed, Emmy-nominated PBS series. The show, which is only viewable in the US, is hosted by professional photographers Chris Greer and Paul Daniel. It follows the duo as they explore breathtaking landscapes across the United States, seeking stellar shots while sharing tips on lighting, composition and storytelling through photography.

What began as a YouTube project focused on Georgia’s natural beauty has evolved into a cross-country adventure. Season three premiered on March 17th and takes viewers to Grand Teton National Park, the Wind River Range and the White Mountain National Forest, among other destinations. View Finders’ mission remains unchanged: celebrate the outdoors, educate the public about these places’ ecological and cultural importance and inspire others to connect with nature through photography.

“The show has grown tremendously,” Greer, who is also a Georgia College & State University professor, told Flagpole. “It’s kind of transformed from a Georgia-based television show to a national television show, and this season reflects that national footprint.”

The road to national syndication began after two successful seasons on Georgia Public Broadcasting. In 2023, Greer pitched the series to 300 PBS (Public Broadcasting Service) stations nationwide and received a warm reception. In Greer’s opinion, what sets View Finders apart is its unique blend of adventure, photography, and conservation, an angle not often explored on traditional travel shows.

The show also addresses the growing urgency around public land preservation. With interviews from park rangers, ecologists and historians, View Finders integrates expert commentary into each episode. Beyond seeing beautiful places, viewers learn why they matter and must be protected, “so they don’t turn into developments and condos.”

The View Finders crew captured footage using lenses like SIGMA’s SPORTS 60-600mm F4.5-6.3 DG DN OS.

Image: Sigma

Another signature element of the series is its music. The soundtrack features a blend of independent southern artists and nationally known names like Hozier and Bon Iver. This season highlights music from Athens, Georgia-based acts including Grassland String Band, Family and Friends, and Hotel Friction. Greer believes the combination of powerful music and visuals creates an immersive experience and resonates emotionally with the audience.

All third-season footage from Greer, Daniel, and camera operator Nathan Burnett was filmed using Sigma lenses, as the company is the official lens sponsor. You can watch episodes from all seasons, including the current season, on PBS’ official site. The final three episodes for this season will air soon. Greer told us that distribution for the UK, additional European and worldwide markets isn’t finalized at this time, though the show could potentially find international audiences at some point.



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DHL suspends international shipments over $800 to the US

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DHL suspends international shipments over 0 to the US


DHL Express, the world’s second-largest delivery company, has temporarily suspended some of its international shipments to the United States, citing a surge in customs processing requirements tied to new US import rules. The change, which went into effect today, impacts business-to-consumer (B2C) shipments with a declared value over $800, as Fox Business reports. For example, consumers ordering camera gear from Sony or drones from DJI could face significant delays.

The suspension follows a policy revision by US Customs and Border Protection, which quietly lowered the threshold for formal customs entry from $2500 to $800 on April 5th. Under the new rules, any shipment entering the US valued above $800 is subject to a more complex customs process, including additional paperwork, duties and inspections. For logistics providers like DHL, this change triggered an immediate spike in formal entries, creating bottlenecks across international networks.

In a statement to customers, DHL said it saw “multi-day transit delays” for packages over the $800 threshold and confirmed that it would no longer collect or ship those parcels if destined for private individuals in the US. The company stressed in its last announcement that “this is a temporary measure, and we will share updates as the situation evolves.” DHL is reportedly scaling up operations to handle the uptick in customs volume, but it hasn’t offered a precise date for when service will normalize.

Nikon Z6III
Nikon’s Z6III is now subject to processing requirements.

Image: Nikon

The suspension is explicitly limited to international B2C shipments, packages sent from businesses abroad to individual customers in the US, with a declared value over $800. Lower-value packages, including all shipments under this amount, are not affected and will continue as usual.

Business-to-business (B2B) shipments, packages sent between international companies and US-based businesses, are also exempt from the suspension. However, due to increased workload at customs, they may face processing delays. This can potentially impact new product shipments to retailers, including B&H and big-box stores such as Best Buy.

The policy shift has sent shockwaves through international shipping and e-commerce channels. The effects of US Customs change are being felt beyond DHL. Earlier this month, Hongkong Post suspended its sea mail service in response to what it deems unfair trade tactics by the US. DHL will continue processing shipments from Hong Kong but has warned that customers should expect slower processing times and prepare for more changes, in light of more regulatory adjustments expected on May 2nd.

DJI Air 3
DJI’s Air 3, which starts at $1,099 and ships from China, is now subject to additional processing.

Image: DJI

US officials have not publicly commented on the motive behind the customs threshold adjustment. The move, however, is deemed as a broader effort to tighten control over under-declared shipments, counterfeit products, and illegal drugs such as fentanyl, all of which amount to lost tax revenue. It could also increase pressure to localize inventory.

While DHL works to resolve internal backlogs and scale its infrastructure, affected businesses and consumers will be impacted. We’ve become increasingly reliant on fast global delivery; even a temporary disruption like this has wide-reaching consequences. If you’re ordering any new gear from your favorite electronics brand’s official website, you should be prepared to track updates and plan for continuous delays.



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The Vivo X200 Ultra aims to be more camera than phone

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The Vivo X200 Ultra aims to be more camera than phone


Image: Vivo

Smartphone maker Vivo has released its latest device, the X200 Ultra. The Vivo X100 Ultra was widely seen as one of the best camera phones from last year, though it was only available in China. Unfortunately, its new device will likely have the same limitation, though it is still worth looking at, as Vivo is marketing it as “a camera that happens to be a phone.” Vivo has been teasing details for some time, but today it has officially hit shelves in China.

Resolution Sensor Aperture Equiv. focal length
Main camera 50MP Type 1/1.28 (9.9 x 7.5mm) F1.69 35mm
Ultrawide 50MP Type 1/1.28 (9.9 x 7.5mm) F2.0 14mm
Telephoto 200MP Type 1/1.4 (9.1 x 6.7mm) F2.7 85mm
Selfie 50MP 1/2.76 (5.2 x 3.9mm) F2.5 24mm

The X200 features the typical three rear cameras: an ultrawide, a main camera, and a telephoto. Interestingly, the main camera offers a 35mm equiv. focal length, whereas most smartphones use a 24mm equiv. focal length. The 35mm angle of view is more versatile (and natural-looking) than 24mm, which is why it is such a standard focal length for photographers. Though a subtle change, it is nice to see a company rethinking that main camera.

The phone also features a 3.7x periscope telephoto camera that offers the highest resolution of the three, thanks to the Samsung HP9 200MP sensor. Samsung released the sensor last summer and claimed it was the first 200MP sensor for telephoto cameras.

vivo-telephoto-lens
The Zeiss-branded add-on lens offers a 200mm equiv. focal length.

Image: Vivo

Where things get unique, though, is with the optional Photographer Kit. Lately, we’ve seen many handgrip add-ons for smartphones to make them more camera-like, either from the phone manufacturer directly or from accessory makers. Vivo has gone the latter route. The Photographer Kit includes the 16GB/1TB phone, a camera grip, a shoulder strap, a case and a 2.35x telephoto converter lens. While we’ve seen a few detachable camera lenses for smartphones lately from the likes of RealMe and Xiaomi, those were concepts and are not currently available for purchase.

Like all of the integrated lenses on the X200 Ultra, the add-on lens was co-engineered with Zeiss. The cute telephoto lens attaches via a custom adapter, sitting over the 200MP telephoto camera. The lens features 13 lens elements with an F2.3 aperture. It offers a 200mm equiv. focal length with 8.7x optical zoom and up to 70x hybrid zoom (a combination of optical and digital zoom), resulting in up to a 1600mm equiv. Vivo claims that images from the optional lens are “highly usable” at 35x.

vivo-X200-Ultra-with-external-lens
Image: Vivo

The grip looks similar to Xiaomi’s Photography Kit. It features a vintage look and convenient camera controls, including a shutter button, a customizable control dial, zoom controls and a video recording button. It also offers a 2,300mAh battery to extend the phone’s battery life, something that’s especially useful when taking lots of photos or videos with your phone.

Vivo-X200-Ultra-stacked
Image: Vivo

The X200 Ultra also features two custom imaging chips: one for pre-processing tasks and one for post-processing. It’s capable of 4K 60p 10-bit Log video from all three rear cameras, as well as 4K 120p video on all three rear cameras. Plus, even if you don’t opt for the Photographer Kit, there’s a dedicated shutter button on the phone itself that allows you to slide to zoom or adjust exposure, like Apple’s Camera Control feature.

Outside of camera specs, the phone runs on the Origin OS 5 Android skin, which is exclusive to China. It features a 6.8-inch AMOLED display with a resolution of 1260 x 2800 and peak brightness of 4500 nits. The phone’s internals include the Snapdragon 8 Elite chipset and a 6000mAh battery, all of which are wrapped in an IP69 rating.

The X200 Ultra is available in China as of today in silver, red or black. According to Android Authority, the 12GB/256GB model is priced at 6499 yuan (roughly $890) while the top-end model (16GB/1TB) is 7999 yuan ($1096). The Photographer Kit, which comes with the top-end model, will cost 9699 yuan ($1329), though you can also buy it without the phone for a promotional price of 1699 yuan ($233) or full-priced at 2598 yuan ($356).



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