Camera
Sony's making it easier to get photos from your camera to the cloud

Image: Sony |
Sony is updating its app and cloud platform to give users more options for getting their photos from their cameras onto the cloud. You can now make it so your photos and videos automatically upload to Google Drive or Lightroom, either straight from your camera via Sony’s Creators’ Cloud or from your smartphone via the Creators’ App.
This ability will be limited to Sony’s most recent generation of cameras, such as the a1, a7 IV, a7S III, a7R V, FX3 / FX30 and ZV-E10 II, as its older models can’t upload directly to the cloud or connect to the Creators’ App. You’ll also need to ensure that your camera has the latest firmware.
If you want to leave your files on Sony’s cloud, you’ll have to keep an eye on how much storage they take up. By default, you get 5GB free – though owning a Sony camera ups that to up to 25GB – but you’ll have to pay a monthly fee if you need more storage. Of course, you can always delete the images from Sony’s cloud after they’ve been offloaded to Google Drive or Lightroom.
The updates help bring Sony’s cameras in line with competitors
The company has also recently updated its app to support “differential transfer,” where your camera will only send new or unsent files, speeding up the process of offloading images and videos onto your phone. The latest version of the app also supports “Enhanced Remote Control,” which Sony says lets you adjust camera settings from your phone, though the company doesn’t specify exactly what kinds of settings you can adjust.
The latest version of the app is available immediately from Google Play and Apple’s App Store, according to Sony. The updates, especially the ability to have your images automatically transferred to Google Drive and Lightroom, help bring Sony’s cameras in line with the competition. Other companies have taken a similar approach, letting you upload images to their cloud where they’ll then be automatically transferred to a third-party cloud provider of your choice, while others have relied on integrations like Frame.io’s Camera To Cloud.
Sony Electronics Enhances Creators’ Cloud with Addition of Direct Transfers to Google Drive or Adobe Lightroom
SAN DIEGO, CA – Feb. 4, 2025 – Sony Electronics Inc. has made updates to its Creators’ Cloud platform, enhancing the Creators’ App to streamline content management for creators with new automated cloud transfer options. Based on feedback from the creative community, this latest update simplifies workflows by enabling direct uploads from select Sony cameras to Google Drive or Adobe Lightroom, empowering creators to seamlessly integrate their work into widely used editing and storage solutions.
This release of version 2.6.0 of the Creators’ App marks another step forward in Sony’s ongoing commitment to supporting the creative process with practical, user-driven enhancements, that give creators powerful, intuitive tools to move from shooting to sharing with minimal steps, with fewer technical barriers.
Overview of Creators’ Cloud System Capabilities:
The Creators’ Cloud platform enhances flexibility, control, and efficiency for photographers and videographers by offering an all-in-one platform for remote camera operation, content management, and seamless media transfer. This comprehensive ecosystem empowers modern content creators with a suite of innovative apps designed to streamline every stage of the creative process.
From capturing footage to editing and finalizing projects, the platform offers specialized tools that cater to the unique needs of photographers and videographers. The Monitor & Control (M&C) app provides real-time, mobile-based control over camera settings, ideal for complex shooting environments, while the Creators’ App acts as a central hub for connectivity, facilitating camera-to-phone transfers, live streaming, and cloud uploads. Then, for postproduction, the Catalyst Prepare Plugin accelerates workflows with metadata-driven tools for fast, precise edits, compatible with DaVinci Resolve and Adobe Premiere Pro, simplifying the editing process while delivering professional-grade results.
What’s New:
The recent updates brought further optimized workflow with features like a USB connection for stable monitoring, a Shutter Angle Display, improved iris control, and enhanced smartphone transfer options. In addition, upgraded live streaming capabilities streamline YouTube integration for faster setup and operation.
Key Feature Highlights of Creators’ App v2.6.0:
- Automatic Cloud Transfer to Google Drive or Adobe Lightroom: In response to creator requests for a faster, more seamless workflow, this new feature allows users to automatically transfer images and videos to external cloud storage providers, offering immediate accessibility for collaborative editing and organization across platforms.
- Enhanced Smartphone Transfer and Efficiency Options: The latest smartphone transfer feature enables creators to move content to their devices while shooting, ensuring uninterrupted productivity. With “differential transfer,” only new or unsent files are transferred, maximizing efficiency and reflecting Sony’s commitment to streamlining repetitive tasks.
- Expanded Storage Options Tailored to User Needs: Creators’ Cloud now provides four cloud storage plans, including a free 5GB for all Creators’ Cloud users (25GB free for Sony camera owners), and premium tiers up to 500GB, addressing the storage demands of both casual users and professionals. This flexible structure responds to feedback for scalable, affordable storage solutions.
- Enhanced Remote Control via Smartphone: With advanced control options, users can now adjust camera settings directly from their mobile devices, enhancing creative flexibility. This feature continues to evolve based on the needs and insights of the Sony creator community.
These updates are available immediately and continue Sony’s mission of fostering an inclusive ecosystem that grows in response to the needs of the creator community.
To download the latest Creators‘ Cloud updates and for further details on compatibility, please visit: https://creatorscloud.sony.net
To download the latest version of the Creator’s App, please visit: https://creatorscloud.sony.net/catalog/en-us/creatorsapp/index.html
Camera
GoPro quietly announces a refresh of its Max 360 action camera

Photo: GoPro |
Rumors have been swirling for quite some time, but GoPro has finally officially (and quietly) announced an update to the Max 360, its 360-degree action camera. It first released the original GoPro Max 360 in 2019, so it was quite overdue for an update. Unfortunately for fans of the camera, a five-year wait didn’t result in any groundbreaking changes and the updates are very minor. The fact that it shares the exact same name as the previous model is perhaps a hint that there isn’t much new going on.
GoPro’s blog post announcing the news only dedicated two sentences to the actual camera: “The 5.6K spherical camera now comes with a MAX Enduro Battery and an upgraded mounting system, making it compatible with all standard ¼-20 tripod mounts. All for only $349.99 MSRP.” That’s it.
The new Max 360 will feature the folding mounting fingers found on recent GoPro Hero Black cameras and a standard tripod mount. It will also use the larger-capacity Enduro Battery, though GoPro doesn’t provide any details as to the expected battery life. The rest of the hardware, including its 5.6 K resolution, remains the same as the 2019 model.
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Instead of focusing on hardware, GoPro prioritized software changes via the GoPro Quik app. One of the benefits of shooting 360-degree video is greater editing flexibility; indeed, GoPro is leaning on that. The Quik app will offer AI-Powered Object Tracking. You will be able to pick a subject, and then the app will use AI to keep that subject in view and in focus for the entirety of the clip. It should make editing footage from the camera much faster and easier than manually adjusting framing as a subject moves around the 360-degree field of view.
The Quick app will also take advantage of all the data the camera captures to create new camera effects, such as backflips, barrel rolls and more, with only a tap. Plus, you can set your view where you want it using Reframe if you want manual control over the 360-degree footage. Those who prefer desktop editing will also be able to take advantage of the “magic of Reframe” with a new GoPro Reframe plugin for Adobe Premiere Pro and After Effects.
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Photo: GoPro |
“MAX never misses—and that’s why it’s the go-to 360 camera for the world’s most creative athletes, adventurers and content creators. Getting ‘the shot’ has never been this easy,” says GoPro Founder and CEO, Nicholas Woodman. “And with the Quik App’s new 360 editing experience, featuring AI-powered Object Tracking and simplified but powerful editing tools, it’s never been this easy or fun to edit your 360 content into amazing sharable moments.”
GoPro added that more 360-degree editing tools are in the works. “And this is just the beginning,” Woodman adds. “We’re excited to launch powerful new app features on an ongoing basis to keep taking the GoPro 360 experience further and further this year.” Hopefully, that investment in 360 will eventually turn into a truly updated camera, though at least GoPro is catching up with editing tools already available for Insta360 users.
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Photo: GoPro |
It isn’t clear whether these software updates will benefit existing Max 360 users. Given that the changes are in the GoPro Quik app, it seems likely they will, though GoPro hasn’t specified.
Perhaps the biggest change for the Max 360 is the price. It originally sold for $500. Luckily, GoPro is dropping the price of the 2025 model to $350. It is available for purchase as of today through GoPro’s website.
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Camera
Insta360's new accessory unlocks the Flow 2 Pro gimbal for Android users

Image: Insta360 |
Insta360 released its highly popular Flow 2 Pro smartphone gimbal a month ago with an impressive list of features and tools. Unfortunately for Android users, though, those features were specific to iPhone users, leaving them unable to take advantage of the powerful stabilizer. Now, though, Insta360 has announced a new accessory, dubbed the AI Tracker, that unlocks the Flow 2 Pro for Android phones.
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The Insta360 AI Tracker uses a dedicated camera to enable tracking no matter the operating system or app.
Image: Insta360 |
Insta360 calls the Flow 2 Pro AI Tracker “the ultimate add-on to take your mobile content to the next level.” The company designed the device to enable support across Android phones along with a greater number of apps. That means that even iPhone users benefit from this little accessory. To accomplish greater compatibility, the AI Tracker features a dedicated camera. It connects to the gimbal using a USB-C connection, allowing it to track subjects independently no matter what phone is attached to it or what app is being used to record.
The AI Tracker relies on Insta360’s AI tracking algorithms. As the product’s name suggests, it uses AI recognition to keep subjects framed, even if there are obstructions or multiple subjects. The AI system also works on cats and dogs. Plus, it enables hand gestures to activate tracking, just like iPhone users have access to on the Flow 2 Pro.
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The Insta360 AI Tracker also features an integrated light with adjustable brightness and color temperature.
Image: Insta360 |
This little accessory also has a built-in LED light, offering three brightness levels and three color temperature settings for greater control over how you light your subject. It is a simple plug-and-play device that can be used without adjusting any settings.
The Flow 2 Pro AI Tracker is available as of February 17. If you already own the Flow 2 Pro, you can purchase the AI tracker as a standalone accessory for $40. If you want to buy the AI tracker with the Flow 2 Pro, you’ll have to wait a little longer. Insta360 says that the AI Tracker Bundle is “soon-to-launch” for $179, though didn’t provide a specific date.
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Camera
DJI's latest gimbal comes in two flavors for casual users and pros

Image: DJI |
DJI has announced its latest smartphone gimbal, which is available in two varieties. The Osmo Mobile 7 is the more affordable option for casual users, while DJI designed the Osmo Mobile 7P for pro-level users. Both models are compact and lightweight and offer one-step unfolding, Apple Watch control, an integrated extension rod and a built-in tripod, just like their predecessor. However, there are some noteworthy changes as well.
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Image: DJI |
Interestingly, DJI did away with the side wheel on the Osmo Mobile 7, even though it was a new feature on the Osmo Mobile 6. In its place is what appears to be a more simple rocker. DJI kept the side wheel on the Osmo Mobile 7P, however. It promises more cinematic control, offering the ability to adjust focal length, smooth zoom control, and manual focus. Additionally, a long press of the side wheel enables control over the fill light, including brightness and color temperature.
Both models of the new gimbal feature DJI’s seventh-generation three-axis stabilization and ActiveTrack 7.0, which DJI calls its “most advanced tracking technology.” When paired with the DJI Mimo app, the Osmo Mobile 7 and 7P will automatically adjust to track subjects, even in crowds or when working with active subjects. It can also detect multiple subjects, allowing users to lock onto one or switch between subjects with a tap.
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The new Multifunctional Module adds a fill light and extra controls.
Image: DJI |
The Osmo Mobile 7P gets the added benefit of the new Multifunctional Module. With this new tool, users can access robust tracking with their phone’s native camera, live streaming apps or another camera app. It attaches to the gimbal with a magnetic clip and enables hand gestures to take photos, start or stop recording, activate tracking or stop intelligent tracking. Additionally, the Multifunctional Module includes integrated light control, allowing users to change color temperature and brightness. It can also function as a microphone receiver through its USB-C port while providing extra power to your phone.
While the Osmo Mobile 7 doesn’t come with the Multifunctional Module, it is compatible with the new accessory and is available for purchase separately.
Both the Osmo Mobile 7P and 7 promise up to 10 hours of battery life. That is quite the boost from the 6 hours and 24 minutes of battery life promised by the Osmo Mobile 6.
The DJI Osmo Mobile 7 and 7P are available for purchase starting today for $89 and $149, respectively.
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DJI Delivers Next-Level Intelligent Smartphone Photography with Osmo Mobile 7 Series
New Flagship Phone Gimbal Features Seventh Generation DJI Stabilization Technology and ActiveTrack 7.0 Technology
February 18, 2025 – DJI, the global leader in civilian drones and creative camera technology, today launches the Osmo Mobile 7 Series. This new generation of phone gimbal takes three-axis stabilization and intelligent tracking to new heights. Both the Osmo Mobile 7P and Osmo Mobile 7 feature DJI’s seventh-generation stabilization, ActiveTrack 7.0 technology¹, and a range of intelligent features for capturing cinematic-quality footage on a smartphone.
“From award-winning filmmakers to short-form content creators, DJI continues to expand our ecosystem of creative camera technologies and push the industry forward,” said Ferdinand Wolf, Product Experience Director at DJI. “With the Osmo Mobile 7 Series’ latest advances in intelligent tracking and camera stabilization, capturing beautiful, professional content with a smartphone has never been easier.”
The Osmo Mobile 7P features a more powerful three-axis smartphone stabilizer that maintains the lightweight, portable, and robust tracking capabilities of the Osmo Mobile 6. With the new Multifunctional Module¹, creators can easily track subjects and it includes integrated light control with multiple color temperature and brightness levels. When the Multifunctional Module functions as a microphone receiver, its USB-C port can be connected to your phone to deliver high-quality audio transmission while also providing extra power. It is also easy to set up thanks to the quick one-step unfolding, integrated extension rod, and built-in tripod.
The Osmo Mobile 7 is the lightest gimbal in its class, weighing about 10 ounces (approximately 300 g). Like the Osmo Mobile 7P, it features a compact design and is easy to use, but at a more entry-level price. It also allows for quick unfolding, a built-in tripod, one-step storage, and can support the Multifunctional Module (sold separately).
Power of the Multifunctional Module
The Multifunctional Module allows creators to easily track subjects using their smartphone’s native camera, live streaming apps, and other camera apps. It can accurately maintain focus in a crowd or reacquire a subject if they re-enter the frame after leaving briefly. The module can be easily attached to the gimbal with a simple magnetic clip and controlled using hand gestures1 to take photos, start or stop recording, activate tracking, or adjust a composition.
- Showing your palm to the module starts or stops intelligent tracking.
- Making a “V” gesture takes a photo. It can also start or stop video recording.
- Making a “Double L” gesture with two hands adjusts a subject’s framing.
ActiveTrack 7.0: Smarter Than Ever
When paired with the DJI Mimo app1, the Osmo Mobile 7 Series can use ActiveTrack 7.0. As DJI’s most advanced tracking technology, ActiveTrack 7.0 enables the gimbal to adjust to track subjects and follow their movements automatically, even in a crowded or active environment. Smart Capture allows the gimbal to detect multiple subjects, and users can direct the gimbal to lock onto one subject or switch to a different subject with a simple tap. Smooth tracking enables the gimbal to pinpoint the shooter’s preferred focus accurately and maintains continuous tracking even if the subject is obscured or moving rapidly.
Other Standout Features
- Side Wheel for More Cinematic Control: Creators can adjust the focal length for a more flexible composition and a smoother zoom or switch to a manual focus. Additionally, a long press enables control over the fill light, making it easy to adjust brightness and color temperature, thus simplifying your shooting experience.
- Compatible with Apple Watch1: Using the DJI Mimo app, creators can use their Apple Watch as a smart remote for the gimbal, remotely controlling their shoot and camera feed.
- Up to 10 hours of operational time¹.
Price and Availability
DJI Osmo Mobile 7 Series is available to order from store.dji.com and authorized retail partners, with shipping starting today, in the following configurations:
Osmo Mobile 7P retails for $149.
Osmo Mobile 7 retails for $89.
Accessories available include:
- DJI OM Magnetic Quick-Release Mount
- DJI Mic Mini Transmitter
- DJI OM 7 Series Tracking Kit
- DJI OM Grip Tripod
DJI Care Refresh
DJI Care Refresh, the comprehensive protection plan for DJI products, is now available for Osmo Mobile 7P and Osmo Mobile 7. Accidental damage is covered by the replacement service, including natural wear, collisions, and water damage. For a small additional charge, you can have your damaged product replaced if an accident occurs.
DJI Care Refresh (1-Year Plan) includes up to 2 replacements in 1 year. DJI Care Refresh (2-Year Plan) includes up to 4 replacements in 2 years. Other services of DJI Care Refresh include official warranty, international warranty service and free shipping. For a full list of details, please visit https://www.dji.com/support/service/djicare-refresh.
For more information, please refer to https://www.dji.com/osmo-mobile-7-series.
1 All data was tested in controlled conditions. Actual experience may vary. For more details, please refer to https://www.dji.com/osmo-mobile-7-series.
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