Of course, unlike other platforms, Spotify Clips will behave very differently — it won’t be available to everyone for one. Listeners, people like you and me, won’t get to share their own “Stories”. Instead, only select creators with a Spotify for Artists page will be able to upload photos and videos to Spotify Clips. Alongside the Stream On event, Spotify announced that over 10,000 Indian artists have claimed their Spotify for Artists profiles since the world’s biggest music subscription service launched in the South Asian market two years ago.
“Stories” have been essentially to growing platforms’ daily active users, with Instagram revealing in 2019 that 500 million users check out Instagram Stories every day. This raises an interesting point: why would fans not just keep up with their favourite artists on Instagram, where they already are, instead of opening another app? Maybe if there’s exclusive content. Spotify will hope that artists do that — driving people to come to Spotify Clips, and stay afterwards to play some songs.
Spotify now has more than 345 million monthly active users and over 155 million paid subscribers around the world, the Sweden-headquartered music giant announced earlier in February.