Connect with us

Filmmaking

3 possible endings for cinema as COVID pushes it to the brink

Published

on

3 possible endings for cinema as COVID pushes it to the brink

Hollywood’s heavyweights joined forces last week to ask the US government to help save cinemas. Directors James Cameron, Patty Jenkins and Martin Scorsese warned that cinemas “may not survive the impact of the pandemic,” with more than two thirds likely to fold without a bailout.

Meanwhile, the release of the next James Bond film has been delayed yet again following disappointing ticket sales for Christopher Nolan’s Tenet.

COVID-19 has done something two world wars were not able to achieve. It closed cinemas. But to borrow from Mark Twain, reports of the death of cinema have always been greatly exaggerated. First it was television, then home video, then computer games, interactive movies, downloading and virtual reality that spelled the end of the big screen.

There will always be people who want to get out of the house (a desire made more keen by COVID lockdown), buy popcorn and experience the communal magic of the picture palace. Still, that doesn’t mean the new normal will look like the old one. There are three probable scenarios.

Wishful thinking? It’s unlikely cinemas will go back to normal post-pandemic.
Nick Bolton/Unsplash, CC BY



Read more:
A love letter to cinema – and how films help us get through difficult times


Scenario 1: more ‘day-and-date’ new releases to stream at home

The previous “cinema-killers” didn’t finish off the industry, in part because it has a history of reacting well to threats. When television arrived it was small and black-and-white, so feature films became all-colour and cinemascope. When torrenting (largely illegal downloading) emerged, cinema responded with the return of 3D — and now 4DX.

That said, the film industry has had tense relations with Netflix. The streaming giant has had a huge impact on how films are made, distributed and screened, thanks to its completely different financial model.




Read more:
Pass the popcorn – Scorsese cinema boycott will shape the future of movies


The Will Smith movie Bright (2017), for example, had a Netflix budget of US$90 million (A$125 million). Usually, cinemas take two-thirds of the ticket price, so the studio has to make three times the budget just to break even. But because Netflix sells subscriptions, not movie tickets, that imperative is removed. We may never know how successful Bright was for Netflix but it makes content purely to convince us that a subscription is a necessity.

Newer players (Disney, Apple, Amazon) have financial models that are even further removed, as their core businesses aren’t in production or screening. If a movie tanks, it won’t make them shut up shop. They have almost bottomless pits of money to support their platforms.

Cinemas do not. Most of their battles pre-COVID were concerned with “windows”: the period of time between a cinema and home release. Currently in the US, it’s 70 days.

COVID has changed all that, as the recent deal between Universal and American Multi-Cinema demonstrates. In July, a historic deal saw the 70-day window cut to just 17 days with the companies agreeing an undisclosed profit-sharing deal.

So, we’ll see short windows or “day-and-date” releases (meaning audiences can see a film at home the same day as in the cinemas) for most new films. You’ll likely be able to see a new release online or on a streaming service on opening day, just with a large premium compared to the cinema ticket price.

That premium may take a while to settle. Disney+ released Mulan online only in Australia for A$34.99. Although it made US$33.5 million (A$48 million) on its opening weekend, the film didn’t increase subscriptions as much as the recent release of the musical Hamilton on Disney+.

Still, Mulan has done reasonably well compared to Tenet, which didn’t give big-budget filmmakers much solace.

Where possible, cinema is proving a very different experience.



Read more:
Tenet is marvellous: a staggeringly ambitious blend of popular effects and complex storytelling


Scenario 2: a studio system with some new (familiar) owners

In this take, cinema chains can’t make it work financially, and begin to close venues. Regional areas will certainly be affected, potentially less so in cities. But even if the big chains fail, it is highly possible they will be bought out by those disruptive streamers. Indeed Netflix bought its first cinema in 2019.

This could see a return to the old studio system of vertical integration, where production, distribution and exhibition is owned by one company. Theatres then run at cost or as “loss leaders” where new material can be showcased with the profits coming largely from home sales and merchandising.

In fact, in August, a New York judge granted the US Justice Department permission to end a set of rules called the Paramount Consent Decrees. This 1948 legislation outlawed vertical integration with the aim of promoting competition and stopping Hollywood studios from owning cinemas.

Those restrictions have now been cleared meaning the likes of Disney+ and Amazon as well as the major film studios could now become cinema owners.

Audience backs in small cinema.
Small cinemas may struggle to survive.
Shutterstock

Scenario 3: just like old times

In this scenario, film exhibitors survive the massive financial hit from the loss of attendance and production and, once pandemic restrictions are lifted, it’s business as usual.

Business is even better than before, due to a glut of high-end product hitting the screen and a highly motivated audience.

Unfortunately, this third scenario is highly unlikely. Although some filming — including Tom Cruise’s Mission: Impossible 7 has resumed — COVID is not going away any time soon.


Source link

Continue Reading
Click to comment

Leave a Reply

Filmmaking

‘Reel justice’: a unique collaboration between university filmmakers and police

Published

on

By

‘Reel justice’: a unique collaboration between university filmmakers and police


How can universities build better relationships with the communities around them? Academia is increasingly considering this question. And finding innovative ways to demonstrate value and connect with wider society.

This was on my mind when I learnt about a fascinating collaboration between the police and aspiring, young filmmakers at the University of Sunderland, which shows the power of research as a tool for public good.

I work for Universal Impact, The Conversation’s commercial subsidiary, and we recently travelled to the northeast to give a training course to University of Sunderland researchers on how to identify, and communicate with, different audiences for their work.

Whenever we work with academics, I’m reminded of the quality and diversity of research taking place all around us – stretching, in this case, from preventing liver damage to boosting performance in modern pentathlon.

After the course, we built on the training with a mentoring programme for a group of researchers including Adelle Hulsmeier, who leads the university’s screen performance BA programme.

Adelle Hulsmeier’s project brings together filmmaking and policing.
University of Sunderland/David Wood

I’m a bit of a movie buff. So I was interested to learn about the unique initiative Adelle runs, bringing together young people and police around an unexpected common ground – film.

Here’s how it works. Northumberland Police suggests themes, students make short films inspired by those themes, and the films are then used as education and training resources.

Like many of my favourite directors, Adelle believes it’s possible to address some of the most pressing social issues through storytelling.

A new approach

The project comes as public trust in the police is in decline, particularly among members of Gen Z (broadly, those born between 1996 and 2010).

Children and young people are also disproportionately affected by crime, often as victims of the most serious offences. But these films offer an opportunity to change the narrative.

And as the Labour government is proposing “respect orders” to address the UK’s 6.7 million annual offences — which cost taxpayers £58.9 billion in 2023-24 — this novel approach seems particularly timely.

Over the past 11 years, more than 1,000 students have worked on at least 50 films, covering topics such as sexual exploitation, domestic violence, male rape and “county lines” drugs trafficking.

The films’ influence extends far beyond the university. They have been integrated into training programmes for police officers, healthcare workers, teachers and other professionals.

Community engagement

The collaboration was born of a desire to make issues of crime and policing widely accessible, with Adelle striving to bridge the gap between academic learning and societal impact.

In 2019, the project received the Collaborative Award for Teaching Excellence from Advance Higher Education, recognising the initiative’s outstanding contribution to education and community engagement.

The programme has also been praised by former Labour MP and Victims’ Commissioner Dame Vera Baird, who described the films as an effective way for the police to “transmit messages in a way that we cannot”.


Looking for something good? Cut through the noise with a carefully curated selection of the latest releases, live events and exhibitions, straight to your inbox every fortnight, on Fridays. Sign up here.


Meanwhile, the project is also an opportunity for students to develop critical skills and gain invaluable industry experience.

By empowering students to tackle real world social issues, the University of Sunderland is not only preparing them for the future but also helping to shape a safer, more empathetic world.

This partnership is a testament to the mutual benefits that come from universities and public sector organisations working collectively towards common goals that support their local communities.


At Universal Impact, we offer specialist training, mentoring and research communication services – donating profits back to The Conversation, our parent charity. If you’re a researcher or research institution and you’re interested in working together, please get in touch – or subscribe to our weekly newsletter to find out more.



Source link

Continue Reading

Filmmaking

Blurry, morphing and surreal – a new AI aesthetic is emerging in film

Published

on

By

Blurry, morphing and surreal – a new AI aesthetic is emerging in film


Type text into AI image and video generators, and you’ll often see outputs of unusual, sometimes creepy, pictures.

In a way, this is a feature, not a bug, of generative AI. And artists are wielding this aesthetic to create a new storytelling art form.

The tools, such as Midjourney to generate images, Runway and Sora to produce videos, and Luma AI to create 3D objects, are relatively cheap or free to use. They allow filmmakers without access to major studio budgets or soundstages to make imaginative short films for the price of a monthly subscription.

I’ve studied these new works as the co-director of the AI for Media & Storytelling studio at the University of Southern California.

Surveying the increasingly captivating output of artists from around the world, I partnered with curators Jonathan Wells and Meg Grey Wells to produce the Flux Festival, a four-day showcase of experiments in AI filmmaking, in November 2024.

While this work remains dizzyingly eclectic in its stylistic diversity, I would argue that it offers traces of insight into our contemporary world. I’m reminded that in both literary and film studies, scholars believe that as cultures shift, so do the way we tell stories.

With this cultural connection in mind, I see five visual trends emerging in film.

1. Morphing, blurring imagery

In her “NanoFictions” series, the French artist Karoline Georges creates portraits of transformation. In one short, “The Beast,” a burly man mutates from a two-legged human into a hunched, skeletal cat, before morphing into a snarling wolf.

The metaphor – man is a monster – is clear. But what’s more compelling is the thrilling fluidity of transformation. There’s a giddy pleasure in seeing the figure’s seamless evolution that speaks to a very contemporary sensibility of shapeshifting across our many digital selves.

Karoline Georges’ short film ‘The Beast.’

This sense of transformation continues in the use of blurry imagery that, in the hands of some artists, becomes an aesthetic feature rather than a vexing problem.

Theo Lindquist’s “Electronic Dance Experiment #3,” for example, begins as a series of rapid-fire shots showing flashes of nude bodies in a soft smear of pastel colors that pulse and throb. Gradually it becomes clear that this strange fluidity of flesh is a dance. But the abstraction in the blur offers its own unique pleasure; the image can be felt as much as it can be seen.

2. The surreal

Thousands of TikTok videos demonstrate how cringey AI images can get, but artists can wield that weirdness and craft it into something transformative. The Singaporean artist known as Niceaunties creates videos that feature older women and cats, riffing on the concept of the “auntie” from Southeast and East Asian cultures.

In one recent video, the aunties let loose clouds of powerful hairspray to hold up impossible towers of hair in a sequence that grows increasingly ridiculous. Even as they’re playful and poignant, the videos created by Niceaunties can pack a political punch. They comment on assumptions about gender and age, for example, while also tackling contemporary issues such as pollution.

On the darker side, in a music video titled “Forest Never Sleeps,” the artist known as Doopiidoo offers up hybrid octopus-women, guitar-playing rats, rooster-pigs and a wood-chopping ostrich-man. The visual chaos is a sweet match for the accompanying death metal music, with surrealism returning as a powerful form.

Doopiidoo’s uncanny music video ‘Forest Never Sleeps’ leverages artificial intelligence to create surreal visuals.
Doopiidoo

3. Dark tales

The often-eerie vibe of so much AI-generated imagery works well for chronicling contemporary ills, a fact that several filmmakers use to unexpected effect.

In “La Fenêtre,” Lucas Ortiz Estefanell of the AI agency SpecialGuestX pairs diverse image sequences of people and places with a contemplative voice-over to ponder ideas of reality, privacy and the lives of artificially generated people. At the same time, he wonders about the strong desire to create these synthetic worlds. “When I first watched this video,” recalls the narrator, “the meaning of the image ceased to make sense.”

In the music video titled “Closer,” based on a song by Iceboy Violet and nueen, filmmaker Mau Morgó captures the world-weary exhaustion of Gen Z through dozens of youthful characters slumbering, often under the green glow of video screens. The snapshot of a generation that has come of age in the era of social media and now artificial intelligence, pictured here with phones clutched close to their bodies as they murmur in their sleep, feels quietly wrenching.

A pre-teen girl dozes while holding a video game controller, surrounded by bright screens.
The music video for ‘Closer’ spotlights a generation awash in screens.
Mau Morgó

4. Nostalgia

Sometimes filmmakers turn to AI to capture the past.

Rome-based filmmaker Andrea Ciulu uses AI to reimagine 1980s East Coast hip-hop culture in “On These Streets,” which depicts the city’s expanse and energy through breakdancing as kids run through alleys and then spin magically up into the air.

Ciulu says that he wanted to capture New York’s urban milieu, all of which he experienced at a distance, from Italy, as a kid. The video thus evokes a sense of nostalgia for a mythic time and place to create a memory that is also hallucinatory.

Andrea Ciulu’s short film ‘On These Streets.’

Similarly, David Slade’s “Shadow Rabbit” borrows black-and-white imagery reminiscent of the 1950s to show small children discovering miniature animals crawling about on their hands. In just a few seconds, Slade depicts the enchanting imagination of children and links it to generated imagery, underscoring AI’s capacities for creating fanciful worlds.

5. New times, new spaces

In his video for the song “The Hardest Part” by Washed Out, filmmaker Paul Trillo creates an infinite zoom that follows a group of characters down the seemingly endless aisle of a school bus, through the high school cafeteria and out onto the highway at night. The video perfectly captures the zoominess of time and the collapse of space for someone young and in love haplessly careening through the world.

The freewheeling camera also characterizes the work of Montreal-based duo Vallée Duhamel, whose music video “The Pulse Within” spins and twirls, careening up and around characters who are cut loose from the laws of gravity.

In both music videos, viewers experience time and space as a dazzling, topsy-turvy vortex where the rules of traditional time and space no longer apply.

A car in flames mid-air on a foggy night.
In Vallée Duhamel’s ‘The Pulse Within,’ the rules of physics no longer apply.
Source

Right now, in a world where algorithms increasingly shape everyday life, many works of art are beginning to reflect how intertwined we’ve become with computational systems.

What if machines are suggesting new ways to see ourselves, as much as we’re teaching them to see like humans?





Source link

Continue Reading

Filmmaking

We’re in a golden age for body horror films – as Demi Moore’s The Substance proves

Published

on

By

We’re in a golden age for body horror films – as Demi Moore’s The Substance proves


In the 1980s, film scholar Barbara Creed coined the term the “monstrous-feminine”. It refers to the way that female monsters are typically portrayed as threatening and disgusting for reasons connected to their bodies and their sexuality. New film The Substance takes a leaf out of Creed’s book by proposing a feminist critique of female experience through the visceral language of the body horror, a sub-genre preoccupied with the transformation, destruction or grotesque exaggeration of the human body.

The Substance is a film about a fading Hollywood star who will go to any lengths to stay beautiful. After having her TV aerobics show cancelled, Elisabeth Sparkle (Demi Moore) resorts to a mysterious serum that can create a “better” version of her – a younger double she can inhabit a few days at a time.

As the pull of success and the return of public recognition lure Sparkle away from her older, now abandoned self, horrendous mutations ensue. It seems poignant that the protagonist of this dark parable should be played by Moore, an actor whose looks have long been scrutinised.

In the October issue of Sight and Sound, the film’s director, Coralie Fargeat, explains that it’s not intended as a caricature, but “a mirror of society’s misogynistic mentality”. It really is “that gross … that violent in the real world,” she argues.

Many agree with her. In a review for Film International, film critic Alexandra Heller-Nicholas goes as far as to call The Substance a “documentary”, due to its “emotional fidelity”. That is, its ability to make literal the disconnection between body and consciousness caused by ageing, which impacts women particularly negatively.

The trailer for The Substance.

A growing body of films

The Substance is not the only major film in 2024 to be marketed, either fully or in part, as “body horror”. This is surprising because body horror originally emerged as a niche, often independently produced, sub-genre.

Body horror’s gruesome aesthetic and themes of corporeal decay, transformation and mutilation can be off-putting for many viewers. Yet films like Love Lies Bleeding, Tiger Stripes and I Saw the TV Glow (which all had wide releases in 2024) have turned to the sub-genre. Their directors have been drawn to its ability to tell timely stories about the way corporeality, identity and social interactions cannot be separated.

These films are largely about marginalised or maladjusted people. They show how our personal actions and sense of identity are always affected by the availability of role models and the limitations imposed on people by governmental, educational, religious and familial forces. For example, the teenage protagonist in Tiger Stripes rebels against the expectations that, because she is a girl, she should cover her hair, show modesty and be courteous.

From Poor Things and Infinity Pool (both 2023) to Hatching (2022) and Titane (2021), the 2020s are shaping up into something of a new golden age for body horror.

Novelist A.K. Blakemore has written of the rise of “femcore” – a literary trend of “ultraviolent body-horror”. Eliza Clark’s Boy Parts (2020), Alison Rumfitt’s Brainwyrms (2023), Monika Kim’s The Eyes Are the Best Part (2024) and the anthology Of the Flesh (2024) are included under this label.

And there’s a similar trend emerging in streaming shows, from the episode The Outside from Guillermo del Toro’s Cabinet of Curiosities (2022) to Alice Birch’s remake of David Cronenberg’s Dead Ringers (2023).

The body horror in The Substance.
Courtesy of Mubi

A sub-genre with substance

One of the key things that characterises this contemporary wave of body horror is the influx of directors who identify as women and as queer.

There were far fewer women and queer directors in the late 1970s and 1980s, when body horror gained popularity thanks to films like The Evil Dead (1981), The Fly (1986) and Hellraiser (1987), than there are now. This decade has made big moves towards inclusion, and the film industry has been greatly impacted by social movements like Me Too, Trans Lives Matter and Black Lives Matter, even if much work is yet to be done.

Body horror is particularly appealing to creators who would have previously found it difficult to make a living in the world of commercial filmmaking. Filmmakers (including Rose Glass, Amanda Nell Eu, Jane Schoenbrun, Hanna Bergholm, Julia Ducournau, Michelle Garza Cervera, Natalie Erika James, Alice Maio Mackay, Nia DaCosta and Coralie Fargeat) have found a valuable lexicon for feminist, trans-activist and anti-racist messages in the sub-genre. Many of them talk about their work as highly personal – if not based on their direct experience.

The body horror sub-genre is attuned to the violence of social exclusion and discrimination. Its metamorphic, painful, insidious and carnal nightmares help articulate the concerns of a new generation of artists for whom corporeality, and sometimes simply being visible, has become a political statement.

David Cronenberg closed his classic body horror film Videodrome (1983) with the emblematic line: “Long live the new flesh!” He needn’t have worried. It’s here to stay.


Looking for something good? Cut through the noise with a carefully curated selection of the latest releases, live events and exhibitions, straight to your inbox every fortnight, on Fridays. Sign up here.




Source link

Continue Reading

Trending