Camera
ON1 NoNoise AI announced: Promises fastest and best noise reduction on the market
Earlier this month, Oregon-based ON1 announced a new state-of-the-art noise reduction application, ON1 NoNoise AI. ON1 is well known for its flagship photo editor, ON1 Photo RAW, and its series of plug-ins, like ON1 Effects, ON1 Resize and ON1 HDR.
Leveraging the artificial intelligence underpinning ON1’s software, including its recent ON1 Portrait AI plug-in, NoNoise AI ‘aims to give better results than any other noise reduction application on the market today.’ It’s a lofty goal. The app uses AI-based machine learning to remove luminance and color noise while maintaining the detail in an image. ON1 promises that the app will differentiate itself from the competition through its results and its speed.
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| ON1 claims that its new NoNoise AI application is up to ten times faster than other leading image noise removal products. |
‘This product has been in development for quite a while. We’ve constantly been training the AI models, reviewing results, and comparing those results with other noise removal products out there today. It was no easy task,’ says Dan Harlacher, VP of Product at ON1. ‘We knew there was a high bar to clear to say this is the fastest and best product for removing image noise while giving photographers the best results.’
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| Before (left) and after (right) using NoNoise AI. Click to enlarge. Image credit: ON1 |
ON1 NoNoise AI offers fast live previews and includes an Auto mode that incorporates user preferences. The software integrates with existing workflows and supports the most common photo editors and file formats, including the ability to save DNG raw files to maintain the entire tonal and color range of your photos.
In addition to AI-based noise reduction, other key features include:
- Fast and easy-to-use controls: ON1 states that results can be viewed in ‘only a fraction’ of the time it takes competing apps to produce viewable results. ‘There are also far fewer controls to adjust without the limitation of sacrificing sharpness to reduce image noise.’
- AI-based demosaicing: When considering raw images, considerable noise is due to the demosaicing process of raw processing. This step is combined with noise reduction in ON1 NoNoise AI, resulting in better noise reduction while increasing detail and sharpness.
- Compatibility: You can open raw photos from more than 800 cameras in ON1 NoNoise AI, including from Fujifilm cameras. You can save your images in DNG raw files.
- Combine and mask: ON1 NoNoise AI includes the option to combine multiple renditions of a photo along with multiple photos as layers. You can use built-in masking tools to blend and combine them at varying levels of noise reduction and sharpening, allowing for local editing and fine-tuned control.
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| ON1 includes masking tools and a user-influenced Auto function. Click to enlarge. Image credit: ON1 |
- Auto button with user preferences: The Auto button in ON1 NoNoise AI analyzes a photo and determines the correct amount of noise reduction using AI models. Customer preference will also be considered, such as whether the user wants to maintain some grain in an image or not, for example.
- Exclusive progressive sharpening: ON1’s exclusive Progressive Sharpening algorithm is included in its new noise reduction software. This allows the software to enhance sharpness and details in a photo without introducing halos and artifacts.
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- Presets: Users can create their own presets, and the software comes with some presets to help you get started.
- Batch processing: You can batch process an entire folder of images in ON1 NoNoise AI. For each image in a batch, the ‘correct amount of noise reduction and sharpening can be added.’ You can also copy and paste settings from one photo to another.
- Plug-in support: ON NoNoise AI works as a standalone application and as a plug-in for Adobe Photoshop, Adobe Lightroom Classic, Capture One, Affinity Photo, Corel Paint Shop Pro and Apple Photos.
‘Our dedicated AI team is hitting their stride with this release. Last fall, Portrait AI was the team’s first AI-based product release, which has been a huge success. From the start, we didn’t want to build an AI-based product just because AI is the new trend in software development,’ says Craig Keudell, President of ON1. ‘The team realizes the potential benefits of implementing AI methodologies in photo editing applications. When AI is done right, it can be a beneficial technology from the photographer. AI can greatly simplify the editing process for the photographer while creating amazing images.’
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ON1 NoNoise AI will be available in the second half of June. Owners of ON1 Photo RAW 2021 or other 2021 ON1 apps and plug-ins will receive discounted pricing when preordering. For new customers, you can preorder ON1 NoNoise AI now for $69.99.
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| If you’d like to win a free copy of ON1 NoNoise AI, be sure to submit your noisy images to ON1. |
Photographers are also invited to submit their noisy images to ON1 via ON1’s NoNoise AI Challenge. Moderators will go through submissions, process selected noisy photos in ON1 NoNoise AI and share the results on the challenge page. Photographers whose photos are selected and published will receive ON1 NoNoise AI for free when it releases. To learn more about the challenge,
| Photo: Dale Baskin |
Canon Announced its PowerShot V1 compact just a few weeks ago, with pre-orders only recently opening for those in Asia. Despite that, DCWatch reported that Canon has already warned that demand is high and delivery may be delayed as a result, potentially delaying its availability to the rest of the world.
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| A screenshot of the messaging on Canon Japan’s website. |
Visiting the PowerShot V1 product page reveals a message (translated from Japanese) stating, “Apologies and information regarding product supply status.” That message links to a page that briefly explains that Canon is “currently receiving more orders than expected for the following products, which is causing delays in delivery.” Notably, three compact cameras are affected, with the PowerShot V1 at the top of the list. Canon plans to ship these products sequentially but says delivery may take longer than usual.
The PowerShot V1 is the company’s first compact camera since the PowerShot G7 X III, which was released back in July 2019. Canon also launched the PowerShot V10 in June 2023, but that model is more video-focused and targets a different user base. Even though the Powershot V1 is only available in Asia, it is a welcome addition. After all, we are currently seeing an increased interest in compact cameras, which is driving up prices and causing issues with availability across the board.
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| Photo: Dale Baskin |
The increased demand is reflected across the compact market. Retro compacts that used to sell for $5 at garage sales and thrift stores now go for anywhere from $40 to $250 or even higher. The PowerShot G7 X III, despite being six years old, has such high demand that Canon is suspending orders indefinitely to catch up. Meanwhile, the Fujifilm X100VI, which was announced a year ago, is still out of stock on most websites and is selling for as much as double its already steep $1,599 retail price on sites like eBay. CIPA’s January numbers also showed a rise in the popularity of compact cameras, with an increase in shipments and value compared to January 2024.
While The PowerShot V1 was released exclusively for Asia, many are eagerly waiting for broader availability. Unfortunately, a delay so early on in the release potentially complicates that, meaning those hoping to get their hands on the camera outside of Asia will likely have to wait even longer. Canon hasn’t provided specific timing or details on the extent of the delays. That means it’s a waiting game for now, with another compact camera bogged down by supply constraints.
| Photo: Richard Butler |
The Camera and Imaging Product Association (CIPA) recently published its total production and shipment data for January. The latest data shows that demand for compact cameras remains strong. Shipments of interchangeable lens systems also increased year over year, while those of SLR systems slowed.
CIPA breaks down its data into camera types, with dedicated sections for cameras with built-in lenses and interchangeable lens systems. It also differentiates between SLRs and mirrorless cameras and provides specific data regarding various regions. All digital still cameras saw a 6% increase in shipment compared to January 2024 data, while interchangeable lens cameras were up 5% year-over-year.
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| A graph showing the total number of shipments of digital still cameras. |
Built-in lens systems, though, saw the biggest increase of all categories. With 124,085 units shipped in January, cameras with integrated lenses saw an increase in shipments of 11% compared to January last year. Also notable was the 50% increase in the value of shipped compact cameras compared to January last year. The fact that the value is increasing faster than the number of units shipped indicates prices are higher for those cameras.
The growth in value isn’t entirely surprising, given that demand for compacts is high right now. Cameras like the Fujifilm X100VI have been extremely popular. According to Map Camera, one of the largest photography retailers in Japan, the Fujifilm X100VI was its best-selling camera in February 2025. The buzz surrounding the Canon Powershot V1, which was only recently announced at CP+, is also significant. The Powershot V1 is only available in Asia and wasn’t scheduled to start shipping until April. Despite all that, DCWatch reported that Canon has already announced it is experiencing supply shortage issues and that delivery times may be longer than usual as a result.
While that growth in compact camera shipments is interesting, it seems to be largely the result of two regions. China saw the greatest increase; shipments of compact cameras grew substantially year-over-year, with just 6,055 units shipped in January 2024 versus 18,955 units shipped in January 2025, a 213% increase. Asia (excluding China and Japan) also saw an increase, though at a more modest 22%. Europe and the Americas, however, actually saw a few thousand fewer shipments of compact cameras year-over-year (around a 6% fall).
While compacts saw an increase in shipments, SLRs saw a decline in January 2025 compared to January 2024. Shipments of SLRs were down 16% year-over-year. This isn’t much of a surprise, given that the last DLSR that was released was the Pentax K-3 Mark III in March 2021, and Canon and Nikon last released DSLRs in 2018 and 2020, respectively. Sigma is also no longer developing new DSLR lenses. Needless to say, it seems the sun is setting on DSLRs, so it makes sense that shipments would be slowing.
| Photo: Richard Butler |
The Camera and Imaging Product Association (CIPA) recently published its total production and shipment data for January. The latest data shows that demand for compact cameras remains strong. Shipments of interchangeable lens systems also increased year over year, while those of SLR systems slowed.
CIPA breaks down its data into camera types, with dedicated sections for cameras with built-in lenses and interchangeable lens systems. It also differentiates between SLRs and mirrorless cameras and provides specific data regarding various regions. All digital still cameras saw a 6% increase in shipment compared to January 2024 data, while interchangeable lens cameras were up 5% year-over-year.
|
| A graph showing the total number of shipments of digital still cameras. |
Built-in lens systems, though, saw the biggest increase of all categories. With 124,085 units shipped in January, cameras with integrated lenses saw an increase in shipments of 11% compared to January last year. Also notable was the 50% increase in the value of shipped compact cameras compared to January last year. The fact that the value is increasing faster than the number of units shipped indicates prices are higher for those cameras.
The growth in value isn’t entirely surprising, given that demand for compacts is high right now. Cameras like the Fujifilm X100VI have been extremely popular. According to Map Camera, one of the largest photography retailers in Japan, the Fujifilm X100VI was its best-selling camera in February 2025. The buzz surrounding the Canon Powershot V1, which was only recently announced at CP+, is also significant. The Powershot V1 is only available in Asia and wasn’t scheduled to start shipping until April. Despite all that, DCWatch reported that Canon has already announced it is experiencing supply shortage issues and that delivery times may be longer than usual as a result.
While that growth in compact camera shipments is interesting, it seems to be largely the result of two regions. China saw the greatest increase; shipments of compact cameras grew substantially year-over-year, with just 6,055 units shipped in January 2024 versus 18,955 units shipped in January 2025, a 213% increase. Asia (excluding China and Japan) also saw an increase, though at a more modest 22%. Europe and the Americas, however, actually saw a few thousand fewer shipments of compact cameras year-over-year (around a 6% fall).
While compacts saw an increase in shipments, SLRs saw a decline in January 2025 compared to January 2024. Shipments of SLRs were down 16% year-over-year. This isn’t much of a surprise, given that the last DLSR that was released was the Pentax K-3 Mark III in March 2021, and Canon and Nikon last released DSLRs in 2018 and 2020, respectively. Sigma is also no longer developing new DSLR lenses. Needless to say, it seems the sun is setting on DSLRs, so it makes sense that shipments would be slowing.
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