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Adobe makes a strategic bet on AI-generated video with an investment in Synthesia

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Adobe makes a strategic bet on AI-generated video with an investment in Synthesia


Adobe is diving deeper into artificial intelligence with a new investment in Synthesia, a British AI startup that lets users create videos with lifelike avatars and voiceovers in 140+ languages. CNBC officially confirmed that Adobe’s venture capital arm gave Synthesia an undisclosed amount of capital as part of a “strategic partnership.”

While neither company shared detailed terms of the deal, the move signals Adobe’s growing interest in AI tools that can enhance and disrupt traditional video workflows. Synthesia’s platform enables users to create videos using text prompts and AI-generated avatars — including customized versions of real people. Users can choose from over 230 pre-made avatars on Synthesia’s site. They can also create their own in a Synthesia studio or remotely on personal devices.

Synthesia
Synthesia aims to make video production quicker and easier using text prompts and AI-generated avatars.

The company claims that over 70% of Fortune 100 companies use its tools. “We’re building the world’s leading AI video platform for enterprise, and Adobe’s investment validates that direction,” said Victor Riparbelli, Synthesia’s CEO. “We share a vision: democratizing high-quality content creation and making enterprise communication faster and more effective.”

Adobe, with an estimated market cap of $150 billion, is best known for its creative tools like Photoshop and Premiere Pro – the latter widely used in professional video production. This partnership could expand Adobe’s presence in AI-native video generation. It isn’t Adobe’s first foray into related startup investments, either. The company attempted to acquire Figma for $20 billion before backing out due to regulatory changes in the EU and U.K. Previous stakes in companies like VidMob and Captions were successful.

Alongside Adobe’s investment news, Synthesia announced it has surpassed $100 million in annual recurring revenue (ARR). Riparbelli said the company has grown 100% year over year, and the ARR puts it in “a very small group of AI-native companies with real commercial traction.”

Despite its rapid growth, the venture remains unprofitable. In 2023, Synthesia posted a pre-tax loss of £25.2 million on revenues of £25.7 million, according to filings with the U.K. Companies House. However, profitability is not a near-term priority.

OPENAI Sora
One of Synthesia’s competitors is OpenAI’s Sora tool.

“We’ve never chased growth at any cost,” Riparbelli said, pointing out that the company still has leftover capital from a previous funding round in 2023. It was last valued at $2.1 billion in January. Synthesia faces competition from rivals, including Colossyan, Filmora, and Veed.io. Open AI’s Sora also offers a text-to-video model.

This partnership with Adobe, the world’s leading producer of creative software, signals a broader trend. AI video is being viewed as a tool for enterprise communication. It’s becoming less about cameras and crews and more about text and creativity.



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Firmware Friday: Nikon and Sony headline this week's updates

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Firmware Friday: Nikon and Sony headline this week's updates


Photo: DPReview

This week brought a wave of firmware updates from Sony and Nikon, targeting full-frame and APS-C models. Sony released new software for the a7C, a7 III and ZV-E10, delivering stability improvements and minor tweaks. Nikon released updates for its flagship mirrorless Z9 and the newer Z50II, aiming to refine performance and fix a few lingering bugs. Here’s a quick rundown of what’s new.

Sony

a7C updates for Version 2.01 (Mac) and (Windows)

a7 III updates for Version 4.02 (Mac) and (Windows)

ZV-E10 updates for Version 2.02 (Mac) and (Windows)

  • Allows the camera to display a notification when new software is available
    WPA and WEP functionalities are no longer supported.
  • You can no longer select WPA or WEP when connecting to Wi-Fi. Please use the more secure WPA2 moving forward.
  • Improves the operational stability of the camera.
  • Note: This update is only available for Windows and macOS. A memory card version is not provided.

Please note: the firmware updates are identical across these three camera models.

Nikon

Z9 updates for Version 5.20 (Mac) and (Windows)

  • Added support for “NX Field,” a remote shooting system for corporate users. Note: “NX Field” app for smart devices may not be available in some countries and regions.
  • Renamed d14 [Display on during burst] in [CUSTOM SETTINGS MENU].
  • Fixed the following issues:
    • Pressing the playback button after repeatedly shooting bursts would in rare cases corrupt the display of all images.
    • In rare circumstances, optimal exposure could not be achieved during burst shooting after changing the exposure in mode M.
    • In synchronized release, pressing the shutter-release button of the master camera halfway initiated autofocus on the remote camera with the following setting selected. ▸ [CUSTOM SETTINGS MENU] > a6 [AF activation] > [AF-ON only]

Z50II updates for Version 1.01 (Mac) and (Windows)

  • Pre-Release Capture is now available using a SmallRig SR-RG2.
  • Added “русский” (Russian) to [Language] in [SETUP MENU] for Z50II cameras sold in the Middle East region.
  • Renamed d13 [Display on during burst] in [CUSTOM SETTINGS MENU].
  • Fixed the following issues:
    • In rare cases, the camera would stop responding when it was reconnected to SnapBridge after it was connected to Nikon Imaging Cloud while connecting to SnapBridge.
    • In synchronized release, pressing the shutter-release button of the master camera halfway initiated autofocus on the remote camera with the following setting selected:
      ▸ [CUSTOM SETTINGS MENU] > a6 [AF activation] > [AF-ON only]

That’s it for this week. Make sure to check in every Friday, from here on out, for a round-up of firmware updates on all major camera models. Have a great weekend!



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Photography industry embraces change and innovation, Zenfolio's 2025 report finds

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Photography industry embraces change and innovation, Zenfolio's 2025 report finds


The photography industry has weathered economic uncertainty, technological disruption and rising operational costs. However, according to Zenfolio’s newly released 2025 State of the Photography Industry report, conducted in partnership with other creative businesses including Format, ShootProof and Professional Photographers of America (PPA), it’s also finding strength through adaptability, community and more thoughtful business strategies.

Now in its 6th consecutive year, the report draws on insights from more than 4,500 photographers in 70 countries. North Americans accounted for 79% of the participants, while photographers from Korea and Bolivia chimed in for the first time. The findings reveal an industry in transition but not in retreat.

One of the standout trends is the return to personalized service. Photographers who conduct viewing appointments after a shoot see as much as 20% more revenue than those who rely on online delivery alone. “Clients value the personal touch,” the report notes, adding that face-to-face sessions create opportunities to upsell prints and foster long-term relationships.

Zenfolio State of Photography
A sign of the times? Full-time, self-employed work is on the rise compared to part-time.

Copyright: © Zenfolio

As it turns out, adaptability pays off. Photographers who expanded their service offerings by pivoting to additional genres such as corporate headshots, drone photography, newborn portraits or sporting events were often rewarded with lucrative revenue streams. The report highlights that being open to last-minute gigs and unfamiliar styles that breach one’s comfort zone is now a competitive advantage instead of a compromise.

Nevertheless, the financial pressure is real. Between 65 and 70% of photographers reported increased business costs in 2024, including equipment and insurance. Zenfolio encourages professionals to revisit their pricing strategies and delivery models. Many new photographers still rely on selling digital files, but seasoned pros continue to profit from print sales. Print credits and tiered packages are recommended methods for boosting margins.

Technological change, particularly AI, is also reshaping the industry. Rather than replacing photographers, AI tools are helping them streamline their workflows. From culling and editing to delivering final images, that efficiency frees up more time to focus on the creative vision and client service that can’t be automated.

AI Zenfolio State of Photography Survey
AI tools help with workflow so photographers can focus on other aspects of the business, especially creative vision.

Copyright: © Zenfolio

Drone photography was introduced to the survey for the first time this year. The findings include that it is not only gaining traction but outpacing smartphone use among professional photographers. While the adoption of mirrorless cameras saw a slight dip, traditional cameras remain dominant.

Finally, the report underscores a less tangible but perhaps more critical theme: the value of community. From online forums to local peer groups, photographers who engage with one another are more likely to grow in business, confidence and creativity. State of the Photography Industry 2025 is free to view and includes helpful advice and actionable tips.



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Nikon steps up its tethered shooting game with an update to NX Tether

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Nikon steps up its tethered shooting game with an update to NX Tether


Nikon’s been on a roll this week. Following firmware updates for the Z9 and Z50II, the company released version 2.3.0 of NX Tether, its free tethered shooting software. NX Tether allows photographers and videographers to connect their Nikon camera directly to a computer for real-time control over focus, exposure, white balance and more, all while using a larger screen for improved precision.

Users can download and enhance photos on their computers, as NX Tether is compatible with Nikon’s NX Studio and third-party tools, including Adobe Lightroom and Capture One. This latest update enhances compatibility and introduces new features that streamline studio and on-location workflows. Let’s take a look at some of the updates:

  • Expanded Camera Support: NX Tether 2.3.0 makes tethered shooting available for Nikon Z5II users.
  • Live View Accessibility: Live view functionality is now available when connected to a Nikon Zf.
  • Framing Guide Display: The addition of a framing guide in the live view window helps with precise composition, which is especially beneficial for video shoots and detailed product photography.
  • Power Zoom Position Memory: Users can save and load power zoom positions on compatible models like the Z9, Z8, and Zf, for consistent framing across sessions.
  • Pixel Shift Photography: Enhanced support for pixel shift photography is available on the Z8 and Zf, enabling higher-resolution imagery.
  • Slow-motion Video Recording: The Zf now supports slow-motion video recording.
  • Birds Detection Feature: The Zf now supports the “Birds” detection feature, which improves autofocus performance when photographing avian subjects.

NX Tether’s interface mirrors the controls found on Nikon cameras. The application is compatible with macOS versions Sequoia 15, Sonoma 14, and Ventura 13, as well as Microsoft’s Windows 10 and 11 software. Full details on camera compatibility can be found on Nikon’s website.

Nikon’s NX Tether 2.3.0 offers updates that enhance the tethered shooting experience, especially for users of the Z5II and Zf models. It’s a valuable and free tool for photographers and videographers looking for efficient, real-time control over their cameras.

For a visual overview of NX Tether’s capabilities, you may find this demonstration from Nikon’s YouTube page, recorded last year, helpful:



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