Adobe Max Roundup: the demos

This year we attended Adobe Max in person, where we got to demo several of the new features in Photoshop, Lightroom, and Adobe Camera Raw. If you missed the announcement, you can read our coverage of it here, though we’ll be covering the hits here.

We documented the demos on our Instagram, but in case you missed it, we’re rounding them up here. We were also able to interview some folks at Adobe while at the show, so stay tuned for more on the future of Photoshop, Lightroom, and other Adobe projects like Content Credentials.

Adobe Camera Raw Adaptive profile

Adobe has added a new profile to Adobe Camera Raw, called Adaptive. It uses AI to analyze what’s in the scene, and adjust exposure, tones, saturation, and other parameters automatically, potentially giving you a better starting point for your own edits. It’s also designed to work with HDR images and produces both HDR and SDR profiles, making it even more useful for those who aren’t used to editing for HDR displays yet.

Since it’s substantially more opinionated than other profiles like Adobe Color or Adobe Landscape, there’s also an amount slider that lets you tone down or turn up the results.

Photoshop automatic distraction removal

Perhaps one of the niftiest features Adobe added to Photoshop is the automatic distraction removal tool. It analyzes your photo for cables, wires, or people that may be in the way of your subject, then automatically fills in the areas they took up.

Lightroom Quick Actions

Lightroom’s new Quick Actions, available on Mobile and Web, will automatically mask parts of your image like subjects, backgrounds, and skies, and let you make adjustments to them.

Lightroom Frame.io integration

Frame.io is now built into Lightroom, letting you access images uploaded to the cloud service. Combine that with Frame.io’s Camera To Cloud feature, available on some Fujifilm, Panasonic, Nikon, Canon, and Leica cameras, and you can take pictures on your camera then watch them appear wirelessly in Lightroom.

Content Credentials

Adobe’s Content Credentials system is part of a larger industry-wide initiative to help prove what content on the web is authentic, and to keep track of what edits have been made to it. While at Max, we got to take a look at the Chrome extension meant to surface the credentials attached to images on social media and other sites, as well as the closed beta site that lets you attach content credentials to your own images, and view what credentials are attached to existing images.

We got to sit down with one of the senior directors of the Content Authenticity Initiative at Adobe while at the conference, so expect a more thorough check-in of the technology to come.

Generative Extend in Premiere Pro

Photoshop has had several generative AI features in beta for a while now, but now Adobe has introduced one for its Premiere video editing software. It lets you extend a clip by up to two seconds, helping you fill in gaps, transitions, or slightly flubbed takes with imagery generated by Adobe’s Firefly model.

According to Meagan Keane, Principal Product Marketing Manager for Adobe Pro Video, the idea came from asking customers what some of their biggest editing pain points were. The Pro Video team was then able to take that to the research team, and the result is Generative Extend.

Source link