Smart home
Amazon Turns to Anthropic’s Claude for Alexa AI Revamp

Amazon plans to charge $5 to $10 a month for its new “Remarkable” version of Alexa as it will use powerful generative AI to answer complex queries, while still offering the “Classic” voice assistant for free, Reuters reported in June.
But initial versions of the new Alexa using in-house software simply struggled for words, sometimes taking six or seven seconds to acknowledge a prompt and reply, one of the people said.
That’s why Amazon turned to Claude, an AI chatbot developed by startup Anthropic, as it performed better than the online retail giant’s own AI models, the people said.
Reuters based this story upon interviews with five people with direct knowledge of the Alexa strategy. All declined to be named as they are not authorized to discuss non-public matters.
Alexa, accessed mainly through Amazon televisions and Echo devices, can set timers, play music, act as a central hub for smart home controls and answer one-off questions.
But Amazon’s attempts to convince users to shop through Alexa to generate more revenue have been mostly unsuccessful and the division remains unprofitable.
As a result, senior management has stressed that 2024 is a critical year for Alexa to finally demonstrate it can generate meaningful sales – and the revamped paid version is seen as a way both to do that and keep pace with rivals.
“Amazon uses many different technologies to power Alexa,” a company spokeswoman said in a statement in response to detailed Reuters questions for this story.
“When it comes to machine learning models, we start with those built by Amazon, but we have used, and will continue to use, a variety of different models – including (Amazon AI model) Titan and future Amazon models, as well as those from partners – to build the best experience for customers,” the spokeswoman said.
Anthropic, in which Amazon owns a minority stake, declined to comment for this story.
AI Partnerships
Amazon has typically eschewed relying on technology it hasn’t developed in-house so it can ensure it has full control of the user experience, data collection and direct relationships with customers.
But it would not be alone in turning to a partner to improve AI products. Microsoft and Apple, for example, have both struck partnerships with OpenAI to use its ChatGPT to power some of their products.
The release of the Remarkable Alexa, as it is known internally, is expected in October, with a preview of the new service coming during Amazon’s annual devices and services event typically held in September, the people said.
Amazon has not yet said, however, when it plans to hold its showcase event, which will be the first major public appearance of its new devices chief, Panos Panay, who was hired last year to replace long-time executive David Limp.
The wide release in late 2022 of ChatGPT, which gives full-sentence answers almost instantaneously to complicated queries, set off a frenzy of investing and corporate maneuvering to develop better AI software for a variety of functions, including image, video and voice services.
By comparison, Amazon’s decade-old Alexa appeared outmoded, Amazon workers have told Reuters.
While Amazon has a mantra of “working backwards from the customer” to come up with new services, some of the people said that within the Alexa group, the emphasis since last year has instead been on keeping up with competitors in the AI race.
Amazon workers also have expressed skepticism that customers would be willing to pay $60 to $120 per year for a service that’s free today – on top of the $139 many already pay for their Prime memberships.
Alexa Upgrades
As envisioned, the paid version of Alexa would carry on conversations with a user that build on prior questions and answers, the people with knowledge of the Alexa strategy said.
The upgraded Alexa is designed to allow users to seek shopping advice such as which clothes to buy for a vacation and to aggregate news stories, the people said. And it is meant to carry out more complicated requests, such as ordering food or drafting emails all from a single prompt.
Amazon hopes the new Alexa will also be a supercharged home automation hub, remembering customer preferences so that, say, morning alarms are set, or the television knows to record favorite shows even when a user forgets to, they said.
The company’s plans for Alexa, however, could be delayed or altered if the technology fails to meet certain internal benchmarks, the people said, without giving further details.
Bank of America analyst Justin Post estimated in June that there are roughly 100 million active Alexa users and that about 10% of those might opt for the paid version of Alexa. Assuming the low end of the monthly price range, that would bring in at least $600 million in annual sales.
Amazon says it has sold 500 million Alexa-enabled devices but does not disclose how many active users there are.
Announcing a deal to invest $4 billion in Anthropic in September last year, Amazon said its customers would gain early access to its technology. Reuters could not determine if Amazon would have to pay Anthropic additionally for the use of Claude in Alexa.
Amazon declined to discuss the details of its agreements with the startup. Alphabet’s Google has also invested at least $2 billion in Anthropic.
The retailer, along with Google, is facing a formal probe from the UK’s antitrust regulator over the Anthropic deal and its impact on competition. It announced an initial investigation in August and said it has 40 working days to decide whether to move it to a more heightened stage of scrutiny.
The Washington Post earlier reported the October time frame for release of the new Alexa.
© Thomson Reuters 2024
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
Smart home
Lumio Vision Smart TVs to Launch in India via Amazon on This Date

Lumio Vision Smart TVs to Feature In-House ‘Boss’ Processor
In a post on X (formerly Twitter) on Wednesday, the company announced the launch of Lumio Vision smart TVs in India on April 10. They are confirmed to go on sale via Amazon, and the e-commerce website has teased the arrival of Lumio’s first ever product line through a dedicated landing page.
The Lumio Vision smart TVs will be powered by an in-house ‘Boss’ processor along with 3GB of DDR4 RAM. They will feature a Wi-Fi chip, that is claimed to deliver 2.1x faster Wi-Fi throughput compared to the competition. The upcoming models will run on Android TV, with the Google TV interface.
Lumio TVs are claimed to be 2x faster than Sony and other leading TVs in memory capacity, app loading time, scroll time, app installation time and rebooting time. The company is also claiming 12x fewer frame drops in 4K 60fps YouTube video playback. Lumio is yet to reveal the exact model numbers and pricing details for the upcoming smart TVs.
Circuit House Technologies, founded by former Xiaomi and Flipkart officials, announced its foray into the home entertainment space last month with the Lumio brand. The company, led by ex-Xiaomi India chief business officer (CBO) Raghu Reddy, secured $4.3 million (roughly Rs. 37 crore) in funding in June 2024. The new smart TVs are manufactured in India by Dixon Technologies.
For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who’sThat360 on Instagram and YouTube.
Smart home
NDTV Gadgets 360 Awards 2025: Check out the Nominations

NDTV Gadgets 360 Awards Nominations for Mobiles
This year’s award show will honour smartphones in 13 different categories ranging from the super affordable segment to the flagship ones. Check out the nominations for these categories:
Best Budget Smartphone [Under 15K]
The budget segment indeed had a great lineup this year. Most importantly, almost every smartphone was 5G enabled. These smartphones provided excellent performance at an affordable price tag.
- Xiaomi Redmi 13 5G
- Moto G64 5G
- Lava Blaze X
- Tecno Pova 6 Neo
- Vivo T3X
- Poco M7 Pro
- Infinix Note 40X
Best Mid-Range Smartphone [Under 25K]
The smartphones launched at under Rs. 25,000 have some promising features. Most phones in this price segment delivered elegant designs and power-packed performances in different departments. Check out the nominations here:
- iQOO Z9s Pro
- Nothing Phone 2a
- Poco X7 Pro
- Motorola Edge 50 Fusion
- Infinix GT 20 Pro
- OnePlus Nord CE 4
- Redmi Note 14 Pro
Best Smartphone (Mainstream) [ 25K – 35K]
The smartphones under the Rs. 35,000 segment showed that you don’t need to pay a fortune to get some flagship-grade features. Whether it be premium design or flagship-level chipsets, these smartphones created a lot of buzz in the Indian tech industry.
- Motorola Edge 50 Pro
- OnePlus Nord 4
- Nothing Phone 2a Plus
- Realme GT 6T
- Samsung Galaxy F55 5G
- Realme 14 Pro+
- Redmi Note 14 Pro+
Best Mid-Premium Smartphone [35-50K]
Regarding this segment, people generally want the best Android with the latest and greatest specifications. Brands like OnePlus, iQOO, Vivo, and more have delivered excellent products with flagship-grade performance. Let’s look at the nominees in the mid-premium smartphone category, which are priced under Rs. 50,000.
- OnePlus 13R
- Oppo Reno 13 Pro
- Vivo V40 Pro
- Xiaomi 14 Civi
- Motorola Edge 50 Ultra
- Tecno Camon 30 Premier 5G
- Samsung Galaxy A55 5G
Best Selfie Smartphone [Mainstream]
Check out the nominations of the best selfie-centric smartphones that captures crisp and well-detailed portraits and selfies:
- Honor 200
- Motorola Edge 50 Pro
- OnePlus Nord 4
- Samsung Galaxy F55 5G
- Redmi Note 14 Pro+
- Vivo V40
- Oppo Reno 13
Best Gaming Smartphone [Mainstream]
The mobile gaming segment is on a steep rise this year with multiple brands launching smartphones in the mainstream category so that more people can do gaming without facing frame drops or stutters. Check out the nominations for the best gaming smartphone:
- Poco F6
- Redmi Note 14 Pro+
- Realme GT 6T
- Infinix GT 20 Pro
- Realme 14 Pro+
- OnePlus Nord 4
- iQOO Z9s Pro
Best Gaming Smartphone [Overall]
The mobile gaming segment is on a steep rise, and now, we have gaming smartphones capable of handling such daunting tasks. Check out the nominations for the best gaming smartphone here:
- Realme GT 7 Pro
- iQOO 13
- Asus ROG Phone 9 Pro
- Samsung Galaxy S25 Ultra
- iPhone 16 Pro Max
- OnePlus 13
- Oppo Find X8 Pro
Best Camera Smartphone [Mainstream]
The 2024 also showed an increasing demand for good camera features in the mainstream category. We saw multiple brands launching smartphones in this price segment to provide the best camera experience for the customers. Check out the nominations here:
- Honor 200
- Motorola Edge 50 Pro
- OnePlus Nord 4
- Realme 14 Pro+
- Redmi Note 14 Pro+
- Vivo V40
- Oppo Reno 13
Best Camera Smartphone [Overall]
The camera segment in the smartphone space was one of the most-talked features as multiple brands tried their best to deliver a phone that could excel in both front and rear camera departments. Check out the nominations here for the best camera smartphone of 2024:
- Vivo X200 Pro
- Oppo Find X8 Pro
- Xiaomi 14 Ultra
- Samsung Galaxy S25 Ultra
- Apple iPhone 16 Pro Max
- Google Pixel 9 Pro XL
- OnePlus 13
Best Mainstream Smartphone SoC
Here are the nominations for the best smartphone SoC that powers the mainstream smartphones this year.
- Qualcomm Snapdragon 8s Gen 3
- MediaTek Dimensity 9300+
- Qualcomm Snapdragon 7+ Gen 3
- MediaTek Dimensity 8300
- Samsung Exynos 2400e
Best Flagship Smartphone SoC
Check out the nominations for the best flagship smartphone SoC that defined the mobile computing of 2024:
- Qualcomm Snapdragon 8 Elite
- MediaTek Dimensity 9400
- Apple A18 Pro
- Google Tensor G4
- Samsung Exynos 2400
Best Foldable/ Flip Smartphone
The smartphone industry saw a surge in foldable and flip phone models this year, with multiple brands challenging Samsung’s dominance in the category. To discover which brand will be crowned the winner at the NDTV Gadgets 360 awards, check out the best foldable/flip smartphone nominations.
- Vivo X Fold 3 Pro
- Samsung Galaxy Z Fold 6
- Tecno Phantom V Fold 2
- Samsung Galaxy Z Flip 6
- Motorola Razr 50 Ultra
- Tecno Phantom V Flip 2
- Google Pixel 9 Pro Fold
Best Premium Smartphone [Under 1L]
The premium segment brings all the best-in-class features and specifications. We have seen some fantastic smartphones in this price segment, but only a few made a long-lasting impact. Check out the nominees for this segment:
1. OnePlus 13
2. Xiaomi 14
3. iPhone 16
4. Samsung Galaxy S25
5. Vivo X200 Pro
6. Oppo Find X8 Pro
7. Google Pixel 9
NDTV Gadgets 360 Awards Nominations for Tablet
Best Tablet [Mainstream]
The tablet segment saw steady growth throughout the year. Brands like Xiaomi, OnePlus, Realme, Samsung, and more have launched tablets with impressive specifications for the masses. Check out the nominees for the Best Tablet in the mainstream category.
- Xiaomi Pad 7
- Infinix XPad
- Lenovo Tab Plus
- Redmi Pad Pro 5G
- Realme Pad 2 Lite
- OnePlus Pad 2
NDTV Gadgets360 Awards Nominations for Laptops
Best Affordable Laptop (Under Rs 50,000)
Check out the best affordable laptop nomination for this year’s NDTV Gadgets 360 Awards:
- Lenovo IdeaPad Slim 5
- Infinix Inbook Air Pro+
- Asus Vivobook 15
- Honor MagicBook X16 Pro
- Acer Aspire 3
Best Gaming Laptop [Overall]
We saw a great influx in demand for gaming laptops this year. These laptops delivered a great balance between value-for-money features and exceptional gaming features. However, only a select few managed to get consumers’ attention this year. Here are the nominees for the Best Gaming Laptop category for the upcoming NDTV Gadgets 360 Awards.
- Dell Alienware m18 R2
- HP Omen Transcend 14
- Acer Predator Helios Neo 16
- ASUS ROG Zephyrus G16
- MSI Raider 18HX
- Lenovo Legion 9i
Best Thin and Light Laptop [Overall]
The ultrabooks were, by default, users’ favourite as they delivered excellent performance in a thin and light form factor. Check out the Best Thin and Light Laptop nominations and see whether your favourite product is here!
- Dell XPS 14
- Apple MacBook Pro M4
- Lenovo Yoga Slim 7X
- Asus Zenbook S14 OLED
- Acer Swift Go 14
- HP Elitebook Ultra G1q
Best 2-in-1 Laptop [Overall]
The 2-in-1s were in demand this year as we saw multiple brands introducing a slew of laptops in this category. Check out the Best 2-in-1 Laptop nominations and see whether your favourite product is here!
- Dell XPS 14
- Apple MacBook Pro M4
- Lenovo Yoga Slim 7X
- Asus Zenbook S14 OLED
- Acer Swift Go 14
- HP Elitebook Ultra G1q
Best Mainstream Laptop SoC
Here are the nominations of the best mainstream laptop SoC that powered most of the laptops in the year 2024:
- Dell XPS 14
- Apple MacBook Pro M4
- Lenovo Yoga Slim 7X
- Asus Zenbook S14 OLED
- Acer Swift Go 14
- HP Elitebook Ultra G1q
Best Flagship Laptop SoC
Here are the nominations of the best flagship laptop SoC that powered most of the premium laptops in the year 2024:
- Dell XPS 14
- Apple MacBook Pro M4
- Lenovo Yoga Slim 7X
- Asus Zenbook S14 OLED
- Acer Swift Go 14
- HP Elitebook Ultra G1q
Best Gaming Handheld
Gaming handheld also saw a sharp increase in the Indian market. The concept of on-the-go gaming finally came into the mainstream with brands like Asus, MSI, and Lenovo introducing budget-friendly gaming handhelds in the country. Check out the nominations of the best gaming handheld for Gadgets 360 Awards:
- Asus ROG Ally X
- MSI Claw A1M
- Lenovo Legion Go
NDTV Gadgets 360 Awards Nominations for Smart TVs, TWS, and Smartwatch Categories
Best Smart TV [Under 55-inch]
Check out the nominees here:
Sony BRAVIA 2 (K-55S25B)
Toshibha M550NP
LG QNED 55-inch
Samsung Crystal 4K Vivid Pro D Series 55-inch
Vu 55VIBE24 55 inch UHD Smart QLED TV
TCL 55C655
Redmi Smart Fire TV 55-inch
Best Smart TV [65-inch and Above]
The smart TV segment also saw the introduction of newer technologies, especially QLEDs, which were adopted at a mass level. These Smart TVs stand out from the crowd with a perfect blend of top-notch features. Check out the nominees here:
Sony Bravia 9
Vu Masterpiece Frame TV
LG OLED Evo G4
Samsung 85 inch Smart Neo QLED TV
Haier 65C10
Xiaomi X Pro QLED 65-inch
TCL 75C655
Best TWS
The truly wireless earbuds category delivered some advanced features this year. The compact form factor, versatile performance, and improved battery life help enhance the on-the-go listening experience. Take a look at the nominations in this category:
- Google Pixel Buds Pro 2
- Apple AirPods 4
- Samsung Galaxy Buds 3 Pro
- Marshall Minor IV
- OnePlus Buds Pro 3
- Sennheiser Momentum True Wireless 4
- JBL Live Beam 3
Best Smartwatch
The wearables segment also saw the launch of some of the best smartwatches in the country. These smartwatches offered some good health-centric features that helped customers keep a real-time check on their health activities. Here are the nominees that delivered great features.
- Samsung Galaxy Watch 7
- Apple Watch Series 10
- Samsung Galaxy Watch Ultra
- OnePlus Watch 2
- Amazfit GTR 4
- Google Pixel Watch 3
NDTV Gadgets 360 Awards Nominations for AI Category
Best AI Integration By A Smartphone Brand
AI took the centre-stage in the smartphone segment with brands like Samsung, Google, Apple, and more introducing their own personalised AI features to a range of smartphones. So, this year, we will honouring those who have done a good job by implementing useful AI features in the smartphone. Without further ado, let’s check out the nomination for the Best AI Intergration by a Smartphone Brand:
- Samsung
- Vivo
- Oppo
- Motorola
- OnePlus
- Apple
Best AI Integration By A Laptop Brand
Artifical Intelligence also made an impact in the laptop segment. With manufacturers like Asus, Lenovo, HP, and more introducing a wave of Co Pilot Plus laptops. Here are the nominations of the Best AI Integration by a Laptop Brand:
- Asus
- Samsung
- HP
- Dell
- Lenovo
- Apple
- MSI
NDTV Gadgets 360 Awards Nominations for Users’ Choice Categories
Gadgets 360 believes that our readers have the right to decide the winners. This is why we have introduced some interesting categories in which your vote alone will decide the winner. Check out the users’ choice categories to decide the winners!
Best Disruptor Smartphone Brand
- Samsung
- Xiaomi
- Vivo
- Oppo
- Nothing
- Motorola
- OnePlus
Best Disruptor Laptop Brand
- Asus
- Samsung
- HP
- Dell
- Lenovo
- Apple
- MSI
Best Kitchen Appliance Brand
- Philips
- Bajaj
- Prestige
- Eureka Forbes
- Kent
- Usha
- Crompton
- Wonderchef
Best Washing Machine Brand
- Haier
- IFB
- Godrej
- LG
- Samsung
- Panasonic
- Whirlpool
- Voltas Beko
Best Refrigerator Brand
- Samsung
- Godrej
- IFB
- Panasonic
- Onida
- LG
- Whirlpool
- Haier
Best Refrigerator Brand
- Samsung
- Godrej
- Mitsubishi
- Panasonic
- LG
- Whirlpool
- Haier
- Voltas Beko
- Blue Star
- Llyod
- Hitachi
Game of the Year
- Astro Bot
- Black Myth: Wukong
- Helldivers 2
- Metaphor: ReFantazio
- Batman Arkham Shadow
- Prince of Persia: The Lost Crown
- Indiana Jones and the Great Circle
- The Legend of Zelda: Echoes of Wisdom
Best 5G Network
- Airtel
- Reliance Jio
Best Smart Security Solution Brand
- Qubo
- Ezvis
- Tapo
- CP Plus
- Xiaomi
Best Smartphone [Overall]
- Samsung Galaxy S25 Ultra
- Apple iPhone 16 Pro Max
- Vivo X200 Pro
- Google Pixel 9 Pro
- Xiaomi 14 Ultra
- Oppo Find X8 Pro
- OnePlus 13
Best Air Purifier
- Philips Smart Air Purifier AC4221
- Qubo Q600 Smart Air
- Dyson Purifier Hot+Cool Gen1
- Honeywell Air Touch V5
- Havells Meditate AP 400 Air Purifier
- Sharp FX-J80M-H Air Purifier
Best Robotic Vacuum Cleaner
- Xiaomi Robot Vacuum Cleaner X10
- ILIFE A20 Pro Robot Vacuum Cleaner
- ECOVACS Deebot Y1 Pro Plus 2-in-1 Robot Vacuum Cleaner
- DREAME L10 Prime Robot Vacuum Cleaner
- AGARO Alpha Robot Vacuum Cleaner
- Eureka Forbes Robotic Vacuum Cleaner
Smart home
Amazon Might Be Moving All Alexa Voice Processing to the Cloud

Amazon Reportedly Ending Local Voice Processing for Echo Users
The tech giant added the functionality of on-device voice request processing on Echo devices in 2021, allowing users who do not want to give Amazon access to their conversations with the voice assistant to opt for a privacy-focused approach. However, now, the company is said to be taking a 180-degree turn on that feature.
According to an Ars Technica report, Amazon sent an email to Echo users informing them that they will no longer be able to process Alexa requests locally. These emails were reportedly sent only to those users who had enabled the “Do Not Send Voice Recordings” feature on their devices.
“As we continue to expand Alexa’s capabilities with generative AI features that rely on the processing power of Amazon’s secure cloud, we have decided to no longer support this feature,” the email stated, as per the publication.
The company is said to be planning to stop supporting local processing starting March 28, likely in preparation for deploying the new AI-powered Alexa+. Those who do not disable the setting will reportedly not be able to use one of the most integral features of the virtual assistant dubbed Voice ID. This feature allows Alexa to personalise user experience and share information such as calendar events, reminders, music, and more.
Alexa Voice ID is set to receive a major upgrade with the new AI version as it will be able to understand contextual information and make recommendations more personalised. It will also be able to recognise different voices of users. However, even those Echo users who do not wish to use the AI features, will not get to use the legacy version of Voice ID after March 28, the report claimed.
Ars Technica also shared the rest of the email where Amazon claimed that Alexa voice requests sent to cloud servers will always be encrypted with multiple security layers to keep users’ information safe. Despite the assurance, the move is likely to raise concerns of some Echo users who prefer the privacy aspect of the device.
Notably, in 2023, the US Federal Trade Commission (FTC) filed a lawsuit against Amazon over allegations that the company was illegally collecting and indefinitely storing data on children under the age of 13 without parental consent. As per a TechCrunch report, the e-commerce giant settled the lawsuit by paying a fine of $25 million (roughly Rs. 216.9 crores) and deleting the existing data.
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