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Apple Wants to Drop ‘Hey’ From the ‘Hey Siri’ Wake Phrase: Report

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Apple Wants to Drop ‘Hey’ From the ‘Hey Siri’ Wake Phrase: Report


Apple is said to be working on changing the wake phrase for its Siri voice assistant, and will change the phrase from ‘Hey Siri’ to simply ‘Siri’. This will make it much easier to invoke the voice assistant on supported devices once implemented, but the change is said to be a technically challenging one since it involves AI training and a lot of engineering work, as per the report. More words in the phrase usually makes it easier for voice assistants to understand the invocation of the voice assistant, so implementing this properly will be a challenge for Apple.

The report comes via journalist Mark Gurman’s Power On newsletter on Bloomberg, and states that Apple has spent the past several months working on shortening the wake phrase. Siri has for long supported voice invocation through a wake phrase, which has thus far been the familiar ‘Hey Siri’. The company is now working on making the phrase ‘Siri’, similar to Amazon’s Alexa voice assistant, that is invoked by simply saying ‘Alexa’.

Longer phrases are typically less prone to errors, and shorter phrases might be said differently according to languages and accents across the world. Apple is said to have factored these challenges into its work, and is already testing the simplified phrase with company employees. If all goes to plan, we could see Apple products, including those on iOS, macOS, WatchOS, tvOS, and HomePod devices, work with the simplified ‘Siri’ wake word.

A significant challenge for voice assistants is miscues – phrases that sound similar to the main wake phrase tend to wake the devices and have them listen for commands. This is a frequent issue for smart devices and smartphones that have always-on microphones, as it can cause devices to react even when no response is expected. Shorter wake phrases typically increase the chances of these miscues, but are admittedly a lot easier for users who frequently use them. Siri serves as the default (and in some cases, only) voice assistant on many of Apple’s devices, including the HomePod mini and Apple Watch range.


Apple launched the iPad Pro (2022) and the iPad (2022) alongside the new Apple TV this week. We discuss the company’s latest products, along with our review of the iPhone 14 Pro on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
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Amazon Plans to Unveil Alexa Devices in the Fall, CEO Says

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Amazon Plans to Unveil Alexa Devices in the Fall, CEO Says


Amazon.com. Inc will release companion devices in the fall for the artificially intelligent version of the Alexa voice assistant, Chief Executive Officer Andy Jassy said in an interview with Bloomberg Television. 

The devices, and current hardware that is getting the coming Alexa+ software update sooner, will go beyond answering trivia questions and help consumers complete tasks, such as hiring someone to fix an oven, he said on Thursday. Jassy was in New York this week for a press event to unveil the new Alexa.

Alexa has been eclipsed in recent years by a wave of AI chatbots, including the pioneering ChatGPT from OpenAI. The reboot of Amazon’s voice assistant is an attempt to rekindle consumers’ enthusiasm and generate revenue from subscriptions, online shopping and other businesses. 

“I think there’s a sustainable business model,” Jassy said of Amazon’s renewed focus on the Alexa platform

The overhaul of Alexa, Amazon’s most important consumer electronics franchise, took longer than the company initially hoped as the engineers worked to infuse artificial intelligence into software not initially designed to generate answers on the fly. 

Amazon will start charging Alexa customers for the first time when the new Alexa+ starts rolling out next month. Users who want the latest capabilities will have to pay $19.99 (roughly Rs. 1,746)  a month. Members of Amazon’s $139 (roughly Rs. 12,145)-a-year Prime program get the update for free.

In a wide-ranging interview, Jassy said a proposed Biden-era rule that would curb the export of artificial intelligence chips to nations like Israel and the United Arab Emirates could have unintended consequences. 

Without changes to the proposed rule, he said, “we’re going to basically give up that business and relationships to other countries who can provide those chips.” His comments echoed a Microsoft Corp. blog about the policy on Thursday. 

Jassy said power constraints and chip shortages continue to restrict the growth of Amazon’s cloud-computing division. He said the Trump administration is committed to helping solve the issue. “They understand the constraints it’s having on the economy,” he said.

The Amazon CEO also said he’s encouraged that the Trump team “cares about what business thinks” and is aware of challenges constricting the development of artificial intelligence.

Jassy said he had spoken with Trump but didn’t divulge what they discussed. 

© 2025 Bloomberg LP

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)



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Boat Tag With Google’s Find My Device Network Support Debut in India

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Boat Tag With Google’s Find My Device Network Support Debut in India


Boat Tag was launched in India on Monday after being listed online last week. The smart tracker is compatible with Android devices and comes with support for Google’s Find My Device network. It is claimed to offer a battery life of up to 365 days and has a replaceable battery. It supports BLE connectivity and location sharing and does not need an additional SIM card to function. The tracker can be connected to the users’ wallet, keys and more by a lanyard or a tape.

Boat Tag Price in India, Availability

Boat Tag price in India is set at Rs. 1,299 and is currently available for purchase in the country via the Boat website, Amazon, Flipkart, Zepto, Swiggy Instamart and select retail stores. It is offered in a single black colourway. 

Boat Tag Features, Specifications

The Boat Tag is a smart tracking device that helps users find and locate valuable items like phones, wallets, luggage, and keys among other things. It is said to use Bluetooth Low Energy (BLE) technology and supports Google’s Find My Device, making it easy to track lost items. The users can mark items as “Lost” and receive location updates. It is claimed to offer “semi-real-time tracking.”

Boat’s latest Tag smart tracker is currently, only compatible with Android devices and not iOS. It is equipped with an alarm that emits a loud beeping sound of 80dB. It is said to detect unknown trackers nearby and send privacy alerts to the paired devices for added security. 

The Boat Tag is claimed to offer a battery life of up to 365 days and has a replaceable battery. The company claims that the Bluetooth tracker comes with a simple setup and instant use and requires no SIM connectivity. Alongside packing an extra battery in the box, Boat packs a lanyard and a double-sided tape, which can be used to secure the tracker with any item that the user choose to track.

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Xiaomi TV Anniversary Sale Brings Discounts on X Pro QLED, A Series, More 

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Xiaomi TV Anniversary Sale Brings Discounts on X Pro QLED, A Series, More 


Xiaomi India is offering special discounted prices on its smart TV lineup in the country as part of its seventh-anniversary sale. The Chinese tech brand is selling its Xiaomi A series, X series, X Pro series and X Pro QLED series smart TVs at up to 50 percent discount now. The sale is currently live on the company’s official website and via certified retailers. Besides the general discount, shoppers can avail of exchange offers and no-cost EMI payment options.

Xiaomi Is Offering TVs With Discounts and Offers

The company is celebrating seven years of its TV lineup in the country by offering up to 50 percent off on a range of its smart TVs. Shoppers can avail of the offers through Xiaomi’s e-commerce platform and at authorised retailers. As part of the anniversary sale, the Xiaomi X Pro QLED series is listed at a starting price of Rs. 32,999, down from the launch price of Rs. 34,999. Online customers can grab no-cost EMI schemes starting at Rs. 3,999 while offline customers can avail of no-cost EMI starting from Rs. 2,999.

The Xiaomi X Pro QLED lineup runs on Google TV and has an octa-core Arm Cortex-A55 processor under the hood. They are offered in 43-inch, 55-inch, and 65-inch display sizes with 4K resolution. It offers 32GB of storage. The Xiaomi X Pro series is available for an initial price tag of Rs. 28,999 during the sale.

For budget buyers, the Xiaomi A series smart TVs which are normally sold at Rs. 14,499, are available for a discounted rate of Rs. 12,499 in the ongoing sale.

The Xiaomi Smart TV X series is selling for Rs. 25,499, instead of the original price of Rs. 27,499. Offline buyers of the X series can get no-cost EMI offers starting from Rs. 2,299. The lineup offers 4K HDR support with Dolby Vision and HDR 10. It features Dolby Audio-supported speakers with 30W output. It is available in 43-inch, 55-inch, and 65-inch options.

Xiaomi claimed that it has sold over 1.2 crore smart TVs across 19,400 pin codes in the country till date.



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