Gadgets
Axe Gives Away Limited-Edition ‘Dogecans’ to Tap Into Growing Crypto Craze
When Dogecoin was launched in 2013, it was started as a joke.The meme-based cryptocurrency remained in obscurity for a long time, until billionaire tycoon Elon Musk threw his weight behind it and popularised it. Even though Dogecoin has lost some gains in recent months, its ardent following seems to be of great appeal to businesses around the world that are trying new ways to tap into the cryptocurrency craze. In that process, Unilever-owned Axe launched two giveaways of limited-edition “Dogecans.”
The latest campaign attempted to leverage popular trends to stir interest in the brand. Playing on the cryptocurrency’s name, the Dogecoin-inspired packaging on the special Axe cans featured the Doge meme and the marketing campaign tagline said, “48-hour crypto scent.”
just gonna drop this drop here: https://t.co/aaBi4P2jye #dogecan pic.twitter.com/7bnYhnNG89
— AXE (@AXE) July 20, 2021
Axe also shared this post on Instagram.