Camera
Nikon's new Zf firmware update adds bird mode, Imaging Cloud, and more
| Photo: Richard Butler |
Nikon has announced the 2.0 firmware for its full-frame Zf camera. The update adds a dedicated bird mode to the camera’s subject recognition autofocus, support for connecting to the company’s Imaging Cloud service and other improvements that will make shooting video and using older, manual-focus lenses more convenient.
The company says the dedicated bird subject detection mode will be quicker and more accurate at detecting and tracking birds than the Auto or Animal modes, especially in complex scenarios like shooting in forests or mountains. While the Zf likely isn’t the first camera people reach for when doing wildlife photography – its gripless retro design is better suited to smaller lenses – it’s nice that Nikon is making this mode available on the camera regardless.
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Nikon Imaging Cloud lets your camera automatically upload photos to the cloud and download color mode “recipes.”
Image: Nikon |
Support for Nikon Imaging Cloud is also a nice addition. It allows the camera to automatically upload images when connected to a Wi-Fi network, rather than requiring you to connect it to your phone or a computer to offload your shots. Additionally, you can configure Nikon Imaging Cloud to automatically offload those images to other services, like Dropbox, Google Drive, Lightroom and more. The service can also be used to sync additional color profiles to your camera – the Zf can store nine – and to automatically keep your camera’s firmware up-to-date.
The 2.0 update also adds Nikon’s ‘Hi-Res Zoom’ mode for video, which lets you progressively apply a digital crop up to 2x your lens’ actual focal length when shooting 1080p. The company says it doesn’t introduce any loss in resolution, as the camera is still using a 1080p region of the sensor. However, in other cameras like the Z9, the feature does incur some loss of detail, as you’re no longer getting oversampled video. Still, if you want to make your footage look like you’re zooming in, you’ll at least have the option to do so.
The final big change with the update revolves around using manual-focus lenses. The company has improved the focus magnification feature, letting you quickly exit it by half-pressing the shutter button so you can see your full composition before actually taking the picture. When you’re using the display, the maximum magnification has been increased from 200% to 400%. You can now also assign ISO and exposure compensation to the cameras’ command dials in the manual shooting mode and manually record your aperture value if you’re using a lens that doesn’t electronically communicate with the camera.
It’s not surprising that features like Hi-Res Zoom, Imaging Cloud and bird subject detection are coming to the Zf. After all, they’re included in the just-launched Z5II, which uses very similar internals. However, it’s nice to see them come so quickly, so users who bought the more expensive Zf won’t have to be envious of Z5II owners. It’s also one more step to making the company’s lineup more cohesive, with most of its latest-gen cameras getting Imaging Cloud.
Nikon Releases The Upgraded Firmware Version 2.00 For The Nikon Zf Full Frame Mirrorless Camera
MELVILLE, NY (April 8, 2025) — Nikon Inc. is pleased to announce the release of firmware version 2.00 for its full-frame/FX-format mirrorless camera, the Nikon Zf.
This is the first major firmware update for the Zf since its launch and the next step in the camera’s evolution, adding new functions inherited from the Nikon Z9 flagship camera and full-frame mirrorless model, the Nikon Z6III. Firmware version 2.00 also adds support for Nikon Imaging Cloud, enabling the automatic transfer of images to third-party cloud storage services, automatic camera firmware updates, and access to a wide range of creative Imaging Recipes.
The Zf now incorporates a dedicated [Birds] subject-detection option, providing more powerful detection and tracking performance to enhance bird photography support. In addition, the Hi-Res Zoom function has been added, and functions have been expanded for greater usability when manual-focus lenses are used.
Firmware version 2.00 makes shooting with manual-focus lenses, including vintage lenses, even more enjoyable, with the ability to quickly exit the magnified display simply by half-pressing the shutter-release button and a function that allows users to record the aperture values used when shooting.
Primary Features of Firmware Version 2.00 for the Nikon Zf:
- Support for Nikon Imaging Cloud enables more creative imaging expression
Nikon Imaging Cloud is Nikon’s cloud service accessible via computers and smart devices. It hosts the Imaging Recipes color presets, both those recommended by Nikon and those carefully crafted by established creators. Up to nine recipes can be downloaded to the Zf, allowing users to get the look and style of their favorite creators easily. Connection to Nikon Imaging Cloud also facilitates updating the camera firmware without the need for a computer or smart device. Furthermore, the advanced setup enables the automatic transfer of captured images to various third-party cloud storage services when the Zf is connected via Wi-Fi, providing even greater convenience for storing and sharing images captured with the camera. - Dedicated [Birds] subject-detection option enhances support for bird photography
A dedicated [Birds] subject-detection option has been added. It offers better bird-detection and tracking performance than when [Auto] or [Animal] subject-detection is selected. It also ensures quicker, more accurate detection and tracking of birds in various shooting scenarios, such as when complex, high-contrast backgrounds like rocky mountains or forests are in the frame. The [Birds] option satisfies the expectations of those who enjoy photographing birds with a greater ability to detect birds whether in flight, at rest, or characterized by a unique size or visual feature such as a long neck or vibrant colors. - Addition of the Hi-Res Zoom function enables zooming even when a prime lens is used
With firmware version 2.00, users can zoom-in to up to twice the actual focal length with no loss in resolution in full-HD recording*. This enables recording that makes the most of the superior rendering characteristics of prime lenses. Selection from 11 different zoom speeds expands possibilities for imaging expression during video recording, allowing users to achieve the exact look and feel they want. The Hi-Res Zoom function can also be assigned to the Fn ring or control ring on a lens. - More convenient functions when shooting with a manual focus lens
A new function has been added that lets users exit the magnified display by half-pressing the shutter-release button, making shooting with manual focus more convenient. Additionally, in the live view display, the maximum magnification has been increased from the previous 200% to 400%, providing greater convenience when shooting portraits and other situations that require more precise focusing. Furthermore, exposure compensation and ISO sensitivity can now be assigned to the main or sub-command dial in manual shooting mode. A new function has also been added that allows users to manually record aperture values to the Exif data when using non-CPU lenses. This enables them to review and appreciate the subtle differences in image results when shooting with different aperture values at or near the maximum aperture.
Nikon will continuously meet users’ needs through firmware updates that expand the functionality of its cameras.
For more information about the latest Nikon products, including the vast collection of NIKKOR Z lenses and the entire line of Z series cameras, please visit nikonusa.com.
*AF-area mode is fixed at [Wide-area AF (L)]. The focus point is not displayed. [Electronic VR] in the video recording menu is fixed at [OFF].
| Photo: DPReview |
This week brought a wave of firmware updates from Sony and Nikon, targeting full-frame and APS-C models. Sony released new software for the a7C, a7 III and ZV-E10, delivering stability improvements and minor tweaks. Nikon released updates for its flagship mirrorless Z9 and the newer Z50II, aiming to refine performance and fix a few lingering bugs. Here’s a quick rundown of what’s new.
Sony
a7C updates for Version 2.01 (Mac) and (Windows)
a7 III updates for Version 4.02 (Mac) and (Windows)
ZV-E10 updates for Version 2.02 (Mac) and (Windows)
- Allows the camera to display a notification when new software is available
WPA and WEP functionalities are no longer supported. - You can no longer select WPA or WEP when connecting to Wi-Fi. Please use the more secure WPA2 moving forward.
- Improves the operational stability of the camera.
- Note: This update is only available for Windows and macOS. A memory card version is not provided.
Please note: the firmware updates are identical across these three camera models.
Nikon
Z9 updates for Version 5.20 (Mac) and (Windows)
- Added support for “NX Field,” a remote shooting system for corporate users. Note: “NX Field” app for smart devices may not be available in some countries and regions.
- Renamed d14 [Display on during burst] in [CUSTOM SETTINGS MENU].
- Fixed the following issues:
- Pressing the playback button after repeatedly shooting bursts would in rare cases corrupt the display of all images.
- In rare circumstances, optimal exposure could not be achieved during burst shooting after changing the exposure in mode M.
- In synchronized release, pressing the shutter-release button of the master camera halfway initiated autofocus on the remote camera with the following setting selected. ▸ [CUSTOM SETTINGS MENU] > a6 [AF activation] > [AF-ON only]
Z50II updates for Version 1.01 (Mac) and (Windows)
- Pre-Release Capture is now available using a SmallRig SR-RG2.
- Added “русский” (Russian) to [Language] in [SETUP MENU] for Z50II cameras sold in the Middle East region.
- Renamed d13 [Display on during burst] in [CUSTOM SETTINGS MENU].
- Fixed the following issues:
- In rare cases, the camera would stop responding when it was reconnected to SnapBridge after it was connected to Nikon Imaging Cloud while connecting to SnapBridge.
- In synchronized release, pressing the shutter-release button of the master camera halfway initiated autofocus on the remote camera with the following setting selected:
▸ [CUSTOM SETTINGS MENU] > a6 [AF activation] > [AF-ON only]
That’s it for this week. Make sure to check in every Friday, from here on out, for a round-up of firmware updates on all major camera models. Have a great weekend!
The photography industry has weathered economic uncertainty, technological disruption and rising operational costs. However, according to Zenfolio’s newly released 2025 State of the Photography Industry report, conducted in partnership with other creative businesses including Format, ShootProof and Professional Photographers of America (PPA), it’s also finding strength through adaptability, community and more thoughtful business strategies.
Now in its 6th consecutive year, the report draws on insights from more than 4,500 photographers in 70 countries. North Americans accounted for 79% of the participants, while photographers from Korea and Bolivia chimed in for the first time. The findings reveal an industry in transition but not in retreat.
One of the standout trends is the return to personalized service. Photographers who conduct viewing appointments after a shoot see as much as 20% more revenue than those who rely on online delivery alone. “Clients value the personal touch,” the report notes, adding that face-to-face sessions create opportunities to upsell prints and foster long-term relationships.
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A sign of the times? Full-time, self-employed work is on the rise compared to part-time.
Copyright: © Zenfolio |
As it turns out, adaptability pays off. Photographers who expanded their service offerings by pivoting to additional genres such as corporate headshots, drone photography, newborn portraits or sporting events were often rewarded with lucrative revenue streams. The report highlights that being open to last-minute gigs and unfamiliar styles that breach one’s comfort zone is now a competitive advantage instead of a compromise.
Nevertheless, the financial pressure is real. Between 65 and 70% of photographers reported increased business costs in 2024, including equipment and insurance. Zenfolio encourages professionals to revisit their pricing strategies and delivery models. Many new photographers still rely on selling digital files, but seasoned pros continue to profit from print sales. Print credits and tiered packages are recommended methods for boosting margins.
Technological change, particularly AI, is also reshaping the industry. Rather than replacing photographers, AI tools are helping them streamline their workflows. From culling and editing to delivering final images, that efficiency frees up more time to focus on the creative vision and client service that can’t be automated.
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AI tools help with workflow so photographers can focus on other aspects of the business, especially creative vision.
Copyright: © Zenfolio |
Drone photography was introduced to the survey for the first time this year. The findings include that it is not only gaining traction but outpacing smartphone use among professional photographers. While the adoption of mirrorless cameras saw a slight dip, traditional cameras remain dominant.
Finally, the report underscores a less tangible but perhaps more critical theme: the value of community. From online forums to local peer groups, photographers who engage with one another are more likely to grow in business, confidence and creativity. State of the Photography Industry 2025 is free to view and includes helpful advice and actionable tips.
Nikon’s been on a roll this week. Following firmware updates for the Z9 and Z50II, the company released version 2.3.0 of NX Tether, its free tethered shooting software. NX Tether allows photographers and videographers to connect their Nikon camera directly to a computer for real-time control over focus, exposure, white balance and more, all while using a larger screen for improved precision.
Users can download and enhance photos on their computers, as NX Tether is compatible with Nikon’s NX Studio and third-party tools, including Adobe Lightroom and Capture One. This latest update enhances compatibility and introduces new features that streamline studio and on-location workflows. Let’s take a look at some of the updates:
- Expanded Camera Support: NX Tether 2.3.0 makes tethered shooting available for Nikon Z5II users.
- Live View Accessibility: Live view functionality is now available when connected to a Nikon Zf.
- Framing Guide Display: The addition of a framing guide in the live view window helps with precise composition, which is especially beneficial for video shoots and detailed product photography.
- Power Zoom Position Memory: Users can save and load power zoom positions on compatible models like the Z9, Z8, and Zf, for consistent framing across sessions.
- Pixel Shift Photography: Enhanced support for pixel shift photography is available on the Z8 and Zf, enabling higher-resolution imagery.
- Slow-motion Video Recording: The Zf now supports slow-motion video recording.
- Birds Detection Feature: The Zf now supports the “Birds” detection feature, which improves autofocus performance when photographing avian subjects.
NX Tether’s interface mirrors the controls found on Nikon cameras. The application is compatible with macOS versions Sequoia 15, Sonoma 14, and Ventura 13, as well as Microsoft’s Windows 10 and 11 software. Full details on camera compatibility can be found on Nikon’s website.
Nikon’s NX Tether 2.3.0 offers updates that enhance the tethered shooting experience, especially for users of the Z5II and Zf models. It’s a valuable and free tool for photographers and videographers looking for efficient, real-time control over their cameras.
For a visual overview of NX Tether’s capabilities, you may find this demonstration from Nikon’s YouTube page, recorded last year, helpful:
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