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Opinion: 8K video can be worth the hassle. But not for everyone, and perhaps not for the reasons you might think…

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Opinion: 8K video can be worth the hassle. But not for everyone, and perhaps not for the reasons you might think…

2020 was the year 8K video finally arrived on the enthusiast camera scene, courtesy of the Canon EOS R5. A few months later, Sony followed suit with its flagship a1, Nikon pre-announced support for 8K on its future Z9, and more announcements are surely in the pipeline.

The emergence of 8K as a mainstream technology gives manufacturers a new opportunity to differentiate their products and marketers a new number to put on the box. And, they’re hoping, another reason for you to upgrade to a newer camera. But should you? And even if you upgrade to an 8K-capable camera, should you be shooting 8K?

The (not so new) benefits of 8K

8K provides a lot of great benefits. Creators can capture higher quality video, have more flexibility to crop, pan and zoom in post-production, generate stills from video, add stabilization in post and more. Consumers will benefit from better-looking, razor-sharp video that burns their eyeballs in realism.

Whoa! Time out. If you just read that last paragraph and said to yourself, “Wait, isn’t that exactly what the industry said about 4K?” you’re right. You’re not experiencing deja-vu. In fact, we probably could have written a 4K explainer that said those exact same things. Oh wait, we did.

8K delivers four times as many pixels as 4K.

8K unquestionably delivers a lot more detail than 4K. Still, the differences are less distinguishable to the human eye than the jump from HD to 4K, particularly at typical viewing distances. There are some compelling reasons to shoot 8K, but there are also quite a few to stick with 4K for now.

8K for content creators

Content creators have the most to gain from 8K, and yes, they’re the same things we heard about when 4K landed. The important difference is that the expected baseline for video quality has shifted from HD to 4K over the past decade. TVs and computer displays are getting larger, consumers want 4K, and if you’re doing commercial work, some clients may demand 4K even if they don’t need it.

Shooting in 8K is just the next evolutionary step that gives creators flexibility in post while retaining full 4K resolution in their final product. If you really need (or want) 4K, it’s tough to argue against these benefits on the production side of things.

Content creators have the most to gain from 8K, and yes, they’re the same things we heard about when 4K landed.

There are creative reasons to shoot 8K beyond basic cropping or zooming. Love it or not, vertical video has become more popular and this trend is likely to continue. What if you need to shoot content that works in either a horizontal or a vertical format? 8K video gives you enough resolution to crop a vertical frame and still retain 4K resolution. Marketers who need to deliver the same video to multiple content platforms will love this.

Similarly, 8K resolution will allow for things like distortion-free, in-frame whip-panning or adding artificial shake to footage – visual effects that simulate camera movement without actually having to move the camera. Again, while retaining 4K resolution.

8K cameras have come along way since I saw this one at NAB in 2015.

There’s also the argument that 8K will deliver better 4K footage through oversampled resolution and improved chroma subsampling, though it’s unlikely you’ll ever see it. In part, that’s because many 4K cameras already oversample 6K resolution to output 4K video, but mainly because it can be hard to see the benefit of 4K anyway – much less the difference between good and great 4K.

Another area where 8K will useful is huge screens, signage, and multimedia displays. I experienced this firsthand several years ago at the broadcast industry trade show NAB. I visited the booth for NHK, the Japanese broadcaster that’s been at the forefront of 8K technology, and saw a huge 8K display in person. Once I saw it, I couldn’t unsee it.

It’s not that I wasn’t used to seeing screens that large or screens that sharp, but I wasn’t used to seeing a screen that large and that sharp. It got me to stop and stare. On very large displays, 8K resolution can make a perceptual difference.

There will even be some benefit to creators who need to extract high-resolution still images from video. However, in an era when mirrorless cameras shoot Raw files at 20-30fps, this is a less compelling argument than it used to be. It really only makes sense if you truly need to isolate frames from your video instead of using video as a proxy for high-speed shooting.

Future-proofing content

Future-proofing content is often cited as a reason to shoot with the newest, highest resolution available, whatever it happens to be. Historically, there was good motivation for doing so.

The move from standard definition (SD) video to HD was huge. Within a short period of time, SD content viewed on high-resolution screens looked dated, as though from another era. The difference was significant and noticeable. Even amateurs shooting home videos on camcorders benefitted from jumping on the HD bandwagon. This was a case where future-proofing content really made sense.

The Canon EOS R5 was the first mirrorless camera to support 8K video capture.

The transition from HD to 4K provided another opportunity to future proof content, though the visual difference to most viewers wasn’t nearly as big (if they noticed at all). If you had the ability to shoot in 4K, that was great, but it wasn’t quite as critical to jump on the bandwagon so early.

Few viewers will be able to visually discern between 4K and 8K footage unless they’re using huge screens. (Unless they’re like our Science Editor Rishi Sanyal, whose typical viewing distance is about 5cm from the glass. #geeks)

Few viewers will be able to visually discern between 4K and 8K footage unless they’re using huge screens.

I recently had an opportunity to interview Canon’s Larry Thorpe, a legend in the broadcast industry, and he had some pretty strong opinions on this topic. ‘I’ve been a little skeptical about 8K in the living room,’ he noted. ‘Because you’ve got to have a screen that grows proportionally. The average viewing distance in the home today is about 10 feet, and to get 8K that does full justice to the capability of the human visual system, you’re going to need a screen with about a 300-inch diagonal, and I don’t think you’re going to see that in the home. 4K is equally questionable.’

The Sony a1 brings Sony’s mirrorless system to the 8K party.

This makes the argument for future-proofing in 8K a lot less compelling. Sure, someday in the distant future, we’ll have walls that magically turn into displays, but I question whether anyone that far out is going to want to watch most of the content we shot in 2021. If you’re a Hollywood studio, it’s a valid concern, but for most of us? Not so much.

Should you be shooting 8K?

There’s no right or wrong answer since everyone’s needs are different, but here are some things to consider.

Just as when 4K arrived on the scene, you’ll probably need to upgrade the rest of your workflow to support 8K. That means faster computers, faster video cards, bigger SSDs and a variety of other things. Of course, technology will catch up, and costs will come down. Today, vloggers shoot, edit and publish 4K videos from their smartphones. The same will eventually be true of 8K. As usual, you’ll pay more to be an early adopter, but the benefits of doing so are a lot more questionable when it comes to 8K.

Also, keep in mind that while TV screens are getting larger, online video – particularly content on sites like YouTube – is increasingly being viewed on screens that fit in our pockets. This is one of those times when it’s worth really thinking about who’s going to watch what you make. Are they more likely to see it on a large TV or a smartphone? For most of us, it’s probably the latter.

It’s worth considering where your viewers will see your content? Big screen or small screen.

However, if you really need to deliver 4K content and retain the flexibility to do a lot of cropping or other post-processing, shooting 8K today arguably makes sense. Small production houses doing commercial work come to mind. Similarly, independent filmmakers that really care about future-proofing content would benefit from 8K.

An informal survey I performed of independent producers who have 8K-capable cameras suggests that most of them aren’t actually using 8K today, despite having the means to do so. But there’s certainly excitement around it.

DPReview’s own Jordan Drake sums up the current situation well: ‘I haven’t done any 8K work outside of [DPReview TV] episodes yet, despite having the R5 for a while,’ he explains. ‘8K is a huge storage and workload burden, and the R5’s 4K HQ mode gives a lot of the resolution benefits without the huge file sizes. I regularly use the S1H’s 5.9K recording for two-person conversations since it gives me some room to punch in. Once 8K footage is more manageable, I could absolutely see myself doing the same thing.’

Final thoughts

Technology advances, and marketers will always need something new to sell. 8K is inevitable, and it will become mainstream; it’s just a matter of time.

However, there’s a lot less incentive to be an early adopter this time around. You get some of the same benefits that 4K promised over HD, but we’re well into the realms of diminishing returns at this point, not because of the technology but because of the limits of human eyesight (and the degree to which resolution matters to humans).

You get some of the same benefits that 4K promised over HD, but we’re well into the realms of diminishing returns at this point.

If you’re not ready to make the jump, don’t feel pressured by the marketing. Unless you’re doing something very demanding or have a real need to future proof your content, your audience probably won’t know the difference.

What they will notice are improvements to things like dynamic range and color gamut, which you can get without upgrading to an 8K workflow.

Oh, you’ll eventually make the jump because technology will catch up, costs come down, and there will be no reason not to shoot 8K. We’re not there yet, but we will be. At that point, we’ll surely be inundated with 8K content, including the requisite cat videos. Do we need cat videos in 8K? No. Will we get them? Yep. Because that’s how the internet rocks.

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Insta360 and Leica announce an extension of their partnership

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Insta360 and Leica announce an extension of their partnership


Image: Insta360

Insta360 and Leica Camera AG first teamed up in January 2020 with the Insta360 One R action camera. More recently, they collaborated on the Insta360 Ace Pro 2. That cooperation isn’t over, as the two companies have announced an extension of their partnership, bringing continued collaboration to Insta360’s action cameras.

The Ace Pro 2 featured a Leica Summarit lens and Leica color profiles, so it seems likely that we will see more Leica optics and colors in future Insta360 products. The announcement reveals that “exciting developments are already on the horizon,” suggesting that a new product is already in the works. It goes on to say that there will be “more cutting-edge imaging solutions across new product lines in the near future.”

“Insta360 and Leica share a vision of creating the most advanced imaging tools possible,” said Max Richter, Vice President of Marketing at Insta360. “With this renewed partnership, we are excited to continue our journey together, empowering creators to capture like nothing else out there.”

The Insta360 Ace 2 Pro has been very well regarded with impressive quality, so if that’s a sign of what this partnership can yield, then exciting things could indeed be on the way. The two companies didn’t provide any additional details about what product lines may involve Leica’s input, so for now, we will have to wait.

Insta360 and Leica Camera AG extend Partnership: Advancing the Action Cam Industry

Insta360, a leader in 360° and action cameras, is proud to announce an extension of its partnership with Leica Camera AG, the legendary brand renowned for over a century of excellence in imaging. This continued collaboration aims to bring elite performance to Insta360’s range of AI-powered action cameras and more.

Leica’s heritage in crafting high-quality lenses and pioneering advancements in optical engineering aligns seamlessly with Insta360’s mission to redefine what’s possible in action and 360° imaging. Together, the two brands have delivered industry-leading innovations, with the latest offering, Insta360 Ace Pro 2, proving to be a smash hit among users worldwide.

With this partnership evolving, exciting developments are already on the horizon. While we can’t share specifics just yet, creators can expect more cutting-edge imaging solutions across new product lines in the near future. This extension sets the stage for further innovation, reinforcing both brands’ commitment to pushing the boundaries of what’s possible in action and 360° imaging.

A Partnership Rooted in Innovation

“Insta360 and Leica share a vision of creating the most advanced imaging tools possible,” said Max Richter, Vice President of Marketing at Insta360. “With this renewed partnership, we are excited to continue our journey together, empowering creators to capture like nothing else out there.”

As the action camera market continues to demand ever-better image quality, this partnership ensures that Insta360 continues to lead in imaging excellence.

“For over a century, Leica has stood at the forefront of optical innovation, and our partnership with Insta360 allows us to continue this legacy in the dynamic world of action cameras.

Together, we strive to push the boundaries of imaging excellence, offering creators tools that inspire their creative journeys,” said Marius Eschweiler, Vice President Business Unit Mobile, at Leica Camera AG.

Insta360 Ace Pro 2 – The Latest Evolution of Insta360 and Leica’s Collaboration

The latest product of this partnership is the recently launched Insta360 Ace Pro 2, a flagship AI-powered action camera designed for professionals and enthusiasts seeking the highest image quality.

Built with a Leica SUMMARIT lens and unique Leica color profiles, the latest addition to Insta360’s wide-angle camera lineup sets a new standard in action photography and videography.

With industry-leading low-light performance, superior dynamic range, and refined image processing, Insta360 Ace Pro 2 is engineered to capture life’s most thrilling moments with the precision and quality expected from Leica optics.

Creators can rely on Insta360 Ace Pro 2’s enhanced stabilization and AI-powered features to ensure smooth and professional-looking footage every time.

Looking Ahead

The renewal of this partnership signals an exciting future for creators and action camera enthusiasts alike. With Leica’s legacy in optics and Insta360’s expertise in imaging technology, the next generation of cameras will continue to set new benchmarks in performance and creativity.

Shop the Insta360 Ace Pro 2 here, and be sure to explore Leica’s latest offerings via their official website.



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At CP+ 2025 it finally felt like the camera industry got its mojo back

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At CP+ 2025 it finally felt like the camera industry got its mojo back


A couple of weeks ago, DPReview attended the 2025 CP+ Expo in Yokohama, Japan, the annual camera industry trade show sponsored by the Camera & Imaging Products Association (CIPA). CP+ is an opportunity for us to meet with senior executives from across the camera industry, but it’s also a chance to gauge the market’s health more indirectly.

After going through years of contraction, the past few years have generally been a period of stabilization for the camera industry. We’re not returning to the heady days of DSLRs and compact models flying off the shelves in the tens of millions, but industry executives have consistently told us that the market has reached a point of equilibrium and is even growing a bit.

However, despite the positive outlook from industry leaders, it’s hard to ignore that, for the past couple of years, the CP+ Expo lacked a certain energy that we used to see at camera trade shows. In 2025, however, we saw several signs that CP+, and possibly the industry, are regaining some of that past mojo.

The crowds were bigger

It’s no secret that camera trade shows have been hit hard over the past few years, with stalwarts like Photokina and PMA falling by the wayside and becoming historical footnotes. Trade shows, in general, have been flagging as companies discover new ways of connecting with customers, and the camera industry is not immune to that.

“We saw several signs that CP+, and possibly the industry, are regaining some of that past mojo.”

CP+ was hit particularly hard by the global pandemic in 2020, which resulted in a three-year hiatus before an in-person expo returned in 2023. And, while there was clearly excitement among attendees and manufacturers to be back in action, one couldn’t help but notice that the crowds felt smaller and the energy levels lower. It didn’t portend an exciting future.

What a difference a year makes: in 2025, CP+ felt busy and vibrant again. There were lines outside the expo hall snaking back and forth well before the doors opened, packed with consumers eager to see the latest gear. The expo hall was crowded, the booths were busy, and even the aisles were filled with excitement and energy that have been largely absent since the pandemic.

The attendees are changing

CP -visitors-attending-a-talk-in-the-Sigma-booth
CP+ attendees listen to a speaker in the Sigma booth. It seemed like there were more women at CP+ than in the past.

Frame from video: Dale Baskin

Yes, the crowds are getting bigger again. But what may be even more important is who we saw in attendance.

Typically, we would expect to see traditional camera enthusiasts at CP+, the type of person who has a collection of cameras and lenses at home, and we saw plenty of attendees with current models slung around their necks. To be sure, there were plenty of these people at the expo, and that’s a good thing for the industry.

What jumped out, however, was the number of young people we saw in attendance, and it was common to see them in sections of booths specifically targeting ‘creators.’ You found them in other places, too; at least anecdotally, the industry’s efforts to connect with this up-and-coming customer base may be paying dividends.

Additionally, it seemed like there were more women in attendance this year. I don’t have any hard data to back this up, so you’ll have to trust my observations, but it’s certainly a good sign if the industry is more effectively connecting with women photographers.

Companies are timing product launches around CP+

Canon PowerShot V1 front
DPReview was the first publication to get our hands on the new Canon V1, a compact camera announced to coincide with CP+ 2025.

Photo: Dale Baskin

The CP+ Expo hasn’t historically been an anchor event camera companies use to announce new products. It wasn’t uncommon for a few products to be announced in the weeks leading up to the event, and companies occasionally used CP+ for big announcements, but it was the exception rather than the rule.

Suddenly, CP+ is a hot place for announcements.

Panasonic announced its new Lumix S1RII high-resolution flagship camera, Canon had its just-announced Powershot V1 compact model on display, and Sony revealed its new 16mm F1.8 G and 400-800mm F6.3-8 G lenses. Even Zeiss got in on the action, announcing new Otus 50mm F1.4 ML and 85mm F1.4 ML lenses.

On top of that, Sigma announced its new BF camera, along with new 16-300mm F3.5-6.7 DC OS and 300-600mm F4 DG OS lenses, at its own event in Tokyo earlier in the week, clearly designed to coincide with CP+, and the expo was the first opportunity for customers to get their hands on the products.

And this doesn’t even include all the new lenses revealed by the up-and-coming Chinese lens manufacturers. Speaking of which…

Chinese lens companies have arrived in force

third-party-lenses-cpplus
Chinese lens companies unveiled numerous new lenses at CP+ 2025, some designed to go head-to-head with the camera manufacturers’ own lens options.

Photos: Richard Butler

Over the past few years, Chinese lens companies have transformed the camera market, becoming competitive manufacturers capable of producing sophisticated autofocus lenses with impressive optics.

This isn’t the first year these companies have been at CP+. However, in 2025, they collectively made their presence felt like never before, unveiling no less than ten lenses between them, including several that ought to get the attention of first-party manufacturers.

Viltrox jumped in with its AF 35mm F1.2 LAB FE and AF 85mm F1.4 PRO FE lenses for Sony E-mount, along with a full-frame compatible AF 50mm F2.0 Air and APS-C AF 25mm F1.7 Air, both available for multiple mounts. Laowa joined the party with full-frame 8-15mm F2.8 Fisheye and 15mm F4.5 0.5x wide-angle macro lenses, and even a 35mm F2.8 Tilt Shift lens for Fujifilm GFX.

“Chinese lens companies unveiled numerous new lenses at CP+ 2025, some designed to go head-to-head with the camera manufacturers’ own lens options.”

Not to be left out, 7Artisans showed off full frame 24mm F1.8 and 35mm F2.8 lenses in multiple mounts and APS-C 25mm F1.8, 35mm F1.8 and 50mm F1.8 primes, also available in multiple mounts. Even Samyang got in on the fun, unveiling its AF 14-24mm F2.8 zoom for E-mount, co-branded with Schneider Kreuznach.

If this trend continues, CP+ could become a very exciting venue for new lenses.

What does it mean?

It’s one thing for camera industry executives to tell us the industry is headed in a positive direction. It’s another to walk the aisles of an expo hall teeming with excited consumers who telegraph that message in the real world. Seeing younger generations out in force and excited about using cameras is particularly exciting.

It’s also been a long time since we’ve seen this many big industry announcements centered on a single event. However, if the industry can coalesce around CP+, it presents an opportunity for manufacturers to generate industry-wide excitement about new products at a level we haven’t seen since the days of Photokina, and that would undoubtedly be a positive thing for the industry as a whole.



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The 7Artisans 27mm F2.8 lens is now available for Fujifilm cameras

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The 7Artisans 27mm F2.8 lens is now available for Fujifilm cameras


When you use DPReview links to buy products, the site may earn a commission.
Image: 7Artisans

Nearly a year after its initial launch, 7Artisans has announced that its AF 27mm F2.8 lens is coming to Fujifilm X-mount, joining the existing Sony E-mount and Nikon Z-mount iterations. The XF version will offer the same features and design as the existing model, albeit with very slight size differences to accommodate the different mounts.

The 27mm focal length provides a roughly 41mm equivalent field of view. It is quite compact and lightweight, measuring 42mm (1.7″) long. 7Artisans didn’t provide a weight for the X-mount version, but the E-mount model weighs only 144g (5.1oz) and the X-mount likely isn’t much different.

The lens supports autofocus with a stepper motor and internal focus design. The optical design comprises six elements in five groups, though it doesn’t use any aspherical, ED or other special glass. It also only features six aperture blades. Like the the Z-mount model, the X-mount lens accepts 39mm filters. There is also a USB port for firmware updates.

The 7Artisans AF 27mm F2.8 XF lens is available for purchase today at a recommended price of $129.


Buy now:

$129 at 7Artisans

$129 at Amazon



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