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Opinion: let me get my hands on the goodies

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Opinion: let me get my hands on the goodies


Image: Leica

I found it interesting to see Leica launch a new D-Lux camera last week, as I’d been thinking about a previous model (or, at least, about its Panasonic sister model) just recently.

Panasonic’s LX series taught me two important lessons about cameras and how to review them. The first, which I’ve written about before, was how much difference a larger sensor and a brighter lens can make. The other was that the value of a feature can be greatly enhanced by making it easy to access. And there’s no easier way to change a setting than with a dedicated, marked control point.

The main line of LX cameras and their Leica variants have dedicated switches on the top of their lenses, which not only make it easy to switch between the different framing modes but also serve as a constant reminder that the feature is available.

This makes sense: from the LX3 onwards, the cameras have had multi-aspect sensors, i.e. sensors that are larger than the lens’ coverage. This means the different crops push all the way out to the limit of the imaging circle projected by the lens so that they maintain the same diagonal angle of view. This is a big difference from most cameras, which simply crop in further and further from their sensor’s native shape, meaning 16:9 isn’t really as wide as you might hope.

The Panasonic LX3 was the first Panasonic model to include an aspect ratio switch on top of the lens. It not only made it easy to switch between modes, but served as a constant reminder that this feature was available.

It’s a stand-out feature (albeit one where you never get to use the full sensor size you’ve paid for), and it makes sense to literally put it front and center on the camera. That prominent, dedicated switch reminds you to play with image format every time you look down at the camera, meaning you’re more likely to take advantage of the multi-aspect design.

This experience was front-of-mind when I unpacked the Fujifilm X-T50 and saw its dedicated Film Simulation dial. I think it’s a very smart move on Fujifilm’s part. Film Simulations, along with a broad selection of lenses designed for APS-C, are one of the distinctive benefits of its X-series cameras. It makes sense to draw attention to it and encourage its use.

“That prominent, dedicated switch reminds you to play with image format every time you look down at the camera”

It also sends out a strong signal about who the camera is for. The double-digit X-T models have always been aimed at people getting into photography, not existing enthusiasts. These are often people who buy a camera for an event or because they want to try their hand at photography and are perhaps most at risk of falling back to the ease of use and sharability of smartphone images, leaving their cameras to accumulate dust. Providing a constant reminder and easy access to one of the key features that sets the camera apart could be a really powerful way to maintain their engagement.

The Fujifilm X-T50 includes a dedicated dial for switching between film simulations.

On such a small camera, each control comes at the expense of another, and to me, it makes a lot of sense to privilege Film Sims over the drive mode dial. Which control will the target user want to change most often? To me, it seems self-evident that Film Simulation is a setting you might wish to change literally every other shot, whereas drive mode is something to change each time you go out to shoot a different subject type. And every camera has drive modes: it makes sense for Fujifilm to put its differentiating feature to the fore.

I agree with the commenters who point out that it would be better if the custom positions on the dial could be modified to have parameters such as highlights, shadows and color chrome effect baked in as recipes, and I’d love to see this in future firmware.

“On such a small camera, each control comes at the expense of another, and to me, it makes a lot of sense to privilege Film Sims over the drive mode dial.”

But to those people objecting to the change, saying, “Without the mode dial, I’d be better off buying an X-T5,” I’d suggest this isn’t the criticism they might think it is. The X-T50 isn’t supposed to be a smaller, less expensive X-T5; it’s meant to be tailored to a different type of user, not enthusiasts on a tighter budget.

So, to my eye, the Film Simulation dial isn’t a dumbing-down but an astute move to encourage the target user to discover and use one of its most compelling features. Other than the Film Sim dial, a lot else has changed between the X-T30 II and X-T50, including the addition of image stabilization, a higher resolution sensor and an eye-watering 55% price hike. But in terms of the Film Simulation control, I think the series has taken a turn for the better.



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Lomography announces LomoChrome ’92 Sun-kissed limited edition film

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Lomography announces LomoChrome ’92 Sun-kissed limited edition film


Image: Lomagraphy

Lomography has announced LomoChrome ’92 Sun-kissed, an ISO 400 film intended to evoke nostalgia for the film look of the 1990s.

Lomography says the new film, featuring soft orange and yellow hues, is designed to capture the essence of the golden-hour glow. According to the company, the latest film is a follow-up to its LomoChrome Color ’92 film stock introduced last year.

“The gentle crackle of a beloved mixtape fills the air, mingling in the sweet, languid embrace of a carefree summer’s afternoon,” reads Lomography’s marketing copy. It goes on to state that the film offers cinematic blues and oranges under bright skies and vivid reds in shadier conditions.

Like all LomoChrome films, Lomography says that each production run is unique, with no two emulsions ever being the same.

LomoChrome ’92 Sun-kissed is available in 35mm, 120 and 110 formats and requires C-41 processing. It’s available for pre-order on the Lomography website; a 36-exposure roll in 35mm format retails for $12.90, while the 120 version sells for $11.90 and a 24-exposure 110 cartridge sells for $8.90.

Sample images provided by Lomography



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Nikon Comedy Wildlife Awards: last chance to enter

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Nikon Comedy Wildlife Awards: last chance to enter


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Three’s a crowd

The Comedy Wildlife Awards has released ten of the best entries it’s received so far, with less than a month left, if you think you’ve shot something better.

Deena Sveinsson / Nikon Comedy Wildlife Awards



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Pixii launches 24MP Pixii Max, its first full-frame rangefinder

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Pixii launches 24MP Pixii Max, its first full-frame rangefinder


Image: Pixii

French camera maker Pixii has announced the Pixii Max, a 24MP full-frame rangefinder camera that accepts Leica M-mount lenses.

The Pixii Max (Model A3410) is the company’s fifth camera and the first to move from an APS-C sensor to full frame. Like the previous, 26MP A2572+ and A2572 models, the Max uses a fully 64-bit processing pipeline, allowing fine-precision manipulation of the sensor’s 14-bit output.

Also like its predecessors, the camera’s true rangefinder viewfinder has framelines projected into it (35mm in this instance), meaning they can correct for parallax as you focus to closer distances. The outer limits of the finder represent a 28mm angle of view. The camera’s core exposure settings are also projected into the viewfinder.

Photo: Pixii

It also has a mono option that takes into account the relative perceptual lightness of its sensor’s Red, Green and Blue filters, to create a monochrome DNG Raw file. This should give the sharpness benefit of not having to demosaic the results, but won’t gain the ∼1EV improvement at any given ISO that completely removing the filter array would bring.

The Pixii Max is available for pre-order from July 5th at a cost of €3999, without taxes (approx $4325 at current exchange rates) for the version with 32GB of internal memory or €4249 (∼$4595). As before, the company says there are options to upgrade previous models to the latest specifications. We’ve asked the company for more details of this upgrade path.

Press Release:

Pixii SAS announces Pixii Max, its first full-frame camera with a high-performance 24.5MP sensor, wide-angle optical viewfinder and a seamless upgrade option for existing Pixii owners. Available for pre-order on July 5, with a launch price of 3999 euros w/o taxes.

Pixii SAS, the rising French startup, unveils Pixii Max today, its first full-frame digital rangefinder camera.

Building on the success of its predecessors, Pixii Max marks a significant leap forward with exciting new features:

New 24.5MP full-frame sensor: The carefully selected, high-resolution 24.5MP full-frame sensor, builds on the strength of its pixel technology to deliver outstanding image quality, with exceptional dynamic range surpassing even its top-ranked predecessors. Photographers will appreciate the familiar feel of the 24×36 sensor paired with their rangefinder lenses of choice.

Wide-Angle Viewfinder: The new optical viewfinder complements the sensor capabilities, with high-index optical glass and fully multi-coated anti-reflective surfaces, to offer unmatched clarity and a wider field of view. The new design features comfortable frame lines for 35mm lenses, while offering an ultra-wide field of view, up to 28mm.

Upgrade option: Pixii Max isn’t just a new camera; it’s also another new upgrade path for existing Pixii camera owners. It packs all the power of Pixii Max into the existing compact form factor, with even a slight reduction in overall depth. The new upgrade confirms Pixii’s commitment to preserving the investment made by photographers in their cameras.

Additional Key Features of Pixii Max:

Modern 64-bit Platform, shared with the current Pixii cameras models, providing exceptional performances, connectivity and seamless over-the-air software upgrades.

Native Monochrome, Pixii’s exclusive feature to capture true B&W digital negatives with a bayer sensor. Pixii Max is also fully capable of producing native monochrome files.

Interactive Rangefinder Viewfinder, another Pixii exclusive feature providing real-time controls and indicators right inside the optical viewfinder, for a truly modern and immersive experience.

The Pixii Max joins the Pixii camera family, offering photographers a new option for rangefinder photography. Pixii remains committed to producing and developing the well-loved APS-C model, proposing two exceptional cameras to choose from for photographers with different needs.

Pricing and Availability

Pixii Max (Model A3410) will offer photographers a new entry point into the world of full-frame digital rangefinders, with special introductory prices:

  • Pixii Max (32GB): 3999 EUR w/o taxes.
  • Pixii Max (128GB): 4249 EUR w/o taxes.

Pixii Max will be available for pre-order on July 5.



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