Camera
Shoulder bag showdown: PolarPro vs. Peak Design
| Photo: Mitchell Clark |
This week, PolarPro announced the RoadRunner collection, a range of photography-focused bags with a lightweight yet rugged design. I recently bought a 7L Peak Design Outdoor Sling, because it promised many of the same things, so I’ve decided to put it head to head with PolarPro’s 6L shoulder bag. We’ll compare how the bags are built, what they can carry and who they’re made for.
Two strapping bags
One of the major differences between these two bags is clear right from the names: the Peak Design is a sling bag, where the strap goes around your body and the pouch rests against your front or back. The PolarPro bag, meanwhile, has a strap that goes around your shoulder and a bag that sits down against your hip or side. Both straps can be completely detached from the bag and have ample padding for carrying even relatively heavy loads.
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| Photo: Kevin Mahoney |
PolarPro’s strap is made of adjustable webbing with clips on each end that attach to rings on the bag’s body. The Peak Design bag’s strap attaches with hooks but also has a clasp in the middle, making it easy to buckle and unbuckle.
Perhaps too easy to unbuckle – I’ve heard several people say they’ve accidentally opened the clasp, leading to them dropping their bags. While it’s never happened to me, it’s not hard to imagine; instead of a traditional buckle that you have to press in on both sides, the Peak Design bag opens with a single push of a lever, which isn’t really ideal for a bag meant to hold expensive gear.
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| I don’t think I want my camera bag to be this easy to unclasp. |
One last gripe about the Peak Design’s strap: it’s much easier to switch which shoulder you’re carrying the PolarPro on since you won’t have to adjust the strap at all. If you want to switch shoulders with the Peak Design, you’ll have to detach both sides of the strap and flip it around.
Exterior Design
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| Photo: Mitchell Clark |
PolarPro’s bag is made out of a 600D ripstop nylon that the company says “resists” water. The Peak Design, meanwhile, is made out of a 210D ripstop material that the company calls “weatherproof,” a label it also applies to the zippers. Despite the clear weather sealing, the Peak Design’s zippers are about as easy to open as the PolarPro’s unsealed ones, which isn’t always true for water-resistant zippers.
PolarPro’s bag has a beefy, rubberized handle on the top lid, which feels much better than the cord handle the Peak Design uses. However, if the lid for the PolarPro is unzipped, that handle essentially becomes useless, whereas you can use the Peak Design’s handle to move it around even if it’s open. Doing so is obviously a bit reckless, but sometimes you gotta do what you gotta do.
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| Photo: Kevin Mahoney |
Empty, the 6L PolarPro bag weighs 579g (20.4 oz), while the Peak Design weighs 335g (11.8 oz). However, adding the X-small camera cube required to turn it into a proper protective camera bag on par with the PolarPro brings the weight up to 555g (19.6 oz).
Interior Design
The Outdoor Sling and RoadRunner shoulder bags have a very similar layout – one main zippered compartment, then a smaller front zippered pocket. Both have a wide array of pouches designed to hold things like lens filters, batteries and SD cards, though I found the Peak Design’s to be much easier to use. The ones on the PolarPro have a top flap, which keeps things from falling out when you open the lid but also makes it difficult to insert or remove larger items like camera batteries.
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| Photo: Mitchell Clark |
Those main pouches are the second big difference between the bags. The interior of the Peak Design is the same ripstop as the face fabric, and the compartment doesn’t feature any padding or dividers to speak of. To get those features, you’ll have to add on Peak Design’s X-Small camera cube, which fits neatly into the main pocket, taking up most – but not quite all – of the space. The cube comes with two dividers and can be used separately from the Outdoor Sling.
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| The Peak Design bag looks far less spacious when fitted with the camera cube you’ll want to keep your gear safe. Photo: Mitchell Clark |
The RoadRunner, however, comes with all of that from the get-go, as its body is essentially a camera cube with rigid, padded sides. The interior is lined with microfiber, which lets you re-arrange the two included dividers however you like. Like with many camera bags, the dividers attach to the side walls with hook-and-loop flaps.
The RoadRunner has an additional zippered pocket on the front, which is quite slim – you could fit a passport or a notebook and pen in there, but not much else. The Peak Design has a pocket that is similarly sized but on the inside of the main compartment.
Carrying Capacity
If you’re looking to fit the most camera gear possible, the PolarPro is the clear choice, despite the fact that it’s marketed as a 6L bag while the Outdoor Sling is marketed as a 7L bag. The reason is that the RoadRunner’s rating is for the padded compartment, while the Outdoor Sling’s is for the bag overall – the padded X-small camera cube, meanwhile, only has a volume of 3.5L.
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| There’s still a fair bit of room inside the PolarPro when carrying an EOS R5 II with a 20mm F1.4 lens. Photo: Mitchell Clark |
What does that mean in real-world terms? Well, a Canon EOS R5 II with a 20mm F1.4 prime just barely fits into the Peak Design camera cube – you have to reverse the lens hood to make it work. Meanwhile, the PolarPro can carry that same camera/lens combo* and a Canon PowerShot V1. You could also fit a Lumix S1RII and a 24-70 F2.8 in the RoadRunner, with room to spare for a small battery bank. The Peak Design cube has no chance of carrying even just the camera – it’ll technically fit in the main compartment of the sling with no cube but with very little space left to add your own padding, which you’ll almost certainly want.
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With the EOS R5 II in the X-small camera cube, there’s really not much room left in the Peak Design. Photo: Mitchell Clark |
Both bags are more comfortable with smaller systems. The Peak Design bag would easily accommodate my Fujifilm X-T3 and a pair of F2 primes or my Nikon F3 with a 50mm F2 and a digital point-and-shoot. However, the PolarPro can, too, with room left over for extra bits and bobs.
The story flips if you’re carrying stuff that isn’t camera equipment. Without the camera cube, the Outdoor Sling can expand a lot more than the PolarPro can. I’ve carried a X-T5 with a 16-55mm F2.8 attached, two wireless mic packs, a 72mm ND filter with a hard case and two Cliff bars in it, with a fleece beanie to keep it all from banging together. The PolarPro could handle the same gear with no problem, but the beanie and snacks might be a tough squeeze.
I’ve also carried an XL Patagonia R1 Air fleece and XL Arc’teryx Atom puffy jacket in the Peak Design, and it all just barely fit. The puffy alone fills the PolarPro, with pretty much no room left for gear – that’s likely down to it being substantially more structured than the Outdoor Sling.
* The EOS R5 II’s large viewfinder hump does bow the bag out slightly – I wouldn’t try to put too much in the other pockets while carrying it.
External Storage
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Both bags have an option to attach a tripod to the bottom. The RoadRunner uses adjustable webbing, while the Outdoor Sling uses elastic straps. Both solutions have one end attached with a hook, letting you easily detach them to speed up the process of taking your tripod on and off.
In my experience, both bags were relatively comfortable to carry with the aluminum Peak Design travel tripod attached to the bottom, though I probably wouldn’t want to carry anything much bigger than that.
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| Even when carried at an angle on your back, the Peak Design bag does a good job of holding onto the tripod. Photo: Mitchell Clark |
Both bags also include a back pocket, which can be used to carry pretty much any size phone. Peak Design’s has slightly more padding and a magnet to keep it shut but a narrower opening that can make it a little finicky to get your phone in and out, depending on how you’re wearing it. Despite the PolarPro’s pocket being completely open, it’s deep enough that I have no concerns about my phone falling out of it.
Neither bag has any real affordance for carrying a water bottle. Since I almost always want to have one with me, I just attach my bottle to the strap with a carabiner. This is slightly more convenient with the PolarPro since you’re generally not going to have to unclip the strap to take the bag off your shoulder. With the Peak Design, you have to make sure the bottle’s not going to fall off the strap when you unclip it to set the bag down.
Aesthetics
Beauty is in the eye of the beholder, so which bag you prefer will likely come down to your personal tastes. However, I do suspect most people will find the Peak Design bag to be more attractive – it’s not just a utilitarian-styled box that hangs off your shoulder. The Outdoor Sling also comes in three colors, and I’ll admit I had a hard time choosing between them.
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| Images: Peak Design |
The RoadRunner sling, meanwhile, just comes in black, though it features some tasteful dusty gold accents. The inside of the bag’s main compartment is also that color, making it easy to see your gear. The Peak Design bag also features a light gray interior.
Versatility
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| The Peak Design is built to act as two different kinds of pack. Photo: Kevin Mahoney |
That strap brings up the Outdoor Sling’s biggest selling point: versatility. You can wear it not only as a sling across your front and back but also as a lumbar pack or belly bag around your waist. This not only gives you a different way of carrying it but also lets you use it in addition to a smaller backpack.
It’s also made for a lot more than just carrying cameras. While you can remove the dividers from the PolarPro, you can’t get rid of the padding, and its rigid sides and shape make it harder to really stuff it full. The Peak Design bag, meanwhile, is more freeform and can easily accommodate items you’d need when traveling or hiking.
It also comes with a detachable stabilizer strap that wraps around your back and keeps the bag locked in place if you’re doing something especially active while wearing it in sling mode. I’ve taken it with me down a mountain bike trail, and once I added the stabilizer strap, I had no worries about it creeping around to my front and messing with my peddling.
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| The stabilizer strap means you can use the Peak Design on all sorts of adventures. And while I have worn the PolarPro while riding a bike, it was only on a flat, paved road at a very relaxed pace. Image: Peak Design |
While the 6L RoadRunner bag can’t fill quite so many roles, the lineup is a bit more complete. Peak Design also sells a 2L sling, though there’s no camera cube made for it to add padding. You also can’t get a larger bag without stepping up to the much heavier 10L “Everyday” sling.
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| If you need a bag that’s bigger or smaller, PolarPro has you covered. Photo: PolarPro |
PolarPro, meanwhile, offers a 1L case designed to protect compact cameras like the Fujifilm X100 series, or the Leica D-Lux. There’s also a 12L shoulder bag designed for larger loads. The comapny says it can fit a full-frame mirrorless camera and a 70-200mm lens, along with an additional lens and powerbank or mini drone. The larger bag’s back pocket can fit an 11″ iPad.
The Extras
Both bags clearly have a lot of thought put into them, and that’s made clear by their design flourishes. For example, both have a lanyard in their front pocket, so you can rest assured that you won’t accidentally drop your keys while digging around for something else.
PolarPro also includes not one, but two microfiber cloths attached to the inside of the bag, which can be used for cleaning off lenses, screens and viewfinders if they happen to get grungy on your adventures.
Each bag has delightful design touches
Peak Design’s bag is bring-your-own-cloth, but it has little pockets on the back where you can tuck away any additional straps that would otherwise just be dangling around. And, if you’re not carrying a tripod, the elastic straps on the bottom can be used as compression straps to give it a slimmer profile.
The Peak Design can also be used as a chest pouch when paired with the company’s Outdoor backpacks – you simply take the sling strap off and lash it to your pack’s shoulder straps. If you can do something similar with the RoadRunner shoulder bag and backpacks, PolarPro doesn’t mention it.
Price
The 6L RoadRunner retails for $99, which initially seems more expensive than the 7L Outdoor Sling, which is $89. However, the X-small camera cube is an additional $50, bringing the total up to $140, though you can bundle them at the time of purchase to knock $14 off the price.
Even with that discount, the Outdoor sling is still the spendier option by a wide margin if you need the camera cube. I have used it to carry gear without the cube, though I wouldn’t recommend doing so unless you’re very careful and also have soft goods in there to add some padding and gear separation.
So which bag do I buy?
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If you’ve made it all the way through this article and are still unsure which bag is for you, this is my take: if you want a bag exclusively for photography gear, the RoadRunner is the way to go, especially if you want to access your gear quickly. It can just plain hold more, and I’d be comfortable leaving the lid unzipped if I’m actively taking my camera in and out of it since it’s on the top; unless I’m doing a somersault, the camera’s not going to fall out of it. I’m not as confident about that with the Outdoor Sling’s zipper placement, though the one time I accidentally left it open, it managed to keep everything inside.
However, if you want a versatile travel/adventure bag that can also carry camera gear, the Peak Design is definitely worth a look – assuming you have a relatively small setup. While the PolarPro can just manage a high-end full-frame mirrorless camera, I wouldn’t want to carry one very often with the Outdoor sling. It’s happiest with a crop sensor camera and maybe an extra lens, or with a small drone.
To put it another way, I spent $140 of my own money on the Peak Design Outdoor Sling and camera cube, and I don’t regret that now that I’ve tried the RoadRunner, which PolarPro provided as a review sample. However, that’s only because I already have a massive camera bag for when I’m testing out the big cameras, and I was in the market for a small, light bag that I could wear while biking, hiking or traveling. If either of those things weren’t true and I was shopping for a bag, I’d pick the PolarPro.
PolarPro RoadRunner shoulder bag 6L:
Sony World Photography Awards Overall Winners
Sony’s World Photography Awards celebrated the 18th edition of its Overall Winners competition with a gala ceremony in London. Ten professional category winners received recognition for their work across multiple genres, including architecture, wildlife, portraiture, and landscape. Each winner participated in Insights, a day of industry talks, and received Sony digital imaging equipment as a prize.
British photographer Zed Nelson was named Photographer of the Year for The Anthropocene Illusion, a six-years-in-the-making documentary project examining how humans shape and simulate nature in an increasingly artificial world. He will have the opportunity to present an additional body of work at next year’s Sony World Photography Awards 2026 exhibition.
Olivier Unia was awarded Open Photographer of the Year for his image of a traditional Moroccan equestrian performance. Micaela Vidivia Medina was awarded Student Photographer of the Year for her series about incarcerated women in Chile’s prisons. Daniel Dian-Ji Wu won Youth Photographer of the Year for a skateboarding silhouette shot at sunset in Venice Beach, California.
Acclaimed documentary photographer Susan Meiselas was honored with the Outstanding Contribution to Photography award. Sixty of her images will be featured with more than 300 total prints, including the competition’s second and third-place finalists from the World Photography Awards, at Somerset House in London from April 17th to May 5th. You can see all of the winning images on the contest website, worldphoto.org.
Photographer of the Year
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Photographer: Zed Nelson
Series title: The Anthropocene Illusion
Description: In a tiny fraction of Earth’s history, humans have altered the world beyond anything it has experienced in tens of millions of years. Scientists are calling it a new epoch: The Anthropocene – the age of human. Future geologists will find evidence in the rock strata of an unprecedented human impact on our planet, from huge concentrations of plastics to the fallout from the burning of fossil fuels, and vast deposits of concrete used to build our cities.
We are forcing animals and plants to extinction by removing their habitats, and divorcing ourselves from the land we once roamed. Yet we cannot face the true scale of our loss. Somewhere within us the desire for contact with nature remains. ‘So, while we devastate the world around us, we have become masters of a stage-managed, artificial ‘experience’ of nature – a reassuring spectacle, an illusion.’
Over six years, and across four continents, Zed Nelson has explored how we immerse ourselves in increasingly choreographed and simulated environments to mask our destructive impact on the natural world.
Camera & equipment: Hasselblad X1D, D810, Mamiya RZ67, D850
Copyright: © Zed Nelson, United Kingdom, Photographer of the Year, Professional competition, Wildlife & Nature, Sony World Photography Awards 2025
Open Photographer of the Year: Motion Category
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Photographer: Olivier Unia
Series title: Tbourida La Chute
Description: Many of the photographs taken during a traditional Moroccan ‘tbourida’ show the riders firing their rifles. With this image, the photographer wanted to share another side of the event, and show how dangerous it can be when a rider is thrown from their mount.
Camera: Sony a7 IV
Copyright: © Olivier Unia, France, Open Photographer of the Year, Open Competition, Motion, Sony World Photography Awards 2025
Professional Category Winner: Architecture & Design
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Photographer: Ulana Switucha
Series title: The Tokyo Toilet Project
Description: The Tokyo Toilet Project is an urban redevelopment project in Shibuya-ku, Tokyo, Japan that involves the design and construction of modern public restrooms that encourages their use. The distinctive buildings are as much works of art as they are a public convenience. These images are part of a larger body of work documenting the architectural aesthetics of these structures in their urban environment.
Camera: Nikon Z7
Copyright: © Ulana Switucha, Canada, Winner, Professional competition, Architecture & Design, Sony World Photography Awards 2025
Professional Category Winner: Creative
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Photographer: Rhiannon Adam
Series title: Rhi-Entry
Description: Throughout history, 117 billion humans have gazed at the same moon, yet only 24 people – all American men – have seen its surface up close. During the Covid-19 pandemic, the artist discovered an application for the ultimate art residency: dearMoon. In 2018, Japanese billionaire and art collector Yusaku Maezawa announced a global search for eight artists to join him on a week-long lunar mission aboard SpaceX’s Starship – the first civilian mission to deep space.
The mission’s flight path would echo that of Apollo 8’s 1968 journey, which famously led astronaut Bill Anders to suggest NASA ‘should have sent poets’ to capture the sense of wonder he experienced. In 2021, Rhiannon Adam was chosen as the only female crew member from one million applicants, with the chance to achieve the seemingly impossible. For three years she immersed herself in the space industry, until, in June 2024, Maezawa abruptly canceled the mission, leaving the crew to pick up the pieces of their disrupted lives.
Camera & equipment: Polaroid SLR 680, RZ-67 pro II, Canon 5D MKIV, Wista Field, Apple Mac screenshot, iPhone 15 Pro Max, Canon EOS R
Copyright: © Rhiannon Adam, United Kingdom, Winner, Professional competition, Creative, Sony World Photography Awards 2025
Professional Category Winner: Documentary Projects
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Photographer: Toby Binder
Series title: Divided Youth of Belfast
Description: ‘If I had been born at the top of my street, behind the corrugated-iron border, I would have been British. Incredible to think. My whole idea of myself, the attachments made to a culture, heritage, religion, nationalism and politics are all an accident of birth. I was one street away from being born my “enemy.”’ Paul McVeigh, Belfast-born novelist.
Binder notes ‘there is hardly any other country in Europe where a past conflict is still as present in daily life as it is in Northern Ireland.’ It is not only the physical barriers – the walls and fences – but also the psychological divisions in society. For many years, Toby Binder has been documenting what it means for young people, all of whom were born after the peace agreement was signed, to grow up under this intergenerational tension in both Protestant and Catholic neighbourhoods.
Camera & equipment: Leica Q2, Mamiya 645 PRO TL
Copyright: © Toby Binder, Germany, Winner, Professional competition, Documentary Projects, Sony World Photography Awards 2025
Professional Category Winner: Environment
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Photographer: Nicolás Garrido Huguet
Series title: Alquimia Textil
Description: Alquimia Textil is a collaborative project undertaken by Nicolás Garrido Huguet and researcher and fashion designer María Lucía Muñoz, which showcases the natural dyeing techniques practiced by the artisans of Pumaqwasin in Chinchero, Cusco, Peru. The project aims to bring visibility to, and help preserve, these ancestral dyeing practices, which demand many hours of meticulous work that is often underestimated within the textile sector.
Industrial methods are close to displacing these traditional dyeing processes completely, while climate change threatens the plants that are crucial to these practices. These photographs feature three dye types: qolle (Buddleja coriacea), a shrub with yellow-producing flowers; ch’illka (Baccharis sp.), a shrub whose leaves and stems yield ochre and green hues; and cochineal (Dactylopius coccus), an Andean insect producing reds, carmines and purples in a broad color spectrum.
Camera & equipment: EM, Epson scanner v550, Nikon Z7 II, Mamiya RB67
Copyright: © Nicolás Garrido Huguet, Peru, Winner, Professional competition, Environment, Sony World Photography Awards 2025
Professional Category Winner: Landscape
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Photographer: Seido Kino
Series title: The Strata of Time
Description: This project invites viewers to consider what it means for a country to grow, and the advantages and disadvantages linked to that growth, by overlaying archival photographs from the 1940s-60s within current scenes of the same location. Early in Japan’s period of rapid economic growth from 1945 to 1973, the trade-off for affluence was pollution in many parts of the country. As an island, its land and resource constraints also led to an uneven population distribution.
Camera: Nikon D850
Copyright: © Seido Kino, Japan, Winner, Professional competition, Landscape, Sony World Photography Awards 2025
Professional Category Winner: Perspectives
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Photographer: Laura Pannack
Series title: The Journey Home From School
Description: Making our way home from school is a simple, nostalgic, universal activity that we can all relate to. This project explores the tumultuous public lives of young people in the gang-governed Cape Flats area of Cape Town, South Africa, where their daily commute carries the risk of death.
Using handmade, lo-fi experimental techniques, this project explores how young people have to walk to and from school avoiding the daily threat of gang crossfire. Through poetry, analogue photography, drawings, collages and cyanotypes, an intimate portrayal of adolescence amidst stark social divides is created that offers a rare insight into this confusing and challenging world.
Camera & equipment: EZ Controller, 500cm
Copyright: © Laura Pannack, United Kingdom, Winner, Professional competition, Perspectives, Sony World Photography Awards 2025
Professional Category Winner: Portraiture
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Photographer: Gui Christ
Series title: M’kumba
Description: M’kumba is an ongoing project that illustrates the resilience of Afro-Brazilian communities in the face of local religious intolerance. Its name derives from an ancient Kongo word for spiritual leaders, before it was distorted by local society to demean African religions. For more than 300 years, nearly 5 million African people were brought to Brazil.
They lost their freedom, and their spiritualities were persecuted by colonial ideologies. Until 1970, Afro-Brazilian religions were criminalised, and due to longstanding prejudice they still face violence – more than 2,000 attacks were reported in 2024 alone. Although 56 per cent of Brazilians are of Afro-descent, fewer than 2 per cent identify as Afro-religious due to fear of persecution.
As an Afro-religious priest in training, Gui Christ wanted to photograph a proud, young generation representing African deities and mythological tales. Through intimate imagery, this project challenges prejudice while celebrating these spiritual traditions as vital to Brazil’s cultural identity.
Camera: Canon EOS R5
Copyright: © Gui Christ, Brazil, Winner, Professional competition, Portraiture, Sony World Photography Awards 2025
Professional Category Winner: Sport
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Photographer: Chantal Pinzi
Series title: Shred the Patriarchy
Description: M’kumba is an ongoing project that illustrates the resilience of Afro-Brazilian communities in the face of local religious intolerance. Its name derives from an ancient Kongo word for spiritual leaders, before it was distorted by local society to demean African religions.
For more than 300 years, nearly 5 million African people were brought to Brazil. They lost their freedom, and their spiritualities were persecuted by colonial ideologies. Until 1970, Afro-Brazilian religions were criminalised, and due to longstanding prejudice they still face violence – more than 2,000 attacks were reported in 2024 alone. Although 56 per cent of Brazilians are of Afro-descent, fewer than 2 per cent identify as Afro-religious due to fear of persecution.
As an Afro-religious priest in training, Gui Christ wanted to photograph a proud, young generation representing African deities and mythological tales. Through intimate imagery, this project challenges prejudice while celebrating these spiritual traditions as vital to Brazil’s cultural identity.
Camera: Canon EOS R5
Copyright: © Chantal Pinzi, Italy, Winner, Professional competition, Sport, Sony World Photography Awards 2025
Professional Category Winner: Still Life
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Photographer: Peter Franck
Series title: Still Waiting
Description: Still Waiting presents collages that capture moments of pause, of waiting. They depict the liminal space between events, a threshold where time seems to stretch, and meanings remain unfixed. The juxtaposition of objects within the space leaves room for interpretation, inviting surreal flights of thought. Everything is suspended, held in a fragile equilibrium where intervention feels imminent. Just fractions of a second away from some decisive action, the images linger in a fleeting moment of stillness, a breath before the world moves again.
Camera: N/A (unknown)
Copyright: © Peter Franck, Germany, Winner, Professional competition, Still Life, Sony World Photography Awards 2025
Student Photographer of the Year
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Photographer: Micaela Valdivia Medina
Series title: The Last Day We Saw the Mountains and the Sea
Description: This project explores the complexity of female prison spaces and the people who inhabit them, from the inmates to their families. The series consists of photographs of the architecture of the prisons, the neighbourhoods they are in, and the dynamics at the visitor and family member entrances. This project was carried out at the women's penitentiary centres of San Miguel, San Joaquín and Valparaíso, between the months of March and July 2024.
Camera & equipment: Canon EOS R, iPhone 12
Copyright: © Micaela Valdivia Medina, Peru, Student Photographer of the Year, Student Competition, Sony World Photography Awards 2025
Youth Photographer of the Year
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Photographer: Daniel Dian-Ji Wu
Image title: Eclipse of Motion
Description: Daniel Dian-Ji Wu took this photo during summer break in 2024, at Venice Beach Skatepark in LA during golden hour. The photographer captured this image of a skater mid-air, silhouetted against the sunset, expressing the raw energy of that moment. He says this image ‘made me feel a sense of passion and freedom.’
Camera & equipment: Sony a7 IV
Copyright: © Daniel Dian-Ji Wu, Taiwan, Youth Photographer of the Year, Youth Competition, Sony World Photography Awards 2025
| Image: Blackmagic Design |
Blackmagic Design, an Australian company known for its professional cinema cameras and DaVinci Resolve editing software, had ambitious plans to expand into American manufacturing with a new factory in Dallas, Texas. However, thanks to the newly introduced US tariffs, those plans have hit a snag.
The company had hoped US-based production would strengthen ties with American semiconductor firms and streamline its supply chain. However, BlackMagic spokesperson Patrick Hussey told The Verge that the broadly applied tariffs have made the move financially unviable.
While parts like semiconductors and the PCBs used in Blackmagic’s cameras are sourced from US companies, many are still manufactured overseas and are subject to tariffs. “If we proceed with the US factory, we’d incur tariffs on those parts, increasing costs and negating the savings we anticipated,” Hussey said.
This exact dilemma reflects a broader issue facing companies with global supply chains. Though the tariffs were intended to encourage domestic manufacturing, many businesses report they’d be better off moving operations to countries with lower tax burdens. A survey conducted by CNBC found that 61% of businesses favored relocating to low-tariff countries over the US. 81% said they’d automate US production rather than hire workers.
“Production of some product lines has been relocated to reduce the impact on our customers”
Blackmagic has already passed on some of the additional costs to consumers, with the prices of certain products rising in the US. For example, the new Pyxis 12K camera, initially listed for $5,000, jumped to $6,600 before settling at $5,500 after Blackmagic shifted production to mitigate tariff impacts. Prices elsewhere in the world remain unchanged.
“We operate factories in several countries, so production of some product lines has been relocated to reduce the impact on our customers,” Hussey explained, noting that the company is holding off on a US factory decision for now. If more components begin production domestically, the plan may be revived.
While the current administration recently added smartphones, computers and other electronics to a temporary list of tariff exemptions, cameras and related equipment were omitted. Commerce Secretary Howard Lutnick warned that the exemptions are not permanent and that new tariffs targeting the semiconductor industry, for example, could be introduced in a month or two. Policy indecision like this adds even more uncertainty for companies like Blackmagic.
Insta360 released a teaser video on its YouTube channel this morning for an upcoming product launch on April 22nd. Titled “All Day. All Night. All Angles,” the fast-paced 51-second clip showcases a variety of high-energy activities and stunts, suggesting a new 360-degree camera designed for versatile day-to-night shooting.
While the company hasn’t officially named the product, speculation in the video clip’s comments section suggests it’s an Insta360 X5, a successor to last year’s X4 360-degree action camera. If true, it would be slightly over a year since the X4’s April 16, 2024 announcement.
The X4 supports 8K 360° video recording at 30p for 2.7k reframed 16:9 footage, a vast improvement from its predecessor X3’s 5.7K/30p with 1080p output. The teaser trailer’s emphasis on nighttime shots and low-light performance hints at further enhancements if it does, in fact, turn out to be an X5.
Whatever it is, Insta360 plans to unveil its new product at a pop-up event located in Vanderbilt Hall, Grand Central Terminal, New York City at 9:00 AM, EST, this coming Tuesday.
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