Connect with us

Camera

Sigma CEO talks market trends, the challenge of innovation and the future for APS-C

Published

on

Sigma CEO talks market trends, the challenge of innovation and the future for APS-C


Sigma CEO Kazuto Yamaki

Photo: Richard Butler

“All camera and lens manufacturers have to be innovative,” says Sigma CEO Kazuto Yamaki, but “technology competition among manufacturers may not always be beneficial to customers… Easier to use interfaces, compact and lightweight bodies for enhanced portability, or some other specifications might be more important.”

In the second part of a wide-ranging interview conducted at the CP+ show in Yokohama in late February, Yamaki talked about current state of the market, the need for innovation and the challenges of delivering that innovation.

State of the market

“Last year was not so bad,” he says, when asked about the state of the market: “It looks like the trend of the shrinking market has hit the bottom.” But he suggests this may not continue: “For the time being, many photographers are now switching from DSLR to mirrorless, which will sustain the market. However, after they switch to mirrorless cameras, I worry that the market could shrink in the coming years.”

“One reason for my concern is the increasing average price of cameras and lenses. I truly appreciate the passion of the customers who are still spending so much money on cameras and lenses. However, I’m afraid that not so many customers can afford such high-priced cameras and lenses, so we’re still trying hard to keep the retail price reasonable.”

“I’m afraid that not so many customers can afford such high-priced cameras and lenses”

“Especially these days, the younger generation takes huge amounts of photos with smartphones. While we can expect some of them to switch from a smartphone to a camera, many may find the price gap too wide, and challenging to make the switch.”

Yamaki also expresses concern about some of the tech trends he’s seeing: “Investing in the development of more advanced technology is crucial. However, it’s equally important to focus on our customers.”

“We’ve seen some cameras with very technically impressive specifications, but I worry that they’re not always capabilities that many photographers really need. Moving forward, I speculate that more user-friendly specifications might mean more to customers. Easier to use interfaces, a compact and lightweight body for enhanced portability, or some other specifications might be more important.”

The challenges of innovation

Sigma has launched some ambitious and unusual lenses in recent years, including the 14mm F1.4 DG DN. Yamaki describes astrophotography, for which it’s designed, as the most challenging subject.

Image: Sigma

He uses the recently announced 500mm F5.6 as an example of customer-focused innovation. “Canon and Nikon had similar lenses for DSLRs. They achieved it by using diffractive lens elements,” he explains: “Instead of using one powerful diffractive element, we used multiple special low-dispersion [SLD] glass. We used one SLD and three FLD elements. By using multiple special lenses, we could achieve a similar effect. That’s how we can make it so compact and lightweight.”

But this approach isn’t simple, he says: “It requires lots of very high manufacturing technology and skill, but because we have a very good factory and our optical designers trust the capability of our factory, we were able to go for this design.”

“In most cases, we are the first to use new types of glass, and once they see Sigma use that lens element, they start using it.”

“This trust is really, really important,” he explains: “Lens polishing is still a unique process that has a lower yield. Normally, in something like electronics, the yield ratio is something like 99.99996 percent, or something like that. But when it comes to lenses, for example, in our case, because our yield is so high, our yield ratio from the start of the process to the end is close to 90%. So if we plan to build 1,000 units of a specific lens, we have to start polishing 1,100 pieces, and during the process, about 10% of the lens elements will fail and have to be scrapped.”

A question of trust

“That’s the reason why other companies hesitate to use new glass elements. They are uncertain about the yield ratio. In most cases, we are the first to use a new type of element, and once they see Sigma use that lens element, they start using it. I’m very happy to play such a role. Sigma is kind of the guinea pig in the lens industry: they use Sigma as an experiment, and if we prove it, they use it.”

This commitment to pushing the use of new glass types reflects Yamaki’s wider vision of the company’s role. This can be seen in the ambitious lenses it’s recently introduced aimed at astrophotography, he says.

“First of all, I believe it’s one of Sigma’s missions to create niche products. If we only concentrate on standard products and release lower-priced versions, it’s not good: we would not be able to contribute to the development of the photography culture. As a lens manufacturer it’s our mission to develop such niche lenses that satisfy a specific target group.”

“Secondly, most lenses are so good, maybe much better than people’s expectations. But only astrophotographers are never satisfied: they’re so keen for quality! They’re looking at the shape of stars in the corners. Star images are the toughest, most challenging subject, or let’s say, the most nasty lens chart. You can see all kinds of aberrations in star images. That’s why we want to show what we can do with our capability. So lenses for astrophotography is my personal strong passion to show the capability of Sigma’s technology.”

The future of APS-C

Yamaki says the audience for its I-series of full-frame lenses, such as the 17mm F4 DG DN pictured, is similar to that for the DC DN range of APS-C primes. However, it doesn’t sound like there are plans for I-series-style versions of the DC lenses.

Image: Sigma

With all this talk of niches, we steered the conversation towards the DC DN primes. We wanted to know whether he sees the users of these lenses as distinct from those of the mid-priced i-Series full-frame primes, which feature metal bodies and aperture rings.

“I see they are very similar customers: those who value compactness and image quality. These customers often live in big cities and use public transportation a lot. So they cannot carry around big, heavy equipment in the car. They have to carry it around in their bags.”

Despite this, it doesn’t sound like there are any plans to refresh the DC DNs with more i-Series-like designs: “Those who want full-frame can use the I series lenses, while those who are happy with APS-C cameras can use the many lightweight DC DN lenses,” he says.

But, while we won’t expect APS-C primes with aperture rings for X-mount or the Nikon Z fc any time soon, Yamaki’s comments about his commitment to APS-C bode well, given the announcement that it’ll make lenses for both Nikon’s Z mount and Canon’s RF system:

“Our plan is to have a relatively complete range of lenses for APS-C sized sensors.”


This article was based on an interview conducted by Dale Baskin and Richard Butler at the CP+ show in Yokohama, Japan.



Source link

Continue Reading
Click to comment

Leave a Reply

Camera

New Pen not yet on the drawing board, says OM System

Published

on

By

New Pen not yet on the drawing board, says OM System


OM System’s Director of Product Planning, Hiroki Koyama and VP for Brand Strategy and Product Planning, Kazuhiro Togashi, at CP+ 2025

Photo: Dale Baskin

“We are considering the new Pen concept as OM System brand,” says OM System’s Kazuhiro Togashi, VP for Brand Strategy and Product Planning.

We spoke at the CP+ trade show in Yokohama, Japan, and he reassured us that the arrival of the OM-3 with a Pen-F style ‘creative dial’ on the front doesn’t close the door on the rangefinder-style series.

“There’s a different concept between OM-3 and Pen-F series,” he explains: “basically the Pen-F series is about ultimate beauty and the ultimate craftsmanship. Whereas OM-3’s core concept is to take authentic and great creative photos.”

But, he says, it’s too soon to know what a future Pen might look like. “We think the camera’s design must realize the concept of the product, so we don’t start to decide the camera design before deciding the camera’s concept: the product concept must come first.”

“Therefore, we haven’t yet decided if the product design for a new Pen will look like the Pen-F or similar to the E-P7 because we haven’t decided on the product concept.”

But what’s clear is that OM System does plan to continue the Pen line.

The continued appeal of dedicated cameras

We asked Togashi what he thought makes shooting with a dedicated camera special, in a time when smartphone image quality has got so good.

“Experience is very important,” he says: “There’s a different kind of experience between smartphones and a camera. For example, I personally love to use a smartphone, but just to record; without any emotional feeling.”

“When a user decides the moment with their camera, maybe their feelings are being moved by such an attempt: they’re not just recording, there’s more to it.”

“It’s like with professional sportsmen. They have to prepare to give their best performance during the game. They are always training before the game.”

“When you get a perfect photo, you feel a win”

“In the case of photos, photo enthusiasts always think or calculate before taking a photograph. Before you take something, you consider the place, or you think about which position is better, or what sort of atmosphere or angle: you calculate before you take the photo.”

“This is like a serious game, just as it is for football or baseball player. And when you get a perfect photo, you feel a win. ‘I win, by myself’ I don’t know if many people can get that similar experience by taking photos with a smartphone.”

And he thinks this difference should remain, even as the image quality gap narrows. “Smartphone’s development speed is very high, and in the future, the difference between smartphones and camera might become very small,” he says: “however the difference in experience, is a bit bigger.”

We’re not the company to make an enthusiast compact

Despite this, and in spite of rising sales of compacts, Togashi says we shouldn’t expect an enthusiast compact.

“As for the current popularity of compact digital cameras, lower-priced models seem to be selling very well worldwide, but we feel that this is a temporary trend.” he says: “We are continuing to study the development of a successor to the TG series, but currently we don’t have any plans to introduce other compact camera concepts.”

“We don’t have any plans to introduce other compact camera concepts”

“As for high-end compact digital cameras, we recognize that there is a dedicated user base that remains a valued segment of the market, however, at OM System, we are focused on developing products that align with the evolving needs of photographers, ensuring we deliver the best possible innovation and performance across our lineup.”

“When we were Olympus, our brand was known for high-end compact cameras like the XZ series and Stylus 1. However, since becoming OM System, we no longer carry high-end compact cameras. Instead, we focus on cameras that align with broader market needs, including those of younger generation photographers. Given the significant investment required – not only in research and development but also in reestablishing a high-end compact brand image – such a product would be challenging to make profitable.”

The TG series endures…

OM System TG-7
The TG series of rugged, waterproof cameras continues to have an audience, the company says.

Image: OM System

But the TG series definitely has a future, says Togashi, because it has a dedicated user base.

“TG still survives and is well received by the market,” he says: “Outdoor enthusiasts want to capture their activities and adventures. Also families look for ways to preserve special memories—whether it’s their children playing in the pool or on vacations and situations like that.”

“On the other hand, professional scuba divers or climbers continue to rely on the TG series. For them, safety is very important during these extreme activities, and the TG series remains a trusted tool in these challenging environments. “

“Both types of users continue to use the TG series, setting it apart from other high-end compact cameras. Their main priorities are mobility and ease of operation, rather than smartphone connectivity. They love the operation and mobility.”

…but a high-end TG would be challenging

These specific requirements might rule out a higher-end TG, he suggests

“We’re always talking about the successor of the TG series and whether to add a new, higher TG line, maybe using a bigger sensor, or perhaps a TG-DSLR.”

“We’re always thinking about the possibilities. However, as of today we don’t have any best answer to realize this concept because the requirement for TG series is very hard. For example, making a large or removable lens drop resistant is very difficult.”

Also, he says, keeping the size down is important: “if we adopted a bigger sensor and we maintain the same optical zoom range, the body would need to be very big. That means such a TG would lose the mobility concept.”

Togashi didn’t seem enthused by our suggestion of a prime lens: “A lot of TG users’ photographic needs are different from enthusiasts’, so they like to use a zoom lens. They like to enlarge subjects in their photos, therefore they always use tele-zoom.”

Director of Product Planning, Hiroki Koyama raises another concern: ” We also give priority for close-up capability. TG can be used very close to the subject. If we choose a bigger sensor size, the close-up capability will be reduced. The current sensor size is the best balance, but we’ll try to study the concept.”

The OM System lens range

On the subject of lenses, we asked whether they believe the current Micro Four Thirds lens lineup includes all the options an OM-3 user might want.

“Still not yet,” says Togashi: “We are also trying to develop small and light and bright lenses or something like that. We have space to make new lenses in the future. I can’t disclose [the details], but yes.”

Choosing the right lenses to add isn’t always easy, he suggests: “People always ask ‘will you make a pancake lens?’,” he says: “but then the pancake lens sales are not so good in general. But still, we’ll continue to consider it.”


Interview conducted by Dale Baskin and Richard Butler, answers edited for flow.



Source link

Continue Reading

Camera

Tips for taking epic shots of tonight’s ‘blood moon’ total lunar eclipse

Published

on

By

Tips for taking epic shots of tonight’s ‘blood moon’ total lunar eclipse


A lunar eclipse, captured by Jamie Malcolm-Brown in November 2021. Used with permission.

Editor’s note: This article was originally published in 2022. We have updated it with information about the current eclipse as a service to readers.


Starting tonight, March 13, through the early hours of tomorrow, March 14th, skywatchers in the Americas will be able to view the first total lunar eclipse of the year. The moon will turn a ‘blood red’ hue for a brief period as it passes entirely into the Earth’s shadow when lined up with the sun. Depending on where you are located, there is a specific time you can witness this phenomenon.

Time and Date, a top-ranking site for times and timezones, created a useful tool that allows you to make a plan by entering your viewing location. From there, it gives you pertinent information, including the total duration, what time each phase of the eclipse starts and the direction it’ll travel, plus altitude during these phases. A helpful animation gives you a visual of how it will appear, minute by minute, once it starts.

Details of the March 13  2025 total lunar eclipse
Time and Date created a free tool to help you plan your total lunar eclipse viewing, depending on your location. This is the data for Seattle, WA, where DPReview’s headquarters is located.

If you plan on bringing your camera out for the ‘blood moon’, photographer Jamie Malcolm-Brown has some helpful tips for camera settings. Describing his process for capturing a lunar eclipse in 2021, he tells DPReview that ‘it was taken with [a] 200-600mm lens at 600mm, ISO 800, F6.3, at 1/3 sec. I bracketed the shots at 5 shots with an EV (exposure value) change of 1. Next time I would probably bracket 5 shots but with only an EV change of .3. The final image was cropped fairly significantly to fill the frame with the moon.’

While useful for capturing more detail on the moon’s surface, you don’t necessarily need a long lens that extends to 600mm to photograph the blood moon. John Weatherby released a quick, helpful tutorial on Instagram outlining his process for getting the best images possible. For one, you can shoot at a focal length between 100–200mm if you want to include a foreground.

Weatherby also explains that having a sturdy tripod and ball head is an absolute necessity. Ensuring that the lens is locked in securely will yield clearer images of the moon. Using the camera’s shutter delay or self-timer, or an external remote, will also help prevent blurry shots as the camera is likely to shake a bit once you press the shutter. PhotoPills, an app that helps you identify where the moon will travel in accordance with your specific location, is recommended as well.

It’s important to check the weather in your area as cloud coverage can potentially conceal the moon completely. Windy.com is a free app available on desktop, iOS and Android that, in my opinion, does a decent job of forecasting weather patterns. It’ll give you a visual of where clouds will appear at specific dates and times so you can determine the best place to set up in your state or country.

Screen Shot 2022-05-15 at 12.59.27 AM
Windy.com, a free app, is an effective tool for forecasting weather elements, including cloud coverage.

The next total lunar eclipse will take place on September 7, and will be visible in parts of Asia, Africa and Australia. If skywatching interests you, you’re in or near one of the locations where the eclipse is visible and weather permits, I recommend getting out for a few hours and witnessing this wonderful event first-hand.





Source link

Continue Reading

Camera

Fast and fun: Photographer captures the thrill of Formula 1 with Lego

Published

on

By

Fast and fun: Photographer captures the thrill of Formula 1 with Lego


Photo: Benedek Lampert

This weekend marks the start of the 2025 Formula 1 season, and one photographer is kicking things off with a series of photographs to celebrate. With a fine focus on detail and many hours of work, toy photographer Benedek Lampert has recreated F1 moments using Lego. This project is just the latest for Lampert, who has previously created life-like scenes of Lego versions of the Eiffel Tower and Shackleton’s Endurance.

In September 2024, Lego and F1 announced a partnership that included releasing numerous F1 Lego sets, some of which featured more realistic-looking models of F1 team cars. Lampert managed to get his hands on the entire starting grid and set to work on creating highly detailed, life-like photographs of the Lego F1 cars.

Sample gallery
This widget is not optimized for RSS feed readers. Click here to open it in a new browser window / tab.
Photos: Benedek Lampert

As with all of Lampert’s work, nearly everything was done in camera. “It’s extremely important to me that these are actual photos and not AI-generated graphics,” he explained. That meant lots of hands-on time to build sets and problem-solve special effects. He built the track scenery and crafted unique sets that allowed him to get motion blur, spinning wheels, smoke and water vapor without any editing work. Lampert explained that the only thing he added while editing was the cloud texture in the sky and rear lights in one image.

All said and done, Lampert says the project took 70 hours for the 10 final images. The photo shoot portion of the project took five days, with ten to twelve-hour days at times. You can see how he meticulously created each image in the behind-the-scenes video below, as well as the photos in the gallery above.



Source link

Continue Reading

Trending