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Sony lost ground to Samsung in growing smartphone image sensor market in 2020

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Sony lost ground to Samsung in growing smartphone image sensor market in 2020

According to a recent report published by EET Asia, using data from Handset Component Technologies (HCT), Sony captured nearly half of the smartphone image sensor market, by revenue, in 2020. Behind Sony was Samsung and OmniVision at 29% and 10%, respectively. The remaining 15% is comprised of other, unnamed sensor manufacturers. It’s a big market dominated by a small number of firms, with 85% of smartphone image sensor revenue captured by the top three firms.

46% market revenue share is a considerable amount and remains far ahead of Samsung in second place. However, Sony did lose market share to Samsung, OmniVision and other manufacturers in 2020. Sony’s dip doesn’t appear to be due to the coronavirus pandemic, but rather because Huawei, a key buyer of Sony sensors, faced sanctions and lost its own market share.

Regarding the pandemic and its impact in 2020, early last year, Sony warned that its image sensor business could be ‘enormously’ hit by the coronavirus outbreak. It doesn’t seem to have been ‘enormously’ hit yet, but the impact of the pandemic has not yet been fully realized, especially considering an ongoing critical shortage in semiconductors.

‘The pandemic did little to dent the image sensor market growth as CIS vendors observed strong demand from smartphone OEMs who aggressively adopted high-resolution sensors and higher sensor count across smartphone tiers in 2020,’ says Jeffrey Mathews, Senior Analyst at Strategy Analytics. ‘Samsung, OmniVision and SK Hynix continued to take share from Sony as the vendor lost key business owing to sanctions on Huawei. We expect Sony’s market dominance will be increasingly threatened by the rising competition in the smartphone image sensor market.”

The OnePlus 9 Pro has four cameras, including a 48MP main camera and 50MP ultra-wide camera. Unsurprisingly, the proliferation of smartphones with multiple image sensors has had a positive impact on the overall demand for smartphone image sensors.

Stephen Entwistle, Vice President of the Strategic Technologies Practice at Strategy Analytics, adds, ‘The demand momentum for smartphone CIS, driven by the expansion of multiple cameras and superior photography capabilities in smartphones, will propel the image sensor market growth. However, the semiconductor shortages could create challenges in meeting the CIS demand.’

Entwistle’s remark about the expansion of multiple cameras in smartphones is key. For example, consider the OnePlus 9 series phones announced last month. These new smartphones each utilize multiple Sony image sensors to power their multi-camera arrays. The new Vivo X60 series, on the other hand, also has multiple image sensors, although the primary camera uses a 50MP Samsung image sensor.

The new OnePlus and Vivo smartphones highlight an ongoing trend in the smartphone market, a significant emphasis on photographic capabilities. OnePlus has teamed up with Hasselblad, and Vivo has teamed up with Zeiss. Other brands, too, are building much of their marketing campaigns around the cameras in their smartphones.

Consumers continually expect advancements in the photographic capabilities of their smartphones. Consider the Vivo X60 Pro+, which is co-engineered with Zeiss, the primary marketing material discusses photography. Consumers demand more and better cameras in their smartphones.

Apple may not have joined in on the high-resolution smartphone trend yet, with its flagship iPhone 12 Pro Max still using a 12MP image sensor, but the company is all-in on using multiple image sensors on its smartphone models.

In terms of the overall smartphone image sensor market, it grew 13% year-over-year. The global smartphone image sensor market recorded total revenue of $15B in 2020. This is despite smartphone shipments decreasing nearly 9% in 2020 compared to 2019. While overall smartphone shipments may be decreasing, which could be an aberration due to the pandemic, the increased demand for most sophisticated image sensors and additional image sensors per smartphone, the image sensor market itself remains very healthy.

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Our year in photos: Dale's most memorable shot of 2024

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Our year in photos: Dale's most memorable shot of 2024


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Pedestrians with umbrellas wander down a rainy alley in Yokohama’s Chinatown.

Panasonic S5IIX + Panasonic S 28-200mm F4-7.1 | F7 | 1/125 sec | ISO 1600
Photo: Dale Baskin

Japan is one of my favorite places to travel. I’m captivated by its culture, cuisine, and the warmth of its people. It’s also a photographer’s paradise, offering endless possibilities, from serene temples and bustling markets to breathtaking landscapes.

My favorite type of photography when traveling in Japan is street photography, especially at night. I never tire of exploring the vibrant cityscapes, from the iconic Shibuya Crossing in Tokyo to the atmospheric alleys of Yokohama’s Chinatown.

However, there’s a twist: I seek out rainy conditions. While most travelers might not embrace a downpour, I find that rain transforms nighttime street photography into something magical. The umbrellas emerge, the city lights reflect off the wet pavement, and colors take on a vibrant intensity.

I was fortunate to visit Japan twice this year, and it rained both times. What some might consider lousy weather, I welcome as luck. Both my camera and I were thoroughly drenched during several nights of shooting, underscoring the value of weather-sealed equipment. (For the record, despite being so wet they were dripping with water, neither camera nor lens ever missed a beat.)

“While most travelers might not embrace a downpour, I find that rain transforms nighttime street photography into something magical.”

Unsurprisingly, some of my most memorable photos of 2024 were captured during these rain-soaked adventures. It’s challenging to select just one favorite because, as many of you will surely understand, how we remember the value of an image is often intertwined with the experience of capturing it.

The photo at the top of this page is one of my favorites from these trips, captured in Yokohama’s Chinatown. Off the main street, the area is full of narrow alleys, many decorated with traditional lanterns, creating small, intimate spaces. I spied these two pedestrians with similar coats and umbrellas turn into one of these alleys and instantly knew there was a potential photo around the corner.

I managed to fire off two shots before the scene lost its magic, but that’s all I needed. I love that you can’t see the main subjects’ faces. They remain anonymous, allowing the viewer to focus on the place rather than the person.



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Our year in photos: Dale's most memorable shot of 2024

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Our year in photos: Dale's most memorable shot of 2024


When you use DPReview links to buy products, the site may earn a commission.
Pedestrians with umbrellas wander down a rainy alley in Yokohama’s Chinatown.

Panasonic S5IIX + Panasonic S 28-200mm F4-7.1 | F7 | 1/125 sec | ISO 1600
Photo: Dale Baskin

Japan is one of my favorite places to travel. I’m captivated by its culture, cuisine, and the warmth of its people. It’s also a photographer’s paradise, offering endless possibilities, from serene temples and bustling markets to breathtaking landscapes.

My favorite type of photography when traveling in Japan is street photography, especially at night. I never tire of exploring the vibrant cityscapes, from the iconic Shibuya Crossing in Tokyo to the atmospheric alleys of Yokohama’s Chinatown.

However, there’s a twist: I seek out rainy conditions. While most travelers might not embrace a downpour, I find that rain transforms nighttime street photography into something magical. The umbrellas emerge, the city lights reflect off the wet pavement, and colors take on a vibrant intensity.

I was fortunate to visit Japan twice this year, and it rained both times. What some might consider lousy weather, I welcome as luck. Both my camera and I were thoroughly drenched during several nights of shooting, underscoring the value of weather-sealed equipment. (For the record, despite being so wet they were dripping with water, neither camera nor lens ever missed a beat.)

“While most travelers might not embrace a downpour, I find that rain transforms nighttime street photography into something magical.”

Unsurprisingly, some of my most memorable photos of 2024 were captured during these rain-soaked adventures. It’s challenging to select just one favorite because, as many of you will surely understand, how we remember the value of an image is often intertwined with the experience of capturing it.

The photo at the top of this page is one of my favorites from these trips, captured in Yokohama’s Chinatown. Off the main street, the area is full of narrow alleys, many decorated with traditional lanterns, creating small, intimate spaces. I spied these two pedestrians with similar coats and umbrellas turn into one of these alleys and instantly knew there was a potential photo around the corner.

I managed to fire off two shots before the scene lost its magic, but that’s all I needed. I love that you can’t see the main subjects’ faces. They remain anonymous, allowing the viewer to focus on the place rather than the person.



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Godox releases V100, a 100Ws fast rechargeable flash

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Godox releases V100, a 100Ws fast rechargeable flash


Image: Godox

Godox has announced the V100, a 100Ws version of its round-headed V1 on/off camera flashgun. The V100 can deliver up to 100 Watt Seconds of power in manual mode and can shoot over 70 consecutive bursts of light at full power. Recycle times of under 1 sec are possible when used with an external power source (1.7 sec with the internal battery).

Like the existing V1 and V1Pro, the V100 is available in versions compatible with the proprietary TTL flash metering systems of Canon, Nikon, Sony, Fujifilm or Olympus/OM System, each of which comes with a small secondary flash that can be used to provide a little ‘fill.’ It also has a 2W LED modeling lamp, to help you understand how its light is going to fall.

Godox says it’s able to sync with the global shutter of Sony’s a9 III, up to shutter speeds of 1/80,000, though the company also says the V100’s minimum flash duration is 1/20,000, so presumably 1/80,000 sec shutter speeds would only experience a fraction of that output.

Godox V100 round head flash branding image with 100Ws in large letters
Image: Godox

The V100 is powered by a rechargeable Li-Ion battery that can be charged directly using a USB-C cable or in an optional multi-battery charger if you need to prepare multiple batteries before a shoot.

It’s compatible with the company’s 2.4Ghz radio frequency off-camera communication protocol either as a transmitter or receiver.


Buy now:


No details have been given about price or availability but it’s listed as “Coming Soon” on B&H Photo’s website with a price of $349. B&H is also listing a Pentax-compatible version, not listed on Godox’s website.


Godox V100 C/N/S/F/O

Introducing the epic 100Ws TTL Li-ion Round Head Camera Flash V100. The Godox V100 redefines the standards for flagship on-camera flashes, brining an era of 100Ws power to handheld lighting. This groundbreaking flash delivers global shutter sync, a vibrant 2.3-inch color touchscreen, an intuitive menu, and one-tap syn operations. It combine cutting-edge features and professional-grade performance to provide an ultimate solution for professional lighting.

100Ws, Beyond Limits

The V100 sets a new benchmark for on-camera flashes by offering an unprecedented 100Ws power at its maximum output (M mode). With adjustable power steps from 1/1 to 1/256 or from 2.0 to 10, it covers the spectrum from subtle fill light to robust lighting for diverse scenarios, pushing the boundaries of creativity in flash photography.

Intuitive Touchscreen, Effortless Control

Equipped with a 2.3” full-color, high-sensitivity touchscreen, the V100 offers a smooth and responsive interface. Paired with an intuitive menu design and logical control layout, it allows photographers to quickly adjust power levels, activate high-speed sync, switch between TTL/M modes, and pair devices with a single tap, significantly improving workflow efficiency.

Global Shutter Flash Sync

The V100 is seamlessly compatible with cameras featuring global shutter like Sony a9 III. Supporting shutter speeds up to 1/80,000 seconds and offering TTL functionality, it delivers outstanding high-speed continuous shooting with effortless precision. This makes it an ideal choice for sports photography, outdoor bright light, and other fast-paced shooting scenarios.

70 Full-Power Consecutive Flashes

Thanks to its advanced cooling system, the V100 delivers 70 to 100 consecutive flashes at 100Ws without compromising performance. This ensures enhanced shooting efficiency and flexibility, allowing you to handle complex scenarios with ease and capture every brilliant moment of your creative vision.

Zoom range (mm) 28mm 35mm 50mm 70mm 80mm 105mm
Continuous flashes
(100Ws)
75 75 80 90 100 100

Detachable Sub Flash

The V100 continues the highly praised detachable sub flash (SU-1) design from the V1 Pro. This versatile feature enables dual-light setups with a single flash, offering creative lighting solutions for portrait photography.

Wireless Sync, Streamlined Workflow

With the built-in Godox 2.4G Wireless X System, the V100 functions as both a master and receiver unit. Its one-tap pairing capability seamlessly integrates with the X3 trigger or other Godox wireless flash units, streamlining multi-flash setups and boosting productivity.

Powerful Battery, Convenient Charging

Powered by the same high-performance lithium battery as the V1 Pro, the V100 ensures uninterrupted shooting. The Type-C charging port and compatibility with the VC26T Multi-Battery Charger make recharging quick and convenient.

Enhanced Recycling with External Power

The V100 includes a port for the PB960 Lithium-Ion Flash Power Pack, reducing full-power recycling time to as fast as 0.8 seconds. This feature supports demanding, high-intensity shooting scenarios, ensuring peak performance.

Built-In LED Modeling Lamp

A 2W LED modeling lamp with 10 adjustable levels provides flexible options for previewing light effects or serving as a fill light. The lamp supports continuous or interrupt modes, catering to different creative needs.

Comprehensive Accessory Ecosystem

The V100 is compatible with a broad range of Godox accessories, including the AK-R1 Accessory Kit for Round Flash Heads, AK-R21 Projection Attachment, AK-R22 Collapsible Diffusion Dome, and the S2 Speedlite Bracket for Bowens, among others. Whether you’re fine-tuning light, exploring creative effects, or expanding functionality, the V100 is designed to meet every need.



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