Camera
25 years of DPReview: The rise and fall of the compact camera
| Photo: iStock/klikk |
Editor’s note: As DPReview celebrates its 25th anniversary, we’re revisiting some key moments and trends in digital photography during that time. We invited Jeff Keller, a former DPReview editor and founder of DCResource.com – one of the internet’s first sites dedicated to digital cameras – to share his historical perspective on some of the changes.
I’ve been using and reviewing digital cameras since 1995, which makes me the right person to tell the story of the consumer camera market’s boom and bust. I became interested in digital photography thanks to my job at the university bookstore, which eventually became a successful website until 2013, when I jumped to DPReview.
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The Casio QV-10A had a fixed 36mm-equivalent F2.8 lens with a macro mode, a simple (and slow) interface, and no memory card slot.
Photo: Jeff Keller |
The first camera I ever used was the Casio QV-10A, the world’s first consumer digital camera, which arrived in 1994. It had a 0.25 megapixel sensor that could take 320 x 240 stills and video, a 1.8″ LCD with a terrible refresh rate, a swiveling lens, and a whopping 2MB of storage capacity. Unfortunately, it had no memory card slot; instead, it used a serial cable. Good luck finding one of those in 2024.
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The swivel lens design was popular for a while, and I was a bit sad when rotating LCDs replaced it. The most famous camera with this design was the Nikon Coolpix 950 (introduced in 1999), which was one of DPReview’s first reviews.
In addition to Casio and Nikon, Sony, Minolta, Ricoh, and Kyocera (remember them?) made swivel-lens cameras. Photo: DPReview |
Up next for me was the Olympus D-600L, which had an internal 3X zoom lens and a whopping 1.3 megapixel CCD. While it was my personal camera for many years, at this point, my website was launched, and I’d use whatever came through the door.
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This is a photo from the Olympus D-600L, slightly cropped. The image quality is cringy, but it was very good in 1997. Shooting data is not available.
Photo: Jeff Keller |
Cameras were pretty dull for the next few years, though there were some innovative models. Sony made cameras with mini CDs and floppy disks that created a file structure for easy viewing on a computer or TV. To create the CD or floppy, you had to ‘finalize’ the disc, which made it read-only.
Other fun cameras were the Minolta DiMAGE V, which had a detachable lens, several Kodak models with their own programming language, and, lest we forget, the Canon PowerShot Pro70.
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The Pro70 was the first review on this website and a crowd favorite. It had a 1.5MP sensor, internal 28-70mm equiv. F2-2.4 lens, fully articulating LCD, Raw support, and two CompactFlash slots. Sony would bring out its competitor, the Cyber-shot DSC-D700, a beast of a camera with a fast 5X zoom lens, a manual zoom ring, a gigantic 2.5″ (fixed) LCD, and a Memory Stick slot.
I could go on about the unique compact cameras over the years that followed, but we already have Throwback Thursday features that cover most of them.
The Megapixel Race
As the early 2000s began, two trends occurred. The first is that camera resolution kept going up and up, even though noise became a tradeoff after a certain point. The second is the overwhelming number of models, which I’ll get to in the next section.
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Average compact camera resolution over time
Visualization: Jeff Keller |
You don’t need to be a data analyst to see the substantial resolution increase between 2004 and 2010. I can’t tell you how many cameras came out with a resolution bump and little else every year – sometimes twice yearly.
The higher resolution made cropping more flexible, but manufacturers were still mostly using very small sensors in compact cameras. Over time, better image processing somewhat compensated for the noise inherent to small sensors, but it couldn’t fix the fact that smaller sensors simply captured less light.
Thankfully, there was a selection of cameras that bucked the norm. Sony’s RX100 compacts and RX10 super zooms offered larger Type 1 (13.2 x 8.8mm) sensors, which were roughly 4X larger than sensors in other compacts. Canon also launched several models with Type 1 sensors, such as the PowerShot G9 X II.
“You don’t need to be a data analyst to see the substantial resolution increase between 2004 and 2010.”
Some companies went even larger. Panasonic’s LX100 I and II (and their Leica counterparts) used crops of Four Thirds sensors, which allowed for shooting in multiple aspect ratios while still maintaining the field of view. Canon’s G1 X Mark I/II siblings used a Type 1.5 sensor (18.7 x 14 mm), and the third iteration jumped to APS-C. Fujifilm’s cult favorite, the X100 Series, uses an APS-C-sized sensor, as does the Ricoh GR series.
Are you wondering about the drop at the tail of the chart above? That can be attributed to the minuscule number of new products released – more on that below.
Overflow
If there was one time of year I dreaded during my time running DCResource, it was early January during the Consumer Electronics Show. On January 5th, 2011, fifty-four new cameras were announced. I had to add every one of them to my product database and write a news story. While I enjoyed my job most of the time, that wasn’t one of those days, and I’m sure the DPReview team didn’t love it either.
The manufacturers were releasing nearly identical models but at slightly different price points. You’d get a basic model, one with a somewhat larger display and another with a slightly longer lens. Case in point:
| Model | Features | Price |
|---|---|---|
| Sony W510 | 12MP CCD, 26-105mm lens, 2.7″ LCD VGA video | $110 |
| Sony W530 | Changes: 14MP CCD, slightly faster ‘Carl Zeiss’ lens | $130 |
| Sony W560 | Changes: Optical image stabilization, 3″ LCD, 720/30p video | $160 |
| Sony W570 | Changes: 16MP CCD, 25-125mm lens, smaller 2.7″ LCD | $180 |
And there you have it: a camera at every price point. And there were two more models on top of those in the table. (To be fair, Sony wasn’t the only company doing this.) You’d rarely see all of these models lined up at Best Buy, but they’d probably have two.
Another twist to the compact camera boom is that many people unknowingly bought cameras made by a completely different company than they thought, especially on the low end of the price spectrum. Let’s just say that Sanyo made a lot of cameras for other companies.
Lenses were also sold under different brand names. Phil Askey noted this in his review of the Canon PowerShot G1:
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These three lenses are identical yet carry different brand names. So who made it? In DPReview’s Canon PowerShot G2 review, Canon insisted that it did.
This same lens also appeared on cameras from Casio and Sony. |
The Fall
Apple introduced the iPhone in 2007, and, along with some help from Samsung and other manufacturers, it would change photography forever. However, iPhone sales didn’t really take off until around 2012, and, what do you know, that’s when the compact camera crash began.
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| Visualization: Jeff Keller |
The number of compact camera introductions in 2016 was one-fifth of what it was the year before. While that meant fewer news stories to write, it was bad news for manufacturers (and digital camera websites). In the years that followed, most cameras were waterproof or enthusiast compacts. The effects of COVID-19 on the supply chain made 2020-2023 extremely quiet, with only one camera arriving in 2022: the Ricoh GR IIIx, which is very much an enthusiast model.
“You don’t need to be a data analyst to see the substantial resolution increase between 2004 and 2010.”
So, what were people buying instead of compact cameras? DSLR sales were sliding, and mirrorless cameras were becoming more popular, but let’s face it: The compact camera buyer was now taking photos with their smartphone.
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| Data: Gartner, Visualization: Statista |
The early years of smartphone photo-centric features were limited, but they were fine for shots of friends or tourist destinations. As the years passed, however, phones got better. Advances in computational photography, including the ability to merge multiple images, resulted in image quality that was good enough to meet most consumers’ demands.
I made a living writing about compact cameras, and my PowerShot S95 is in a drawer somewhere. I use my Samsung S24 Ultra for everyday photos. My Panasonic G9 II comes out for travel and ‘important’ photography only.
Final Thoughts
Where do compact cameras go from here? In my opinion, they don’t. I wouldn’t be surprised to see waterproof, superzoom, and compacts with larger sensors sticking around, but I think we’re mostly done in terms of innovation. As someone who spent two decades writing about point-and-shoot cameras, I’m a little sad, but technology has left compacts in the dust. (Please responsibly recycle your old electronics!)
The year is coming to a close, so we thought it would be a good time to go back through the archives and pick out some of the most important stories we covered and reviews we published throughout 2024. This list will be far from exhaustive – we have one of those if you’re interested – as we’re just looking at the highlights.
January
Canon EOS R100 Review
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On January 22nd, we published our in-depth review of Canon’s EOS R100, the company’s entry-level mirrorless camera. We found that it compromises perhaps a bit too much to reach its $479 body-only price point but can produce some lovely-looking pictures nonetheless.
Sony ZV-1 Mark II Review
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Hot on the heels of the EOS R100 review was our deep-dive on the Sony ZV-1 Mark II, a compact vlogging camera based around a Type 1 Stacked CMOS sensor. It has its strengths – though it’s absolutely not the enthusiast stills compact we’ve all been hoping for – but we found that it doesn’t quite do enough to earn a recommendation compared to a modern-day smartphone.
Also in January, we published our initial review of the Sony a9 III, the first full-frame photography camera from a major manufacturer to feature a ‘global’ shutter. We’ll talk about it more in a bit when we get to the full review. We also published our initial review of the OM System OM 1 Mark II, a mild update to the company’s Micro Four Thirds flagship. And who can forget CES?
February
February is usually a busy month here at DPReview thanks to the CP+ industry expo that takes place in Japan. That means we have to cover a lot of news, but we were also able to release our initial review of the Fujifilm X100VI, a camera that would go on to become one of the most difficult pieces of tech to get in 2024. We also published a sample gallery for the OM 1 Mk. II, and added the Panasonic S5 II to our studio scene.
Finishing the Nikon Zf review
While we published the bulk of our Nikon Zf review in early January, in February, we added a sample video and video experience section, rounding out the review. The Zf may look like a vintage film camera, but we found it was surprisingly capable of filming as well.
March
Panasonic Lumix DC-G9 II Review
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In March we published our full review of the Panasonic G9 II, a high-end Micro Four Thirds camera aimed at stills photographers. We found that it accomplished that task well, and was a worthy successor to its predecessor… while also packing a surprisingly capable suite of video features as well.
Leica SL3 Initial Review
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We also took a look at the Leica SL3, a camera that takes the sensor used in the company’s flagship M11 rangefinder and put it into a more traditional mirrorless body with an L-mount and autofocus capabilities.
March was also a busy month for sample galleries; we published pictures shot with four different lenses and a selection of images from our trip to Japan in February, shot with the Panasonic S5 IIX. We also covered Nikon’s acquisition of cinema camera maker Red, and interviewed the Divisional Manager of Fujifilm’s Professional Imaging Group about the company’s future.
April
Panasonic S5 II Review
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Our review of the S5 II was definitely late to the game, as the camera was unfortunately announced right as we were learning that DPReview’s parent company intended to shut it down. This year, however, we were finally able to put some time in with it, using the new v3 firmware that added several features and enhancements.
We also looked at pixel-shift high-resolution modes and explained why we’ve had such bad luck with them in the past. Spoiler: some of it comes down to patents and the real world’s inability to hold still for too long. Also in April: we asked manufacturers what they thought some of the most influential camera gear from the past 25 years was, checked in on Ricoh’s development of a new film camera, and Sigma’s CEO gave us an update on full-frame Foveon.
May
Fujifilm X100VI Review
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In May, we published our full review of the Fujifilm X100VI, a fixed-lens camera that paired AI-derived autofocus and a stabilized sensor with an already-popular hybrid rangefinder / EVF. We found using it to be an extremely compelling experience, which is what makes it such a shame that it’s still only available on backorder or at extremely inflated prices all these months later.
Sony a9 III Review
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We also finished our in-depth look at the Sony a9 III, and found that it was an incredibly capable sports camera. Its ‘global’ shutter makes different types of photography possible, especially when it comes to shooting with high-powered flashes. The tech does come with a small downside in image quality, but if you need to shoot some of the fastest subjects on earth, it’s likely worth the tradeoff.
We also took our first look at the Fujifilm X-T50 and its new kit lens, the XF16-50mm F2.8-4.8 R LM WR. May was apparently Fujifilm month here at DPReview, though we also published an interview with Sigma’s CEO, and a celebration of physical controls on cameras. Be sure not to miss our stunning sample gallery from the Sigma 15mm F1.4 either, or the first episode of our Stories Behind the Photo podcast.
June
Pentax 17 Review
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It’s not often that we review film cameras. For one, our expertise is largely in digital photography – go figure – but more importantly, there just aren’t that many that come out. This year, though, Pentax released its first camera in 20 years that shoots to celluloid instead of a sensor. It’s definitely not cheap, despite the fact that it keeps film costs down by shooting half frames instead of full ones, but using it is a unique experience in this day and age.
We also took our first look at Panasonic’s video-focused Micro Four Thirds GH7 in June. It’s not the biggest upgrade ever, but it includes some very interesting technologies, such as 32-bit float audio.
Two more summer successes: we published an interview with Nikon, and a sample gallery for Sigma’s cutting-edge F1.8 zoom lens.
July
Leica D-Lux 8 Preview
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The D-Lux 8 is a bit of an odd camera, as it’s essentially a refresh of a years-old camera with a substantial price tag. Still, we find it compelling – not only is it one of the only enthusiast compacts to be released in years, but its interface focuses purely on the basics of photography.
Canon EOS R1 Preview
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We also got to look at Canon’s first true mirrorless sports flagship, the EOS R1. It brings a lot to the table, especially with its Action Priority AF system, which ended up being crowned with our Innovation of the Year award.
Another accomplishment in July was writing up interviews with several manufacturers, including Panasonic, Tamron, Sony and Canon, and published the final chapter in a series about a nature photography tour of Madagascar.
August
Fujifilm X-T50 Review
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In August, we published an in-depth review of Fujifilm’s then-entry-level camera – the X-M5 hadn’t been announced yet. We found that, if you can put the price aside, it’s a nice entry point into the X-mount system for someone looking to get into photography and who wants to play around with the company’s famous Film Simulation modes.
August is typically a glacial month for camera news, but we were able to spend some of it shooting sample galleries; we tested the Google Pixel 9 Pro and Pixel 9 Pro XL and Sony FE 85mm F1.4 GM II and published our gallery from the Sigma 24-70mm F2.8 II. We also told the oft-overlooked story of how Kodak’s film business ended up in the hands of the UK Government’s Pension Protection Fund, begged manufacturers for an enthusiast compact, and got to hear about the state of the camera industry from the people who actually make those cameras.
September
Canon EOS R5 II
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In September, things kicked back into gear, starting with our review of Canon’s EOS R5 II, a wildly impressive camera that we found was up to almost any task. For those that occasionally shoot sports, it also includes the Action Priority AF system that impressed us so much with the larger, more expensive EOS R1.
Leica Q3 43
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We also got to fully review Leica’s latest fixed-lens camera, a variant of its Q3 with a 43mm F2 lens instead of a 28mm lens. We thoroughly enjoyed the experience of shooting with it, and getting to use Leica’s photo-focused controls… though, obviously, it’s tough to ignore the hefty price tag, especially when you’re out and about on the streets.
September was also a big month for phones. As is tradition, Apple announced the iPhone 16 which included a dedicated camera button – we broke down exactly what changes it made to the cameras compared to previous versions here – and we got to shoot a sample gallery with Google’s Pixel 9 Pro Fold.
October
Sony ZV-E10 II Review
We started October with our review of the Sony ZV-E10 II. Appropriately for a vlogging camera, the bulk of our review was published as a video, which you can see above. Of course, there is still plenty to dig into in the written review.
Nikon Z6III Review
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Just a day after publishing the ZV-E10 II review, we were back with our in-depth look at the Nikon Z6III, a camera that impressed us with its all-around capabilities. Its ‘partially-stacked’ sensor comes with a minor hit to dynamic range, but in most circumstances, the speed improvements it brings will more than make up for that.
During October, we also published sample galleries for the Fujifilm XF16-55mm F2.8 II and Panasonic 18-40mm F4.5-6.3, as well as a review of a Lowepro backpack over a decade in the making. It was also the month we went to Adobe’s Max conference to get a sneak peak at some of what the future holds for products like Photoshop, Lightroom, Adobe Camera Raw, and Content Credentials.
A few more can’t-miss pieces: we looked back at the Fujifilm X-E series to get an idea of what a potential X-E5 might be like, saw a DIY camera, and covered why so many cameras seem to be aimed at people other than photographers these days.
November
Panasonic S9 Review
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In November, we published our review of Panasonic’s S9, an entry-level full-frame camera focused on making it fast and easy for creators to shoot and share videos and photos. We appreciated its size and Real-Time LUT system, but found that it gave up quite a lot, such as ergonomics, a mechanical shutter, a viewfinder and hot shoe, to achieve that size and price point.
We also published initial reviews of the entry-level Nikon Z50II and professional flagship Sony a1 II. While writing the latter, we also got to film our experience of using it to shoot part of a US football game, which ended up making for a great video.
We also, as part of our 25th anniversary content, wrote about the first camera DPReivew ever reviewed: the Canon PowerShot Pro70, and got the opportunity to interview a photographer who took over 100,000 portraits in a single year.
December
Fujifilm X-M5 review
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Hopefully, you’re not tired of creator-focused cameras because our last review rounding out 2024 was of the Fujifilm X-M5. We found that it packs a lot of photo and video features into a compact body that’s priced within reach of beginners, but comes with a few tradeoffs that are worth noting.
We also published an article comparing Nikon’s modern 50mm F1.4 lens, which is a budget model that trades clinical sharpness for character, and its DSLR-era 50mm F1.4 lens, which was its professional offering for a few years. It’s an interesting look at how far lenses have come over the past decade.
Of course, December was also when we put out our annual DPReview Awards, recognizing the best gear released throughout the year.
That brings us to today. The X-M5 review was our last one for the year, but we’ll be back with more in January. Be sure to check out the rest of our end-of-year articles, and let us know in the comments: what were your favorite moments of 2024?
Season’s greetings! We’ve almost reached the end of 2024, and as is our custom, the DPReview team would like to wish you all a Merry Christmas, Happy Hanukkah, Happy Boxing Day, Happy Kwanzaa, Joyous Festivus, and Happy Holiday to all. We’re incredibly grateful you’ve stuck with us for yet another orbit around the sun.
2024 was an important year for DPReview symbolically. One year ago today, on December 25, 2023, we celebrated the site’s 25th anniversary. For the past 12 months, we’ve been looking back at some of the moments and milestones from that past quarter century. We couldn’t have reached this point without your support.
2024 has also been an important chapter for DPReview as a business. Many of you know we’ve been going through a period of rebuilding. Every person at DPReview, including many folks behind the scenes, has poured their heart and soul into this effort. Why? Because at a fundamental level, we believe that an internet with DPReview is better than one without it.
The hard work is paying off. You might recall that a couple of months ago, we advertised some new editorial roles on the site, and I’m thrilled to report that we’ll have a couple of new faces joining the team early next year.
“At a fundamental level, we believe that an internet with DPReview is better than one without it.”
A huge factor in that success has been our community. Whether you’re a regular in the forums or just pop in to comment under the occasional article, we’re grateful for your contributions. Our forums are a goldmine of information, crowd-sourced from knowledgeable people for over 25 years. Our homepage may get a lot of attention, but the forums are where the magic happens: exchanging ideas, forming communities, and forging personal connections.
In fact, we’re planning to ramp up support for our online community in 2025. Remember those new staff members I mentioned? One of them will be focused on supporting our forums, including our team of volunteer moderators. This will be the first time we’ve had a person on our team dedicated to this task, and to be candid, it’s overdue.
Before you leave today, we’d love it if you’d take a moment to leave a comment and let us know what made 2024 at DPReview memorable for you. Or, if you’re feeling prophetic, please tell us what you’d like to see in the coming year.
From all of us at DPReview – the editors who craft the stories, the tech wizards who keep the lights on, and the business team who keep us on solid footing – we wish you all a happy and healthy holiday season. We’re genuinely excited about what the future holds and look forward to having you by our side as we embark on the next 25 years.
2024 In Review
2024 is just about over, so we thought it’d be a good time to look back and identify some trends that started emerging or kept going strong throughout the year. This isn’t a recap of all the news that happened – we’ll be releasing one of those soon enough – but rather a broad look at the direction the industry is going, which may give us an idea of what to expect throughout 2025.
Global Shutter
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Photo: Richard Butler
It’s hard to say that global shutter was a trend in 2024; in terms of consumer mirrorless cameras, there was only one with the tech, the Sony a9 III. Given the benefits it brings, though – the ability to sync with full-power flash at almost any speed, the ability to shoot stills at 120fps, and to use shutter speeds up to 1/80,000 sec to capture the fastest subjects without any blur – we fully expect to see it come to more high-end sports / action cameras.
That’s not to say that the a9 III’s sensor is perfect. Compared to its rolling shutter counterparts, it takes a hit to absolute image quality with its 250 base ISO, which means it has about a stop more noise than most of its competitors.
However, if you need the performance a global shutter offers, it’s likely none of those caveats will be deal breakers. We just mention them to say that we don’t expect to see global shutters in cameras that are focused on image quality above all else, such as the Sony a7R series or a follow-up to the Nikon Z8 – at least not in 2025 or even 2026.
Physical color mode controls
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Photo: Mitchell Clark
This year, it felt like every other camera had a physical control for color modes. Fujifilm’s Film Simulation dial, included on the X-T50 and X-M5, feels like the obvious example, but it was far from the only one: Panasonic put a LUT button on the creator-focused S9 – and then gave its users the option to backport one onto other cameras – and Nikon included a button to bring up its Picture Control menu on the Z50II.
Physical color mode controls aren’t a brand-new thing. We saw one on the Olympus Pen-F in 2016. But this is the year they definitively became a trend.
Only time will tell if they stick around. Camera manufacturers will likely be paying very close attention to whether consumers actually value being able to easily change the look of their photos and videos using a physical button or dial. If it turns out they do, this year’s crop of cameras likely won’t be the last we see with a color mode control.
APS-C shooters have more options than ever
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Image: Sigma
2024 was the year that Canon and Nikon started allowing more and more third-party APS-C lenses onto their systems. At the beginning of the year, you only had a handful of options if you wanted a third-party autofocus lens for RF or Z-mount. Now, you have significantly more.
The change came from some of the usual suspects, as well as some smaller companies. Sigma and Tamron were the first to announce they’d be bringing their lenses to RF mount, but Samyang slid in under the wire with an announcement that it, too, would start producing lenses for the system.
Most of Sigma’s DC DN primes have been available on Z-mount since early 2023, but this year, we’ve seen a slew of autofocus primes become available for the system from brands like Siuri and Viltrox.
There are still holes in the lineup for each brand, though – neither has a great telephoto option, and there aren’t any fast zoom Z-mount lenses – which is why we’d like to see this trend continue into 2025. If we’re really dreaming, maybe Canon and Nikon will allow more third-party full-frame glass, but we’ll save our fantasies for a different article.
The rise of smaller full-frame lenses
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Image: Sony
Speaking of full-frame glass, this year we’ve also seen a trend of smaller, lighter full-frame lenses. Panasonic’s 18-40mm F4.5-6.3 for L-mount is the most obvious example – the company says it’s the “smallest and lightest interchangeable zoom with autofocus for full-frame mirrorless cameras” – but Sony’s FE 24-50mm F2.8 is also a great, compact new lens that makes a ton of sense on smaller bodies like the a7CR.
Even the big lenses have been getting smaller – Sigma’s second-gen 24-70 F2.8 is 10% lighter than its predecessor, a difference that’ll definitely be noticeable in hour eight of shooting a wedding. Sony’s 85mm F1.4 GM II also boasts a 20% weight reduction compared to the original.
Again, this trend isn’t exactly new. We’ve seen a few lenses that have been largely defined by their size; Canon’s original RF 70-200mm F2.8 from 2019 and Sony’s 70-200mm F2.8 GM II from 2022 come to mind. But with further advances in optics and manufacturing techniques, we hope to see even more full-frame lenses come out that are smaller and lighter than the ones that came before… even if they still won’t be able to out-compact Fujifilm’s XF 16-55mm F2.8 R LM WR II.
The AI age
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Logos: Open AI, Midjourney, Meta, Stability.ai, Google
Pretty much every industry has had its own deluge of AI-related news in 2024, and photography is no exception. The continued proliferation of AI-generated images and text has sparked near-endless debates about what place, if any, the technology has in photography, with some people even taking the extreme position that the ubiquitous ability to generate images will destroy the art form altogether (assuming those comments too, aren’t AI-generated).
It’s not all existential doom and gloom, though, as some companies have used AI to try and improve the experience of photography rather than replace it. For instance, the new Canon EOS R1 and R5 II have Action Priority AF modes, which use machine learning-based algorithms to determine which subject to focus on during key moments in certain sports. It could be thought of as context recognition, rather than the subject recognition that’s become table stakes for most cameras. The EOS R1 and R5 II also have built-in AI-derived noise-reduction and upscaling functions, should you choose to use them.
AI-powered denoising and upscaling are also making their way into photo editing software, such as Lightroom or the apps from companies like Topaz Labs. And while Adobe has added plenty of generative AI features to Photoshop, we’ve also seen other AI-powered improvements, such as its distraction removal mode and Adobe Camera Raw’s new Adaptive profile and reflection removal feature.
However you feel about the technology, it’s almost certainly here to stay. The good news is that another facet of the AI trend this year has been companies working on improving transparency around AI, creating tools to prove a photo’s authenticity or show exactly how it’s been manipulated, either by AI or through more conventional means. The tech is far from ubiquitous, but it seems likely that we’ll see it spread to more and more platforms as AI becomes even more prevalent.
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