Camera
Panasonic Interview: ‘We will strengthen both full frame and M43’
![Panasonic Interview: ‘We will strengthen both full frame and M43’ Panasonic Interview: ‘We will strengthen both full frame and M43’](https://3.img-dpreview.com/files/p/E~TS940x788~articles/8480678649/Yamane_Interview.jpeg)
Yosuke Yamane, director of Panasonic’s Imaging Division. |
In the latest in our series of socially distanced interviews with senior executives in the digital photography industry, we sat down (virtually) with Yosuke Yamane, director of Panasonic’s Imaging Division. Among the topics discussed were Panasonic’s approach to developing cameras for both photographers and videographers, upcoming improvements to autofocus, and the future of Micro Four Thirds.
Please note that this interview was conducted over email and has been edited for grammar, clarity and flow.
With much of Panasonic’s recent efforts focused on full-frame camera systems, what does the future of Micro Four Thirds look like?
We will strengthen our product lineup in both full-frame and Micro Four Thirds in order to support all shooting opportunities for creators. We have full-frame for creators who want more power to capture images and videos with a shallow depth of field, and M43 for creators who want compactness, light weight, mobility, and an adequate depth of field. The product group consists of two systems with different characteristics, which supports various shooting scenes and demonstrates the creator’s imagination.
Many creators have high expectations for new M43 products [and] we will continue to strengthen the lineup from this year onwards
Last year, we introduced the Lumix DC-S5, which has a compact and lightweight body and high performance in both still images and videos. On the other hand, in M43, in addition to the GH5, GH5S, and G9 we introduced the Lumix DC-G100, which is highly portable and allows you to enjoy vlogging, and the box-style camera the Lumix DC-BGH1, which increases flexibility in video production and has excellent video performance and customizability. M43 has a wide range of uses, and many creators have high expectations for new M43 products. We will continue to strengthen the lineup from this year onwards.
In terms of lenses, how are Panasonic’s efforts allocated between its full-frame and four thirds systems?
Since the launch of the S series, we have focused on developing full-frame lenses with the highest priority given to the early enhancement of the lineup. First of all, for professionals who are the target of the S series, we will enhance the S Pro lens range to deliver high performance that covers a wide range of focal lengths. And after the release of S5 last year, we enhanced the range of lenses by achieving both compactness and light weight and high performance with an affordable price, with our series of F1.8 primes covering 20-60mm.
As for M43 lenses, we now offer 31 lenses, which are useful for various scenes, and in the future, we are planning to develop more lenses that meet the needs of creators regardless of whether they shoot M43 or full-frame.
Are you working on improving DFD to make it more competitive with phase-detection AF from other brands?
Autofocus is a technology that is constantly advancing. With the recently released Lumix DC-S5, we have evolved the DFD algorithm based on the needs and feedback of creators, and we have received a positive response from the market following the release. However, we recognize that there are still issues that need to be improved to reach perfection when it comes to AF. We are currently considering further improvements, such as improving the processing capacity with new hardware and improving the accuracy with new software algorithms. Please look forward to the evolution of our AF in the future.
Faster sensor readout would improve rolling shutter and help you further improve DFD. Will Micro Four Thirds always offer this kind of speed advantage over full-frame?
Compared to full-frame sensors, M43 sensors are easier to read out quickly, and they consume less power. This is one of the reasons why we have been able to keep our video features one step ahead. The higher the speed, the better the high-speed shooting performance, the less rolling shutter distortion, and the more potential for autofocus performance improvements. We would like to take advantage of [the potential for higher-speed sensor readout in M43] and continue to take advantage of the unique features of M43 to create attractive products that will please our end users.
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The Panasonic Lumix DC-BGH1 is a Micro four Thirds ‘box camera’ designed to be used as a module in various types of rig, including potentially mounted to a drone. Compared to full-frame, Four Third sensors have the potential for greater speed and lower power consumption, making them ideal for some kinds of applications, including video. |
Panasonic has already shown an interest in computational imaging in its consumer photography products. What has the market response to these features been, and can we expect to see further development and innovation along these lines?
We have announced cameras with Post-Focus, which allows you to select the focus position after shooting, and Focus Stacking, which allows you to adjust the depth by combining photos with different focus positions. And these were appreciated by end-users. In addition, a high-resolution mode enables G9, S1 series, and S5 users to capture high-resolution images (S1/S1H/S5: 96MP, S1R: 180MP) by synthesizing multiple photos. This has been valued by users who capture landscape and architecture.
If we can utilize computational methods while improving the quality of videos, we have the potential to create even more value
Smartphones have been implementing similar functionalities recently. We believe that realizing these consumer trends in cameras will bring even deeper value to customers and we will continue to evolve them.
Can we expect to see computational methods applied to video? (For example, to decouple motion blur from shutter angle, or other clever techniques?)
We do not deny that as a possibility. As an example, our camcorders are already equipped with functions such as generating HDR images based on multiple images with different exposure times. On the other hand, in these days when mirrorless cameras are used for high-end video production, I think the point is whether we can meet the quality required by the market or not, so careful research is required. If we can utilize computational methods while improving the quality of videos, we have the potential to create even more value.
Is it possible that we’ll see internal Raw video capture in Panasonic cameras in the near future?
We cannot answer about future products. But of course, we feel that demand for Raw recording is increasing, and we need to develop products with that in consideration.
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The Lumix DC-S5 (pictured above) and the S1H both use twin SD card slots, but the S1 and S1R offer dual SD and XQD/CFexpress slots. According to Mr Yamane, it’s the heat buildup of current CFe interfaces which makes that media problematic for long-duration video shooting, but efficiencies in future developments of CFe can be expected to mitigate the issue. |
We’ve seen the adoption of CFexpress take off, but other devices are starting to plug directly to SSDs. Which makes most sense for video?
It is interesting question, and both have their strengths. There is no doubt that the mobility of a mirrorless camera is maximized by small, in-camera storage. CFexpress is valuable in that aspect. On the other hand, the current CFexpress consumes a lot of power during high-speed writing. This is no problem with still images, but with videos it can cause the camera to heat up, and there is a concern that it will limit the recording time. As the bit rate gets higher, the risk of that happening will be higher as well.
We believe that the ideal solution is in-camera storage like CFexpress for video recording
Recording to an external SSD is one solution to the heat issue caused by internal recording. Connections with USB cables however would be a problem for those who need mobility. Even if a cartridge type is used, the whole setup will be huge. We therefore believe that the ideal solution is in-camera storage like CFexpress for video recording. It is expected that innovations will happen in future around lower power consumption of CFexpress, especially for long time video shooting.
Who do you see as the main audience for your video products? Consumers learning video, or professionals using them alongside Varicam models?
The main targets of video are both professional videographers and general consumers who personally enjoy capturing video. Our flagship full-frame video camera, the DC-S1H, has been approved by Netflix, and is already utilized on many video production projects including movies, dramas, and commercials. In addition, the GH series – our flagship M43 video cameras – are being used by many YouTubers. Furthermore, the box-type M43 video camera BGH1 has also been approved by Netflix, and we are approaching a wide range of end-users by supporting scenarios such as multi-angle shooting, live streaming, and drone shooting. We will continue to develop new products that can be used for various video shooting needs by a variety of customers.
We are approaching a wide range of end-users by supporting scenarios such as multi-angle shooting, live streaming, and drone shooting
We recently announced several major firmware updates on March 17th. We added enhanced video functions to the Lumix DC-S1 such as 6K/C4K/4K60P, 10-bit/4K anamorphic video recording, and we also added RAW video output functionality via HDMI (with additional functions via the DMW-SFU2 Filmmaker Upgrade Software Key). The S1H supports Raw data output via HDMI to Blackmagic Design recorders, and the BGH1 supports IP streaming output and video Raw data output via HDMI. We are looking forward to seeing the videos shot with these advanced features!
What are the main features and improvements that your customers are asking for from your video products?
We cannot answer in detail, but we believe that our GH series and S1H have been highly rated for their functions / performance, such as unlimited video recording time and various shooting assist functions. We have been able to obtain a lot of feedback from customers who are using Lumix products in various ways. We will continue to listen to the customers who use our products, and solve any problems that they may have. In the future, we will continue to refine our features, lead the industry with technologies that expand video expression such as high bit rate and high frame rate, and continue to create cameras that please our customers.
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The Lumix DC-G100 is a compact Micro Four Thirds camera aimed at video and stills creators and vloggers. |
What trends do you see in the market, over recent years? Is there still a market for compact cameras, for instance?
The global digital camera market has been damaged by COVID-19, but the current trend is improving. However, the market for compact cameras is shrinking. On the other hand, demand for mirrorless cameras has grown steadily, especially for video production and live streaming, and demands are diversified. Under these circumstances, the role of mirrorless cameras will expand.
To respond to this, we will strengthen both full-frame and M43. In 2020, we responded to growing and diversifying demands with the Lumix DC-S5, which offers functions recognized by professionals in a compact and lightweight full-frame body, the M43 G100 for vloggers, the BGH1 box camera, and firmware updates to speedily respond to the market.
How do you plan to get your cameras into the hands of younger, smartphone-first customers?
We live in an era where people all over the world have smartphones, take photos and videos, and share them. Although the camera performance of smartphones has been improved, there are limits to what smartphones can do. With digital cameras you can take expressive videos and stills that are clearly different from smartphones.
The key to survival for the camera market in the future is responding to diversifying needs quickly
Video production by young people is increasing, and low price and easy-to-use mirrorless cameras are attracting attention. In addition, creators want to shoot images that are more advanced and unique. By catering to this need, and strengthening the affinity between our cameras and smartphones, we hope that young people will also take digital cameras in their hands. The key to survival for the camera market in the future is responding to diversifying needs quickly.
The Panasonic S1 and S1R launched just over two years ago, how have they been received?
The S1R and S1 are products developed for professional photographers and hybrid users without compromise in all aspects. In the market, they have been highly valued for their performance, operability, robustness, and other points required as tools for professional work. In terms of image quality, the color reproduction is particularly appreciated. On the other hand, we received many requests for improvements to AF performance. We have made updates in the S5 with regard to AF tracking, and we expanded these improvements to the S1R and S1 November last year via firmware.
Panasonic makes some of the largest, toughest-built mirrorless full-frame cameras on the market, do you see this as a major differentiator between you and your competition?
We think one of the major differences between the S series, which was developed for professionals, and [options from] other companies is their durability and robustness, exemplified by the continuous shooting time of videos. In addition, we are also focused on the accuracy of image stabilization and shutter accuracy in actual shooting. Furthermore, the UI was created through interviews with many professionals, so it offers excellent usability.
Editor’s note: Barnaby Britton
The two main takeaways from this interview with Mr. Yamane are a recognition of where his company needs to improve (specifically around AF performance in mirrorless bodies) and a commitment to do so, coupled with a concurrent commitment to Micro Four Thirds. This should come as good news to virtually all Panasonic shooters, regardless of which system (or which side of the video/stills divide) they’re invested in.
Some of the most innovative and pioneering cameras in the early history of consumer digital imaging were launched under Panasonic’s Lumix brand. While in recent years more of the most obvious innovations (but by no means all: Panasonic was talking about machine learning before Olympus or Sony) have been in terms of video performance, the company is still releasing excellent enthusiast stills and ‘hybrid’ cameras. The Lumix DC-S5 is a good example of a camera that takes many of the powerful video features introduced in more expensive models, but packages them in a smaller, more accessible body, aimed more at stills-focused and multimedia shooters.
Micro Four Thirds has a lot of advantages for hybrid stills/video use, and high-end video
Where Panasonic still tends to fall down a little compared to competitors is autofocus performance. Mr. Yamane is refreshingly honest about this, and about the need to improve. He wouldn’t be drawn on the long-term future of Panasonic’s DFD (depth-from-defocus) technology but his commitment as expressed in this interview to ‘improving processing capacity with new hardware and improving the accuracy with new software algorithms’ is encouraging.
Also encouraging, in this bad-news-biased echo-chamber where dire rumors are constantly circulating about this or that company, or this and that class of cameras being ‘dead’ is his commitment to Micro Four Thirds.
While it seems likely that, long-term, Panasonic will focus its stills photography energies more on full-frame, M43 has a lot of advantages for hybrid stills/video use, and high-end video. Chief among these is an ability to keep the physical size of the body and lens combinations small, and the potential for greater sensor readout speed compared to larger full-frame chips. The boxy, tiny and powerful BGH1 is a good example of a camera that could only exist with a sub full-frame sensor inside it, and it’s a safe bet that it won’t be a one-off. With Olympus / OM Digital Solutions primarily still focused on stills photographers, and Sony pushing full-frame in its enthusiast and professional video cameras, it seems likely that Panasonic will explore the ‘small sensor hybrid camera’ niche further in future.
Camera
Accessory Roundup: mini Nikons, a desk arm, and new cages for new cameras
![Accessory Roundup: mini Nikons, a desk arm, and new cages for new cameras Accessory Roundup: mini Nikons, a desk arm, and new cages for new cameras](https://3.img-dpreview.com/files/p/E~TS590x0~articles/7678579451/Lede.jpeg)
Images: Dua Lipa, Three Legged Thing, Bandai Namco |
It’s the weekend, so that means we’re once again rounding up all the little accessories and gadgets that we heard about throughout the week. But first, let’s see what’s on sale this week…
Full Frame Gold
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The Sony a7R V.
Photo: Richard Butler |
The Sony a7RV, which has earned both a place on our best high-end cameras buyers guide and a gold award, is currently on sale for $500 off MSRP. It features a stabilized 61MP sensor, as well as Sony’s excellent autofocus system.
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The Nikon Z5.
Photo: Dan Bracaglia |
For those looking to spend a little less, the DPReview Gold-winning Nikon Z5 is also $400 off MSRP, which makes it just under $1,000 body only. It features a 24MP sensor, and while its autofocus and video are far from class-leading, its ergonomics and battery life help make up for those downsides – especially at this price.
Buy now:
You get a SmallRig, and YOU get a SmallRig
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The EOS R5 II is going into its cage, and it’s feeling just fine.
Image: SmallRig |
SmallRig has come out with a few new kits this week. The company has started selling versions of its ‘HawkLock’ quick-release cage and ‘Black Mamba’ ergonomic cage for the Canon EOS R5 Mark II now that the camera is starting to make its way to consumers. The company is also releasing a traditional basic cage for the EOS R5 II.
HawkLock cage kit for EOS R5 II:
Black Mamba cage kit for EOS R5 II:
The company has also released ‘Colorful Editions’ for the HawkLock cages for the Sony FX3 / FX30 and A7R V / A7 IV / A7S III. Similar to its last color event, it’s only selling a limited number of each, though there are fewer colors to choose from; you can only get the cages in red or orange this time around. They also come at a $5 price premium over their black counterparts.
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Image: SmallRig |
On the other end of the photography/videography spectrum, SmallRig has also released a new kit for people serious about shooting video with their phones. Its ‘All-In-One Mobile Video Kit’ is a collaboration with YouTuber and filmmaker Brandon Li. It includes a cage, which you can attach to your phone using Apple’s Magsafe or a more traditional clamp, as well as a pair of handles, a 67mm filter plate, and a USB hub.
The handles have a few tricks beyond just giving you a place to grip your phone. One includes an m.2 SSD enclosure, which can be used for external ProRes recording on the iPhone 15 Pro. It also has an integrated Bluetooth remote, which acts as a wireless shutter and zoom control for Android phones and iPhones.
SmallRig is offering several different bundles of the video kit, and you can buy several of the components separately.
Buy now:
An always-with you card reader
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Image: Anker |
If your phone is less of your main camera and more of an accessory to your photography, Anker’s latest MagSafe offering may be for you. It’s a puck that adds an SD and TF card reader to the back of your phone, so you can offload pictures from a dedicated camera to share on social media or upload to the cloud.
The MagGo USB-C Adapter has an integrated USB-C cable, which plugs into your phone to enable data transfer. It also has a USB-C port on the side, which allows it to also act as a pass-through charger if you connect it to a power adapter or battery bank. According to Anker it can output up to 42.5W, and supports data speeds up to 312MB/s (though the iPhone 15’s USB-C port is limited to much slower USB 2.0 speeds).
Of course, you can also connect the MagGo’s cable to a computer, which will let it act as a USB-C hub and card reader dongle.
Buy now:
The Desk Arm
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This could be an incredibly easy way to mount a camera and ring light to your desk.
Image: Three Legged Thing |
Three Legged Thing has announced a series of accessories called the ‘Camera Desk Mount System.’ At its heart is an extending pole that you can clamp to a table or desk with a ball head and 1/4″-20 thread on top. Also available is an accessory arm that clamps to the pole and that can be purchased in straight or articulating varieties.
The company is marketing the system towards content creators making videos for TikTok, Reels, and Twitch, but it could also be handy for photographers who often find themselves needing to get top-down shots of their desk (or for people who want a place to mount their extra-fancy webcam). It can hold items up to 1kg (2.2lbs).
The upright mount costs $35 on its own, and you can get a kit with a single accessory arm for $50 or the articulating arm for $60. You can also get the arms a la carte for $23 and $30, respectively.
Buy now:
Tiny Nikons
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Image: Bandai Namco |
This next pick isn’t an accessory for your camera but rather a camera-shaped accessory for your desk, keychain, or bookshelf. Nikon has partnered with Bandai Namco to create miniature versions of the Nikon F, Z Fc, SP, and Z9, which will be sold through capsule vending machines known as gashapons.
Each plastic figurine comes with a specific ‘lens,’ though they are removable, so you might be able to mix and match them if you had multiple models. According to The Verge, they’re only available in Japan. Those of us elsewhere will have to be happy just knowing these exist in the world.
Radical optimism about film
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Image: Dua Lipa |
The final piece of gear doesn’t come from a camera retailer but from a pop star’s merch shop. Dua Lipa, the artist behind hits like ‘New Rules’ and ‘Don’t Start Now,’ is now selling a ‘reusable 35mm underwater camera’ on her merch store (via Kosmo Foto). It has a 28mm F9 ‘focus free’ lens, according to the very colorful box.
The camera’s branded with the name of her latest album ‘Radical Optimism,’ and includes a lanyard and waterproof shell that’ll work down to 3m (approx. 10ft). However, the package doesn’t include any film, which is a bit of a bummer given its $40 price tag – you can currently get a 27-shot waterproof disposable for around $13, which is unfortunately cheaper than most rolls of color ISO 800 film these days. It’s also worth noting that Fujifilm and Kodak’s one-time-use waterproofs are rated to go over twice as deep as Dua’s.
However, it’s probably worth looking at this camera with some… optimism, for lack of a better word. If a Dua Lipa fan sees it, buys it, and has fun with it, that’s one more person keeping film alive. How’s that for Future Nostalgia?
Camera
DJI's 'Neo' Drone is $200 and made for taking selfies
![DJI's 'Neo' Drone is 0 and made for taking selfies DJI's 'Neo' Drone is 0 and made for taking selfies](https://4.img-dpreview.com/files/p/E~TS590x0~articles/1919790610/DJI_Neo_palm.jpeg)
Image: DJI |
DJI has announced a new drone called the Neo. It costs $199, weighs a mere 135g (4.76oz), can shoot 4K video, and can fly for up to 18 minutes. The company says it’s designed as “a vlogging tool ideal for capturing everyday life, leisure activities, family moments, and pets.”
In essence, it’s a flying selfie camera, similar to the HoverAir X1 or Snap Pixy. It comes with removable propeller guards that allow it to be used safely indoors, though using them will slightly reduce its flight time.
The Neo can capture 12MP images using a Type 1/2 (6.4 x 4.8) sensor with a 14mm full-frame equivalent F2.8 lens. It can shoot in 4K/30 or 1080 at up to 60p. If you aren’t using electronic image stabilization, the video will be 4:3; turn on the ‘RockSteady’ or ‘HorizonBalancing’ mode, and it’ll drop down to 16:9. The drone also has a physical single-axis (up/down) gimbal to help keep footage steady, even if it’s moderately windy.
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The DJI Neo can do ‘Palm Takeoff’ and automatically follow you around.
Image: DJI |
The drone’s controls align with its beginner and casual photographer-friendly nature. A button on the top lets you select what mode you want the drone to use; by default, it will follow you, using ‘AI algorithms’ to keep you in frame, even if you’re moving quickly on a skateboard or bicycle.
From there, you can hold it out in your hand and it will automatically take off and start recording after detecting you as a subject. How you get it to land will depend on what mode it’s in, but it can fly back and land in your palm as well.
The drone also has a feature known as ‘QuickShots,’ where it will automatically perform a specific movement such as circling around you or zooming straight up into the sky while keeping you in the center of the frame. You can select a QuickShot mode using the button, or the drone’s app.
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You can essentially control the DJI Neo with one button, though the company says you should set up the app in case you need to take control of it while it’s in flight.
Image: DJI |
The app also lets you control the drone with your voice or with virtual joysticks on the screen. It’s also how you preview the footage it’s taking and export it to social media, and it even supports recording audio with your phone’s microphone.
You can buy an optional controller for the Neo, but physical controls alone won’t make it a suitable replacement for serious video drones like the DJI Mavic or even DJI Mini. Those drones have larger cameras, more sophisticated gimbals and ranges measured in kilometers, where the Neo can only be used up to 50m (164ft) away.
Of course, that’s not what the Neo is designed for. As its product page says, it’s made to ‘capture cinematic footage with YOU in focus,’ and to do that task with as little fuss as possible. And at that $199 price point, it seems likely it’ll be a hit with consumers who want to spice up their social media feeds without really having to learn how to use a drone.
The Neo is for people who want drone shots without having to learn how to use a drone
With that said, there are potential dark skies in DJIs future that any Americans considering the Neo should be aware of. Congress is currently considering passing the ‘Countering CCP Drones Act,’ which could act as a de facto ban on the company’s drones. If passed, “telecommunications and video surveillance equipment or services” made by DJI would be placed on a list of products that ‘pose an unacceptable risk to U.S. national security,’ according to the bill’s summary. The company has published a document responding to ‘inaccuracies lodged against DJI in the public domain,’ but it remains unclear whether its products will be allowed in the United States in the future.
For those outside the US or who are willing to roll the dice, however, the Neo could turn out to be an extremely fun toy. If you get one, just be sure to be very aware of the rules around using a drone wherever you are. It may be small and light enough to take anywhere, but that doesn’t mean it should be used everywhere.
Buy now:
Press Release
DJI Makes Everyday Life Recording Fun and Easy with New Personal, Palm-Sized Videographer
New DJI Neo is light, compact, and makes capturing cinematic photos and videos effortless
DJI, the global leader in civilian drones and innovative camera technology, today announces the DJI Neo, a new personal lightweight and compact aerial videographer for taking cinematic footage of day-to-day adventures or having fun with friends. Weighing less than 5 ounces (135g), Neo can take off and land from the palm of the hand1. It can be flown indoors or outside for a flight time of up to 18 minutes1 and takes 4K ultra-stabilized videos via QuickShots. The propellers are fully enclosed to ensure the safety of users and their surroundings.
“At DJI we are always studying everyday camera use so that we can help people capture their videos and photos in the most convenient way possible. The DJI Neo strives to give people the latest tech in the smallest form factor so that they can capture their daily lives, saved as treasured memories, safely and with ease,” said Ferdinand Wolf, Creative Director at DJI.
Into the Air at the Press of a Button
By simply pressing the mode button and selecting the desired shooting mode, Neo will automatically snap 12MP stills with its 1/2-inch image sensor or produce 4K UHD stabilized videos at 4K/30fps1 using DJI’s powerful stabilization algorithms. Upon completion, Neo will return to the user’s palm.
Tell Your Story with QuickShots
Neo’s AI algorithms have been created to keep the subject within frame. Whether cycling, skateboarding or hiking, captivating shots can be created with ease. Additional creativity can be achieved by taking advantage of Neo’s QuickShots, which has six intelligent shooting modes1, offering a range of different recording angles.
Expanse: Videographer flies backward and ascends, with the camera locked on the subject, and records a video.
Circle: Videographer circles around the subject.
Rocket: Videographer ascends with the camera pointing downward.
Spotlight: Videographer rotates while keeping the object of interest within the frame
Helix: Videographer ascends and spirals around the subject.
Boomerang: Videographer flies around the subject in an oval path, ascending as it flies away from its starting point and descending as it flies back. Its starting point forms one end of the oval’s long axis, while the other end is at the subject’s opposite side from the starting point.
Control It Your Way
Neo has been designed to fly with style and capture hassle-free photos and videos. It can be piloted using one-button QuickShots or voice control1 which is enabled with the “Hey Fly” command. With a Wi-Fi connection, Neo can also be controlled using the DJI Fly app’s virtual joysticks on the app’s interface with a control range of up to 50 meters1. Within the app, the perspective and distance can be set, giving extra freedom to shoot from afar or up close.
Stabilization as Standard
Neo is equipped with a single-axis mechanical gimbal and is capable of handling high-speeds or flights with lots of maneuvers. When combined with RockSteady or HorizonBalancing stabilization, overall image shake is significantly reduced and horizon tilt is corrected within ±45°1, for smooth and stable footage that maintains clarity in both highlight and shadow areas. Using an infrared and monocular vision positioning system, Neo can hover steadily in the air, maintaining stability even in Level 4 wind conditions. It also supports automatic Return to Home (RTH) for convenient, worry-free operation.
Transfer Content and Record Sound Wirelessly
Using the DJI Fly app, phones and videos captured with Neo can be transferred instantly via high-speed QuickTransfer. This wireless transfer makes post production and sharing smoother. The DJI Fly app offers a vast selection of templates, sound effects, and image effects, for quick and easy editing.
Audio can also easily be recorded wirelessly with the simple tap of a button on the DJI Fly app, either through the smartphone’s built-in microphone or DJI Mic 2 via Bluetooth for even higher audio quality. The app automatically eliminates propeller noise and merges the audio track with the footage, ensuring a clear sound even when shooting low-angle vlogs.
For convenient charging, connect Neo directly to a power source using a Type-C data cable. Additionally, the Two-Way Charging Hub can charge three batteries simultaneously1, increasing both charging speed and efficiency.
Price and Availability
The DJI Neo is available for pre-order from store.dji.com and authorized retail partners, in the following configurations:
DJI Neo: 199 USD
DJI Neo Combo: 289 USD
Neo Debuts at IFA, 6-10 September, 2024
Be among the first to experience the groundbreaking DJI Neo at this year’s IFA, Germany. Visitors can try it out at DJI’s booth (Hall 17-110) from 6th-10th September.
DJI Care Refresh
DJI Care Refresh, the comprehensive protection plan for DJI products, is now available for DJI Neo. The replacement service covers accidental damage, including flyaway, collisions and water damage. For a small additional charge, you can have your damaged product replaced if an accident occurs.
DJI Care Refresh (1-Year Plan) includes up to two replacements in one year. DJI Care Refresh (2-Year Plan) includes up to four replacements in two years. Other services of DJI Care Refresh include official Warranty and free shipping. For a full list of details, please visit: https://www.dji.com/support/service/djicare-refresh.
1All data was measured using a production model of DJI Neo in a controlled environment.
1For more information, please refer to https://www.dji.com/neo.
Camera
DJI's 'Neo' Drone is $200 and made for taking selfies
![DJI's 'Neo' Drone is 0 and made for taking selfies DJI's 'Neo' Drone is 0 and made for taking selfies](https://4.img-dpreview.com/files/p/E~TS590x0~articles/1919790610/DJI_Neo_palm.jpeg)
Image: DJI |
DJI has announced a new drone called the Neo. It costs $199, weighs a mere 135g (4.76oz), can shoot 4K video, and can fly for up to 18 minutes. The company says it’s designed as “a vlogging tool ideal for capturing everyday life, leisure activities, family moments, and pets.”
In essence, it’s a flying selfie camera, similar to the HoverAir X1 or Snap Pixy. It comes with removable propeller guards that allow it to be used safely indoors, though using them will slightly reduce its flight time.
The Neo can capture 12MP images using a Type 1/2 (6.4 x 4.8) sensor with a 14mm full-frame equivalent F2.8 lens. It can shoot in 4K/30 or 1080 at up to 60p. If you aren’t using electronic image stabilization, the video will be 4:3; turn on the ‘RockSteady’ or ‘HorizonBalancing’ mode, and it’ll drop down to 16:9. The drone also has a physical single-axis (up/down) gimbal to help keep footage steady, even if it’s moderately windy.
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The DJI Neo can do ‘Palm Takeoff’ and automatically follow you around.
Image: DJI |
The drone’s controls align with its beginner and casual photographer-friendly nature. A button on the top lets you select what mode you want the drone to use; by default, it will follow you, using ‘AI algorithms’ to keep you in frame, even if you’re moving quickly on a skateboard or bicycle.
From there, you can hold it out in your hand and it will automatically take off and start recording after detecting you as a subject. How you get it to land will depend on what mode it’s in, but it can fly back and land in your palm as well.
The drone also has a feature known as ‘QuickShots,’ where it will automatically perform a specific movement such as circling around you or zooming straight up into the sky while keeping you in the center of the frame. You can select a QuickShot mode using the button, or the drone’s app.
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You can essentially control the DJI Neo with one button, though the company says you should set up the app in case you need to take control of it while it’s in flight.
Image: DJI |
The app also lets you control the drone with your voice or with virtual joysticks on the screen. It’s also how you preview the footage it’s taking and export it to social media, and it even supports recording audio with your phone’s microphone.
You can buy an optional controller for the Neo, but physical controls alone won’t make it a suitable replacement for serious video drones like the DJI Mavic or even DJI Mini. Those drones have larger cameras, more sophisticated gimbals and ranges measured in kilometers, where the Neo can only be used up to 50m (164ft) away.
Of course, that’s not what the Neo is designed for. As its product page says, it’s made to ‘capture cinematic footage with YOU in focus,’ and to do that task with as little fuss as possible. And at that $199 price point, it seems likely it’ll be a hit with consumers who want to spice up their social media feeds without really having to learn how to use a drone.
The Neo is for people who want drone shots without having to learn how to use a drone
With that said, there are potential dark skies in DJIs future that any Americans considering the Neo should be aware of. Congress is currently considering passing the ‘Countering CCP Drones Act,’ which could act as a de facto ban on the company’s drones. If passed, “telecommunications and video surveillance equipment or services” made by DJI would be placed on a list of products that ‘pose an unacceptable risk to U.S. national security,’ according to the bill’s summary. The company has published a document responding to ‘inaccuracies lodged against DJI in the public domain,’ but it remains unclear whether its products will be allowed in the United States in the future.
For those outside the US or who are willing to roll the dice, however, the Neo could turn out to be an extremely fun toy. If you get one, just be sure to be very aware of the rules around using a drone wherever you are. It may be small and light enough to take anywhere, but that doesn’t mean it should be used everywhere.
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Press Release
DJI Makes Everyday Life Recording Fun and Easy with New Personal, Palm-Sized Videographer
New DJI Neo is light, compact, and makes capturing cinematic photos and videos effortless
DJI, the global leader in civilian drones and innovative camera technology, today announces the DJI Neo, a new personal lightweight and compact aerial videographer for taking cinematic footage of day-to-day adventures or having fun with friends. Weighing less than 5 ounces (135g), Neo can take off and land from the palm of the hand1. It can be flown indoors or outside for a flight time of up to 18 minutes1 and takes 4K ultra-stabilized videos via QuickShots. The propellers are fully enclosed to ensure the safety of users and their surroundings.
“At DJI we are always studying everyday camera use so that we can help people capture their videos and photos in the most convenient way possible. The DJI Neo strives to give people the latest tech in the smallest form factor so that they can capture their daily lives, saved as treasured memories, safely and with ease,” said Ferdinand Wolf, Creative Director at DJI.
Into the Air at the Press of a Button
By simply pressing the mode button and selecting the desired shooting mode, Neo will automatically snap 12MP stills with its 1/2-inch image sensor or produce 4K UHD stabilized videos at 4K/30fps1 using DJI’s powerful stabilization algorithms. Upon completion, Neo will return to the user’s palm.
Tell Your Story with QuickShots
Neo’s AI algorithms have been created to keep the subject within frame. Whether cycling, skateboarding or hiking, captivating shots can be created with ease. Additional creativity can be achieved by taking advantage of Neo’s QuickShots, which has six intelligent shooting modes1, offering a range of different recording angles.
Expanse: Videographer flies backward and ascends, with the camera locked on the subject, and records a video.
Circle: Videographer circles around the subject.
Rocket: Videographer ascends with the camera pointing downward.
Spotlight: Videographer rotates while keeping the object of interest within the frame
Helix: Videographer ascends and spirals around the subject.
Boomerang: Videographer flies around the subject in an oval path, ascending as it flies away from its starting point and descending as it flies back. Its starting point forms one end of the oval’s long axis, while the other end is at the subject’s opposite side from the starting point.
Control It Your Way
Neo has been designed to fly with style and capture hassle-free photos and videos. It can be piloted using one-button QuickShots or voice control1 which is enabled with the “Hey Fly” command. With a Wi-Fi connection, Neo can also be controlled using the DJI Fly app’s virtual joysticks on the app’s interface with a control range of up to 50 meters1. Within the app, the perspective and distance can be set, giving extra freedom to shoot from afar or up close.
Stabilization as Standard
Neo is equipped with a single-axis mechanical gimbal and is capable of handling high-speeds or flights with lots of maneuvers. When combined with RockSteady or HorizonBalancing stabilization, overall image shake is significantly reduced and horizon tilt is corrected within ±45°1, for smooth and stable footage that maintains clarity in both highlight and shadow areas. Using an infrared and monocular vision positioning system, Neo can hover steadily in the air, maintaining stability even in Level 4 wind conditions. It also supports automatic Return to Home (RTH) for convenient, worry-free operation.
Transfer Content and Record Sound Wirelessly
Using the DJI Fly app, phones and videos captured with Neo can be transferred instantly via high-speed QuickTransfer. This wireless transfer makes post production and sharing smoother. The DJI Fly app offers a vast selection of templates, sound effects, and image effects, for quick and easy editing.
Audio can also easily be recorded wirelessly with the simple tap of a button on the DJI Fly app, either through the smartphone’s built-in microphone or DJI Mic 2 via Bluetooth for even higher audio quality. The app automatically eliminates propeller noise and merges the audio track with the footage, ensuring a clear sound even when shooting low-angle vlogs.
For convenient charging, connect Neo directly to a power source using a Type-C data cable. Additionally, the Two-Way Charging Hub can charge three batteries simultaneously1, increasing both charging speed and efficiency.
Price and Availability
The DJI Neo is available for pre-order from store.dji.com and authorized retail partners, in the following configurations:
DJI Neo: 199 USD
DJI Neo Combo: 289 USD
Neo Debuts at IFA, 6-10 September, 2024
Be among the first to experience the groundbreaking DJI Neo at this year’s IFA, Germany. Visitors can try it out at DJI’s booth (Hall 17-110) from 6th-10th September.
DJI Care Refresh
DJI Care Refresh, the comprehensive protection plan for DJI products, is now available for DJI Neo. The replacement service covers accidental damage, including flyaway, collisions and water damage. For a small additional charge, you can have your damaged product replaced if an accident occurs.
DJI Care Refresh (1-Year Plan) includes up to two replacements in one year. DJI Care Refresh (2-Year Plan) includes up to four replacements in two years. Other services of DJI Care Refresh include official Warranty and free shipping. For a full list of details, please visit: https://www.dji.com/support/service/djicare-refresh.
1All data was measured using a production model of DJI Neo in a controlled environment.
1For more information, please refer to https://www.dji.com/neo.
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