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Sigma announces 28-70mm F2.8 DG DN Contemporary for L and E mounts

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Sigma announces 28-70mm F2.8 DG DN Contemporary for L and E mounts

Sigma has announced its new 28-70mm F2.8 DG DN Contemporary lens for L and E mounts. The company says that its design is based on that of the 24-70mm F2.8 Art, and makes the bold claim that image quality will be comparable.

As of now, the 28-70 is the smallest and lightest lens in its class, according to Sigma: it’s just 102mm (4″) long and weighs in at 470g (1lb). It has a total of 16 elements, which include 2 FLD, 2 SLD and 3 aspherical elements. The special elements, combined with Super Multi-Layer and Nano Porous coatings, help reduce flare and ghosting.

The minimum focus distance is 19cm (7.5″) and the maximum magnification is 0.3X. The focus group is driven by a stepping motor.

The 28-70 has ‘simple’ weather sealing, and a water and oil-resistant coating on the front element.

The Sigma 28-70mm F2.8 DG DN will be available in mid-March for $899.

C | Contemporary
SIGMA 28-70mm F2.8 DG DN

Exclusively for mirrorless cameras |Compatible with full-frame cameras

Smart and nimble. The new standard mirrorless zoom.

1. Design based on SIGMA’s Art line, with the same uncompromising optical performance
2. A lightweight and compact body ― ideal for day-to-day use
3. Superb build quality with exceptional attention to detail that provides an exceptional user

SIGMA sets a new standard in large-aperture mirrorless zoom lenses

The SIGMA 28-70mm F2.8 DG DN | Contemporary redefines the standard zoom for mirrorless cameras by combining outstanding optical performance, an F2.8 constant aperture, and a lightweight and compact body. The design of the 28-70mm F2.8 DG DN | Contemporary is based on the existing 24-70mm F2.8 DG DN | Art, but with a focal range starting at 28mm, making the lens body significantly smaller and lighter while maintaining superb optical performance. It is the smallest and lightest lens in its class*. Remaining true to the Contemporary line’s core concept of maintaining an optimal balance between optical performance and lens size, this new optic delivers professional quality results in a body small enough to take on a casual outing.

In addition to prioritizing portability, SIGMA’s optical engineers introduced a new combination of coatings and structural elements that make this standard zoom well-equipped for use in a wide range of shooting environments. Likewise, the latest production and manufacturing techniques were employed to ensure exceptionally high build quality.

The 28-70mm F2.8 DG DN | Contemporary introduces another fast, high-performance, large-aperture zoom lens to SIGMA’s mirrorless line-up, offering a more compact alternative to the existing 24-70mm F2.8 DG DN | Art.

* As a standard zoom lens for full-frame mirrorless cameras with F2.8 brightness throughout the zoom range (Source: SIGMA, as of February 2021)

[Key features]

1. Design based on SIGMA’s Art line, with the same uncompromising optical performance
The optical design of the SIGMA 28-70mm F2.8 DG DN | Contemporary is based on the 24-70mm F2.8 DG DN | Art, which is renowned for its outstanding optical performance throughout its zoom range. True to the Contemporary line’s core concept, the 28-70mm F2.8 DG DN | Contemporary was developed to offer the right balance of performance and portability, and as such, this large-aperture standard zoom delivers outstanding image quality that rivals Art line lenses in a body light enough for day-to-day use. Building on state-of-the-art technology, the 28-70mm F2.8 DG DN | Contemporary has an advanced optical design that includes three aspherical, two FLD, and two SLD elements. Despite using fewer elements in total than the 24-70mm F2.8 DG DN | Art, the design results in a thorough correction of axial chromatic aberration and sagittal coma aberration, which cannot be corrected in-camera, allowing users to create images that are uniformly sharp from the center to the edges of the frame. Along with its anti-ghosting design, the use of Super Multi-Layer Coating and Nano Porous Coating means well-controlled flare for high-contrast results in backlit conditions. It also features a water and oil repellant coating on the front side of the lens.

In short, the SIGMA 28-70mm F2.8 DG DN | Contemporary combines all of the key optical features required of a large-aperture standard zoom lens, which are essential for photographing a wide variety of subjects in a range of shooting conditions.
・Comparison of the two optimal solutions to standard zoom lenses with F2.8 brightness throughout the zoom range.

With the addition of the new 28-70mm F2.8 DG DN | Contemporary, SIGMA now provides two optimal solutions of standard F2.8 zoom lens for mirrorless cameras ― the new 28-70mm F2.8 DG DN | Contemporary achieves remarkable portability and offers the same optical performance, as the existing 24-70mm F2.8 DG DN | Art which is for pro-use with the highest levels of performance throughout its focal range.

2. A lightweight and compact body ― ideal for day-to-day use

Being slightly less wide-angle than the 24-70mm F2.8 DG DN | Art has allowed a significant reduction in the size of the 28-70mm F2.8 DG DN | Contemporary lens body. In order to fit with the design concept of the Contemporary line, which balances performance with portability, the new lens features a simpler dust- and splash-proof structure and smaller switches. This makes it the smallest and lightest lens in its class*.

The new lens features just one lightweight focusing element, which keeps the AF unit small. This, along with a quiet and fast stepping motor, makes for responsive and near-silent autofocus performance.

The 28-70mm F2.8 DG DN | Contemporary weighs in at 470g, and when attached to the SIGMA fp, the entire setup is 890g. The supreme portability afforded by a camera system that weighs less than 1kg gives photographers a huge amount of freedom and flexibility to achieve their creative vision. It’s also a perfect combination for filmmakers looking for a high-performance, lightweight, easy-to-handle camera system that works well with a gimbal and other accessories.

A large-aperture, standard zoom lens that is light and small enough for casual outings, the 28-70mm F2.8 DG DN | Contemporary will open up new photographic possibilities for better and more creative results.

* As a standard zoom lens for full-frame mirrorless cameras with F2.8 brightness throughout the zoom range (Source: SIGMA, as of February 2021)

3. Superb build quality with exceptional attention to detail that provides an exceptional user experience

With priority given to optimal portability, the body of the SIGMA 28-70mm F2.8 DG DN | Contemporary consists primarily of lightweight parts. While conventional wisdom states that it is more difficult to ensure processing accuracy for plastic parts than metal parts, there has been no compromise whatsoever on build quality for the 28-70mm F2.8 DG DN | Contemporary. One reason for this is that it uses a type of polycarbonate called TSC (Thermally Stable Composite), which has a comparable level of thermal shrinkage to aluminum. This helps reduce differences between the thermal shrinkage of the metal and non-metal parts, ensuring stable levels of performance even in an environment with extreme temperature changes. The use of polycarbonates in the construction of zoom and focus rings can make their operation feel less premium, but with careful treatment to the precision of these parts and adjusting the movement with the lubricant appropriately, the rings offer a precise action with an exceptionally high-quality feel.

What allows us to achieve these precisely produced parts and such premium aesthetics is the impressive standard of manufacturing technology and rigorous quality control we have at the SIGMA Aizu Factory.

The SIGMA 28-70mm F2.8 DG DN | Contemporary offers a new and improved photographic experience for mirrorless users who require a fast aperture standard zoom lens. Its premium, intuitive build makes it as exciting to use the lens as it is to see the incredible images it can produce, inspiring you to start achieving your creative potential.

[Additional features]

  • Lens construction: 16 elements in 12 groups, with 2 FLD elements, 2 SLD elements and 3 aspherical elements
  • Internal focusing
  • Compatible with high-speed autofocus
  • Stepping motor
  • Compatible with lens-based optical correction
    * Function available on supported cameras only. Available corrections may vary depending on the camera model.
  • Nano Porous Coating
  • Super Multi-Layer Coating
  • Water and oil repellent coating (front element) Focus Mode Switch
  • Support DMF, AF+MF Petal-type lens hood
  • Simple dust- and splash-proof design
  • Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only)
  • Designed to minimize flare and ghosting
  • Every single lens undergoes SIGMA’s proprietary MTF measuring system “A1” 9-blade rounded diaphragm
  • High-precision, durable brass bayonet mount
  • ‘Made in Japan’ craftsmanship

To learn more about SIGMA’s craftsmanship, please visit SIGMA website at https://www.sigma-global.com/en/lenses/

[Key specifications]

The figures below are for L-mount.

Lens construction: 12 groups, 16 elements (2 FLD elements, 2 SLD elements, 3 aspherical elements) |Angle of view: 75.4°-34.3°|Number of diaphragm blades: 9 (rounded diaphragm) |Minimum aperture: F22| Minimum focusing distance: 19 (W)-38 (T)cm / 7.5-15.0in.|Maximum magnification ratio: 1:3.3 (W) – 1:4.6 (T)|Filter size: φ67mm|Maximum dimension x length: φ72.2mm×101.5mm / φ2.8-4.0in.|Weight: 470g / 16.6oz.

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Adobe is bringing real-time collaboration to Photoshop

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Adobe is bringing real-time collaboration to Photoshop


Image: Adobe

Adobe has announced that it’s working on a feature for Photoshop called Live Co-Editing, which lets multiple people view and edit the same document at once. The concept will be familiar to anyone who’s worked in a Google Doc with other people, though applied to photo or graphical editing instead of word processing.

The feature is coming next week as a private beta, so it won’t immediately be accessible to everyone. If you sign up for the beta and are accepted, you’ll be able to use it via the share button, similar to the existing collaboration feature. However, instead of only one person being able to work on the document at once, you’ll have the option to turn on Live Co-Editing.

Adobe’s press release details some examples of when the ability to work on the same Photoshop document could be useful. The first is the most obvious one, where there’s a big project with several pieces that designers can work on at once. It could also be handy if a teacher is trying to explain a specific process to a student or if you’re on a call with a client and want them to be able to see your work in as much detail as possible.

The announcement is Adobe’s latest move to present Photoshop and its other products as services rather than simply applications, along with the increasing number of built-in generative AI features. It may hope that these features will help justify the ongoing cost of a subscription, especially as some tiers of that subscription are getting more expensive. To start, Live Co-Editing will be available on the desktop and web versions of Photoshop.



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DJI is flipping the script on what drones should look like

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DJI is flipping the script on what drones should look like


Photo: DJI

DJI has announced a new drone, offering a folding design unique to its lineup. The DJI Flip is the company’s first foldable drone with full-coverage propeller guards, maintaining safety in a compact, portable package. The palm-sized drone combines the simplicity of the DJI Neo with the photo capabilities of the DJI Mini 3. Like both the Neo and Mini 3, it weighs less than 249 grams, so it’s more accessible to fly than heavier drones since you don’t need a license from the FAA. DJI is calling it an all-in-one vlog camera drone with features ideal for content creators on the go.

dji-flip-foldable-drone-in-hand
Photo: DJI

The standout feature of the DJI Flip is its foldable design. The propeller guards are attached to the rotors using carbon fiber string, and each rotor can then fold down for easier storage. Like the Neo, it offers very simplified flight controls, making it an easy option for those who don’t have drone flying experience. That includes one-tap flight, six intelligent shooting modes (Dronie, Circle, Rocket, Spotlight, Helix and Boomerang) and AI Subject Tracking. It also offers automatic braking with the 3D Infrared Sensing System, making it safer to fly.

dji-flip-following-cyclist
Photo: DJI

Regarding camera capabilities, the DJI Flip features a 48MP Type 1/1.3 (9.6 x 7.2mm) CMOS sensor behind a lens with an F1.7 aperture. The sensor has a Quad Bayer-style color filter layout, meaning it can either output 48MP photos, or combine pixels to give 2.4μm “4-in-1” output, just like the DJI Mini 3.

DJI also promises “Dual Native ISO Fusion,” which appears to be its branding for sensor maker Omnivision’s Dual Conversion Gain HDR feature. This claims to sample each pixel’s charge twice, using different conversion gain levels to boost DR, while also combining variable exposures. It appears to be for capturing wide-DR video in a standard DR space rather than true HDR footage for playback on high DR screens. We’ve asked DJI for more information.

The drone can record HDR video up to 4K 60 fps, supports slow-motion recording at 4K 100 fps, and the 4:3 sensor produces vertical crops up to 2.7K. It also supports 10-bit D-Log M color mode for those who want to dive into color grading.

dji-flip-drone-sample-portrait-hallstatt
A sample image taken with the DJI Flip

Photo: DJI

The DJI Flip offers up to 31 minutes of flight time, which is quite a bit less than the DJI Mini 3’s 51-minute flight time (provided you use the Intelligent Flight Battery Plus) but substantially longer than the Neo’s 18-minute max flight time. You can control the Flip with Voice Control or the DJI Fly app, and it is also compatible with the DJI RC-N3 and RC2 controllers. It supports up to 13 kilometers (8.1 miles) of 1080p 60 fps video transmission, so you don’t need to be right next to your subject to record or capture photos.

The DJI Flip is available for purchase as of today. You can opt for only the drone only for $439, buy a kit with the DJI RC 2 for $639 or opt for the Fly More Combo with the DJI RC 2 for $779.



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TTArtisan announces an affordable 23mm F1.8 for APS-C cameras

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TTArtisan announces an affordable 23mm F1.8 for APS-C cameras


Image: TTArtisan

TTArtisan is keeping the lens news coming this year with another lens announcement just a few weeks after its last. The company is following up its AF 35mm F1.8 II with another F1.8 prime lens for APS-C users, as reported by PetaPixel. Priced at just $127, the TTArtisan AF 23mm (35mm equivalent) F1.8 is a budget-friendly option that slots nicely into TTArtisan’s existing lineup of affordable yet fast prime lenses. It is available for Fujifilm X cameras now, with Sony E and Nikon Z mount models coming later, though the company hasn’t specified exactly when.

ttartisan-usb-c-lens-cap
Image: TTArtisan

Like TTArtisan’s other lenses, the 23mm F1.8 features an aluminum body, offering better durability than you may expect for the budget price. It’s also very lightweight, weighing 210 grams (7.4 ounces). TTArtisan doesn’t provide additional details on dimensions, but the lightweight design and 35mm equivalent focal length could make it an ideal street, travel, and landscape lens. The USB-C port for firmware updates on the rear lens cap, so you won’t want to lose that after unboxing the lens.

ttartisan-23mm-lens-on-x-t30-camera
Image: TTArtisan

While the details about the lens size are minimal, the company did provide information on the optical design. The lens is composed of 11 elements in nine groups. It includes two extra-low dispersion elements and a high index element. Additionally, it features a nine-blade aperture diaphragm. There is no aperture control ring (as is expected on a lens of this price), so all aperture control will be done through the camera. The 23mm F1.8 uses a stepper motor for autofocus, which the company says is fast, accurate and suitable for video applications. Finally, it can focus as close as 0.3 meters (11.9 inches).

$127 at Amazon

Sample Images

tt-artisan-23mm-coffee-cup-sample
Photo: TTArtisan
ttartisan-23mm-bokeh-leaf-sample
Photo: TTArtisan
ttartisan-23mm-portrait-sample
Photo: TTArtisan
ttartisan-23mm-street-scene-sample
Photo: TTArtisan



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