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Adobe introduces AI-generated video, integrated into Premiere

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Adobe introduces AI-generated video, integrated into Premiere


Adobe’s Firefly video generation panel.

Screenshot: Adobe

Adobe has announced Firefly Video, an AI model that can generate video footage that the company says is designed “to be commercially safe” and to “not infringe on others’ IP.” Some of the generative AI features are being integrated into the company’s editing software, Premiere Pro.

Premiere Pro is also getting several updates unrelated to the AI features; click here to jump to the section about those.

Perhaps the most useful feature Adobe showed off in its keynote address at its Max conference is Generative Extend. The feature is meant to continue video or audio clips after the end of the actual recording or cut, generating a few extra seconds of footage or room tone to help fill in gaps. The plan is to build it into Premiere Pro, so you can extend your footage straight from your timeline. Like most of Firefly’s video abilities, the feature will be launched as a beta.

You can generate new footage to fix eyelines, fill in gaps, or help smooth out a J/L cut, straight from the timeline.

Image: Adobe

There will initially be a few limitations: the most notable is that the beta version can only generate 720p or 1080p 16:9 video at framerates between 8 and 30fps. It also only works with 8-bit and SDR video.

The company also showed off Firefly’s ability to ‘animate’ still images, turning them into video, though that feature will launch on the web version of the tool, not in Premiere. The tool can also generate video assets along with actual footage. The company showed Firefly-generated light leak artifacts that were added to a conventionally-shot video, as well as AI-generated animation and text graphics.

‘Filmic’ light leaks generated by Firefly that could then be composited on top of existing footage. AI-Generated Image: Adobe

Of course, Firefly Video can also generate footage whole-cloth based on text prompts from the user. The UI gives people several ways to control the video that’s generated, letting them pick an aspect ratio and frame rate, as well as specify what kind of framing, angle, and motion they want. However, Adobe says its customers are generally more interested in how generative AI could help them edit human-created content than using the tech to create something from scratch.

Adobe stresses that it has trained the model “responsibly,” using “licensed content” from Adobe Stock and the public domain. Representatives for the company said it was not trained on data scraped from the web or customer data, practices that have been controversial with other generative AI models.

The company also says that footage generated or edited with Firefly will automatically have Content Credentials attached, tagging it as being created with AI. However, similar to images created using the system, it currently falls to the user to manually check a video’s veracity, as most platforms don’t interpret the Content Credentials metadata.

Premiere Pro updates

Image: Adobe

Adobe also announced that it’s adding a new ‘context-aware properties panel,’ which will attempt to surface the most useful tools based on what you’re currently working on.

The company has also updated the Frame.io panel, saying that the new version will make it easier to track reviews and approvals. On that note, Adobe also announced that Canon, Nikon, and Leica are adding support for Frame.io’s Camera-To-Cloud feature, which lets cameras automatically upload footage to the service without needing to manually offload it to a computer. There are currently no details on which camera models will support it.

Premiere is also getting a performance bump, with the company promising that it’ll be able to export to ProRes up to three times faster. The app is also getting a bit of a redesign, which the company says will make it feel “modern and more consistent.”


We’re attending Adobe Max, so keep an eye out for demos of some of these features. If you want to follow along live, check out our Instagram page.





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Our year in photos: Dale's most memorable shot of 2024

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Our year in photos: Dale's most memorable shot of 2024


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Pedestrians with umbrellas wander down a rainy alley in Yokohama’s Chinatown.

Panasonic S5IIX + Panasonic S 28-200mm F4-7.1 | F7 | 1/125 sec | ISO 1600
Photo: Dale Baskin

Japan is one of my favorite places to travel. I’m captivated by its culture, cuisine, and the warmth of its people. It’s also a photographer’s paradise, offering endless possibilities, from serene temples and bustling markets to breathtaking landscapes.

My favorite type of photography when traveling in Japan is street photography, especially at night. I never tire of exploring the vibrant cityscapes, from the iconic Shibuya Crossing in Tokyo to the atmospheric alleys of Yokohama’s Chinatown.

However, there’s a twist: I seek out rainy conditions. While most travelers might not embrace a downpour, I find that rain transforms nighttime street photography into something magical. The umbrellas emerge, the city lights reflect off the wet pavement, and colors take on a vibrant intensity.

I was fortunate to visit Japan twice this year, and it rained both times. What some might consider lousy weather, I welcome as luck. Both my camera and I were thoroughly drenched during several nights of shooting, underscoring the value of weather-sealed equipment. (For the record, despite being so wet they were dripping with water, neither camera nor lens ever missed a beat.)

“While most travelers might not embrace a downpour, I find that rain transforms nighttime street photography into something magical.”

Unsurprisingly, some of my most memorable photos of 2024 were captured during these rain-soaked adventures. It’s challenging to select just one favorite because, as many of you will surely understand, how we remember the value of an image is often intertwined with the experience of capturing it.

The photo at the top of this page is one of my favorites from these trips, captured in Yokohama’s Chinatown. Off the main street, the area is full of narrow alleys, many decorated with traditional lanterns, creating small, intimate spaces. I spied these two pedestrians with similar coats and umbrellas turn into one of these alleys and instantly knew there was a potential photo around the corner.

I managed to fire off two shots before the scene lost its magic, but that’s all I needed. I love that you can’t see the main subjects’ faces. They remain anonymous, allowing the viewer to focus on the place rather than the person.



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Godox releases V100, a 100Ws fast rechargeable flash

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Godox releases V100, a 100Ws fast rechargeable flash


Image: Godox

Godox has announced the V100, a 100Ws version of its round-headed V1 on/off camera flashgun. The V100 can deliver up to 100 Watt Seconds of power in manual mode and can shoot over 70 consecutive bursts of light at full power. Recycle times of under 1 sec are possible when used with an external power source (1.7 sec with the internal battery).

Like the existing V1 and V1Pro, the V100 is available in versions compatible with the proprietary TTL flash metering systems of Canon, Nikon, Sony, Fujifilm or Olympus/OM System, each of which comes with a small secondary flash that can be used to provide a little ‘fill.’ It also has a 2W LED modeling lamp, to help you understand how its light is going to fall.

Godox says it’s able to sync with the global shutter of Sony’s a9 III, up to shutter speeds of 1/80,000, though the company also says the V100’s minimum flash duration is 1/20,000, so presumably 1/80,000 sec shutter speeds would only experience a fraction of that output.

Godox V100 round head flash branding image with 100Ws in large letters
Image: Godox

The V100 is powered by a rechargeable Li-Ion battery that can be charged directly using a USB-C cable or in an optional multi-battery charger if you need to prepare multiple batteries before a shoot.

It’s compatible with the company’s 2.4Ghz radio frequency off-camera communication protocol either as a transmitter or receiver.


Buy now:


No details have been given about price or availability but it’s listed as “Coming Soon” on B&H Photo’s website with a price of $349. B&H is also listing a Pentax-compatible version, not listed on Godox’s website.


Godox V100 C/N/S/F/O

Introducing the epic 100Ws TTL Li-ion Round Head Camera Flash V100. The Godox V100 redefines the standards for flagship on-camera flashes, brining an era of 100Ws power to handheld lighting. This groundbreaking flash delivers global shutter sync, a vibrant 2.3-inch color touchscreen, an intuitive menu, and one-tap syn operations. It combine cutting-edge features and professional-grade performance to provide an ultimate solution for professional lighting.

100Ws, Beyond Limits

The V100 sets a new benchmark for on-camera flashes by offering an unprecedented 100Ws power at its maximum output (M mode). With adjustable power steps from 1/1 to 1/256 or from 2.0 to 10, it covers the spectrum from subtle fill light to robust lighting for diverse scenarios, pushing the boundaries of creativity in flash photography.

Intuitive Touchscreen, Effortless Control

Equipped with a 2.3” full-color, high-sensitivity touchscreen, the V100 offers a smooth and responsive interface. Paired with an intuitive menu design and logical control layout, it allows photographers to quickly adjust power levels, activate high-speed sync, switch between TTL/M modes, and pair devices with a single tap, significantly improving workflow efficiency.

Global Shutter Flash Sync

The V100 is seamlessly compatible with cameras featuring global shutter like Sony a9 III. Supporting shutter speeds up to 1/80,000 seconds and offering TTL functionality, it delivers outstanding high-speed continuous shooting with effortless precision. This makes it an ideal choice for sports photography, outdoor bright light, and other fast-paced shooting scenarios.

70 Full-Power Consecutive Flashes

Thanks to its advanced cooling system, the V100 delivers 70 to 100 consecutive flashes at 100Ws without compromising performance. This ensures enhanced shooting efficiency and flexibility, allowing you to handle complex scenarios with ease and capture every brilliant moment of your creative vision.

Zoom range (mm) 28mm 35mm 50mm 70mm 80mm 105mm
Continuous flashes
(100Ws)
75 75 80 90 100 100

Detachable Sub Flash

The V100 continues the highly praised detachable sub flash (SU-1) design from the V1 Pro. This versatile feature enables dual-light setups with a single flash, offering creative lighting solutions for portrait photography.

Wireless Sync, Streamlined Workflow

With the built-in Godox 2.4G Wireless X System, the V100 functions as both a master and receiver unit. Its one-tap pairing capability seamlessly integrates with the X3 trigger or other Godox wireless flash units, streamlining multi-flash setups and boosting productivity.

Powerful Battery, Convenient Charging

Powered by the same high-performance lithium battery as the V1 Pro, the V100 ensures uninterrupted shooting. The Type-C charging port and compatibility with the VC26T Multi-Battery Charger make recharging quick and convenient.

Enhanced Recycling with External Power

The V100 includes a port for the PB960 Lithium-Ion Flash Power Pack, reducing full-power recycling time to as fast as 0.8 seconds. This feature supports demanding, high-intensity shooting scenarios, ensuring peak performance.

Built-In LED Modeling Lamp

A 2W LED modeling lamp with 10 adjustable levels provides flexible options for previewing light effects or serving as a fill light. The lamp supports continuous or interrupt modes, catering to different creative needs.

Comprehensive Accessory Ecosystem

The V100 is compatible with a broad range of Godox accessories, including the AK-R1 Accessory Kit for Round Flash Heads, AK-R21 Projection Attachment, AK-R22 Collapsible Diffusion Dome, and the S2 Speedlite Bracket for Bowens, among others. Whether you’re fine-tuning light, exploring creative effects, or expanding functionality, the V100 is designed to meet every need.



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Fujifilm's updating even more cameras with autofocus improvements

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Fujifilm's updating even more cameras with autofocus improvements


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When Fujifilm announced that it was releasing a firmware update to help improve the X-H2 and GFX 100 II’s autofocus performance in October, the community’s response was near-unanimous: what about the X-T5? The camera’s autofocus performance has been a sore spot in recent months, with some users complaining that their cameras were noticeably less accurate after a previous firmware update.

This week, Fujifilm answered. It’s released firmware updates for its flagship APS-C camera, as well as the GFX 100S II, X-T50, X-S20 and X100VI, promising that its “AF algorithm has been partially revised to improve focusing accuracy and subject tracking performance.” According to the release notes, the updates, which you can download using the links above, are solely dedicated to the autofocus improvements.

This is far from the first X-T5 update that promises to improve its autofocusing capabilities, so we’ll likely have to wait for owners to chime in on whether it brings the performance up to a level that they’re happy with. For now, though, it appears that Fujifilm has at least heard the complaints, and is working on addressing them.



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