Smart home
Amazon Plans to Offer Improved AI-Powered Alexa at an Extra Cost: Report
Amazon to make Alexa smarter
Last month, Amazon published a post in its newsroom titled “CEO Andy Jassy’s 2023 Letter to Shareholders”. The long post detailed the tech giant’s vision for the next financial year and strategies that it plans to implement to stay ahead of the curve. In the post, the CEO stated that the company was working on building “an even more intelligent and capable Alexa”.
It is believed that the company could leverage its in-house Titan family of large language models (LLMs) that it has been working on for a while. Some of the released AI models also come with multimodal capabilities, making them the right fit for a service like Alexa. However, Amazon is keeping the potential new features of Alexa under wraps for now.
Some rumours suggest that Alexa could get a better conversational capability rivalling GPT-4o or Gemini 1.5 Pro. Further, it could also become more efficient at handling complicated tasks and understanding commands given in contextual language.
AI-powered Alexa could require another subscription
At present, access to the basic functionalities of Alexa is free and anyone can access it. Some of its more premium use cases might require an Amazon Prime subscription (for Prime Music, Prime Video, and more). However, according to a report by CNBC, the company might put the AI-powered capabilities of Alexa behind another subscription.
Citing people familiar with the matter, the report claimed that Amazon is not considering bundling the upgraded Alexa with the Prime subscription. The reason behind this decision is that running servers for AI computing can be expensive. As per the report, the tech giant might be shelling out about $0.02 (roughly Rs. 1.50) per query, which could add up quickly. As a result, internally a price point of $20 (roughly Rs. 1,770) a month has been considered. However, the company has reportedly not reached any conclusions yet.
Apple TV Set Could Compete With Offerings From Popular TV Manufacturers
Gurman writes that Apple is “evaluating” the development of an “Apple-branded TV set” in his newsletter, which suggests that the company is at a very early stage. However, MacRumors points out that this is not the first time that word of Apple’s plans to make its own TV have surfaced online — the company was rumoured to be developing its own TV as early as 2009.
Apple’s purported TV set would arrive as part of several smart devices being developed by the company, according to Gurman. The journalist previously revealed that the first of these devices would be a wall-mounted smart home hub that could control other devices and offer support for features like video calling.
However, Gurman says that if the smart home hub fails, Apple could “rethink its smart home ambitions once again”. The company is said to be working on a more advanced version of the smart home hub, equipped with a robotic arm, that could arrive with a higher $1,000 (roughly Rs. 84,400) price tag.
If the company is thinking of developing its own TV set, the company would face competition from several manufacturers such as Sony, Samsung, LG, and Sharp — these firms offer a range of TVs across price models, while Apple can be expected to introduce a model with high-end specifications.
Apple’s TV set could also offer support for features available on its TV box that include Siri, HomeKit, and more. It’s currently unclear whether Apple will use the same operating system — tvOS — on the purported TV set.
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Apple’s Wall-Mounted Display Might Not Support Third-Party Apps
According to the report, Apple’s first smart home device powered by Apple Intelligence will comprise a 6-inch display that appears to resemble two iPhone units placed next to each other. It will reportedly be equipped with a camera and built-in speakers that enable support for video calls, and it can be used with optional bases that are equipped with speakers.
Apple is also developing a new operating system for the new wall-mounted display that is codenamed “Pebble”, according to Bloomberg. It will reportedly feature a customisable home screen that shows icons for various apps, while widgets will provide information at a glance.
The first-generation smart home device, codenamed J490, is expected to feature support for the company’s applications such as Apple News, Apple Music, FaceTime, and Safari, but it is unlikely to include an App Store, as per the report.
While the wall-mounted display is expected to operate independently, it will reportedly require an iPhone to be set up. There’s no word on the hardware powering the device, but we can expect to offer performance on par with Apple’s A17 Pro chip or an M1 chip, along with 8GB of RAM.
Apple has spent over three years on developing the new wall-mounted display and the company plans to launch the device in March 2025, according to the report. It could be available in black and silver colourways.
Meanwhile, another advanced smart home device that is equipped with a robotic arm that can move a display is reportedly in development. It is unclear when Apple plans to launch this device, but it could be priced as high as $1,000 (roughly Rs. 84,400). Meanwhile, the wall-mounted display is expected to have a much lower price tag, according to the report.
Apple Picks Goertek to Produce New Products Arriving in 2026
In a post on Medium, Kuo states that Apple is planning to launch its first smart home IP camera device in 2026, which will offer wireless connectivity with Apple’s other devices, as well as software integration with Siri and Apple Intelligence. According to supply chain analyst, the company is looking at a long-term goal of annual shipments of over 10 million, and has picked China-based Goertek to be the sole assembler for the product.
Apple’s second product will be an upgraded version of the company’s AirPods truly wireless stereo (TWS) earphones, Kuo claims. The analyst predicts that the company’s upcoming AirPods will also focus on health-related features, and that these earphones will be assembled by Goertek
Earlier this year, Apple announced that the AirPods Pro (2nd Generation) would be updated with support for using the headset as a hearing aid — the company received approval from the US FDA in September.
In 2023, a patent related to a wireless audio product was spotted online, that suggested Apple was working on AirPods sensors that could measure brain electrical activity, while another report claimed that Apple was designing a new AirPods Pro model that could monitor body temperature using inbuilt sensors.
Citing supply chain reports, Kuo claims that Goertek’s relationship has Apple has “normalised” in the second half of 2024, months after it lost many orders due to “supply compliance issues”. Goertek is expected to be the sole supplier for the smart home IP camera, and the primary supplier for the next-generation AirPods.
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