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Amazon Fire TV Stick 4K Review: A Reliable Choice

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Amazon Fire TV Stick 4K Review: A Reliable Choice


Amazon introduced its first Fire TV Stick in India in 2017. Back then, smart TVs were expensive, fewer brands were manufacturing them, and the proliferation of over-the-top (OTT) streaming platforms was relatively low. In such a market, a streaming device that can be plugged into any television with an HDMI port to access not only streaming apps but also games was a lucrative proposition.

Things, however, have changed significantly in 2024. On the one hand, OTT platforms have massively grown in number and offer a wide range of exclusive content. On the other hand, smart TVs have become relatively cheaper, and many new brands have entered the market, making them more accessible to the masses. As per a report by the Internet in India Report 2023, conducted by the Internet and Mobile Association of India (IAMAI) and Kantar, a massive 707 million users in India engage with OTT platforms. The total number of streaming platforms has also grown to 57, according to the Ministry of Information and Broadcasting.

In conditions like these, where it would appear that the usefulness of a third-party streaming device might be reduced, Amazon Fire TV Stick 4K made its debut. Priced at Rs. 5,999, the device supports 4K resolution content (2160p) along with HDR10+, Dolby Vision, and more. It also offers the entire Amazon Appstore library with more than 12,000 apps.

For the last fortnight, I have been using the streaming device to find out whether what it offers is enough to make it relevant at a time when it faces competition not only from other streaming devices but also from the growing number of smart TVs that offer the same experience integrated within the television. So, let’s get down to the brass tacks.

Amazon Fire TV Stick 4K Design and Remote

The basic design from the first generation of the Fire TV Stick has yet to see many upgrades over the years, and the Amazon Fire TV Stick 4K continues the tradition. You get the same matte black rectangular device (which now gets curved edges) with the Fire TV logo on the top and an HDMI port at the front. If the HDMI port doesn’t easily plug in, an HDMI extender gives you that extra bit of flexibility.

The new Amazon Fire TV Stick 4K remote

 

On the side, there is a Micro-USB port for power. Some TVs might be able to power the device using the USB port if it provides enough power. Mine could not, so the charger in the box came in handy, and I was able to power it by plugging it into a power source.

The remote has also seen minor improvements compared to the previous Fire Stick 4K that came out in 2019. It now features dedicated app buttons for Prime Video, Netflix, and Amazon Music. A fourth button directly takes you to the installed apps. A live TV button and a dedicated Alexa button replace the older voice control button. The functionality remains the same; however, I found Alexa much more capable.

In the previous review, Gadgets 360 found that if the searched content was not from Prime Video, the virtual assistant would only pop up the app at best. However, now, it can bring up the title card from Netflix, Disney+ Hotstar, Jio Cinema, and YouTube (these were the apps I frequently used). Apart from that, the rest of the remote is pretty standard.

In terms of installation and usage, Fire TV is very easy to use. The installation process, including all the OS-based updates, took me about 15 minutes. All you have to do is plug it into your TV, connect the power source, and follow the instructions on the screen. It is a device that is meant to be plugged in and forgotten.

Amazon Fire TV Stick 4K Interface

Running on the Fire OS, the user interface is not drastically different from the standard Android TV experience. You get the same tile-based layout and horizontal scrolling interface showcasing shows, movies, and apps. There are Home, Find, and Live TV sections and an easy-to-access app library. The Settings icon is also placed conveniently on top, and since the remote does not have a Settings button, its placement helps switch around stuff.

fire tv stick2 4k Amazon Fire TV Stick 4K

Amazon Fire TV Stick 4K interface

 

Amazon also has a good recommendation algorithm that suggests content from different OTT platforms, even if you have not installed them. You will see recently watched shows, recommendations from Netflix, free movies and TV programmes, and genre-wise categories. However, being an Amazon product, there is a bias for its content. For example, only the Prime Video content is labelled 4K on the home screen. For everything else, you will have to click on the content’s tile and check the details.

You can also directly jump to Prime Video content from the recommendation section on the home screen, but for any other app, you’ll encounter a description screen first. Also, Prime Video dominates the top half of the page where featured content is shown.

However, I did not find any of it an inconvenience since I watch a fair bit of shows and movies on Prime Video. The integration helped me discover newer content to watch and allowed me to play it quickly. Those who are not fans of the Prime Video library might be better served by Mi TV Stick or the default Android TV/Google TV.

Overall, the interface is snappy, responsive, and quite reliable over extended usage. I rarely encountered any glitches or issues.

Amazon Fire TV Stick 4K Performance

Now, let’s get to the performance. On paper, this is the most powerful streaming device by Amazon available in India. It supports up to Wi-Fi 6 (both 2.4GHz and 5.0GHz bands) and Bluetooth 5.0. It also gets up to HDR10+, Dolby Vision, and Dolby Atmos audio support to pair with the 4K Ultra-HD video quality support. The device offers an inbuilt storage of 8GB.

fire tv stick3 4k Amazon Fire TV Stick 4K

IPL 2024 finale using Amazon Fire TV Stick 4K

 

I have been using this device for more than two weeks on my Redmi Fire TV and have been pleased with its consistent performance. Whether I was catching up on episodes of Shogun, enjoying the comedy-drama Laapataa Ladies, or binge-watching Spy x Family anime, the video quality was crisp and bright, and the lighter and darker areas could be distinguished very easily. Even the darker scenes were well-lit and made for delightful viewing. Surprisingly, the OS performance of the Fire TV Stick 4K was snappier than my inbuilt Fire OS.

However, note that 4K video support will require faster internet connectivity, and the video stream may struggle if the connection is not stable or slow. Further, the overall video quality depends on the TV you’re using. It goes without saying that a premium TV with 4K support will present better visuals than a TV without it.

Amazon Fire TV Stick 4K Verdict

As stated above, my goal with this review was to understand if the Amazon Fire TV Stick 4K really offers enough to make the device a relevant and necessary purchase. After using it extensively, my answer is a resounding yes.

Even in a world where smart TVs can be found for less than Rs. 15,000, they are not all built equally. Some have poor memory, while others are affected by sub-par OS experience. With many people still using TVs with old-smarts and no-smarts, Amazon’s streaming device fills the gap of needing to replace reliable television hardware for software deficiencies.

The Fire TV Stick 4K offers solid performance with its OS interface, performance, and picture quality. But even more than that, what it truly offers is reliability. While I have experienced glitches with my Redmi smart TV and even my parents’ Sony Bravia, I never faced even a small issue with it. From navigating across different apps to watching shows and movies, the experience was seamless. A good streaming device, in my opinion, should be unnoticeable when watching the TV, and the Fire TV Stick 4K did exactly that.

If you do not own a smart TV or are struggling with a few-year-old smart TV that has started slowing down, the Fire TV Stick could be a good way to extend the TV’s life without compromising the viewing experience.


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Redmi Smart Fire TV 2024 With 4K HDR Display Launched in India

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Redmi Smart Fire TV 2024 With 4K HDR Display Launched in India


Redmi Smart Fire TV 4K 2024 series was launched in India on Monday in 43-inch and 55-inch variants. This is the first time the company has introduced a 55-inch Fire TV in the market. Both variants offer similar specifications across design, display quality, storage, and features. The noticeable difference is in the audio system where the 43-inch model gets 24W speakers and the 55-inch model is equipped with a 30W speaker system. Notably, the Redmi Smart Fire TV 4K series comes with an inbuilt Alexa voice assistant.

Redmi Smart Fire TV 4K 2024 Series Price, Availability

The Redmi Smart Fire TV 4K 2024 series starts at Rs. 23,499 for the 43-inch model. The 55-inch model is priced at Rs. 34,499. Notably, the prices include the introductory offer of Rs. 1,500 which is available when purchased with ICICI Bank credit and debit cards. The smart TVs go on sale starting September 18 and can be purchased on the official website or Flipkart.

Redmi Smart Fire TV 4K 2024 Series Specifications

In a press release, Redmi stated that the Redmi Smart Fire TV 4K 2024 edition comes with a bezel-less design and features a 4K HDR display. The smart TV also features Motion Estimation, Motion Compensation (MEMC) technology for video processing. It also offers a picture-in-picture mode.

The smart TVs are equipped with a 64-bit quad-core processor paired with 2GB of RAM and 8GB of inbuilt storage. With Fire TV integration, users can access more than 12,000 apps via the inbuilt App Store and browse and watch content across over-the-top (OTT) platforms such as Prime Video, Netflix, Disney+ Hotstar, JioCinema, and more.

For connectivity, the Redmi Smart Fire TV 4K offers Bluetooth 5.0, dual-band WiFi, AirPlay 2, and Miracast. The device can be set up to stream videos, share photos, and connect to external speakers or headphones.

Additionally, with the integrated Alexa voice assistant, users can control the TV and search content verbally. Alexa can also help with video recommendations. Further, the company states the smart TV can act as a central hub for other Alexa-compatible smart appliances and all of them can be controlled via voice.



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Chromecast With Google TV Is Rolling Out a New Update

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Chromecast With Google TV Is Rolling Out a New Update


Chromecast with Google TV is getting a new update that comes with July 2024 security patch. This is the sixth Chromecast update to arrive in the last nine months. It is not a major update, so the operating system (OS) still remains at Android 12. However, the update addresses several bugs in the previous version of the OS. The update has been rolled out, but it may take a few days before all users get it. Notably, the tech giant launched the Google TV Streamer last month, ditching the older form factor.

Chromecast with Google TV Update Rolling Out

In a support document, Google announced the firmware update for Chromecast. It updates the existing STTL.240508.005 version to STTE.240615.007. With this, the Android security patch has been updated to July 2024 from June 2024. Notably, the July update has a size of 143MB, which is considerably larger than the previous update’s 71.94MB size.

However, since it is not a major update, Chromecast with Google TV is still kept at Android 12. A major update later this year is expected to bring this up to Android 14. Interestingly, this is the sixth Chromecast update to be released this year, matching last year’s count.

To update the Chromecast with Google TV, users need to go to Settings, scroll to System and tap on *About. There, users can find the option for System update.

Last month, Google decided to ditch manufacturing the new Chromecast with Google TV dongles as it upgraded the device form factor and rebranded it to Google TV Streamer branding, which comes in a set-top-box-like form factor. The latest smart home entertainment device by the tech giant supports media streaming in 4K resolution with Dolby Vision and HDR 10+.

It runs on Android TV OS and is paired with 4GB of RAM and 32GB of inbuilt storage. The device can run apps such as YouTube, Netflix, Apple TV+, and more. Further, Google has also added several Gemini-powered artificial intelligence (AI) features for content recommendation and more.



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Amazon Turns to Anthropic’s Claude for Alexa AI Revamp

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Amazon Turns to Anthropic’s Claude for Alexa AI Revamp


Amazon’s revamped Alexa due for release in October ahead of the U.S. holiday season will be powered primarily by Anthropic’s Claude artificial intelligence models, rather than its own AI, five people familiar with the matter told Reuters.

Amazon plans to charge $5 to $10 a month for its new “Remarkable” version of Alexa as it will use powerful generative AI to answer complex queries, while still offering the “Classic” voice assistant for free, Reuters reported in June.

But initial versions of the new Alexa using in-house software simply struggled for words, sometimes taking six or seven seconds to acknowledge a prompt and reply, one of the people said.

That’s why Amazon turned to Claude, an AI chatbot developed by startup Anthropic, as it performed better than the online retail giant’s own AI models, the people said.

Reuters based this story upon interviews with five people with direct knowledge of the Alexa strategy. All declined to be named as they are not authorized to discuss non-public matters.

Alexa, accessed mainly through Amazon televisions and Echo devices, can set timers, play music, act as a central hub for smart home controls and answer one-off questions.

But Amazon’s attempts to convince users to shop through Alexa to generate more revenue have been mostly unsuccessful and the division remains unprofitable.

As a result, senior management has stressed that 2024 is a critical year for Alexa to finally demonstrate it can generate meaningful sales – and the revamped paid version is seen as a way both to do that and keep pace with rivals.

“Amazon uses many different technologies to power Alexa,” a company spokeswoman said in a statement in response to detailed Reuters questions for this story.

“When it comes to machine learning models, we start with those built by Amazon, but we have used, and will continue to use, a variety of different models – including (Amazon AI model) Titan and future Amazon models, as well as those from partners – to build the best experience for customers,” the spokeswoman said.

Anthropic, in which Amazon owns a minority stake, declined to comment for this story.

AI Partnerships

Amazon has typically eschewed relying on technology it hasn’t developed in-house so it can ensure it has full control of the user experience, data collection and direct relationships with customers.

But it would not be alone in turning to a partner to improve AI products. Microsoft and Apple, for example, have both struck partnerships with OpenAI to use its ChatGPT to power some of their products.

The release of the Remarkable Alexa, as it is known internally, is expected in October, with a preview of the new service coming during Amazon’s annual devices and services event typically held in September, the people said.

Amazon has not yet said, however, when it plans to hold its showcase event, which will be the first major public appearance of its new devices chief, Panos Panay, who was hired last year to replace long-time executive David Limp.

The wide release in late 2022 of ChatGPT, which gives full-sentence answers almost instantaneously to complicated queries, set off a frenzy of investing and corporate maneuvering to develop better AI software for a variety of functions, including image, video and voice services.

By comparison, Amazon’s decade-old Alexa appeared outmoded, Amazon workers have told Reuters.

While Amazon has a mantra of “working backwards from the customer” to come up with new services, some of the people said that within the Alexa group, the emphasis since last year has instead been on keeping up with competitors in the AI race.

Amazon workers also have expressed skepticism that customers would be willing to pay $60 to $120 per year for a service that’s free today – on top of the $139 many already pay for their Prime memberships.

Alexa Upgrades

As envisioned, the paid version of Alexa would carry on conversations with a user that build on prior questions and answers, the people with knowledge of the Alexa strategy said.

The upgraded Alexa is designed to allow users to seek shopping advice such as which clothes to buy for a vacation and to aggregate news stories, the people said. And it is meant to carry out more complicated requests, such as ordering food or drafting emails all from a single prompt.

Amazon hopes the new Alexa will also be a supercharged home automation hub, remembering customer preferences so that, say, morning alarms are set, or the television knows to record favorite shows even when a user forgets to, they said.

The company’s plans for Alexa, however, could be delayed or altered if the technology fails to meet certain internal benchmarks, the people said, without giving further details.

Bank of America analyst Justin Post estimated in June that there are roughly 100 million active Alexa users and that about 10% of those might opt for the paid version of Alexa. Assuming the low end of the monthly price range, that would bring in at least $600 million in annual sales.

Amazon says it has sold 500 million Alexa-enabled devices but does not disclose how many active users there are.

Announcing a deal to invest $4 billion in Anthropic in September last year, Amazon said its customers would gain early access to its technology. Reuters could not determine if Amazon would have to pay Anthropic additionally for the use of Claude in Alexa.

Amazon declined to discuss the details of its agreements with the startup. Alphabet’s Google has also invested at least $2 billion in Anthropic.

The retailer, along with Google, is facing a formal probe from the UK’s antitrust regulator over the Anthropic deal and its impact on competition. It announced an initial investigation in August and said it has 40 working days to decide whether to move it to a more heightened stage of scrutiny.

The Washington Post earlier reported the October time frame for release of the new Alexa.

© Thomson Reuters 2024

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)



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