Smart home
Apple Said to Be Working on an iPad-Like Smart Display, New TV Box
While the iPad already has smart-home features, standalone smart-home devices — often designed as countertop or wall-mounted appliances — have grown increasingly popular. Amazon sells a line of Echo Show products with displays, while Google offers its Nest Hub. And the latter company — part of Alphabet — is readying a Pixel Tablet with an optional stand. Apple also has discussed creating a home stand for its current iPads.
The Cupertino, California-based technology giant has struggled in the home space and has ceded much of the market to its rivals. Its current devices remain limited in their functionality, with Apple’s Siri voice-control service lagging behind Amazon’s Alexa and Google Assistant. The new devices — along with upcoming changes to Siri — are aimed at turning around Apple’s fortunes.
A representative for Apple declined to comment.
Earlier Wednesday, Apple rolled out the new HomePod speaker. The $299 (roughly Rs. 24,300) device is revamped version of the original, running the same chip as last year’s Apple Watch. It has an updated media panel on the top and a new sensor for determining the temperature inside of a user’s home. Bloomberg reported that the new speaker was imminent earlier this year. The temperature monitor first appeared in the HomePod mini in 2021, though it wasn’t yet functional at the time.
Apple Launches HomePod Speaker In Stores
The original HomePod was discontinued in 2021 after mediocre sales, with customers balking at the price and limited functionality. It initially launched at $349 (roughly Rs. 28,400) before a price cut — a rare move for Apple — took it down to $299 (roughly Rs. 24,300). Apple introduced a $99 (roughly Rs. 8,000) HomePod mini in 2020 that has proven to be more popular, taking about 13 percent of the smart-speaker market, according to Strategy Analytics.
As part of its pursuit of smart-home customers, Apple has agreed to support the new Matter protocol, which lets rival gadgets work together. The company also recently redesigned the Home app that helps control its devices.
Beyond the future smart displays and new speaker, Apple is working on revamping its TV box. A new version with the current design is in the works for the first half of next year with a faster processor, the people said.
Apple last updated its TV device in October, giving it the iPhone 14’s A15 chip and a remote control that uses the USB-C standard. Despite regular efforts to improve the product, the Apple TV box has made limited headway in the market. It holds only a 5 percent share, according to Insider Intelligence, compared with 30 percent for Amazon and 28 percent for Roku.
While the new version will support an upgraded chip, it likely won’t support 8K video streaming, a still nascent video format.
Work on a long-anticipated product that would combine the TV box with a smart speaker and FaceTime camera also has suffered setbacks, though that project is still ongoing. The device was initially targeted for release this year, but the timing has slipped. Likewise, the smart displays have seen their development schedules delayed and likely won’t launch until next year at the earliest.
© 2023 Bloomberg LP
Apple TV Set Could Compete With Offerings From Popular TV Manufacturers
Gurman writes that Apple is “evaluating” the development of an “Apple-branded TV set” in his newsletter, which suggests that the company is at a very early stage. However, MacRumors points out that this is not the first time that word of Apple’s plans to make its own TV have surfaced online — the company was rumoured to be developing its own TV as early as 2009.
Apple’s purported TV set would arrive as part of several smart devices being developed by the company, according to Gurman. The journalist previously revealed that the first of these devices would be a wall-mounted smart home hub that could control other devices and offer support for features like video calling.
However, Gurman says that if the smart home hub fails, Apple could “rethink its smart home ambitions once again”. The company is said to be working on a more advanced version of the smart home hub, equipped with a robotic arm, that could arrive with a higher $1,000 (roughly Rs. 84,400) price tag.
If the company is thinking of developing its own TV set, the company would face competition from several manufacturers such as Sony, Samsung, LG, and Sharp — these firms offer a range of TVs across price models, while Apple can be expected to introduce a model with high-end specifications.
Apple’s TV set could also offer support for features available on its TV box that include Siri, HomeKit, and more. It’s currently unclear whether Apple will use the same operating system — tvOS — on the purported TV set.
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Apple’s Wall-Mounted Display Might Not Support Third-Party Apps
According to the report, Apple’s first smart home device powered by Apple Intelligence will comprise a 6-inch display that appears to resemble two iPhone units placed next to each other. It will reportedly be equipped with a camera and built-in speakers that enable support for video calls, and it can be used with optional bases that are equipped with speakers.
Apple is also developing a new operating system for the new wall-mounted display that is codenamed “Pebble”, according to Bloomberg. It will reportedly feature a customisable home screen that shows icons for various apps, while widgets will provide information at a glance.
The first-generation smart home device, codenamed J490, is expected to feature support for the company’s applications such as Apple News, Apple Music, FaceTime, and Safari, but it is unlikely to include an App Store, as per the report.
While the wall-mounted display is expected to operate independently, it will reportedly require an iPhone to be set up. There’s no word on the hardware powering the device, but we can expect to offer performance on par with Apple’s A17 Pro chip or an M1 chip, along with 8GB of RAM.
Apple has spent over three years on developing the new wall-mounted display and the company plans to launch the device in March 2025, according to the report. It could be available in black and silver colourways.
Meanwhile, another advanced smart home device that is equipped with a robotic arm that can move a display is reportedly in development. It is unclear when Apple plans to launch this device, but it could be priced as high as $1,000 (roughly Rs. 84,400). Meanwhile, the wall-mounted display is expected to have a much lower price tag, according to the report.
Apple Picks Goertek to Produce New Products Arriving in 2026
In a post on Medium, Kuo states that Apple is planning to launch its first smart home IP camera device in 2026, which will offer wireless connectivity with Apple’s other devices, as well as software integration with Siri and Apple Intelligence. According to supply chain analyst, the company is looking at a long-term goal of annual shipments of over 10 million, and has picked China-based Goertek to be the sole assembler for the product.
Apple’s second product will be an upgraded version of the company’s AirPods truly wireless stereo (TWS) earphones, Kuo claims. The analyst predicts that the company’s upcoming AirPods will also focus on health-related features, and that these earphones will be assembled by Goertek
Earlier this year, Apple announced that the AirPods Pro (2nd Generation) would be updated with support for using the headset as a hearing aid — the company received approval from the US FDA in September.
In 2023, a patent related to a wireless audio product was spotted online, that suggested Apple was working on AirPods sensors that could measure brain electrical activity, while another report claimed that Apple was designing a new AirPods Pro model that could monitor body temperature using inbuilt sensors.
Citing supply chain reports, Kuo claims that Goertek’s relationship has Apple has “normalised” in the second half of 2024, months after it lost many orders due to “supply compliance issues”. Goertek is expected to be the sole supplier for the smart home IP camera, and the primary supplier for the next-generation AirPods.
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