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Arm Takes on Intel With New CPUs, GPUs for Future Smartphones, Laptops

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Arm Takes on Intel With New CPUs, GPUs for Future Smartphones, Laptops


Arm has unveiled its first v9 Cortex CPUs that are designed and deliver next-generation performance. The new CPU range by the Cambridge, UK-based company will take on Intel and includes Arm Cortex-X2 as its flagship offering, which is meant not just for high-end smartphones but also laptops. There is also the Cortex-A710 for a broad range of smartphones, laptops, smart TVs, and smart home devices, as well as the lower-end Cortex-A510. In addition to the new CPUs, Arm has brought in a new Mali GPU family that consists of Mali-G710, Mali-G610, Mali-G510, and Mali-G310.

As announced in late March, the Armv9 CPU architecture is aimed at delivering better performance alongside enhancing machine learning, digital signal processor (DSP), and security experiences for customers.

The first and the top-notch option in the v9 CPU range is the Arm Cortex-X2, successor to the Cortex-X1 that is available on the latest chipsets including Qualcomm Snapdragon 888 and Samsung Exynos 2100. The CPU is designed specifically for premium smartphones and laptops. It is claimed to deliver more than 16 percent performance boost and two times faster machine learning processing over its predecessor. The single-thread performance of the new CPU is also claimed to be 40 percent higher than 2020 mainstream laptop CPUs. In terms of smartphones, the Cortex-X2 is claimed to be capable of delivering a 30 percent single-threaded performance improvement over the premium Android flagships of today’s market.

Arm is using its DynamIQ Shared Unit-110 (DSU-110) to scale up the performance of the Cortex-X2 CPU. The configurable cluster approach enables up to eight Cortex-X2 cores in a single cluster — along with a larger L3 cache support of up to 16MB. This will help reduce data latency.

Manufacturers will, of course, be able to adjust CPU configurations as per their requirements and market demand.

Unlike the Cortex-X2, which is meant for top-end devices, Arm also has the Cortex-A710 for a range of smartphones, laptops, and smart TVs, among other hardware. It is rated to deliver a 10 percent performance uplift at the same power envelope of the previous generation Arm Cortex-A78 CPU, alongside 30 percent enhanced energy efficiency and a two-fold increase in machine learning processing. The Cortex-A710 is the first Armv9 “big” core that is meant for chipsets based on big.LITTLE architecture.

For lower-end devices and the “LITTLE” core in the next-generation SoCs, Arm has brought the Cortex-A510. It is claimed to deliver a 35 percent performance increase over the previous generation Cortex-A55. The new CPU is also rated to be 20 percent more energy efficient and three times faster in machine learning processing when compared with its predecessor.

The Cortex-A510 has a three-wide in-order design that brings better energy as well as area efficiency. Manufacturers can even group two Cortex-A510 CPUs into a complex, with multiple complexes per CPU cluster, the company said.

Similar to the Cortex-X2, the Cortex-A710 and Cortex-A510 both have DSU-110 as the CPU cluster. It brings “sustained use cases” such as AAA gaming to the new Cortex-A CPUs. The three CPUs in the Armv9 range also have Secure-EL2 that brings a standard secure isolation mechanism for trusted services. The company has also provided its Memory Tagging Extension (MTE) to detect and prevent memory safety vulnerabilities. The MTE adoption is already in the works for Android.

“We are also addressing Control Flow Integrity with two new built-in features – Pointer Authentication (PAC) and Branch Target Identifiers (BTI),” the company said in a blog post. “These two hardware mechanisms enable a strong prevention of Return Orientated Programming (ROP) and Jump Orientated Programming (JOP) attacks. Based on our studies from enabling these two features, the number of gadgets available to an attacker in Glibc reduces by about 98 percent, with a code size increase of only around 2 percent.”

The new Armv9 CPUs also include Crypto instructions in NEON and SVE2 space and speculation barriers with micro-architectural built-in that are claimed to help mitigate side-channel attacks.

Alongside the new CPUs, Arm has also introduced the Mali-G710 GPU — its highest-performing GPU that delivers up to 20 percent improvement in performance and power efficiency, as well as a 35 percent machine learning uplift over the Mali-G78. The GPU replaces the existing job manager with a command stream frontend (CSF) that, according to Arm, helps meet the requirements of modern APIs, such as Vulkan, and future mobile gaming content trends. There is also a configurable number of cores, starting from seven cores and scaling up to 16 cores. The count is indeed less than the 24-core scalability available on the Mali-G78. However, Arm claims that the cores on the new GPU are bigger and better in performance and energy efficiency.

Arm has also launched the Mali-G610 as its sub-premium GPU with the new CSF similar to the Mali-G710. It is, however, aimed at sub-premium smartphones that are at a lower price point over the phones featuring the Mali-G710.

Additionally, the new portfolio has the Mali-G510 GPU that is claimed to be 22 percent more energy efficient over the Mali-G57 and enable a 100 percent machine learning boost. It is targeted at mid-range smartphones, premium DTVs, set-top boxes (STBs), and Chromebooks.

The Mali GPU range also has the Mali-G310, the lower-end option in stable that comes with six times better texturing performance, 4.5 times better Vulkan performance, and two times improvement in Android UI content rendering over the Mali-G31.

Arm has not provided a timeline on when we would see the new CPUs and GPUs in devices in the market. However, considering the fact that chipmakers would take some time to deploy the new technologies, we are likely to see some action in 2023. The arrival of the new Arm offerings will also do away with 32-bit chips and make 64-bit architecture more prominent.


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Amazon Plans to Unveil Alexa Devices in the Fall, CEO Says

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Amazon Plans to Unveil Alexa Devices in the Fall, CEO Says


Amazon.com. Inc will release companion devices in the fall for the artificially intelligent version of the Alexa voice assistant, Chief Executive Officer Andy Jassy said in an interview with Bloomberg Television. 

The devices, and current hardware that is getting the coming Alexa+ software update sooner, will go beyond answering trivia questions and help consumers complete tasks, such as hiring someone to fix an oven, he said on Thursday. Jassy was in New York this week for a press event to unveil the new Alexa.

Alexa has been eclipsed in recent years by a wave of AI chatbots, including the pioneering ChatGPT from OpenAI. The reboot of Amazon’s voice assistant is an attempt to rekindle consumers’ enthusiasm and generate revenue from subscriptions, online shopping and other businesses. 

“I think there’s a sustainable business model,” Jassy said of Amazon’s renewed focus on the Alexa platform

The overhaul of Alexa, Amazon’s most important consumer electronics franchise, took longer than the company initially hoped as the engineers worked to infuse artificial intelligence into software not initially designed to generate answers on the fly. 

Amazon will start charging Alexa customers for the first time when the new Alexa+ starts rolling out next month. Users who want the latest capabilities will have to pay $19.99 (roughly Rs. 1,746)  a month. Members of Amazon’s $139 (roughly Rs. 12,145)-a-year Prime program get the update for free.

In a wide-ranging interview, Jassy said a proposed Biden-era rule that would curb the export of artificial intelligence chips to nations like Israel and the United Arab Emirates could have unintended consequences. 

Without changes to the proposed rule, he said, “we’re going to basically give up that business and relationships to other countries who can provide those chips.” His comments echoed a Microsoft Corp. blog about the policy on Thursday. 

Jassy said power constraints and chip shortages continue to restrict the growth of Amazon’s cloud-computing division. He said the Trump administration is committed to helping solve the issue. “They understand the constraints it’s having on the economy,” he said.

The Amazon CEO also said he’s encouraged that the Trump team “cares about what business thinks” and is aware of challenges constricting the development of artificial intelligence.

Jassy said he had spoken with Trump but didn’t divulge what they discussed. 

© 2025 Bloomberg LP

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)



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Boat Tag With Google’s Find My Device Network Support Debut in India

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Boat Tag With Google’s Find My Device Network Support Debut in India


Boat Tag was launched in India on Monday after being listed online last week. The smart tracker is compatible with Android devices and comes with support for Google’s Find My Device network. It is claimed to offer a battery life of up to 365 days and has a replaceable battery. It supports BLE connectivity and location sharing and does not need an additional SIM card to function. The tracker can be connected to the users’ wallet, keys and more by a lanyard or a tape.

Boat Tag Price in India, Availability

Boat Tag price in India is set at Rs. 1,299 and is currently available for purchase in the country via the Boat website, Amazon, Flipkart, Zepto, Swiggy Instamart and select retail stores. It is offered in a single black colourway. 

Boat Tag Features, Specifications

The Boat Tag is a smart tracking device that helps users find and locate valuable items like phones, wallets, luggage, and keys among other things. It is said to use Bluetooth Low Energy (BLE) technology and supports Google’s Find My Device, making it easy to track lost items. The users can mark items as “Lost” and receive location updates. It is claimed to offer “semi-real-time tracking.”

Boat’s latest Tag smart tracker is currently, only compatible with Android devices and not iOS. It is equipped with an alarm that emits a loud beeping sound of 80dB. It is said to detect unknown trackers nearby and send privacy alerts to the paired devices for added security. 

The Boat Tag is claimed to offer a battery life of up to 365 days and has a replaceable battery. The company claims that the Bluetooth tracker comes with a simple setup and instant use and requires no SIM connectivity. Alongside packing an extra battery in the box, Boat packs a lanyard and a double-sided tape, which can be used to secure the tracker with any item that the user choose to track.

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Xiaomi TV Anniversary Sale Brings Discounts on X Pro QLED, A Series, More 

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Xiaomi TV Anniversary Sale Brings Discounts on X Pro QLED, A Series, More 


Xiaomi India is offering special discounted prices on its smart TV lineup in the country as part of its seventh-anniversary sale. The Chinese tech brand is selling its Xiaomi A series, X series, X Pro series and X Pro QLED series smart TVs at up to 50 percent discount now. The sale is currently live on the company’s official website and via certified retailers. Besides the general discount, shoppers can avail of exchange offers and no-cost EMI payment options.

Xiaomi Is Offering TVs With Discounts and Offers

The company is celebrating seven years of its TV lineup in the country by offering up to 50 percent off on a range of its smart TVs. Shoppers can avail of the offers through Xiaomi’s e-commerce platform and at authorised retailers. As part of the anniversary sale, the Xiaomi X Pro QLED series is listed at a starting price of Rs. 32,999, down from the launch price of Rs. 34,999. Online customers can grab no-cost EMI schemes starting at Rs. 3,999 while offline customers can avail of no-cost EMI starting from Rs. 2,999.

The Xiaomi X Pro QLED lineup runs on Google TV and has an octa-core Arm Cortex-A55 processor under the hood. They are offered in 43-inch, 55-inch, and 65-inch display sizes with 4K resolution. It offers 32GB of storage. The Xiaomi X Pro series is available for an initial price tag of Rs. 28,999 during the sale.

For budget buyers, the Xiaomi A series smart TVs which are normally sold at Rs. 14,499, are available for a discounted rate of Rs. 12,499 in the ongoing sale.

The Xiaomi Smart TV X series is selling for Rs. 25,499, instead of the original price of Rs. 27,499. Offline buyers of the X series can get no-cost EMI offers starting from Rs. 2,299. The lineup offers 4K HDR support with Dolby Vision and HDR 10. It features Dolby Audio-supported speakers with 30W output. It is available in 43-inch, 55-inch, and 65-inch options.

Xiaomi claimed that it has sold over 1.2 crore smart TVs across 19,400 pin codes in the country till date.



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