Gadgets
Netflix Attempts to Spark Growth With a Free Mobile Plan in Kenya
The free plan is available on Android mobile phones and will not have advertisements. It features Netflix movies and TV shows such as dramas Money Heist and Bridgerton and African series Blood & Water, plus some of the programming the company licenses from others.
Netflix hopes the free plan will lead to users signing up for a paid option with more content.
The world’s largest streaming video service is looking to add customers outside of more saturated markets such as the United States, where new subscriber signups have slowed at a time when competition for online audiences has intensified.
Executives remain bullish on the long-term future, noting there are large markets where streaming television is just starting to take hold. To attract customers in Africa, Netflix is investing in locally made programming such as Queen Sono and Jiva! and has partnered with production studios in Nigeria.
“If you’ve never watched Netflix before — and many people in Kenya haven’t — this is a great way to experience our service,” Cathy Conk, director of product innovation at Netflix, said in a blog post. “And if you like what you see, it’s easy to upgrade to one of our paid plans so you can enjoy our full catalog on your TV or laptop as well.”
The free plan started on Monday and will roll out across Kenya in the coming days.
The non-paying Netflix subscribers in Kenya will not be counted in the paid total the company reports each quarter, a spokesperson said.
Netflix has experimented with free offers before. In 2020, it made some episodes of series such as Stranger Things and movies including To All the Boys I’ve Loved Before available around the world for no charge via Web browsers.
The free plan in Kenya is broader. It will look similar to paid Netflix profiles to give viewers a feel for the service, the spokesperson said. Shows that are not included in the free plan will be marked with a lock icon. Clicking on one of those titles will encourage the user sign up for a paid option.
Anyone 18 or older in Kenya can enroll in the free plan and create up to five profiles. No payment information will be required.
Some functions, such as the ability to download a show or movie, will not be available under the free plan.
Netflix, which streams in more than 190 countries, has taken other steps to boost usage in Africa, including creation of a paid mobile-only plan and partnerships with local telecom operators to ease payments.
The company reported 209 million paying customers worldwide at the end of June. New member pickups slowed in the first half of 2021 after a boom early in the COVID-19 pandemic.
Africa currently is a relatively small market for streaming TV subscriptions. Digital TV Research projects Netflix will lead subscription video on demand services on the continent with 6.26 million paying customers in 2026, followed by Walt Disney’s Disney+.
Gadgets
Microsoft Partners With Inworld to Bring AI Game Development Tools to Xbox
“At Xbox, we believe that with better tools, creators can make even more extraordinary games,” Haiyan Zhang, GM, Xbox Gaming AI, said in a blog post. “This partnership will bring together: Inworld’s expertise in working with generative AI models for character development, Microsoft’s cutting-edge cloud-based AI solutions including Azure OpenAI Service, Microsoft Research’s technical insights into the future of play, and Team Xbox’s strengths in revolutionizing accessible and responsible creator tools for all developers.”
The aforementioned AI design copilot is a toolset that will help game designers turn prompts into scripts and dialogue trees. In contrast, the character runtime will enable dynamically generated plot beats and quests. We’ve already seen heavy AI integration in games by way of procedural generation — a more recent example being the 1000+ planets in Starfield. Not to mention, enemy AI has been around for way longer.
Inworld made headlines in August when it launched a modded story mode for Grand Theft Auto V, Sentient Streets, in which players had to investigate the rise of a bizarre AI-worshipping cult — a segment loaded with characters that spoke in AI-generated dialogue, on the fly. The mod was later taken down by publisher Take-Two, leaving a permanent strike on the creator Bloc’s YouTube channel. As per The Verge, Inworld’s AI technology can also be used for narration in top-down RPGs to warn players about any events awaiting off-screen and respond to questions like we’ve seen in the past year with AI chatbots like ChatGPT and Bing Chat. Microsoft has also been heavily banking on artificial intelligence, having made a $10 billion (about Rs. 83,254 crore) investment in OpenAI. The company has also integrated AI tools into its popular suite of services and also added an AI copilot to Windows.
Despite being a Microsoft-affiliated AI toolset, it would be interesting to see whether titles using them will be allowed to thrive on other platforms. In July, Valve claimed that it would be cracking down on games that included AI-generated assets if the developer didn’t own the copyright to the piece of art. For the uninitiated, when you insert a prompt to create something in AI, the software simply repurposes existing assets found online and mushes them together — basically stealing from other artists and writers without appropriate commercial licenses. Infringing them would lead to the game not being distributed on Steam, forcing the developers to seek proper licenses for the asset by reaching out to the AI companies involved. It’s unclear how Microsoft’s partnership will play out — as long as AI content is being used as a catalyst to innovate and create something new, it should be fine.
Gadgets
BSNL Offers Free 4G SIM Upgrade: Here’s How to Get It
In a post on X shared by BSNL’s Andhra Pradesh (@bsnl_ap_circle) unit, the company confirmed that BSNL users can upgrade their older 2G or 3G SIMs to a 4G SIM for free. Not only will the upgrade be free, but a promotional image shared with the post suggests that users who opt for the upgrade will also receive 4GB of free data that will be valid for three months. It is speculated that BSNL is aiming to boost its upcoming 4G services with this offer. The announcement was first spotted by Telecom Talk.
To access the free data offer and the free upgrade, BSNL users are requested to get in touch with executives at BSNL’s Customer Service Centre, franchisee or retailer stores, or contact one of their Direct Selling Agents (DSA). The promo image also adds in a finer print that the offer is available with certain terms and conditions, but hasn’t detailed any, so far.
Reliance’s Jio recently launched the 4G-supported Bharat B1 feature phone in India. The handset is priced at Rs. 1,299 in India. Alongside 4G connectivity, the phone comes with JioCinema and JioSaavn applications pre-installed.
The Jio Bharat B1 is equipped with the JioPay application, which is said to allow users to make UPI payments. Aiming to increase accessibility, the phone supports 23 languages overall, including multiple regional languages.
Gadgets
Realme GT 5 Pro Teased to Feature 3,000 Nits Display; More Details Revealed
Realme, via Weibo, announced the arrival of the Realme GT 5 Pro in China. The display of the handset is confirmed to offer 3000 nits peak brightness. It has also been teased to offer heat dissipation with a surface area of around 10,000mm2. It is confirmed to ship with Qualcomm’s new Snapdragon 8 Gen 3 SoC. The post doesn’t specify the exact launch date of the smartphone, however, given the release of the teasers, the launch could be just around the corner.
The Realme GT 5 Pro has been in the news a lot lately. It is expected to feature a 6.78-inch (1,264×2,780 pixels) AMOLED display and is tipped to come in 8GB, 12GB, and 16GB RAM options along with 128GB, 256GB, 512GB, and 1TB inbuilt storage options.
For optics, the Realme GT 5 Pro is said to have a triple rear camera unit comprising two 50-megapixel sensors and an 8-megapixel shooter at the rear. The camera setup might include a Sony LYTIA LYT808 sensor, an OmniVision OV08D10 secondary sensor, and a Sony IMX890 telephoto sensor. For selfies, there could be a 32-megapixel sensor at the front. It is said to carry a 5,400mAh battery with support for 100W wired charging and 50W wireless charging.
The Realme GT 5 Pro is expected to come with upgrades over Realme GT 5. The latter was launched in China in August with a price tag of CNY 2,999 for the base model with 12GB of RAM and 256GB of storage.
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