Camera
Ricoh’s Pentax K-3 III 26MP DSLR is finally here
Ricoh has officially unveiled the Pentax K-3 III, a 26MP APS-C DSLR with a host of significant updates over the previous K-3 II.
The camera is built around A stabilized 25.7MP BSI-CMOS sensor and sees most of its critical components entirely reworked or replaced. A new shutter mechanism allows it to shoot at up to 12 fps (11 with continuous autofocus), with less viewfinder blackout as the frames are being shot.
The in-body stabilization system is now rated as offering 5.5EV of correction, the most yet for a K-mount camera. It gains a dedicated ‘panning’ mode in addition to the existing system that auto-detects panning, to ensure the camera doesn’t try to fight against slow, intentional panning motion.
Meanwhile, there’s a completely new SAFOX 13 AF module with wider frame coverage than the existing K-3 II. It offers 101 AF points, 25 of which are cross-type. Ricoh says the camera’s continuous AF prediction algorithms have been revised and the K-3 III gains a subject recognition system that’s been trained by machine learning to improve AF tracking performance.
The K-3 III’s viewfinder is also new, and offers 1.05x magnification, the highest we’ve ever seen on an APS-C DSLR. The pentaprism finder has a transparent display built into the optical path, which allows more information to be shown in the finder and allows a design which is 10% brighter than the existing model. The K-3 III also gains touchscreen control of various functions.
As you’d expect on a Pentax DSLR, the K-3 III features modes such as Pixel Shift Resolution and Anti-Aliasing Filter Simulation, to maximize image detail and avoid moiré, respectively. It also offers 4K video capture at up to 30p, and is able to use its mechanical in-body stabilization to provide 3-axis shake correction while doing so.
A matching battery grip D-BG8 is among the optional accessories launched alongside the camera.
The K-3 III will come in black or silver. Both with be available from late April at a recommended price of $2000. Kits including the battery grip, an ‘exclusive’ leather strap and second battery will be priced at $2300. This Premium Kit will be the only way to buy the silver version of the D-BG8 battery grip (pictured above).
Ricoh announces PENTAX K-3 Mark III digital SLR camera
New flagship APS-C camera delivers outstanding imaging performance and wide range of advanced functions in compact, rugged body
PARSIPPANY, NJ, March 30, 2021 －Ricoh Imaging Americas Corporation today announced the PENTAX K-3 Mark III, the new flagship model in its APS-C format digital SLR camera series. Designed around the PENTAX Principles, the new camera offers advanced functions and outstanding imaging performance with a goal of optimizing the fun and excitement of photography in a wide variety of conditions.
The PENTAX K-3 Mark III builds on the PENTAX legacy of outstanding image quality, incorporating a back-illuminated CMOS image sensor with approximately 25.73 effective megapixels. By coupling this sensor with an AA (anti-aliasing)-filter-free optical design, the camera produces super-high-resolution images. A newly developed, high-performance PRIME V imaging engine and new-generation accelerator unit delivers well-defined images with minimal noise, while retaining high-resolution reproduction at all sensitivities. The PENTAX K-3 Mark III boasts a super-high sensitivity of ISO 1600000 and features a newly developed SAFOX 13 autofocus system with 101 focus sensors.
A new, super-bright optical viewfinder delivers a nearly 100% field of view and magnification of approximately 1.05 times. With a newly developed high-refraction glass prism, the viewfinder provides a wide field of view equivalent to that of a full-frame SLR, fully immersing the photographer in shooting.
The camera’s compact, rugged body is dustproof and weather resistant, making it suitable for use in the most extreme environmental conditions. It features PENTAX’s high-performance, five-axis shake-reduction (SR) system, minimizing camera shake to deliver sharp, blur-free images. Furthering its commitment to producing the highest quality images, the PENTAX K-3 Mark III features the innovative Pixel Shift Resolution System, employing advanced super-resolution technology to capture four images of the same scene by shifting the image sensor by a single pixel for each image, then synthesize them into a single composite image.
The PENTAX K-3 Mark III is equipped with user-friendly shooting functions, improved efficiency and operability. These include a high-definition 3.2-inch touch-screen LCD monitor—the first touch screen in the PENTAX K series. The screen allows intuitive operation of a variety of functions, including scrolling menu selection and image zooming during playback.
The camera also features PENTAX Real-time Scene Analysis System, supported by the latest artificial intelligence technology. It can instantly detect a subject’s face and eyes using advanced image recognition technology and makes a real-time analysis of the subject’s movement. The system assists the camera in optimizing exposure settings and improving autofocusing accuracy, assuring more accurate subject detection and more reliable scene judgment.
“The development of the PENTAX K-3 Mark III has been a longtime labor of love,” said Kaz Eguchi, president, Ricoh Imaging Americas Corporation. “At Ricoh, our goal is to develop high-quality cameras with the power to capture images that speak louder than words and inspire photographers to continue pursuing their passion for photography every day.”
| Pricing and Availability|
The PENTAX K-3 Mark III will be available in late April at www.us.ricoh-imaging.com and can be pre-ordered at Ricoh Imaging-authorized retail outlets starting on April 6 at 5 p.m. ET for the manufacturer’s suggested retail price of $1,999.95.
Ricoh is also producing two limited-edition kits — the PENTAX K-3 Mark III Black Premium Kit and PENTAX K-3 Mark III Silver Premium Kit. These special packages include a camera body and battery grip (the Silver Premium Kit comes with a silver camera body and a silver battery grip that is exclusive to this package), plus an exclusive leather strap and a spare battery. The specifications of the limited-edition models are identical to those of the PENTAX K-3 Mark III. The Premium Kits will be available in late April for the manufacturer’s suggested retail price of $2,299.95.
| The Five Principles of PENTAX |
- We design new cameras through sheer devotion.
- Our goal is to produce cameras with the power to capture images that allow for direct communication with the subject.
- We design cameras that allow our users to enjoy all the processes involved in taking a picture.
- We pursue a level of quality and performance that can’t be measured by numbers alone.
- We respect and value the photographic experiences of our users and view this as an invaluable asset.
| Main features of the PENTAX K-3 Mark III |
1．Optical viewfinder with nearly 100% field of view and approximately 1.05-times magnification
The PENTAX K-3 Mark III features an optical viewfinder with a nearly 100-percent field of view and a magnification of approximately 1.05 times. A newly developed, high-refraction glass prism assures comfortable viewing with a wide field of view equivalent to that of a full-frame SLR. Also, by using a distortion-correcting optical element and optimizing the lens coatings, it delivers a clear, true-to-life viewfinder image free of distortion, with brightness improved by nearly 10 percent over the PENTAX K-3 II’s viewfinder. Incorporating a Natural Bright Matte III focusing screen — known for ease of focus during manual-focus shooting — it also delivers a sharp, clear subject image with faithful reproduction of the bokeh (defocus) effect. In addition, its transparent display lets the user monitor a wide range of operational data in the viewfinder window.
2．High-resolution images assured by approximately 25.73 effective megapixels and super-high-sensitivity photography at a top sensitivity of ISO 1600000
As part of its passion for higher image quality, PENTAX equipped the PENTAX K-3 Mark III with a back-illuminated CMOS image sensor with approximately 25.73 effective megapixels. By coupling this sensor with an AA (anti-aliasing)-filter-free optical design, the camera produces super-high-resolution images. PENTAX also renewed all key devices, including the newly developed, high-performance PRIME V imaging engine and new-generation accelerator unit to deliver well-defined images with minimal noise, while retaining high-resolution reproduction at all sensitivities — even in the super-low or super-high range. Also, by greatly improving the noise-reduction performance at high-sensitivity ranges, it boasts a top sensitivity of ISO 1600000 to extend the range of scenes that can be photographed.
3．Pentax SR II Shake Reduction System delivers high-performance, 5-Axis, 5.5-shutter-step camera shake compensation
(1) In-body SR mechanism, compatible with all mountable lenses*
The built-in SR II shake-reduction mechanism means that the PENTAX K-3 Mark III effectively minimizes camera shake and delivers sharp, blur-free images, even in camera-shake-prone conditions such as when using a telephoto lens, shooting low-light scenes without flash illumination, or photographing sunset scenes. In addition to horizontal and vertical camera shake caused by pitch and yaw, this five-axis mechanism compensates for camera shake caused by horizontal and vertical shift (often generated in macro photography) and camera shake caused by roll. It assures a compensation effect of approximately 5.5 shutter steps（CIPA standard compliant, HD PENTAX-DA 16-85mm F3.5-5.6ED DC WR、f = 85mm） — the highest level in PENTAX history — to expand the limits of handheld photography. This mechanism also provides a new Panning mode to capture sharp, clear images of slow-moving subjects.
(2) Pixel-Shift Resolution System
This innovative system captures four images of the same scene by shifting the image sensor by a single pixel for each image, then synthesizes them into a single composite image. Compared to the conventional Bayer system, in which each pixel has only a single color-data unit, this system obtains all color data in each pixel and delivers super-high-resolution images with more truthful colors and much finer details than those produced by the conventional system. To make this system more useful with a wider range of scenes and subjects, the camera provides ON/OFF switching of the Motion Correction function, which automatically detects only moving elements of the image during continuous shooting and minimizes negative effects during the synthesizing process.
(3) AA-filter simulator to minimize moiré and false color**
The PENTAX K-3 Mark III features an AA (anti-aliasing)-filter simulator, which effectively reduces moiré patterns to the same level as an optical AA filter, by applying microscopic vibrations to the image sensor at the sub-pixel-level during exposure. Unlike a conventional optical AA filer, this innovative, PENTAX-original simulator provides ON/FF switching and level selection to assure the optimal filter effect for a given subject or photographic condition.
4．High-definition LCD monitor with intuitive touch-screen control
The PENTAX K-3 Mark III features a high-definition, 3.2-inch LCD monitor with approximately 1,620,000 pixels. Incorporating touch-screen control for the first time in the PENTAX K series, this monitor provides intuitive operation of monitor functions, including menu selection and image zooming during playback. Its air-gapless construction, in which a special resin material is injected into the gap between LCD layers and a protective tempered-glass cover, effectively reduces reflections and the dispersion of light to improve visibility during outdoor shooting. The viewfinder eyepiece is designed to protrude away from the LCD monitor screen, so the user’s nose does not contact the camera body. Positioned at the bottom of the eyepiece is an eye sensor, which turns the monitor off the moment the photographer looks into the viewfinder, preventing monitor illumination from affecting visibility during shooting.
5．SAFOX 13 autofocus system with 101 focus sensors
The PENTAX K-3 Mark III features a newly developed SAFOX 13 phase-matching AF sensor module for dependable, high-precision autofocus operations. It has 101 focus sensors, 25 of which are cross-type sensors positioned in the middle, to assure pinpoint focus on the subject at minimum brightness levels as low as -4 EV.*** Also, by featuring a new, high-capacity RGBIr image sensor with approximately 307,000 pixels and a newly developed image-tracking algorithm, the camera also assures accurate tracking of subjects moving at varying speed or in irregular motion. A newly installed AF point selector lever allows the user to select the desired focus point more intuitively (up to 41 points).
6．PENTAX Real-time Scene Analysis System, supported by the latest artificial intelligence technology
Supported by the combination of the new, high-density RGBIr image sensor and the high-performance PRIME V imaging engine, the PENTAX Real-time Scene Analysis System instantly detects the subject’s face and eyes using the advanced image recognition technology, then makes real-time analysis of their movement. This assists the camera in optimizing exposure settings and improving autofocusing accuracy. By adopting Deep Learning**** — the latest, much-publicized artificial intelligence technology — the PENTAX K-3 Mark III assures more accurate subject detection and more reliable scene judgment.
7．High-speed continuous shooting at a top speed of approximately 12 images per second
Thanks to a newly developed mirror-driving mechanism assuring high-speed, high-accuracy control of the mirror and shutter mechanisms, and the high-performance PRIME V imaging engine that performs high-speed data transmission, the PENTAX K-3 Mark III provides high-speed drive continuous shooting — with a maximum speed of approximately 12 images per second in the AF.S mode, or approximately 11 images per second in the AF.C mode.
8．User-friendly shooting functions to improve shooting efficiency and operability
- PENTAX-exclusive Hyper Operation system, featuring a new Advanced mode for more flexible exposure control.
- Operation Control Lock function, to prevent accidental operational errors of exposure-setting buttons and the four-way controller.
- New-generation Smart Function with the dedicated Smart Function button, for speedy selection and setting of various functions without the need of switching on-screen menus.
- Button Customization function, to assign user-selected functions to 10 different control buttons.
9．Compact, sturdy body with dustproof, weather-resistant construction
The PENTAX K-3 Mark III’s top, bottom, front and rear panels are all made of lightweight, high-rigidity magnesium alloy. Coupled with a dustproof, weather-resistant construction with special seals applied to crucial parts of the camera body, and outstanding cold-resistant performance to ensure stable operation at -10°C, the camera is designed to be extremely durable and dependable even in harsh environmental conditions, such as when shooting in the rain, or at dust-prone or low-temperature locations. The camera also features a durable, dependable shutter unit — verified in an endurance test of 300,000 shutter-release actions — to perfect the rugged body for worry-free shooting at any location.
10．4K-resolution movie recording with a range of functional settings
The PENTAX K-3 Mark III captures 4K-resolution movie clips (3840 x 2160 pixels; 30p/24p frame rate) or Full HD movie clips (1920 x 1080 pixels; 60p/30p/24p frame rate) in the H-264 recording format. Equipped with a stereo microphone input terminal and headset terminal, it also allows the user to manually set the audio recording level and monitor the sound pressure level for microphone input. Thanks to quiet touch-screen control on the LCD monitor positioned on its back panel, the desired shooting function and exposure compensation level can be set without worrying about operational noise.
11．Bluetooth® and Wireless LAN connection
The PENTAX K-3 Mark III provides two wireless interface options — Bluetooth® and Wireless LAN — for connection with mobile devices, such as smartphones and tablets. By installing the dedicated Image Sync application in a mobile device, the user can view Live View images on a smartphone screen or capture images and change camera settings using the mobile device. This application also allows the user to transfer captured images to a mobile device and upload them to various SNS sites.
12．Other features
- DR II (Dust Removal II) mechanism, for effective removal of dust particles using ultrasonic vibrations
- Effortless recharging of the camera battery via USB Type-C terminal
- Outdoor-friendly monitor with a Night Vision LCD Display function, for speedy adjustment of the monitor’s brightness level depending on the shooting location
- HDR (High Dynamic Range) function, for simplifying handheld photography and saving captured images as RAW-format files
- Dual SD-card slot (with Slot One conforming to the UHS-II standard)
- Ergonomic design of camera exterior and control parts, optimized to accommodate different hand sizes and finger lengths
- Compatibility with old lenses without electronic contacts, for shooting in the Av (Aperture-priority) mode and saving the lens focal length as Exif data
- Latest version of Digital Camera Utility 5 software included
Optional Accessories
D-BG8 Battery Grip
Designed for exclusive use with the PENTAX K-3 Mark III, this battery grip features dustproof, weather-resistant construction, and provides an extra set of control buttons (shutter release, Smart Function, AF/AE lock, exposure compensation, and green), a focus point selector lever, and a pair of electronic dials to facilitate vertical-position shooting. It is powered by the large-capacity D-LI90P Lithium-ion Battery, which is also used to power the camera body. This battery can be recharged using the camera’s USB terminal.
O-HC177 Hot shoe cover
A high-quality hot shoe cover for dressing up the camera body. The material is a stainless alloy, and the design is such that it is integrated with the pentaprism part.
Footnotes:
* This mechanism is compatible with K-, KA-, KAF-, KAF2-, KAF3-and KAF4-mount lenses, and also with screw-mount and 645- and 67-system lenses using an adapter. Some functions may not be available with certain lenses.
** This function works most effectively with a shutter speed of 1/1000 second or slower. This function may not be compatible with some shooting modes or certain functions, including the Pixel Shift Resolution System.
*** Light metering at -4 EV is available for F2.8-luminance-flux focus points, only when an F2.8-luminance-flux lens is mounted on the camera.
**** Deep Learning technology is available when the exposure mode is set to Scene Analyze Auto, or when the Custom Image mode is set to Auto Select.
The month of May brings new opportunities to get your work seen by a large, international audience. While they sometimes get flak, photography competitions, when judged fairly and conducted with integrity, offer exposure to industry decision-makers, an opportunity to get your work published or exhibited and recognition that can elevate your career.
As we’ve learned, not all competitions are created equal. Some have been exposed as cash grabs at best and content farms at worst. We waded through a long list of open calls and came up with this list of eight competitions worth considering. From Pop Art to Landscape and Black & White, there is a genre for every type of photographer.
We’ll lead with the free-to-enter competitions and follow with contests that require an entry fee. No matter the contest, it’s essential to read the rules and terms and conditions closely. As a former judge, I can’t tell you how frustrating it is to disqualify a promising submission because a watermark was left on or the photo was formatted incorrectly. Reading the requirements will at least get your foot in the door.
We wish you the best of luck if you decide to enter any of these competitions. While there is no guarantee that your work will be selected, and rejections are always discouraging, taking steps to get your work out there is always valuable. If any noteworthy contests are missing, let us know.
The CEWE Photo Award
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| Image: CEWE Photo Award |
Deadline: May 31st
Entry Fee: Free
CEWE is a leading photo printing company based in Europe. Its annual competition offers €250,000 in prizes, including vacations and photography gear. Participants can enter up to 100 photos, taken on anything from a full-frame camera to a smartphone. CEWE also donates €0.10 for every entry to the SOS Children’s Villages International. There are 10 categories to enter, including Travel & Culture, Landscape, Food and Macro/Close-up.
Banff Mountain Photo Essay Competition
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| Image: Banff Centre for Arts and Creativity |
Deadline: May 5th
Entry Fee: Free
The Banff Photo Essay Competition emphasizes storytelling through a curated series of images that delve into mountain culture, natural history, adventure, wildlife, sports and the environment. Open to amateur and professional photographers, you must submit three to five images that can stand independently but also combine to create a narrative. A prize of CAD 3000 and a showcase at the Banff Centre of Mountain Film and Book Festival will be awarded to one Grand Prize Winner.
Photometria Awards Open Call, “Non Stop Pop”
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| Image: Photometria |
Deadline: May 31st
Entry Fee: The first image is free or €5 for up to 3 photos
This competition invites professional and amateur photographers to explore the influence of pop culture on modern society. Submissions will be judged by Magnum photographer Alec Soth, who is looking for compelling and original interpretations. The overall winner will receive Nikon gear and the top 25 images will be exhibited during the 17th Photometria International Festival in Ioannina, Greece.
The Motif Collective: Black and White Photography Competition & Sunrise and Sunset
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| Image: The Motif Collective |
Black and White deadline: May 7th
Sunrise and sunset deadline: June 7th
Entry Fee: $12 to $36, depending on the number of submissions
The Motif Collective currently has two contests: Black and White and Sunrise and Sunset. April’s contest, which closes on May 7, focuses on the art of monochrome imagery. The May contest is dedicated to sunrises and sunsets and closes on June 7. Both are open to professionals and amateurs worldwide; participants can submit up to six images. The prize pool scales with the number of entries and can reach up to $10,000 in total cash rewards. There will also be an artist showcase gallery promoted across its social media channels.
International Garden Photographer of the Year Macro Art Photo Project
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| Copyright: © Zsolt Varanka |
Deadline: May 6th
Entry Fee: €16 for up to 4 single images
The Macro Art Photo Project from International Garden Photographer of the Year asks that photographers from all over the world capture the fine details of plants, insects and other natural forms. Only single entries are accepted as the judges aren’t looking for a series of images. Winners will get international exposure through exhibitions and publications.
reFocus Awards: Black & White Photo Contest
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| Image: reFocus |
Deadline: May 13th
Entry Fee: Anywhere from $12 to $50 for single images and series
The reFocus Black & White Photo Contest is open to student, amateur and professional photographers. Individual entries or a series of two to five monochrome images can be submitted. Winners receive $4000 in cash prizes, custom-engraved trophies and features in the reFocus Artist Directory. There is also a People’s Vote Award, which allows the public to select standout work.
40th AOP Photography Awards
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| Image: AOP Photography Awards |
Deadline: May 15th
Entry Fee: Anywhere from £50 to £90 for a single image or project
The Association of Photographers (AOP) deems its awards competition as the “Oscars” of the photography world. While this competition is only open to AOP members, everyone from students to assistants and professionals at any stage in their career can apply for inclusion. The 10 open categories include Documentary, Portrait, Best Moving Image and Still Life. Winners will be exhibited and featured in a book.
Nature Photographer of the Year
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| Image: Nature Photographer of the Year |
Deadline: May 25th
Entry Fee: Free for Youth Category and £34 to £49.50
NPOTY features 12 categories including Birds, Landscapes, Underwater and Natural Art. There’s also a Youth category for photographers under 18 and the Fred Hazelhoff Award for Best Portfolio submission. The total prize pool is £25,000 with the overall winner receiving £3000. Winning images are displayed at the Nature Talks Photo Festival and receive international recognition in publications and exhibitions.
| Image: Neewer |
Neewer announced that its new outdoor studio flash, designed to overpower even midday sunlight and fill large softboxes, is available for pre-order. The company says the Neewer Q6 offers 600Ws output, a consistent 5700K color temperature, fast recycle times, TLL/HSS support, smartphone app control and a quartz flash tube.
The Q6 weighs 3kg (6.6 lbs) without the handle and is 195 x 185 x 170mm (7.7 x 7.3 x 6.3″), roughly the size and weight of a small dumbbell. If you’ve fitted your camera with a a compatible flash or wireless trigger, it can use Canon E-TTL, Nikon i-TTL, Sony TTL and Fujifilm TTL systems. It also supports Manual and Multi (Stroboscopic) modes. Neewer has equipped it with features like front/rear curtain sync, a “masking” mode that exposes the subject and background separately, making it easier to separate them while editing, burst modes for continuous shooting and timelapse capabilities from 0.01 to 30 seconds.
Main Specs:
- Color Temperature: 5700K (+/-150K)
- Full Power Flash: 400 (with modeling light off)
- Flash Duration: 1/20400s max
- Recycling Time: Approx. 0.01-0.9s
- Flash Mode: TTL/M/MULTI/BURST MODE
- Stroboscopic Flash: 1-100Hz, 1-100 times
- Flash Exposure Compensation (FEC): -3EV to 3EV, 1/3 EV increments
- Sync Mode: High-speed sync, front/rear curtain sync
- Delay Flash: 0.01-30s
Neewer promises a constant 5700K (±100K) color temperature across power levels for color accuracy, an essential element for product and commercial photography. Flash power is adjustable in 0.1-stop increments, from 1/512 all the way up to full power (1/1), giving users precise lighting control.
It features a durable quartz flash tube (rated for 300,000 flashes), two TFT color screens, color-coded groups, and an intuitive layout designed for easy control. A smartphone app allows you to adjust flash modes, tweak settings and update firmware directly from your phone.
It can also connect to Neewer’s sold-separately 2.4G wireless QZ or QPRO triggers, with five groups and 32 channels for flexible multi-flash setups. This lets you control your flashes from up to 100m (328 ft.). A 3.5mm sync port adds compatibility with other triggers.
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| Image: Neewer |
Powered by a 28.8V/3000mAh lithium battery, the Q6 can deliver up to 400 full-power flashes per charge. Fast recycling times (0.01-0.9 seconds) and freeze mode allow you to shoot high-speed subjects, such as cars or cyclists, with precision. It supports up to 1/8000s high-speed sync (HSS), ideal for dance or fashion with movement, and ultra-short flash durations from 1/209 to 1/10989 seconds.
A 30W bi-color LED modeling lamp (2700-6500K) allows for real-time previewing or serves as a continuous light for video. The Bowens mount makes it compatible with a wide range of modifiers, including reflectors, softboxes, snoots and beauty dishes.
Neewer’s Q6 aims to be an asset for location shoots where consistent, natural-looking light is critical. It is available for pre-order at a special price of $499.99 (regularly $699.99). The company warns that the US price may increase soon due to tariffs. Shipping is estimated to start on May 18th.
| Photo: Yinwei Liu / Moment via Getty Images |
QHYCCD, a Chinese astronomy camera company, recently announced on its Facebook page that it will no longer ship cameras to the US because of the tariffs. “This was not an easy decision for us, and we deeply regret any inconvenience it may cause. If you’re in the U.S., we encourage you to reach out to local distributors — they may still have stock available,” the post says.
It may be a sign of what’s to come, as the US tariffs that have been such a hot-button issue over the past month start to go into effect. Many economists predicted that the US tariffs would have a broader impact on goods coming into the United States beyond higher prices. Justin Wolfers, Professor of Economics and Public Policy at the University of Michigan, explained, “If there’s equipment from highly-tariffed nations – like China – the tariffs may make them so uncompetitive that retailers drop the brand altogether rather than importing cameras they won’t sell.” Unfortunately, those predictions are becoming a reality.
“the tariffs may make them so uncompetitive that retailers drop the brand altogether”
The cessation of shipments is already being felt in other industries, too. For example, keyboard company Keyboardio announced in April that it would be pausing all US orders starting on April 23. That date was chosen to ensure orders would arrive in the US before the tariffs take effect on May 2. Keyboardio’s post on its website details the reasoning behind this, explaining that DHL has already stopped taking packages that require formal customs clearances coming into the US. The company also cites the overall lack of clarity regarding future fees and delivery times as additional reasons for pausing orders.
Additionally, popular video game controller brand 8Bitdo originally announced on April 30 that it would no longer ship to the US. It has since walked back that statement, saying it is only pausing orders from May 1 to May 5 for Chinese Labor Day. Still, as with many aspects of these tariffs, the situation is in flux and can change on a day-by-day basis.
As with many aspects of these tariffs, the situation is in flux and can change on a day-by-day basis.
The US tariffs are also affecting more well-known brands in the camera industry. PetaPixel reported today that the DJI Osmo Pocket 3 has jumped in price to $800 and is listed as out of stock on most websites, including Amazon, B&H and DJI’s own site. A DJI spokesperson told PetaPixel that “Due to local market conditions and industry environment, including trade-related policies, we may experience extended delays in restocking, and have had to adjust our pricing strategy.”
It seems unlikely that major brands like Sony, Nikon and Canon will pause shipments to the US, though Canon has said that its prices will increase. It’s also very feasible that smaller accessory brands will decide to pause orders to the US, just as gaming and computer accessory brands have started to do. Once stock that’s already in the US runs out, that could be it for some of these products for those in the US.
Thank you to DPReview reader Fervent Astronomy for the tip about QHYCCD’s announcement.
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