Instagram announced that it is launching its own free video editing app named Edits. The move makes sense for a platform that’s been pushing video content for quite some time, yet lacked any refined editing tools. The timing, however, is interesting, as it coincided with the ban on a very similar free editing app, CapCut.

Instagram head Adam Mosseri shared the news about Edits in an Instagram post on Sunday, covering some of the features we can expect. The description of the app and its features sounds remarkably similar to CapCut, with a long list of tools for creating videos and finding ideas for new content.

View this post on Instagram

A post shared by Adam Mosseri (@mosseri)

Instagram built the app with a tab-based approach, with tabs for inspiration, trending audio and for keeping track of ideas. It also provides access to what it says is a “much higher-quality camera.” The app features all the editing tools most people would use in a phone-based editing app, including the ability to edit down to single-frame precision, settings for resolution, framerate and dynamic range, background adjustment tools, fonts, filters and more. It can also generate captions automatically, hopefully with more accuracy than the auto-generated captions in Instagram Stories.

Beyond editing tools, there will also be insights into how your Reels are performing with a live insights dashboard. Plus, you’ll have access to the various metrics available in Instagram, such as a breakdown of engagement, what impacts if your Reel gets recommended and more.

Screenshots: Instagram

Instagram says it supports videos up to 10 minutes long, so this is only a tool for short-form videos. Mosseri stressed in his video announcement that this app is not a replacement for desktop editing tools or a good option for those who rely on templates. Instead, it is very specifically created for creators who edit videos on their phones. Mosseri also stressed that the first version will be incomplete and asked people to be patient as it works on the app.

Screenshot: Abby Ferguson

Many of these features are also currently found in CapCut. It’s not unusual for people to edit their Instagram Reels using CapCut, as it has a reputation for being much more user-friendly than the integrated Instagram Reels editor. CapCut, though, is owned by TikTok parent company ByteDance, which meant that it was also part of the ban that took effect (briefly) on Sunday. While TikTok returned very quickly, as of Monday morning, CapCut users were still unable to access the app unless they were in Airplane mode, though it seems that it has returned to functional as of this afternoon. If you didn’t already have the app downloaded, though, that is still unavailable at the time of writing, as The Verge reports.

The Instagram Edits app is now available for pre-order in the Apple App Store. The App Store listing says it won’t be available for download until March 13, but Mosseri said it will launch in February. The Android app is supposedly “coming soon” with no specific date mentioned as of yet.

Source link

Tamron has announced a firmware update for its 50-400mm F4.5-6.3 Di III VC VXD lens, which will allow users who pair it with a Sony a9 III to shoot at up to 120fps. The company says the update also improves the lens’ autofocus performance while zooming in continuous autofocus mode.

The lens is the latest in Tamron’s lineup to get the capability; the company added it to its 70-180 F2.8 G2 last year. Like with that lens, the ability to shoot at 120fps using the 50-400mm does come with a notable exception: it doesn’t work with continuous autofocus like some of Sony’s first-party lenses. Instead, you’ll only be able to use the blistering shooting rate in single autofocus, manual focus, or direct manual focus modes.

Still, it’s nice to see that Tamron’s continuing to update its lenses to add additional functionality, even to lenses that have been out for a while – the 50-400mm was announced in 2022.

Buy at Amazon

Buy at B&H

Buy used at MPB

Source link

The Leica SL3-S is an interesting camera in many respects, including being one of the first mirrorless cameras to make Content Credentials metadata available to the general public. But that’s not the factor that caught a lot of people’s attention.

Instead, the SL3-S ends up putting a spotlight on what it means for a camera to be a Leica. And, by extension, raises interesting questions about what branding means in the modern camera industry.

Just what makes it a Leica?

In the past, Leica made the M-series models itself, then sold badge-engineered versions of Panasonic compacts, with a mark-up. But the distinction has become less clear-cut, with time. The M-series remains distinctively Leica, but the SL series, made from similar components and with ever more feature crossover with Panasonic’s L-mount cameras, blurs the line somewhat.

What about this? It’s hard to imagine many other brands building a full-frame fixed lens camera, especially one with a lens that works so nicely in manual focus mode. But its lens was designed by Panasonic. So is it a ‘real’ Leica? Photo: Richard Butler

The revelation that Panasonic holds the patent to the Q3 43’s lens design caused further doubt, despite it being a model that it’s impossible to imagine Panasonic ever making. After all, Leica had turned to another company with more experience of AF lens design for the Q3’s 28mm lens, but that didn’t prompt many people to question whether it was a ‘real’ Leica.

Finally, we have the D-Lux8, a refresh of the Panasonic LX100 II/Leica D-Lux7. It gains Leica’s fairly radical and rather excellent user interface, which makes it feel like a very different camera as you use it, but it’s hard to ignore the Osaka origins of so much of its underpinnings. Or the significant mark-up of its price tag.

Red dot, full stop

What about the D-Lux8 (left)? It’s clearly developed from the Panasonic LX100 II (right), but Panasonic doesn’t make its own version, and again it has Leica’s distinctive user interface. Also, it says Leica on the top. And any camera that does so is, by definition, a Leica, whether that fits with your perception of the brand or not. Photo: Richard Butler

To an extent, the answer to “what makes it a ‘real’ Leica” is simply “the presence of the red dot*.” If the company chooses to let that red dot be put on cameras and phones made by and with other companies, then that’s what the brand stands for. It’s just snobbery to decide that only the products you respect or revere are truly representative of the brand.

But, once you start asking these questions, it’s interesting to apply them more broadly.

Commonality is commonplace

If the concern is commonality, then it’s interesting to look across the rest of the market. Every clever feature, from on-sensor phase detection to dynamic range compression (Active D-Lighting, DRO, etc), subject recognition autofocus, pre-capture and eye detection AF get imitated across the different brands.

The specifics differ, whether in terms of the performance of features such as AF or the implementation of more gimmicky add-ons such as multi-shot high res modes, but there are very few fundamental features setting different camera makers apart, at this point.

The Nikon Zf is styled after the company’s cameras from the early ’80s and is built around Nikon’s user interface, right down to its peculiar Auto ISO behavior. Is this somehow less of a Nikon because (like the majority of large-sensor cameras the company has ever made) it uses a sensor from Sony’s semiconductor division? Of course not. Photo: Richard Butler

And look under the hood and the level of common componentry has always been very high. There are only a couple of suppliers of large camera sensors and only one major one in compacts. It’s bizarre to see comments questioning Nikon’s dependence on Sony Semiconductor for its sensors, when that’s where they, and most of the rest of the industry, have been sourcing the majority of their sensors for much of the history of digital photography. Not just coming before Sony’s (separate) camera division became a major player, but pre-dating Sony making ILCs at all.

Just as the bulk of camera screens are sourced from a single supplier (which used to be part of Sony) and most viewfinder panels come from a single manufacturer (another parts supply division of guess-which electronics maker), most digital cameras ever made have tended to be based on a small number of sensors.

What is the difference between brands?

And yet the cameras aren’t all the same. The things that define what a camera is like to use: from body style and button position to user interface, menu structure and lens choice, still vary significantly. As do the respective lens choices offered by each manufacturer, further differentiating the experience.

And it’s always worth remembering that, in the film era, every camera used essentially the same light-sensing medium. Whether you shot with a Leica or the cheapest Russian knock-off, you had essentially the same sensor and probably less difference in user experience.

The differences in handling, in user interfaces and in what lenses a brand chooses to offer (and allow to be offered) are, ultimately, the main differences between any two camera brands. Nikon vs Sony, just as much as Leica vs Panasonic.

So why the focus on Leica?

The L² technology sharing deal between Leica and Panasonic means that their features behave more similarly than we’d typically see across brands, but that’s perhaps a relatively minor factor, given how different their cameras are to use.

Instead, I suspect what draws most attention to any Leica / Panasonic similarity is the German brand’s luxury pricing model. Much like Swiss watches, Leica’s high prices, as well as promises of high quality engineering, are part of the appeal. The exclusivity that it brings is part of the value proposition of Veblen goods.

This has always been the factor that splits opinion about Leica. The commonality with Panasonic simply brings it into stark relief.

*More precisely I mean “have the Leica name on it,” I haven’t forgotten all the Monochrom and ‘P’ cameras without red dots.

Source link