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Panasonic GH7 initial review

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Panasonic GH7 initial review


The Panasonic Lumix DC-GH7 is the latest in Panasonic’s line of high-end cameras historically aimed at video shooters. We say ‘historically’ because the GH7 makes a strong case for being a true photo-video hybrid. It includes flagship video features like internal ProRes RAW recording, 32-bit float audio, and 4K/120p capture, along with all the photography features found on Panasonic’s more recent G9 II model.

Key specifications

  • 25.2MP BSI CMOS sensor with parallel readouts
  • Phase hybrid autofocus
  • ProRes RAW and ProRes RAW HQ internal recording
  • 32-bit Float audio capture
  • UHD or DCI 4K in 10-bit 4:2:2 at up to 60p
  • Slow-mo UHD or DCI 4K in 10-bit 4:2:0 at up to 120 fps
  • 5.7K full-width capture at up to 60p
  • 5.8K Full-sensor ‘open gate’/anamorphic capture at up to 30p
  • 60 fps burst shooting with AF and pre-capture
  • External SSD recording
  • Real-time LUT support for photos and video
  • Lumix Lab app integration
  • 1 x CFexpress Type B, 1 x UHS-II SD slot
  • Tilting/fully-articulating rear screen
  • Built-in fan for unlimited recording

The Panasonic Lumix DC-GH7 has a suggested retail price of $2199, the same as the GH6 at launch in 2022. It is expected to ship in July 2024.


What’s new:

Sensor

The GH7 is built around a different sensor than the GH6. Although the two cameras share the same resolution, the GH7 uses the same 25.2MP BSI CMOS sensor found in the more recent Lumix G9 II, which gives it the updated capabilities of that camera.

The most notable is support for Panasonic’s ‘Phase Hybrid’ phase-detection autofocus system. This promises to be a boon for video shooters as it enables the camera to interpret distance and depth in a scene and can acquire focus on a desired subject without overshooting or creating a pulsing effect while trying to hold focus on a relatively static subject.

The sensor is also fast, and our readout speed tests show that its performance is almost identical to the GH6. We don’t expect the rolling shutter to be a problem except in extreme situations.

29.97, 25, 24, 23.98p 59.94, 50p 119,88, 100p
5.8K (Full sensor height) 20.5 ms
5.7K (1.9:1) 13.1 ms 13.1 ms
DCI 4K (1.9:1) 13.2 ms 13.2 ms 7.0 ms
UHD 4K (16:9) 14.1 ms 14.1 ms 7.4 ms

The other benefit of the new sensor is the improved version of the camera’s dual output gain system. In a nutshell, the sensor employs two parallel readout paths with different gain levels: a low-gain path to capture highlights and a high-gain path to capture cleaner shadows. The data from both paths is combined as a 16-bit Raw file, allowing enough room to encode the wider dynamic range.

On the GH6, the high gain (shadow) path was only used at ISO settings three stops above base ISO (ISO 800 in standard color modes / ISO 2000 in V-Log) when using Dynamic Range Boost mode. On the GH7, however, Panasonic has reduced the lowest step used by the high-gain path, and it now works beginning at base ISO.

Find out more about dual conversion gain, dual output gain and how they work

However, it’s worth noting that the GH6’s base ISOs were 100 for standard color modes and 250 for V-Log. On the GH7, they’re 100 and 500, respectively. The one-stop jump in base ISO in V-Log mode suggests the high-gain path is applying one stop more gain than the low path in its base state (rather than the 3-stop difference required for DR Boost on the GH6). This doesn’t explain how Panasonic can offer a mode that includes a high-gain component while maintaining the same ISO 100 rating for standard gamma. It’s interesting to note that when you exceed 60fps (where the Dual Output mode can’t operate), the minimum ISO in V-Log drops to 250, suggesting this might still be the true ‘base’ state.

32-bit float audio

The optional DMW-XLR2 adapter has two XLR and one 3.5mm mic input, and three dials to control the gain of each input. It can power mics that accept 48V phantom power.

While it’s become common for rivals to offer 4-channel audio if you attach a module to connect XLR mics, the GH7 becomes the first camera to cross our desks that offers 32-bit Float audio capture.

32-bit Float audio doesn’t encode its data directly as numerical values but instead captures them as scientific notation, with most of the bits encoding the value but the last few describing the magnitude (i.e: how many zeros there should be after the value). This enables a much wider range of values to be encoded than just using all 32 bits to record the number directly.

To make use of this extra capacity, you’ll need the new DMW-XLR2 microphone adapter ($499). It features two analog-to-digital converters (ADCs), one with amplification applied to boost the quiet sounds and the other with no gain to protect much louder sounds. It’s still possible to clip loud sounds if you exceed the capacity of your microphones, but the system should accurately capture everything that’s fed into it.

This means you don’t need to worry nearly as much about capture levels and can fit it down into a narrower dynamic range for playback, during the edit.

When recording 4-channel audio, this display allows you to view all four channels’ input levels at once, though only two can be monitored live. When recording 32-bit float audio, the meters will always be green.

With the DMW-XLR2 you can record up to four channels of 32-bit Float audio so long as all your audio is routed through the adapter: if you use the camera’s mic input, everything drops down to conventional 24-bit capture.

There’s a display for setting all four channels’ input levels, but only two can be monitored live during recording. If you’re in 32-bit Float capture, the VU meters will always appear green, no matter how high they peak.

Video

The GH7’s headline video feature is support for internal ProRes RAW recording, including both ProRes RAW and ProRes RAW HQ, using the camera’s CFexpress card (or a USB-C SSD). ProRes RAW provides extra flexibility in post-processing, including the ability to adjust white balance and exposure offsets.

ProRes RAW can be captured at either 5.7K resolution in a 17:9 aspect ratio using the entire width of the sensor or at the standard DCI 4K resolution (4096 x 2160) up to 60p, which results in a 1.41x crop.

Raw Codec Resolution Frame Rate Crop Destination
ProRes RAW

or

ProRes RAW HQ

5.7K (5728 x 3024) Full width CFexpress card or external SSD*
DCI 4K (4096 x 2160)
  • 59.94
  • 50
  • 29.97
  • 25
  • 24
  • 23.98
1.41x

*Supports SSDs up to 2TB capacity

The GH7 also gains the ability to record proxy files, which are lower resolution, lower bit rate versions of each video clip captured by the camera. You can optionally apply a LUT to proxy files as they’re recorded for a more finished look while saving your full-resolution footage in ungraded V-Log. This can be handy for projects requiring a rapid turnaround.

The GH7 retains all of the video modes present on the GH6, including 4K/120p, 5.7K up to 60p, 1080 at up to 240p in 10-bit mode, 1080 up to 300p in Variable Frame Rate mode (without AF or audio), open gate recording and anamorphic lens support. Except for the most basic MP4 modes, the GH7’s video modes are all 10-bit, and it can shoot 4K 4:2:2 at up to 60p and 4K 4:2:0 at up to 120p.

In an improvement we’ve been requesting for years, it’s now possible to magnify the on-screen image while recording video to check focus. In a nod to social media shooters, the camera’s gyro will also detect when a video is shot in vertical format.

Subject recognition AF

In addition to gaining phase-detect autofocus, the GH7 inherits the subject recognition modes found on the G9 II and S5II (with firmware 3.0) and adds some new bells and whistles of its own. Like those cameras, it can detect humans, animals, cars and motorcycles, but it adds two new subject types to the menu: trains and airplanes.

Yes, the GH7 has a true ‘trains, planes and automobiles’ subject recognition system.

Human detection can identify eyes, face and body (prioritized in that order) or just eyes and face; similarly, animal detection can identify eyes and body, or just bodies. For other subject types, the GH7 lets you specify your preferred target: when shooting trains, planes, and motor vehicles, you can specify whether you want to prioritize focus on the front of the vehicle or the entire vehicle; when using front-of-vehicle priority for cars and motorcycles, the camera will prioritize focus on a driver/rider’s helmet if it can identify one.

Subject recognition works in both still and video modes.

Photography features

While initial attention on the GH7 will likely focus on video, Panasonic has ensured that the camera is also a photography powerhouse. In fact, the GH7 includes all the photography features found on its sibling, the G9 II, and matches its performance to boot. This includes 10 fps burst shooting with mechanical shutter, 60 fps with continuous autofocus with electronic shutter, or 75 fps with single AF. You can also pre-capture up to 1.5 seconds at those same frame rates.

Other features that carry over from the G9 II include Panasonic’s handheld high-res mode, which captures 50.5MP or 100MP images in either Raw or JPEG format, and Live Composite mode, a multi-exposure mode that only captures areas of the frame that change in brightness with each exposure.

The GH7 also gets Panasonic’s real-time LUT system and integration with the new Lumix Lab smartphone app. Real-time LUTs allow you to instantly apply a LUT to a photo (or video) as it’s captured, providing a finished look straight out of the camera. The Lumix Lab app has numerous LUTs available for download and also makes it easy to create your own; you can transfer your favorite LUTs to the camera so they are available at any time. The GH7 includes 39 memory banks for custom LUTs.

This image, captured on the Lumix S9, illustrates how Panasonic’s real-time LUT system allows you to generate your own custom looks straight out of camera.

Photo by Dale Baskin

We explored real-time LUTs and the Lumix Lab app in detail as part of our Panasonic S9 initial review, so we recommend giving those sections a read if you want to learn more.

Other improvements

Image stabilization on the GH7 is rated at 7.5 stops per CIPA standard, both for in-body stabilization and when using Dual I.S. 2, which helps maintain this performance with longer lenses. It also includes Boost I.S., which tries to cancel all movement for a tripod-like look, and E.I.S., which is meant to correct distortion that occurs during video shooting. New to the camera is Panasonic’s Active I.S., a more aggressive stabilization mode that’s intended to provide stabilization for situations like running with the camera.

Like other recent Lumix cameras, the GH7 incorporates Frame.io camera-to-cloud functionality, which automatically uploads video proxy files or images to Adobe’s Frame.io service.


How it compares

The GH7 sits at the high end of the Micro Four Thirds market, though in the video space, it’s highly competitive with the best video-oriented APS-C cameras. The GH series has enjoyed a well-deserved reputation for excellence in video. Still, the competition in this category has become fierce, with rivals now offering compelling video-oriented of their own.

Can the GH7 stand out among the crowd? We compare it to other video-centric models, including the Sony FX30, Fujifilm X-H2S, and another member of the Lumix family, the G9 II.

Panasonic GH7 Panasonic GH6 Sony FX30 Fujifilm X-H2S Panasonic G9 II
MSRP at launch $2199 $2199 $1799 $2499 $1899
Sensor size/type Four Thirds
BSI CMOS
Four Thirds
BSI CMOS
APS-C
BSI CMOS
APS-C
Stacked CMOS
Four Thirds
BSI CMOS
Cooling Built-in fan Built-in fan Built-in fan Optional screw-on fan None
High res modes 5.8K (4:3)
5.7K (1.9:1)
5.8K (4:3)
5.7K (1.9:1)
None 6.2K (3:2) 5.8K (4:3)
5.7K (1.9:1)
High speed modes 4K/120p (full width)
FHD/300p
4K/120p (full width)
FHD/300p
4K/60p (1.04x crop)
4K/120p (1.56x crop)
FHD/240p
4K/60p (full width)
4K/120p (1.29x crop)
FHD/240p
4K/120p (full width)
FHD/300p
Codec options ProRes RAW
ProRes RAW HQ
ProRes 422 HQ
ProRes 422
H.265 (All-I / Long GOP)
H.264 (All-I / Long GOP)
ProRes 422 HQ
ProRes 422
H.265 (All-I / Long GOP)
H.264 (All-I / Long GOP)
X-AVC HS (H.265 Long GOP)
X-AVC I (H.264 All-I)
X-AVC S (H.264 Long GOP)
ProRes 422 HQ
ProRes 422
ProRes LT
H.265 (All-I / Long GOP)
H.264 (All-I / Long GOP)
ProRes 422 HQ
ProRes 422
H.265 (All-I / Long GOP)
H.264 (All-I / Long GOP)
Assist tools Zebras
Peaking
Custom LUT preview
Waveforms
Vectorscope
Zebras
Peaking
Custom LUT preview
Waveforms
Vectorscope
Zebras
Peaking
Focus map
Custom LUT preview
Zebras
Peaking
Fixed LUT preview
Zebras
Peaking
Custom LUT preview
Waveforms
Vectorscope
Rolling shutter rates, ms (approx) 4K/120 – 7.0
4K/60 – 13.2
4K/24 – 13.2
4K/120 – 7.4
4K/60 – 13.6
4K/24 – 13.6
4K/120 – 8.1
4K/60 – 16.1
4K/24 – 16.1
4K/120 – 3.9
4K/60 – 5.3
4K/24 – 5.3*
4K/120 – 7.0
4K/60 – 13.2
4K/24 – 13.2
Profile options V-Log
HLG
CinelikeD2
V-Log
HLG
CinelikeD2
S-Log3
HLG
S-Cinetone
F-Log
F-Log2
HLG
Eterna
V-Log
HLG
CinelikeD2
Media type 1x CFexpress B
1x UHS-II SD
1x CFexpress B
1x UHS-II SD
2x CFexpress A /UHS-II SD 1x CFexpress B
1x UHS-II SD
2x UHS-II SD
Raw video out? 5.8K/30p (4:3)
5.7K/60p (1.9:1)
4.4K/60p (4:3)
DCI 4K/120p
5.8K/30p (4:3)
5.7K/60p (1.9:1)
4.4K/60p (4:3)
DCI 4K/120p
’16-bit’ 4.7K (16:9) up to 60p to Atomos 6.2K/30p (3:2)
4.8K/60p (16:9) 1.29x crop
to Atomos or Blackmagic
5.8K/30p (4:3)
5.7K/60p (1.9:1)
4.4K/60p (4:3)
DCI 4K/120p
Viewfinder 3.86M dot OLED
0.8x mag
3.86M dot OLED
0.76x mag
None 5.76M dot OLED
0.8x mag
3.86M dot OLED
0.8x mag
HDMI Full-sized Full-sized Full-sized Full-sized Full-sized
Audio Up to 4ch with optional XLR2 unit, 32-bit float audio Up to 4ch with optional XLR1 unit Up to 4ch with optional XLR handle Up to 4ch with optional Tascam XLR unit Up to 4ch with optional XLR1 unit
Battery life (CIPA) LCD 380 360 570 580 390
Weight
(loaded)
805g (28.4 oz) 823g (29.0 oz) 646g (22.8oz) 660g (23.3oz) 658g (23.2oz)

From a specs standpoint, the GH7’s main advantages are ProRes RAW 32-bit Float audio, both significant features. However, the X-H2S pulls ahead in the rolling shutter race, thanks to its stacked sensor. Fortunately, all of these cameras have relatively fast sensors, so you’re unlikely to see much rolling shutter except in extreme situations.

Other than those callouts, the cameras are well-matched on paper, but we don’t use them on paper; we use them in the real world, where other design considerations can be as critical as specs. The Sony FX30 stands out in that respect, designed with multiple 1/4″-20 mounting points so you can build the exact rig you want. On the flip side, it’s the one camera in the cohort that’s primarily focused on video and might not be a good choice as a hybrid camera.

The G9 II is an interesting comparison as it shares most of the GH7’s video features. If you like Panasonic cameras and don’t need the GH7’s most advanced video features, it could be a viable choice, particularly if you plan to use it mainly for photos or prefer its body style.


Body and controls

The GH7’s body is essentially unchanged from the GH6. It’s built on the same chassis, has the same dimensions, and all buttons and ports are in the same locations. Actually, there is one very minor change, but it isn’t visible when looking at the camera. We’ll get to that in a moment.

There’s a certain logic to this approach. Serious video shooters tend to use a lot of accessories, including camera cages, off-camera recorders, microphones, and maybe even rails, matte boxes, or a follow focus. Keeping the same body from one generation to the next makes it easier for users to upgrade, knowing their existing accessories will continue to work.

EVF and rear screen

Remember that one minor change we mentioned? This is where you’ll find it. The GH7’s electronic viewfinder (EVF) receives a very minor update: it still uses the same 3.68M-dot OLED (1280 x960px) screen, but the viewfinder’s magnification has increased from 0.76x to 0.8x (in equivalent terms). This doesn’t impact the size or shape of the body, but it makes the EVF just a bit nicer to use.

The GH7 features the same 1.84M-dot (960 x 640px), 3″ rear touchscreen mounted on a hybrid tilt/articulated hinge. This allows you to extend the screen out from the back of the camera and tilt it up about 45 degrees, flip it out to the side, or both. The latter has the advantage of keeping the screen clear of the camera’s ports so that it doesn’t interfere with any cables.

Audio button and 32-bit Float audio

The GH7 includes a dedicated button that provides direct access to the camera’s audio settings, which frequent video shooters will appreciate. Out of the box, the camera captures 48kHz, 24-bit audio using its internal mics and up to 96kHz, 24-bit audio from an external mic connected to the camera.

As mentioned above, the GH7 can also capture 4-channel 32-bit Float audio. This requires the optional DMW-XLR2 adapter, which includes two XLR inputs and one 3.5mm input. You must run all audio sources through the XLR2 adapter to use 32-bit float recording.

All four audio channels are output over HDMI.

Fan

The GH7 includes the same built-in fan as the GH6 to keep the camera cool while shooting video, with the fan located outside the camera’s sealing. With its standard settings, the fan allows for unlimited recording at resolutions and frame rates up to DCI 4K/60p.

Panasonic tells us the GH7 can provide unlimited recording at all resolutions and frame rates. However, in some of the more demanding modes, opening the Thermal Management menu and changing the setting from standard to high may be necessary.

“The GH7 can provide unlimited recording at all resolutions and frame rates”

The fan can be configured to run continuously at a set speed or in one of two auto modes: one that prioritizes keeping the body cool and the other that only engages when absolutely necessary.

Battery

The GH7 uses the same DMW-BLK22 battery found on other recent Lumix models. When used with SD cards and the Panasonic 12-60mm F2.8-4 lens, it can power the camera to a CIPA rating of 380 shots or 100 minutes of continuous video; using CFexpress cards reduces this by about 10%. This is essentially the same performance as the GH6.

The battery does have one notable limitation: When recording files to an external SSD, it’s only possible to record at frame rates up to 60p, no matter what codec or resolution you’re using. This is due to the extra power required to operate the SSD. Since the SSD occupies the camera’s USB-C port, connecting the camera directly to an external power source simultaneously isn’t an option.

To circumvent this, Panasonic has introduced the DMW-DCC18, a dummy battery with a USB-C port that can be connected to external power or a battery pack. When used, it will allow you to record to SSDs using any frame rate as long as you have a PD-rated power source that can deliver 9V, 3A.


Initial impressions

By Dale Baskin

As someone who has used GH cameras since the GH1, I’m always excited to see a new model released – not just because I work at DPReview, but because I’m genuinely curious to see how Panasonic continues to evolve the product line.

And it’s been a rather interesting evolution over the years. If you’re curious, check out this article Richard and I wrote a few years back that looks back at every model from the GH1 through the GH6 and the new features that arrived with each. (Quiz: How many GH models have there been, including the GH7? If you guessed seven, you would be wrong. Better read that article!)

To me, the real innovation on the GH7 is the addition of 32-bit Float audio, not only because it’s the first mirrorless camera to include it but because it’s so helpful for the type of shooters who often use a camera like the GH7: small teams or individuals working on a budget.

Much of my own video work falls into that category, and I know from experience how easy it is to screw up audio. When you’re shooting solo, you’re wearing a lot of hats. It’s easy to miss a detail here or there, but when that detail is related to audio, the impact can be disastrous.

32-bit Float audio could be a very helpful tool for individual or small teams who do a lot of multitasking while shooting.

Of course, 32-bit Float audio only solves some audio problems: it won’t eliminate the sound of a jacket rubbing against a poorly positioned mic or the rumble of a plane flying overhead. But it does give you one less thing to worry about and one less mistake to make.

The addition of internal ProRes RAW recording is a logical one, though it’s not the first mirrorless camera to get internal ProRes RAW (The Nikon Z8 and Z9 already support it). There was a time when you could count on the GH series to be first across the line with new features like this, but the rest of the market is catching up.

And that’s OK. I don’t think the GH series needs to be first to market with every new video feature to be successful. There was a time when that mattered more, but mirrorless cameras have become so good at video in recent years that new features often count more as refinements than game changers. It’s a sign of a maturing market and a maturing GH line.

I’m also glad to see the GH7 receive expanded access to Panasonic’s real-time LUT system and integration with the Lumix Lab app. As a camera reviewer, I don’t think I fully appreciated the value of real-time LUTs until I started using them on the Lumix S9, where they’re a core part of the camera’s experience.

“I don’t think the GH series needs to be first to market with every new video feature to be successful.”

Once I started using them for photography, I really enjoyed the experience. It’s a bit like using film simulations on a Fujifilm camera, except that I can create my own simulations, and the Lumix Lab app makes it ridiculously easy to do so. While I’ve mostly focused on using LUTs for photos, there’s a lot of value in them for videography, too, especially the ability to apply LUTs to proxy files as they’re generated.

As I alluded to a moment ago, the GH series has matured a lot over the years, with improvements counting as refinements rather than revolutionary updates, and that may be the most important thing to recognize. To me, the real sign that the GH series has reached a new level of maturity is that, in many ways, the GH7 is relatively unchanged from its predecessor. Sure, there’s some meaningful new technology under the hood, but at this point, it’s a matter of making a really good product even better and creating a consistent platform for users to work from, and that consistency of form factor and user experience makes the move from the GH6 to the GH7 about as seamless as possible.



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Camera

Accessory Roundup: mini Nikons, a desk arm, and new cages for new cameras

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Accessory Roundup: mini Nikons, a desk arm, and new cages for new cameras


Images: Dua Lipa, Three Legged Thing, Bandai Namco

It’s the weekend, so that means we’re once again rounding up all the little accessories and gadgets that we heard about throughout the week. But first, let’s see what’s on sale this week…

Full Frame Gold

The Sony a7R V.

Photo: Richard Butler

The Sony a7RV, which has earned both a place on our best high-end cameras buyers guide and a gold award, is currently on sale for $500 off MSRP. It features a stabilized 61MP sensor, as well as Sony’s excellent autofocus system.

The Nikon Z5.

Photo: Dan Bracaglia

For those looking to spend a little less, the DPReview Gold-winning Nikon Z5 is also $400 off MSRP, which makes it just under $1,000 body only. It features a 24MP sensor, and while its autofocus and video are far from class-leading, its ergonomics and battery life help make up for those downsides – especially at this price.


Buy now:

$996 at Amazon

$996 at B&H

$1,696 with 24-200 lens at Amazon


You get a SmallRig, and YOU get a SmallRig

The EOS R5 II is going into its cage, and it’s feeling just fine.

Image: SmallRig

SmallRig has come out with a few new kits this week. The company has started selling versions of its ‘HawkLock’ quick-release cage and ‘Black Mamba’ ergonomic cage for the Canon EOS R5 Mark II now that the camera is starting to make its way to consumers. The company is also releasing a traditional basic cage for the EOS R5 II.


HawkLock cage kit for EOS R5 II:

$128 at SmallRig


Black Mamba cage kit for EOS R5 II:

$145 at SmallRig


The company has also released ‘Colorful Editions’ for the HawkLock cages for the Sony FX3 / FX30 and A7R V / A7 IV / A7S III. Similar to its last color event, it’s only selling a limited number of each, though there are fewer colors to choose from; you can only get the cages in red or orange this time around. They also come at a $5 price premium over their black counterparts.

Image: SmallRig

On the other end of the photography/videography spectrum, SmallRig has also released a new kit for people serious about shooting video with their phones. Its ‘All-In-One Mobile Video Kit’ is a collaboration with YouTuber and filmmaker Brandon Li. It includes a cage, which you can attach to your phone using Apple’s Magsafe or a more traditional clamp, as well as a pair of handles, a 67mm filter plate, and a USB hub.

The handles have a few tricks beyond just giving you a place to grip your phone. One includes an m.2 SSD enclosure, which can be used for external ProRes recording on the iPhone 15 Pro. It also has an integrated Bluetooth remote, which acts as a wireless shutter and zoom control for Android phones and iPhones.

SmallRig is offering several different bundles of the video kit, and you can buy several of the components separately.


Buy now:

$240 at SmallRig


An always-with you card reader

Image: Anker

If your phone is less of your main camera and more of an accessory to your photography, Anker’s latest MagSafe offering may be for you. It’s a puck that adds an SD and TF card reader to the back of your phone, so you can offload pictures from a dedicated camera to share on social media or upload to the cloud.

The MagGo USB-C Adapter has an integrated USB-C cable, which plugs into your phone to enable data transfer. It also has a USB-C port on the side, which allows it to also act as a pass-through charger if you connect it to a power adapter or battery bank. According to Anker it can output up to 42.5W, and supports data speeds up to 312MB/s (though the iPhone 15’s USB-C port is limited to much slower USB 2.0 speeds).

Of course, you can also connect the MagGo’s cable to a computer, which will let it act as a USB-C hub and card reader dongle.


Buy now:

$35 at Amazon


The Desk Arm

This could be an incredibly easy way to mount a camera and ring light to your desk.

Image: Three Legged Thing

Three Legged Thing has announced a series of accessories called the ‘Camera Desk Mount System.’ At its heart is an extending pole that you can clamp to a table or desk with a ball head and 1/4″-20 thread on top. Also available is an accessory arm that clamps to the pole and that can be purchased in straight or articulating varieties.

The company is marketing the system towards content creators making videos for TikTok, Reels, and Twitch, but it could also be handy for photographers who often find themselves needing to get top-down shots of their desk (or for people who want a place to mount their extra-fancy webcam). It can hold items up to 1kg (2.2lbs).

The upright mount costs $35 on its own, and you can get a kit with a single accessory arm for $50 or the articulating arm for $60. You can also get the arms a la carte for $23 and $30, respectively.


Buy now:

$35 at B&H


Tiny Nikons

Image: Bandai Namco

This next pick isn’t an accessory for your camera but rather a camera-shaped accessory for your desk, keychain, or bookshelf. Nikon has partnered with Bandai Namco to create miniature versions of the Nikon F, Z Fc, SP, and Z9, which will be sold through capsule vending machines known as gashapons.

Each plastic figurine comes with a specific ‘lens,’ though they are removable, so you might be able to mix and match them if you had multiple models. According to The Verge, they’re only available in Japan. Those of us elsewhere will have to be happy just knowing these exist in the world.

Radical optimism about film

Image: Dua Lipa

The final piece of gear doesn’t come from a camera retailer but from a pop star’s merch shop. Dua Lipa, the artist behind hits like ‘New Rules’ and ‘Don’t Start Now,’ is now selling a ‘reusable 35mm underwater camera’ on her merch store (via Kosmo Foto). It has a 28mm F9 ‘focus free’ lens, according to the very colorful box.

The camera’s branded with the name of her latest album ‘Radical Optimism,’ and includes a lanyard and waterproof shell that’ll work down to 3m (approx. 10ft). However, the package doesn’t include any film, which is a bit of a bummer given its $40 price tag – you can currently get a 27-shot waterproof disposable for around $13, which is unfortunately cheaper than most rolls of color ISO 800 film these days. It’s also worth noting that Fujifilm and Kodak’s one-time-use waterproofs are rated to go over twice as deep as Dua’s.

However, it’s probably worth looking at this camera with some… optimism, for lack of a better word. If a Dua Lipa fan sees it, buys it, and has fun with it, that’s one more person keeping film alive. How’s that for Future Nostalgia?



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DJI's 'Neo' Drone is $200 and made for taking selfies

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DJI's 'Neo' Drone is 0 and made for taking selfies


Image: DJI

DJI has announced a new drone called the Neo. It costs $199, weighs a mere 135g (4.76oz), can shoot 4K video, and can fly for up to 18 minutes. The company says it’s designed as “a vlogging tool ideal for capturing everyday life, leisure activities, family moments, and pets.”

In essence, it’s a flying selfie camera, similar to the HoverAir X1 or Snap Pixy. It comes with removable propeller guards that allow it to be used safely indoors, though using them will slightly reduce its flight time.

The Neo can capture 12MP images using a Type 1/2 (6.4 x 4.8) sensor with a 14mm full-frame equivalent F2.8 lens. It can shoot in 4K/30 or 1080 at up to 60p. If you aren’t using electronic image stabilization, the video will be 4:3; turn on the ‘RockSteady’ or ‘HorizonBalancing’ mode, and it’ll drop down to 16:9. The drone also has a physical single-axis (up/down) gimbal to help keep footage steady, even if it’s moderately windy.

The DJI Neo can do ‘Palm Takeoff’ and automatically follow you around.

Image: DJI

The drone’s controls align with its beginner and casual photographer-friendly nature. A button on the top lets you select what mode you want the drone to use; by default, it will follow you, using ‘AI algorithms’ to keep you in frame, even if you’re moving quickly on a skateboard or bicycle.

From there, you can hold it out in your hand and it will automatically take off and start recording after detecting you as a subject. How you get it to land will depend on what mode it’s in, but it can fly back and land in your palm as well.

The drone also has a feature known as ‘QuickShots,’ where it will automatically perform a specific movement such as circling around you or zooming straight up into the sky while keeping you in the center of the frame. You can select a QuickShot mode using the button, or the drone’s app.

You can essentially control the DJI Neo with one button, though the company says you should set up the app in case you need to take control of it while it’s in flight.

Image: DJI

The app also lets you control the drone with your voice or with virtual joysticks on the screen. It’s also how you preview the footage it’s taking and export it to social media, and it even supports recording audio with your phone’s microphone.

You can buy an optional controller for the Neo, but physical controls alone won’t make it a suitable replacement for serious video drones like the DJI Mavic or even DJI Mini. Those drones have larger cameras, more sophisticated gimbals and ranges measured in kilometers, where the Neo can only be used up to 50m (164ft) away.

Of course, that’s not what the Neo is designed for. As its product page says, it’s made to ‘capture cinematic footage with YOU in focus,’ and to do that task with as little fuss as possible. And at that $199 price point, it seems likely it’ll be a hit with consumers who want to spice up their social media feeds without really having to learn how to use a drone.

The Neo is for people who want drone shots without having to learn how to use a drone

With that said, there are potential dark skies in DJIs future that any Americans considering the Neo should be aware of. Congress is currently considering passing the ‘Countering CCP Drones Act,’ which could act as a de facto ban on the company’s drones. If passed, “telecommunications and video surveillance equipment or services” made by DJI would be placed on a list of products that ‘pose an unacceptable risk to U.S. national security,’ according to the bill’s summary. The company has published a document responding to ‘inaccuracies lodged against DJI in the public domain,’ but it remains unclear whether its products will be allowed in the United States in the future.

For those outside the US or who are willing to roll the dice, however, the Neo could turn out to be an extremely fun toy. If you get one, just be sure to be very aware of the rules around using a drone wherever you are. It may be small and light enough to take anywhere, but that doesn’t mean it should be used everywhere.


Buy now:

$199 at Amazon

$199 at B&H


Press Release

DJI Makes Everyday Life Recording Fun and Easy with New Personal, Palm-Sized Videographer

DJI, the global leader in civilian drones and innovative camera technology, today announces the DJI Neo, a new personal lightweight and compact aerial videographer for taking cinematic footage of day-to-day adventures or having fun with friends. Weighing less than 5 ounces (135g), Neo can take off and land from the palm of the hand1. It can be flown indoors or outside for a flight time of up to 18 minutes1 and takes 4K ultra-stabilized videos via QuickShots. The propellers are fully enclosed to ensure the safety of users and their surroundings.

“At DJI we are always studying everyday camera use so that we can help people capture their videos and photos in the most convenient way possible. The DJI Neo strives to give people the latest tech in the smallest form factor so that they can capture their daily lives, saved as treasured memories, safely and with ease,” said Ferdinand Wolf, Creative Director at DJI.

Into the Air at the Press of a Button

By simply pressing the mode button and selecting the desired shooting mode, Neo will automatically snap 12MP stills with its 1/2-inch image sensor or produce 4K UHD stabilized videos at 4K/30fps1 using DJI’s powerful stabilization algorithms. Upon completion, Neo will return to the user’s palm.

Tell Your Story with QuickShots

Neo’s AI algorithms have been created to keep the subject within frame. Whether cycling, skateboarding or hiking, captivating shots can be created with ease. Additional creativity can be achieved by taking advantage of Neo’s QuickShots, which has six intelligent shooting modes1, offering a range of different recording angles.

Expanse: Videographer flies backward and ascends, with the camera locked on the subject, and records a video.
Circle: Videographer circles around the subject.
Rocket: Videographer ascends with the camera pointing downward.
Spotlight: Videographer rotates while keeping the object of interest within the frame
Helix: Videographer ascends and spirals around the subject.
Boomerang: Videographer flies around the subject in an oval path, ascending as it flies away from its starting point and descending as it flies back. Its starting point forms one end of the oval’s long axis, while the other end is at the subject’s opposite side from the starting point.

Control It Your Way

Neo has been designed to fly with style and capture hassle-free photos and videos. It can be piloted using one-button QuickShots or voice control1 which is enabled with the “Hey Fly” command. With a Wi-Fi connection, Neo can also be controlled using the DJI Fly app’s virtual joysticks on the app’s interface with a control range of up to 50 meters1. Within the app, the perspective and distance can be set, giving extra freedom to shoot from afar or up close.

Stabilization as Standard

Neo is equipped with a single-axis mechanical gimbal and is capable of handling high-speeds or flights with lots of maneuvers. When combined with RockSteady or HorizonBalancing stabilization, overall image shake is significantly reduced and horizon tilt is corrected within ±45°1, for smooth and stable footage that maintains clarity in both highlight and shadow areas. Using an infrared and monocular vision positioning system, Neo can hover steadily in the air, maintaining stability even in Level 4 wind conditions. It also supports automatic Return to Home (RTH) for convenient, worry-free operation.

Transfer Content and Record Sound Wirelessly

Using the DJI Fly app, phones and videos captured with Neo can be transferred instantly via high-speed QuickTransfer. This wireless transfer makes post production and sharing smoother. The DJI Fly app offers a vast selection of templates, sound effects, and image effects, for quick and easy editing.

Audio can also easily be recorded wirelessly with the simple tap of a button on the DJI Fly app, either through the smartphone’s built-in microphone or DJI Mic 2 via Bluetooth for even higher audio quality. The app automatically eliminates propeller noise and merges the audio track with the footage, ensuring a clear sound even when shooting low-angle vlogs.

For convenient charging, connect Neo directly to a power source using a Type-C data cable. Additionally, the Two-Way Charging Hub can charge three batteries simultaneously1, increasing both charging speed and efficiency.

Price and Availability

The DJI Neo is available for pre-order from store.dji.com and authorized retail partners, in the following configurations:

DJI Neo: 199 USD

DJI Neo Combo: 289 USD

Neo Debuts at IFA, 6-10 September, 2024

Be among the first to experience the groundbreaking DJI Neo at this year’s IFA, Germany. Visitors can try it out at DJI’s booth (Hall 17-110) from 6th-10th September.

DJI Care Refresh

DJI Care Refresh, the comprehensive protection plan for DJI products, is now available for DJI Neo. The replacement service covers accidental damage, including flyaway, collisions and water damage. For a small additional charge, you can have your damaged product replaced if an accident occurs.
DJI Care Refresh (1-Year Plan) includes up to two replacements in one year. DJI Care Refresh (2-Year Plan) includes up to four replacements in two years. Other services of DJI Care Refresh include official Warranty and free shipping. For a full list of details, please visit: https://www.dji.com/support/service/djicare-refresh.

1All data was measured using a production model of DJI Neo in a controlled environment.

1For more information, please refer to https://www.dji.com/neo.



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DJI's 'Neo' Drone is $200 and made for taking selfies

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DJI's 'Neo' Drone is 0 and made for taking selfies


Image: DJI

DJI has announced a new drone called the Neo. It costs $199, weighs a mere 135g (4.76oz), can shoot 4K video, and can fly for up to 18 minutes. The company says it’s designed as “a vlogging tool ideal for capturing everyday life, leisure activities, family moments, and pets.”

In essence, it’s a flying selfie camera, similar to the HoverAir X1 or Snap Pixy. It comes with removable propeller guards that allow it to be used safely indoors, though using them will slightly reduce its flight time.

The Neo can capture 12MP images using a Type 1/2 (6.4 x 4.8) sensor with a 14mm full-frame equivalent F2.8 lens. It can shoot in 4K/30 or 1080 at up to 60p. If you aren’t using electronic image stabilization, the video will be 4:3; turn on the ‘RockSteady’ or ‘HorizonBalancing’ mode, and it’ll drop down to 16:9. The drone also has a physical single-axis (up/down) gimbal to help keep footage steady, even if it’s moderately windy.

The DJI Neo can do ‘Palm Takeoff’ and automatically follow you around.

Image: DJI

The drone’s controls align with its beginner and casual photographer-friendly nature. A button on the top lets you select what mode you want the drone to use; by default, it will follow you, using ‘AI algorithms’ to keep you in frame, even if you’re moving quickly on a skateboard or bicycle.

From there, you can hold it out in your hand and it will automatically take off and start recording after detecting you as a subject. How you get it to land will depend on what mode it’s in, but it can fly back and land in your palm as well.

The drone also has a feature known as ‘QuickShots,’ where it will automatically perform a specific movement such as circling around you or zooming straight up into the sky while keeping you in the center of the frame. You can select a QuickShot mode using the button, or the drone’s app.

You can essentially control the DJI Neo with one button, though the company says you should set up the app in case you need to take control of it while it’s in flight.

Image: DJI

The app also lets you control the drone with your voice or with virtual joysticks on the screen. It’s also how you preview the footage it’s taking and export it to social media, and it even supports recording audio with your phone’s microphone.

You can buy an optional controller for the Neo, but physical controls alone won’t make it a suitable replacement for serious video drones like the DJI Mavic or even DJI Mini. Those drones have larger cameras, more sophisticated gimbals and ranges measured in kilometers, where the Neo can only be used up to 50m (164ft) away.

Of course, that’s not what the Neo is designed for. As its product page says, it’s made to ‘capture cinematic footage with YOU in focus,’ and to do that task with as little fuss as possible. And at that $199 price point, it seems likely it’ll be a hit with consumers who want to spice up their social media feeds without really having to learn how to use a drone.

The Neo is for people who want drone shots without having to learn how to use a drone

With that said, there are potential dark skies in DJIs future that any Americans considering the Neo should be aware of. Congress is currently considering passing the ‘Countering CCP Drones Act,’ which could act as a de facto ban on the company’s drones. If passed, “telecommunications and video surveillance equipment or services” made by DJI would be placed on a list of products that ‘pose an unacceptable risk to U.S. national security,’ according to the bill’s summary. The company has published a document responding to ‘inaccuracies lodged against DJI in the public domain,’ but it remains unclear whether its products will be allowed in the United States in the future.

For those outside the US or who are willing to roll the dice, however, the Neo could turn out to be an extremely fun toy. If you get one, just be sure to be very aware of the rules around using a drone wherever you are. It may be small and light enough to take anywhere, but that doesn’t mean it should be used everywhere.


Buy now:

$199 at Amazon

$199 at B&H


Press Release

DJI Makes Everyday Life Recording Fun and Easy with New Personal, Palm-Sized Videographer

DJI, the global leader in civilian drones and innovative camera technology, today announces the DJI Neo, a new personal lightweight and compact aerial videographer for taking cinematic footage of day-to-day adventures or having fun with friends. Weighing less than 5 ounces (135g), Neo can take off and land from the palm of the hand1. It can be flown indoors or outside for a flight time of up to 18 minutes1 and takes 4K ultra-stabilized videos via QuickShots. The propellers are fully enclosed to ensure the safety of users and their surroundings.

“At DJI we are always studying everyday camera use so that we can help people capture their videos and photos in the most convenient way possible. The DJI Neo strives to give people the latest tech in the smallest form factor so that they can capture their daily lives, saved as treasured memories, safely and with ease,” said Ferdinand Wolf, Creative Director at DJI.

Into the Air at the Press of a Button

By simply pressing the mode button and selecting the desired shooting mode, Neo will automatically snap 12MP stills with its 1/2-inch image sensor or produce 4K UHD stabilized videos at 4K/30fps1 using DJI’s powerful stabilization algorithms. Upon completion, Neo will return to the user’s palm.

Tell Your Story with QuickShots

Neo’s AI algorithms have been created to keep the subject within frame. Whether cycling, skateboarding or hiking, captivating shots can be created with ease. Additional creativity can be achieved by taking advantage of Neo’s QuickShots, which has six intelligent shooting modes1, offering a range of different recording angles.

Expanse: Videographer flies backward and ascends, with the camera locked on the subject, and records a video.
Circle: Videographer circles around the subject.
Rocket: Videographer ascends with the camera pointing downward.
Spotlight: Videographer rotates while keeping the object of interest within the frame
Helix: Videographer ascends and spirals around the subject.
Boomerang: Videographer flies around the subject in an oval path, ascending as it flies away from its starting point and descending as it flies back. Its starting point forms one end of the oval’s long axis, while the other end is at the subject’s opposite side from the starting point.

Control It Your Way

Neo has been designed to fly with style and capture hassle-free photos and videos. It can be piloted using one-button QuickShots or voice control1 which is enabled with the “Hey Fly” command. With a Wi-Fi connection, Neo can also be controlled using the DJI Fly app’s virtual joysticks on the app’s interface with a control range of up to 50 meters1. Within the app, the perspective and distance can be set, giving extra freedom to shoot from afar or up close.

Stabilization as Standard

Neo is equipped with a single-axis mechanical gimbal and is capable of handling high-speeds or flights with lots of maneuvers. When combined with RockSteady or HorizonBalancing stabilization, overall image shake is significantly reduced and horizon tilt is corrected within ±45°1, for smooth and stable footage that maintains clarity in both highlight and shadow areas. Using an infrared and monocular vision positioning system, Neo can hover steadily in the air, maintaining stability even in Level 4 wind conditions. It also supports automatic Return to Home (RTH) for convenient, worry-free operation.

Transfer Content and Record Sound Wirelessly

Using the DJI Fly app, phones and videos captured with Neo can be transferred instantly via high-speed QuickTransfer. This wireless transfer makes post production and sharing smoother. The DJI Fly app offers a vast selection of templates, sound effects, and image effects, for quick and easy editing.

Audio can also easily be recorded wirelessly with the simple tap of a button on the DJI Fly app, either through the smartphone’s built-in microphone or DJI Mic 2 via Bluetooth for even higher audio quality. The app automatically eliminates propeller noise and merges the audio track with the footage, ensuring a clear sound even when shooting low-angle vlogs.

For convenient charging, connect Neo directly to a power source using a Type-C data cable. Additionally, the Two-Way Charging Hub can charge three batteries simultaneously1, increasing both charging speed and efficiency.

Price and Availability

The DJI Neo is available for pre-order from store.dji.com and authorized retail partners, in the following configurations:

DJI Neo: 199 USD

DJI Neo Combo: 289 USD

Neo Debuts at IFA, 6-10 September, 2024

Be among the first to experience the groundbreaking DJI Neo at this year’s IFA, Germany. Visitors can try it out at DJI’s booth (Hall 17-110) from 6th-10th September.

DJI Care Refresh

DJI Care Refresh, the comprehensive protection plan for DJI products, is now available for DJI Neo. The replacement service covers accidental damage, including flyaway, collisions and water damage. For a small additional charge, you can have your damaged product replaced if an accident occurs.
DJI Care Refresh (1-Year Plan) includes up to two replacements in one year. DJI Care Refresh (2-Year Plan) includes up to four replacements in two years. Other services of DJI Care Refresh include official Warranty and free shipping. For a full list of details, please visit: https://www.dji.com/support/service/djicare-refresh.

1All data was measured using a production model of DJI Neo in a controlled environment.

1For more information, please refer to https://www.dji.com/neo.



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