Camera
Panasonic GH7 initial review
The Panasonic Lumix DC-GH7 is the latest in Panasonic’s line of high-end cameras historically aimed at video shooters. We say ‘historically’ because the GH7 makes a strong case for being a true photo-video hybrid. It includes flagship video features like internal ProRes RAW recording, 32-bit float audio, and 4K/120p capture, along with all the photography features found on Panasonic’s more recent G9 II model.
Key specifications
- 25.2MP BSI CMOS sensor with parallel readouts
- Phase hybrid autofocus
- ProRes RAW and ProRes RAW HQ internal recording
- 32-bit Float audio capture
- UHD or DCI 4K in 10-bit 4:2:2 at up to 60p
- Slow-mo UHD or DCI 4K in 10-bit 4:2:0 at up to 120 fps
- 5.7K full-width capture at up to 60p
- 5.8K Full-sensor ‘open gate’/anamorphic capture at up to 30p
- 60 fps burst shooting with AF and pre-capture
- External SSD recording
- Real-time LUT support for photos and video
- Lumix Lab app integration
- 1 x CFexpress Type B, 1 x UHS-II SD slot
- Tilting/fully-articulating rear screen
- Built-in fan for unlimited recording
The Panasonic Lumix DC-GH7 has a suggested retail price of $2199, the same as the GH6 at launch in 2022. It is expected to ship in July 2024.
Index:
What’s new:
Sensor
The GH7 is built around a different sensor than the GH6. Although the two cameras share the same resolution, the GH7 uses the same 25.2MP BSI CMOS sensor found in the more recent Lumix G9 II, which gives it the updated capabilities of that camera.
The most notable is support for Panasonic’s ‘Phase Hybrid’ phase-detection autofocus system. This promises to be a boon for video shooters as it enables the camera to interpret distance and depth in a scene and can acquire focus on a desired subject without overshooting or creating a pulsing effect while trying to hold focus on a relatively static subject.
The sensor is also fast, and our readout speed tests show that its performance is almost identical to the GH6. We don’t expect the rolling shutter to be a problem except in extreme situations.
29.97, 25, 24, 23.98p | 59.94, 50p | 119,88, 100p | |
---|---|---|---|
5.8K (Full sensor height) | 20.5 ms | — | — |
5.7K (1.9:1) | 13.1 ms | 13.1 ms | — |
DCI 4K (1.9:1) | 13.2 ms | 13.2 ms | 7.0 ms |
UHD 4K (16:9) | 14.1 ms | 14.1 ms | 7.4 ms |
The other benefit of the new sensor is the improved version of the camera’s dual output gain system. In a nutshell, the sensor employs two parallel readout paths with different gain levels: a low-gain path to capture highlights and a high-gain path to capture cleaner shadows. The data from both paths is combined as a 16-bit Raw file, allowing enough room to encode the wider dynamic range.
On the GH6, the high gain (shadow) path was only used at ISO settings three stops above base ISO (ISO 800 in standard color modes / ISO 2000 in V-Log) when using Dynamic Range Boost mode. On the GH7, however, Panasonic has reduced the lowest step used by the high-gain path, and it now works beginning at base ISO.
Find out more about dual conversion gain, dual output gain and how they work
However, it’s worth noting that the GH6’s base ISOs were 100 for standard color modes and 250 for V-Log. On the GH7, they’re 100 and 500, respectively. The one-stop jump in base ISO in V-Log mode suggests the high-gain path is applying one stop more gain than the low path in its base state (rather than the 3-stop difference required for DR Boost on the GH6). This doesn’t explain how Panasonic can offer a mode that includes a high-gain component while maintaining the same ISO 100 rating for standard gamma. It’s interesting to note that when you exceed 60fps (where the Dual Output mode can’t operate), the minimum ISO in V-Log drops to 250, suggesting this might still be the true ‘base’ state.
32-bit float audio
While it’s become common for rivals to offer 4-channel audio if you attach a module to connect XLR mics, the GH7 becomes the first camera to cross our desks that offers 32-bit Float audio capture.
32-bit Float audio doesn’t encode its data directly as numerical values but instead captures them as scientific notation, with most of the bits encoding the value but the last few describing the magnitude (i.e: how many zeros there should be after the value). This enables a much wider range of values to be encoded than just using all 32 bits to record the number directly.
To make use of this extra capacity, you’ll need the new DMW-XLR2 microphone adapter ($499). It features two analog-to-digital converters (ADCs), one with amplification applied to boost the quiet sounds and the other with no gain to protect much louder sounds. It’s still possible to clip loud sounds if you exceed the capacity of your microphones, but the system should accurately capture everything that’s fed into it.
This means you don’t need to worry nearly as much about capture levels and can fit it down into a narrower dynamic range for playback, during the edit.
When recording 4-channel audio, this display allows you to view all four channels’ input levels at once, though only two can be monitored live. When recording 32-bit float audio, the meters will always be green. |
With the DMW-XLR2 you can record up to four channels of 32-bit Float audio so long as all your audio is routed through the adapter: if you use the camera’s mic input, everything drops down to conventional 24-bit capture.
There’s a display for setting all four channels’ input levels, but only two can be monitored live during recording. If you’re in 32-bit Float capture, the VU meters will always appear green, no matter how high they peak.
Video
The GH7’s headline video feature is support for internal ProRes RAW recording, including both ProRes RAW and ProRes RAW HQ, using the camera’s CFexpress card (or a USB-C SSD). ProRes RAW provides extra flexibility in post-processing, including the ability to adjust white balance and exposure offsets.
ProRes RAW can be captured at either 5.7K resolution in a 17:9 aspect ratio using the entire width of the sensor or at the standard DCI 4K resolution (4096 x 2160) up to 60p, which results in a 1.41x crop.
Raw Codec | Resolution | Frame Rate | Crop | Destination |
---|---|---|---|---|
ProRes RAW
or ProRes RAW HQ |
5.7K (5728 x 3024) | Full width | CFexpress card or external SSD* | |
DCI 4K (4096 x 2160) |
|
1.41x |
*Supports SSDs up to 2TB capacity
The GH7 also gains the ability to record proxy files, which are lower resolution, lower bit rate versions of each video clip captured by the camera. You can optionally apply a LUT to proxy files as they’re recorded for a more finished look while saving your full-resolution footage in ungraded V-Log. This can be handy for projects requiring a rapid turnaround.
The GH7 retains all of the video modes present on the GH6, including 4K/120p, 5.7K up to 60p, 1080 at up to 240p in 10-bit mode, 1080 up to 300p in Variable Frame Rate mode (without AF or audio), open gate recording and anamorphic lens support. Except for the most basic MP4 modes, the GH7’s video modes are all 10-bit, and it can shoot 4K 4:2:2 at up to 60p and 4K 4:2:0 at up to 120p.
In an improvement we’ve been requesting for years, it’s now possible to magnify the on-screen image while recording video to check focus. In a nod to social media shooters, the camera’s gyro will also detect when a video is shot in vertical format.
Subject recognition AF
In addition to gaining phase-detect autofocus, the GH7 inherits the subject recognition modes found on the G9 II and S5II (with firmware 3.0) and adds some new bells and whistles of its own. Like those cameras, it can detect humans, animals, cars and motorcycles, but it adds two new subject types to the menu: trains and airplanes.
Yes, the GH7 has a true ‘trains, planes and automobiles’ subject recognition system.
Human detection can identify eyes, face and body (prioritized in that order) or just eyes and face; similarly, animal detection can identify eyes and body, or just bodies. For other subject types, the GH7 lets you specify your preferred target: when shooting trains, planes, and motor vehicles, you can specify whether you want to prioritize focus on the front of the vehicle or the entire vehicle; when using front-of-vehicle priority for cars and motorcycles, the camera will prioritize focus on a driver/rider’s helmet if it can identify one.
Subject recognition works in both still and video modes.
Photography features
While initial attention on the GH7 will likely focus on video, Panasonic has ensured that the camera is also a photography powerhouse. In fact, the GH7 includes all the photography features found on its sibling, the G9 II, and matches its performance to boot. This includes 10 fps burst shooting with mechanical shutter, 60 fps with continuous autofocus with electronic shutter, or 75 fps with single AF. You can also pre-capture up to 1.5 seconds at those same frame rates.
Other features that carry over from the G9 II include Panasonic’s handheld high-res mode, which captures 50.5MP or 100MP images in either Raw or JPEG format, and Live Composite mode, a multi-exposure mode that only captures areas of the frame that change in brightness with each exposure.
The GH7 also gets Panasonic’s real-time LUT system and integration with the new Lumix Lab smartphone app. Real-time LUTs allow you to instantly apply a LUT to a photo (or video) as it’s captured, providing a finished look straight out of the camera. The Lumix Lab app has numerous LUTs available for download and also makes it easy to create your own; you can transfer your favorite LUTs to the camera so they are available at any time. The GH7 includes 39 memory banks for custom LUTs.
This image, captured on the Lumix S9, illustrates how Panasonic’s real-time LUT system allows you to generate your own custom looks straight out of camera.
Photo by Dale Baskin |
We explored real-time LUTs and the Lumix Lab app in detail as part of our Panasonic S9 initial review, so we recommend giving those sections a read if you want to learn more.
Other improvements
Image stabilization on the GH7 is rated at 7.5 stops per CIPA standard, both for in-body stabilization and when using Dual I.S. 2, which helps maintain this performance with longer lenses. It also includes Boost I.S., which tries to cancel all movement for a tripod-like look, and E.I.S., which is meant to correct distortion that occurs during video shooting. New to the camera is Panasonic’s Active I.S., a more aggressive stabilization mode that’s intended to provide stabilization for situations like running with the camera.
Like other recent Lumix cameras, the GH7 incorporates Frame.io camera-to-cloud functionality, which automatically uploads video proxy files or images to Adobe’s Frame.io service.
How it compares
The GH7 sits at the high end of the Micro Four Thirds market, though in the video space, it’s highly competitive with the best video-oriented APS-C cameras. The GH series has enjoyed a well-deserved reputation for excellence in video. Still, the competition in this category has become fierce, with rivals now offering compelling video-oriented of their own.
Can the GH7 stand out among the crowd? We compare it to other video-centric models, including the Sony FX30, Fujifilm X-H2S, and another member of the Lumix family, the G9 II.
Panasonic GH7 | Panasonic GH6 | Sony FX30 | Fujifilm X-H2S | Panasonic G9 II | |
---|---|---|---|---|---|
MSRP at launch | $2199 | $2199 | $1799 | $2499 | $1899 |
Sensor size/type | Four Thirds BSI CMOS |
Four Thirds BSI CMOS |
APS-C BSI CMOS |
APS-C Stacked CMOS |
Four Thirds BSI CMOS |
Cooling | Built-in fan | Built-in fan | Built-in fan | Optional screw-on fan | None |
High res modes | 5.8K (4:3) 5.7K (1.9:1) |
5.8K (4:3) 5.7K (1.9:1) |
None | 6.2K (3:2) | 5.8K (4:3) 5.7K (1.9:1) |
High speed modes | 4K/120p (full width) FHD/300p |
4K/120p (full width) FHD/300p |
4K/60p (1.04x crop) 4K/120p (1.56x crop) FHD/240p |
4K/60p (full width) 4K/120p (1.29x crop) FHD/240p |
4K/120p (full width) FHD/300p |
Codec options | ProRes RAW ProRes RAW HQ ProRes 422 HQ ProRes 422 H.265 (All-I / Long GOP) H.264 (All-I / Long GOP) |
ProRes 422 HQ ProRes 422 H.265 (All-I / Long GOP) H.264 (All-I / Long GOP) |
X-AVC HS (H.265 Long GOP) X-AVC I (H.264 All-I) X-AVC S (H.264 Long GOP) |
ProRes 422 HQ ProRes 422 ProRes LT H.265 (All-I / Long GOP) H.264 (All-I / Long GOP) |
ProRes 422 HQ ProRes 422 H.265 (All-I / Long GOP) H.264 (All-I / Long GOP) |
Assist tools | Zebras Peaking Custom LUT preview Waveforms Vectorscope |
Zebras Peaking Custom LUT preview Waveforms Vectorscope |
Zebras Peaking Focus map Custom LUT preview |
Zebras Peaking Fixed LUT preview |
Zebras Peaking Custom LUT preview Waveforms Vectorscope |
Rolling shutter rates, ms (approx) | 4K/120 – 7.0 4K/60 – 13.2 4K/24 – 13.2 |
4K/120 – 7.4 4K/60 – 13.6 4K/24 – 13.6 |
4K/120 – 8.1 4K/60 – 16.1 4K/24 – 16.1 |
4K/120 – 3.9 4K/60 – 5.3 4K/24 – 5.3* |
4K/120 – 7.0 4K/60 – 13.2 4K/24 – 13.2 |
Profile options | V-Log HLG CinelikeD2 |
V-Log HLG CinelikeD2 |
S-Log3 HLG S-Cinetone |
F-Log F-Log2 HLG Eterna |
V-Log HLG CinelikeD2 |
Media type | 1x CFexpress B 1x UHS-II SD |
1x CFexpress B 1x UHS-II SD |
2x CFexpress A /UHS-II SD | 1x CFexpress B 1x UHS-II SD |
2x UHS-II SD |
Raw video out? | 5.8K/30p (4:3) 5.7K/60p (1.9:1) 4.4K/60p (4:3) DCI 4K/120p |
5.8K/30p (4:3) 5.7K/60p (1.9:1) 4.4K/60p (4:3) DCI 4K/120p |
’16-bit’ 4.7K (16:9) up to 60p to Atomos | 6.2K/30p (3:2) 4.8K/60p (16:9) 1.29x crop to Atomos or Blackmagic |
5.8K/30p (4:3) 5.7K/60p (1.9:1) 4.4K/60p (4:3) DCI 4K/120p |
Viewfinder | 3.86M dot OLED 0.8x mag |
3.86M dot OLED 0.76x mag |
None | 5.76M dot OLED 0.8x mag |
3.86M dot OLED 0.8x mag |
HDMI | Full-sized | Full-sized | Full-sized | Full-sized | Full-sized |
Audio | Up to 4ch with optional XLR2 unit, 32-bit float audio | Up to 4ch with optional XLR1 unit | Up to 4ch with optional XLR handle | Up to 4ch with optional Tascam XLR unit | Up to 4ch with optional XLR1 unit |
Battery life (CIPA) LCD | 380 | 360 | 570 | 580 | 390 |
Weight (loaded) |
805g (28.4 oz) | 823g (29.0 oz) | 646g (22.8oz) | 660g (23.3oz) | 658g (23.2oz) |
From a specs standpoint, the GH7’s main advantages are ProRes RAW 32-bit Float audio, both significant features. However, the X-H2S pulls ahead in the rolling shutter race, thanks to its stacked sensor. Fortunately, all of these cameras have relatively fast sensors, so you’re unlikely to see much rolling shutter except in extreme situations.
Other than those callouts, the cameras are well-matched on paper, but we don’t use them on paper; we use them in the real world, where other design considerations can be as critical as specs. The Sony FX30 stands out in that respect, designed with multiple 1/4″-20 mounting points so you can build the exact rig you want. On the flip side, it’s the one camera in the cohort that’s primarily focused on video and might not be a good choice as a hybrid camera.
The G9 II is an interesting comparison as it shares most of the GH7’s video features. If you like Panasonic cameras and don’t need the GH7’s most advanced video features, it could be a viable choice, particularly if you plan to use it mainly for photos or prefer its body style.
Body and controls
The GH7’s body is essentially unchanged from the GH6. It’s built on the same chassis, has the same dimensions, and all buttons and ports are in the same locations. Actually, there is one very minor change, but it isn’t visible when looking at the camera. We’ll get to that in a moment.
There’s a certain logic to this approach. Serious video shooters tend to use a lot of accessories, including camera cages, off-camera recorders, microphones, and maybe even rails, matte boxes, or a follow focus. Keeping the same body from one generation to the next makes it easier for users to upgrade, knowing their existing accessories will continue to work.
EVF and rear screen
Remember that one minor change we mentioned? This is where you’ll find it. The GH7’s electronic viewfinder (EVF) receives a very minor update: it still uses the same 3.68M-dot OLED (1280 x960px) screen, but the viewfinder’s magnification has increased from 0.76x to 0.8x (in equivalent terms). This doesn’t impact the size or shape of the body, but it makes the EVF just a bit nicer to use.
The GH7 features the same 1.84M-dot (960 x 640px), 3″ rear touchscreen mounted on a hybrid tilt/articulated hinge. This allows you to extend the screen out from the back of the camera and tilt it up about 45 degrees, flip it out to the side, or both. The latter has the advantage of keeping the screen clear of the camera’s ports so that it doesn’t interfere with any cables.
Audio button and 32-bit Float audio
The GH7 includes a dedicated button that provides direct access to the camera’s audio settings, which frequent video shooters will appreciate. Out of the box, the camera captures 48kHz, 24-bit audio using its internal mics and up to 96kHz, 24-bit audio from an external mic connected to the camera.
As mentioned above, the GH7 can also capture 4-channel 32-bit Float audio. This requires the optional DMW-XLR2 adapter, which includes two XLR inputs and one 3.5mm input. You must run all audio sources through the XLR2 adapter to use 32-bit float recording.
All four audio channels are output over HDMI.
Fan
The GH7 includes the same built-in fan as the GH6 to keep the camera cool while shooting video, with the fan located outside the camera’s sealing. With its standard settings, the fan allows for unlimited recording at resolutions and frame rates up to DCI 4K/60p.
Panasonic tells us the GH7 can provide unlimited recording at all resolutions and frame rates. However, in some of the more demanding modes, opening the Thermal Management menu and changing the setting from standard to high may be necessary.
“The GH7 can provide unlimited recording at all resolutions and frame rates”
The fan can be configured to run continuously at a set speed or in one of two auto modes: one that prioritizes keeping the body cool and the other that only engages when absolutely necessary.
Battery
The GH7 uses the same DMW-BLK22 battery found on other recent Lumix models. When used with SD cards and the Panasonic 12-60mm F2.8-4 lens, it can power the camera to a CIPA rating of 380 shots or 100 minutes of continuous video; using CFexpress cards reduces this by about 10%. This is essentially the same performance as the GH6.
The battery does have one notable limitation: When recording files to an external SSD, it’s only possible to record at frame rates up to 60p, no matter what codec or resolution you’re using. This is due to the extra power required to operate the SSD. Since the SSD occupies the camera’s USB-C port, connecting the camera directly to an external power source simultaneously isn’t an option.
To circumvent this, Panasonic has introduced the DMW-DCC18, a dummy battery with a USB-C port that can be connected to external power or a battery pack. When used, it will allow you to record to SSDs using any frame rate as long as you have a PD-rated power source that can deliver 9V, 3A.
Initial impressions
By Dale Baskin
As someone who has used GH cameras since the GH1, I’m always excited to see a new model released – not just because I work at DPReview, but because I’m genuinely curious to see how Panasonic continues to evolve the product line.
And it’s been a rather interesting evolution over the years. If you’re curious, check out this article Richard and I wrote a few years back that looks back at every model from the GH1 through the GH6 and the new features that arrived with each. (Quiz: How many GH models have there been, including the GH7? If you guessed seven, you would be wrong. Better read that article!)
To me, the real innovation on the GH7 is the addition of 32-bit Float audio, not only because it’s the first mirrorless camera to include it but because it’s so helpful for the type of shooters who often use a camera like the GH7: small teams or individuals working on a budget.
Much of my own video work falls into that category, and I know from experience how easy it is to screw up audio. When you’re shooting solo, you’re wearing a lot of hats. It’s easy to miss a detail here or there, but when that detail is related to audio, the impact can be disastrous.
32-bit Float audio could be a very helpful tool for individual or small teams who do a lot of multitasking while shooting. |
Of course, 32-bit Float audio only solves some audio problems: it won’t eliminate the sound of a jacket rubbing against a poorly positioned mic or the rumble of a plane flying overhead. But it does give you one less thing to worry about and one less mistake to make.
The addition of internal ProRes RAW recording is a logical one, though it’s not the first mirrorless camera to get internal ProRes RAW (The Nikon Z8 and Z9 already support it). There was a time when you could count on the GH series to be first across the line with new features like this, but the rest of the market is catching up.
And that’s OK. I don’t think the GH series needs to be first to market with every new video feature to be successful. There was a time when that mattered more, but mirrorless cameras have become so good at video in recent years that new features often count more as refinements than game changers. It’s a sign of a maturing market and a maturing GH line.
I’m also glad to see the GH7 receive expanded access to Panasonic’s real-time LUT system and integration with the Lumix Lab app. As a camera reviewer, I don’t think I fully appreciated the value of real-time LUTs until I started using them on the Lumix S9, where they’re a core part of the camera’s experience.
“I don’t think the GH series needs to be first to market with every new video feature to be successful.”
Once I started using them for photography, I really enjoyed the experience. It’s a bit like using film simulations on a Fujifilm camera, except that I can create my own simulations, and the Lumix Lab app makes it ridiculously easy to do so. While I’ve mostly focused on using LUTs for photos, there’s a lot of value in them for videography, too, especially the ability to apply LUTs to proxy files as they’re generated.
As I alluded to a moment ago, the GH series has matured a lot over the years, with improvements counting as refinements rather than revolutionary updates, and that may be the most important thing to recognize. To me, the real sign that the GH series has reached a new level of maturity is that, in many ways, the GH7 is relatively unchanged from its predecessor. Sure, there’s some meaningful new technology under the hood, but at this point, it’s a matter of making a really good product even better and creating a consistent platform for users to work from, and that consistency of form factor and user experience makes the move from the GH6 to the GH7 about as seamless as possible.
Camera
Merry Christmas and happy holidays from DPReview!
Season’s greetings! We’ve almost reached the end of 2024, and as is our custom, the DPReview team would like to wish you all a Merry Christmas, Happy Hanukkah, Happy Boxing Day, Happy Kwanzaa, Joyous Festivus, and Happy Holiday to all. We’re incredibly grateful you’ve stuck with us for yet another orbit around the sun.
2024 was an important year for DPReview symbolically. One year ago today, on December 25, 2023, we celebrated the site’s 25th anniversary. For the past 12 months, we’ve been looking back at some of the moments and milestones from that past quarter century. We couldn’t have reached this point without your support.
2024 has also been an important chapter for DPReview as a business. Many of you know we’ve been going through a period of rebuilding. Every person at DPReview, including many folks behind the scenes, has poured their heart and soul into this effort. Why? Because at a fundamental level, we believe that an internet with DPReview is better than one without it.
The hard work is paying off. You might recall that a couple of months ago, we advertised some new editorial roles on the site, and I’m thrilled to report that we’ll have a couple of new faces joining the team early next year.
“At a fundamental level, we believe that an internet with DPReview is better than one without it.”
A huge factor in that success has been our community. Whether you’re a regular in the forums or just pop in to comment under the occasional article, we’re grateful for your contributions. Our forums are a goldmine of information, crowd-sourced from knowledgeable people for over 25 years. Our homepage may get a lot of attention, but the forums are where the magic happens: exchanging ideas, forming communities, and forging personal connections.
In fact, we’re planning to ramp up support for our online community in 2025. Remember those new staff members I mentioned? One of them will be focused on supporting our forums, including our team of volunteer moderators. This will be the first time we’ve had a person on our team dedicated to this task, and to be candid, it’s overdue.
Before you leave today, we’d love it if you’d take a moment to leave a comment and let us know what made 2024 at DPReview memorable for you. Or, if you’re feeling prophetic, please tell us what you’d like to see in the coming year.
From all of us at DPReview – the editors who craft the stories, the tech wizards who keep the lights on, and the business team who keep us on solid footing – we wish you all a happy and healthy holiday season. We’re genuinely excited about what the future holds and look forward to having you by our side as we embark on the next 25 years.
Camera
2024 in review: the most important trends in photography this year
2024 In Review
2024 is just about over, so we thought it’d be a good time to look back and identify some trends that started emerging or kept going strong throughout the year. This isn’t a recap of all the news that happened – we’ll be releasing one of those soon enough – but rather a broad look at the direction the industry is going, which may give us an idea of what to expect throughout 2025.
Global Shutter
It’s hard to say that global shutter was a trend in 2024; in terms of consumer mirrorless cameras, there was only one with the tech, the Sony a9 III. Given the benefits it brings, though – the ability to sync with full-power flash at almost any speed, the ability to shoot stills at 120fps, and to use shutter speeds up to 1/80,000 sec to capture the fastest subjects without any blur – we fully expect to see it come to more high-end sports / action cameras.
That’s not to say that the a9 III’s sensor is perfect. Compared to its rolling shutter counterparts, it takes a hit to absolute image quality with its 250 base ISO, which means it has about a stop more noise than most of its competitors.
However, if you need the performance a global shutter offers, it’s likely none of those caveats will be deal breakers. We just mention them to say that we don’t expect to see global shutters in cameras that are focused on image quality above all else, such as the Sony a7R series or a follow-up to the Nikon Z8 – at least not in 2025 or even 2026.
Physical color mode controls
This year, it felt like every other camera had a physical control for color modes. Fujifilm’s Film Simulation dial, included on the X-T50 and X-M5, feels like the obvious example, but it was far from the only one: Panasonic put a LUT button on the creator-focused S9 – and then gave its users the option to backport one onto other cameras – and Nikon included a button to bring up its Picture Control menu on the Z50II.
Physical color mode controls aren’t a brand-new thing. We saw one on the Olympus Pen-F in 2016. But this is the year they definitively became a trend.
Only time will tell if they stick around. Camera manufacturers will likely be paying very close attention to whether consumers actually value being able to easily change the look of their photos and videos using a physical button or dial. If it turns out they do, this year’s crop of cameras likely won’t be the last we see with a color mode control.
APS-C shooters have more options than ever
2024 was the year that Canon and Nikon started allowing more and more third-party APS-C lenses onto their systems. At the beginning of the year, you only had a handful of options if you wanted a third-party autofocus lens for RF or Z-mount. Now, you have significantly more.
The change came from some of the usual suspects, as well as some smaller companies. Sigma and Tamron were the first to announce they’d be bringing their lenses to RF mount, but Samyang slid in under the wire with an announcement that it, too, would start producing lenses for the system.
Most of Sigma’s DC DN primes have been available on Z-mount since early 2023, but this year, we’ve seen a slew of autofocus primes become available for the system from brands like Siuri and Viltrox.
There are still holes in the lineup for each brand, though – neither has a great telephoto option, and there aren’t any fast zoom Z-mount lenses – which is why we’d like to see this trend continue into 2025. If we’re really dreaming, maybe Canon and Nikon will allow more third-party full-frame glass, but we’ll save our fantasies for a different article.
The rise of smaller full-frame lenses
Speaking of full-frame glass, this year we’ve also seen a trend of smaller, lighter full-frame lenses. Panasonic’s 18-40mm F4.5-6.3 for L-mount is the most obvious example – the company says it’s the “smallest and lightest interchangeable zoom with autofocus for full-frame mirrorless cameras” – but Sony’s FE 24-50mm F2.8 is also a great, compact new lens that makes a ton of sense on smaller bodies like the a7CR.
Even the big lenses have been getting smaller – Sigma’s second-gen 24-70 F2.8 is 10% lighter than its predecessor, a difference that’ll definitely be noticeable in hour eight of shooting a wedding. Sony’s 85mm F1.4 GM II also boasts a 20% weight reduction compared to the original.
Again, this trend isn’t exactly new. We’ve seen a few lenses that have been largely defined by their size; Canon’s original RF 70-200mm F2.8 from 2019 and Sony’s 70-200mm F2.8 GM II from 2022 come to mind. But with further advances in optics and manufacturing techniques, we hope to see even more full-frame lenses come out that are smaller and lighter than the ones that came before… even if they still won’t be able to out-compact Fujifilm’s XF 16-55mm F2.8 R LM WR II.
The AI age
Pretty much every industry has had its own deluge of AI-related news in 2024, and photography is no exception. The continued proliferation of AI-generated images and text has sparked near-endless debates about what place, if any, the technology has in photography, with some people even taking the extreme position that the ubiquitous ability to generate images will destroy the art form altogether (assuming those comments too, aren’t AI-generated).
It’s not all existential doom and gloom, though, as some companies have used AI to try and improve the experience of photography rather than replace it. For instance, the new Canon EOS R1 and R5 II have Action Priority AF modes, which use machine learning-based algorithms to determine which subject to focus on during key moments in certain sports. It could be thought of as context recognition, rather than the subject recognition that’s become table stakes for most cameras. The EOS R1 and R5 II also have built-in AI-derived noise-reduction and upscaling functions, should you choose to use them.
AI-powered denoising and upscaling are also making their way into photo editing software, such as Lightroom or the apps from companies like Topaz Labs. And while Adobe has added plenty of generative AI features to Photoshop, we’ve also seen other AI-powered improvements, such as its distraction removal mode and Adobe Camera Raw’s new Adaptive profile and reflection removal feature.
However you feel about the technology, it’s almost certainly here to stay. The good news is that another facet of the AI trend this year has been companies working on improving transparency around AI, creating tools to prove a photo’s authenticity or show exactly how it’s been manipulated, either by AI or through more conventional means. The tech is far from ubiquitous, but it seems likely that we’ll see it spread to more and more platforms as AI becomes even more prevalent.
Camera
Have your say: Best gear of 2024 – Reader's Choice Award winners and final vote!
Have your say: Best gear of 2024
For the past few weeks, readers have been voting on their favorite cameras and lenses released in 2024. Now that the first round of voting is over, it’s time to reveal the winners.
Remember, though, it isn’t over just yet! Now it’s time to pick an overall winner. Make sure to cast your ballot for the 2024 Reader’s Choice Product of the Year – this one’s for all the bragging rights.
Best prime lens runner-up: Nikon Z 50mm F1.4
First up is the 2024 runner-up for best prime lens, the Nikon Z 50mm F1.4, a fast prime that retails for less than Nikon’s own 50mm F1.8 S model. The tradeoff? Although it’s faster than the 50mm F1.8 S, it trades some of the clinical sharpness of that lens for more ‘character’, and you’ll likely see more vignetting and longitudinal chromatic aberration at some apertures. However, it gets you a fast prime at a popular focal length for under $500.
In our poll, the Z 50mm F1.4 barely edged out its sibling, the Nikon Z 35mm F1.4, effectively splitting the vote, suggesting that Nikon’s new F1.4 optics have struck a chord with enthusiast photographers.
Best prime lens winner: Sony 85mm F1.4 GM II
The 2024 Reader’s Choice Award for the best prime lens goes to the Sony 85mm F1.4 GM II, the same lens we named as the best prime lens of the year in our 2024 DPReview Annual Awards. It’s not a fancy, exotic lens, but it’s a solid workhorse that gets the job done and delivers great image quality. It’s also lighter, sharper, and has faster and smoother focus than its predecessor. As we said in our Annual Awards announcement, the Sony 85mm F1.4 GM II delivers “consistent excellence you simply take for granted.”
Best zoom lens runner-up: Nikon Z 28-400mm F4-8 VR
Placing in the runner-up position for best zoom lens is the Nikon Z 28-400mm F4-8 VR, which covers a huge range of focal lengths in a single lens. This lens remains relatively compact in its retracted state, making it an option for travel or a one-lens setup for general use. It’s even dust- and drip-resistant if you get caught in the rain on vacation.
Although the lens’ maximum aperture of F8 at the long end might seem a little restrictive, you can’t beat physics; however, Nikon’s Vibration Reduction technology – along with in-body image stabilization in many camera models – can assist at slower shutter speeds. It may not be as flashy as some of the faster zooms that were on the list, but the Nikon Z 28-400mm F4-8 VR provides a lot of versatility in a single lens, which is probably why it did so well in our poll.
Best zoom lens winner: Sony 28-70mm F2 GM
The 2024 Reader’s Choice Award for best zoom lens goes to the Sony FE 28-70mm F2 GM. While it doesn’t go as wide as the popular 24-70mm zoom range, the FE 28-70mm proves it’s possible to maintain a relatively compact size while sporting a fast, F2 aperture, all with an internal focusing design. Its four linear motors even allow the FE 28-70mm F2 to focus when shooting at 120fps on Sony’s fastest camera.
We had a blast shooting this lens in 2024, so we appreciate why you collectively chose it as the top zoom lens of the year. If you’d like to see this lens in action, check out our video of Richard Butler using it to shoot portraits in New York City, along with a sample gallery that includes many of the portraits featured in the video. Congrats, Sony!
Best camera runner-up: Canon EOS R5 Mark II
Grabbing the runner-up position for best camera is the Canon EOS R5 Mark II. It may deliver the same 45MP resolution as its predecessor, but just about everything else has changed.
The camera’s stacked sensor brings performance improvements to both stills and video, while Eye Control AF, Action Priority AF, and improved subject recognition AF are standout features that we hope to see percolate down to other Canon models. The R5 II also highlights Canon’s efforts to unify its mirrorless cameras with its Cinema EOS line, including codecs, gamma profiles, HDR video technology, and video tools. It’s hard to imagine many things this camera can’t do.
Best camera winner: Nikon Z6III
The 2024 Reader’s Choice Award for best camera goes to the Nikon Z6III, making Nikon the People’s Choice winner in this category for the second year in a row.
The third generation of the Z6 series kicks things up a level. It features what Nikon calls a “Partially Stacked” sensor to deliver some of the benefits of a Stacked CMOS sensor but at a lower cost, delivering improved performance and autofocus while retaining the Z6’s reputation for excellent ergonomics. It also features significant video upgrades with higher quality output and a useful video tool set, reinforcing Nikon’s intent to be a player in the video market.
In our 2024 Annual Awards, the Z6III walked away with two trophies: Best Enthusiast Camera and our 2024 Product of the Year. It looks like it may be trying to make a clean sweep of the Reader’s Choice Awards as well.
Have your say – vote for Product of the Year!
You helped determine the winners in the individual categories, so now’s the time to cast your vote in one last poll! Choose your favorite product from this list of winners and runners-up between now and Thursday, January 2nd. Watch for an announcement of the winning products shortly after the poll closes.
As always, thanks for casting your votes and being a part of our community throughout the year.
Please note that for the best experience, we recommend voting on our desktop site.
Poll Rules:
This poll is meant to be a bit of fun. It’s not sponsored, promoted, or paid for in any way, and DPReview doesn’t care how you vote. Our Reader’s polls are run on the basis of trust. As such, we ask that you only vote once from a single account.
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