Smart home
Amazon Plans to Offer Improved AI-Powered Alexa at an Extra Cost: Report
Amazon to make Alexa smarter
Last month, Amazon published a post in its newsroom titled “CEO Andy Jassy’s 2023 Letter to Shareholders”. The long post detailed the tech giant’s vision for the next financial year and strategies that it plans to implement to stay ahead of the curve. In the post, the CEO stated that the company was working on building “an even more intelligent and capable Alexa”.
It is believed that the company could leverage its in-house Titan family of large language models (LLMs) that it has been working on for a while. Some of the released AI models also come with multimodal capabilities, making them the right fit for a service like Alexa. However, Amazon is keeping the potential new features of Alexa under wraps for now.
Some rumours suggest that Alexa could get a better conversational capability rivalling GPT-4o or Gemini 1.5 Pro. Further, it could also become more efficient at handling complicated tasks and understanding commands given in contextual language.
AI-powered Alexa could require another subscription
At present, access to the basic functionalities of Alexa is free and anyone can access it. Some of its more premium use cases might require an Amazon Prime subscription (for Prime Music, Prime Video, and more). However, according to a report by CNBC, the company might put the AI-powered capabilities of Alexa behind another subscription.
Citing people familiar with the matter, the report claimed that Amazon is not considering bundling the upgraded Alexa with the Prime subscription. The reason behind this decision is that running servers for AI computing can be expensive.
As per the report, the tech giant might be shelling out about $0.02 (roughly Rs. 1.50) per query, which could add up quickly. As a result, internally a price point of $20 (roughly Rs. 1,770) a month has been considered. However, the company has reportedly not reached any conclusions yet.
The devices, and current hardware that is getting the coming Alexa+ software update sooner, will go beyond answering trivia questions and help consumers complete tasks, such as hiring someone to fix an oven, he said on Thursday. Jassy was in New York this week for a press event to unveil the new Alexa.
Alexa has been eclipsed in recent years by a wave of AI chatbots, including the pioneering ChatGPT from OpenAI. The reboot of Amazon’s voice assistant is an attempt to rekindle consumers’ enthusiasm and generate revenue from subscriptions, online shopping and other businesses.
“I think there’s a sustainable business model,” Jassy said of Amazon’s renewed focus on the Alexa platform
The overhaul of Alexa, Amazon’s most important consumer electronics franchise, took longer than the company initially hoped as the engineers worked to infuse artificial intelligence into software not initially designed to generate answers on the fly.
Amazon will start charging Alexa customers for the first time when the new Alexa+ starts rolling out next month. Users who want the latest capabilities will have to pay $19.99 (roughly Rs. 1,746) a month. Members of Amazon’s $139 (roughly Rs. 12,145)-a-year Prime program get the update for free.
In a wide-ranging interview, Jassy said a proposed Biden-era rule that would curb the export of artificial intelligence chips to nations like Israel and the United Arab Emirates could have unintended consequences.
Without changes to the proposed rule, he said, “we’re going to basically give up that business and relationships to other countries who can provide those chips.” His comments echoed a Microsoft Corp. blog about the policy on Thursday.
Jassy said power constraints and chip shortages continue to restrict the growth of Amazon’s cloud-computing division. He said the Trump administration is committed to helping solve the issue. “They understand the constraints it’s having on the economy,” he said.
The Amazon CEO also said he’s encouraged that the Trump team “cares about what business thinks” and is aware of challenges constricting the development of artificial intelligence.
Jassy said he had spoken with Trump but didn’t divulge what they discussed.
© 2025 Bloomberg LP
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
Boat Tag Price in India, Availability
Boat Tag price in India is set at Rs. 1,299 and is currently available for purchase in the country via the Boat website, Amazon, Flipkart, Zepto, Swiggy Instamart and select retail stores. It is offered in a single black colourway.
Boat Tag Features, Specifications
The Boat Tag is a smart tracking device that helps users find and locate valuable items like phones, wallets, luggage, and keys among other things. It is said to use Bluetooth Low Energy (BLE) technology and supports Google’s Find My Device, making it easy to track lost items. The users can mark items as “Lost” and receive location updates. It is claimed to offer “semi-real-time tracking.”
Boat’s latest Tag smart tracker is currently, only compatible with Android devices and not iOS. It is equipped with an alarm that emits a loud beeping sound of 80dB. It is said to detect unknown trackers nearby and send privacy alerts to the paired devices for added security.
The Boat Tag is claimed to offer a battery life of up to 365 days and has a replaceable battery. The company claims that the Bluetooth tracker comes with a simple setup and instant use and requires no SIM connectivity. Alongside packing an extra battery in the box, Boat packs a lanyard and a double-sided tape, which can be used to secure the tracker with any item that the user choose to track.
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Xiaomi Is Offering TVs With Discounts and Offers
The company is celebrating seven years of its TV lineup in the country by offering up to 50 percent off on a range of its smart TVs. Shoppers can avail of the offers through Xiaomi’s e-commerce platform and at authorised retailers. As part of the anniversary sale, the Xiaomi X Pro QLED series is listed at a starting price of Rs. 32,999, down from the launch price of Rs. 34,999. Online customers can grab no-cost EMI schemes starting at Rs. 3,999 while offline customers can avail of no-cost EMI starting from Rs. 2,999.
The Xiaomi X Pro QLED lineup runs on Google TV and has an octa-core Arm Cortex-A55 processor under the hood. They are offered in 43-inch, 55-inch, and 65-inch display sizes with 4K resolution. It offers 32GB of storage. The Xiaomi X Pro series is available for an initial price tag of Rs. 28,999 during the sale.
For budget buyers, the Xiaomi A series smart TVs which are normally sold at Rs. 14,499, are available for a discounted rate of Rs. 12,499 in the ongoing sale.
The Xiaomi Smart TV X series is selling for Rs. 25,499, instead of the original price of Rs. 27,499. Offline buyers of the X series can get no-cost EMI offers starting from Rs. 2,299. The lineup offers 4K HDR support with Dolby Vision and HDR 10. It features Dolby Audio-supported speakers with 30W output. It is available in 43-inch, 55-inch, and 65-inch options.
Xiaomi claimed that it has sold over 1.2 crore smart TVs across 19,400 pin codes in the country till date.
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