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Back to the future: Pentax 17 film camera review

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Back to the future: Pentax 17 film camera review


The Pentax 17 is the first Pentax film camera in two decades. It’s a half-frame camera, meaning it captures two vertical images instead of a single horizontal one on each frame of film. The number ’17’ in the name refers to the width of the 17 x 24mm frame that it captures on standard 35mm film.

Key features and specifications

  • Half-frame image capture (17 x 24mm)
  • 37mm (equiv) FOV F3.5 lens
  • Zone focusing system with 6 zones
  • Circular leaf shutter (F3.5-16)
  • Built-in flash (6m/20ft at ISO100)
  • Optical tunnel viewfinder with frame lines
  • Exposure from 1/350 sec to 4 sec (+ Bulb)
  • Supports films from ISO 50 to ISO 3200

The Pentax 17 will be available in late June at a suggested retail price of $499. A bundle that includes one roll of Ilford HP5 Plus 400 B&W film, one roll of Kodak UltraMax 400 color film, two film processing coupons and a two-year extended warranty (for a total of three years) will sell for $599.

Who it’s for

Before discussing the camera’s features and performance, it’s worth examining who the Pentax 17 is aimed at. Ricoh says it’s seen a renewed interest in film, particularly among young people, an important demographic for any manufacturer. It believes many photographers who take pictures with smartphones want to do something more creative. This includes people who haven’t shot film before and some who haven’t shot film in a long time.

With that context in mind, Ricoh tells us it chose the half-frame format for two important reasons. The first is to mitigate costs; film may be experiencing a resurgence, but prices remain high, particularly when you include both film and processing. By doubling the number of frames on each roll of film, it effectively cuts the cost-per-frame in half.

“Pentax says it wants to keep the camera’s learning curve relatively simple, making it easier for first-time film shooters to get the desired results without requiring much experience.”

The second is that the vertical format more closely aligns with the shooting style many people have adopted for sharing photos on social media platforms.

Additionally, Ricoh says it wants to keep the camera’s learning curve relatively simple, making it easier for first-time film shooters to get the desired results without requiring much experience. As a result, the camera uses programmed exposure modes rather than offering a fully manual shooting experience.

That’s maybe a roundabout way of saying that if you’re looking for a fully manual, full-frame 35mm film camera, the Pentax 17 isn’t it. However, that doesn’t mean you can’t have a lot of fun shooting it.


Body and design

The Pentax 17 is essentially a modern point-and-shoot camera, though it’s a well-built one. It weighs 290g (10.2 oz) without film or battery, and the top and bottom plates are made of magnesium alloy. Much of the middle is made of plastic. Consistent with the camera’s compact style, the grip is relatively small.

In an homage to previous Pentax cameras, the Pentax 17 includes several features borrowed from, or inspired by, earlier Pentax models, one of which is visible on the front: the number 17 in the camera’s logo uses the same font for the digits as Pentax 6×7 cameras from years past.

Another throwback is visible on the top of the viewfinder, with the Asahi Optical Company logo appearing above the Pentax branding. You’ll also find the film plane indicator and the words ‘Film Camera’ here.

The camera’s mode dial is divided into three color-coded sections: blue, white and gold. The blue section has a single Auto mode, in which the camera will make all exposure decisions, including whether or not to fire the flash. The white section includes Program, Slow-speed, bulb modes, and a Bokeh mode that forces the leaf shutter to remain at its widest possible aperture. Selecting any of the modes in the white section turns off the flash.

In contrast, selecting any mode in the gold section will force the flash to fire. It includes a standard Program mode (with flash sync) and a Slow-speed sync mode that allows the shutter to remain open long enough for ambient light conditions.

An exposure compensation dial with a range of ±2EV in 1/3 stop increments provides an added degree of control in situations that could fool the camera’s auto exposure metering, such as taking photos in the snow.

The camera’s shutter button, which is based on the one from the Pentax KP DSLR, is surrounded by the on/off switch. Alongside it, you’ll find the film advance lever and frame counter. We’re told the film winding mechanism is based on the one from the Pentax Auto 110, and the frame counter goes all the way to 72, the maximum number of photos you can take using a roll of 36-exposure film.

The built-in flash also comes from the Pentax KP, though it’s mounted in front instead of using a pop-up mechanism. It’s rated for 6m (20ft) at ISO 100.

When loading film, you’ll need to set the ISO using the ISO dial, which is released by a small black button to the right of the dial. The camera supports films within the ISO range of 50-3200.

Inside the ISO dial is the film rewind crank, another throwback: It’s based on the crank from the Pentax LX, an SLR released in 1980, and we’re told the white arrow markings on the crank are designed to mimic the Pentax Spotmatic SP.

The back of the camera includes a 2.5mm jack that works with the Pentax CS-205 cable release. To enhance the film experience, there’s even a frame to hold the top flap of the film box to remind you of what film is in the camera. Finally, the bottom of the camera has a tripod socket and the film rewind release button.

Lens

The Pentax 17 uses a 25mm F3.5 lens with a leaf shutter, but owning to the camera’s half-frame format, it has an effective 37mm focal length in equivalent terms. It’s supposed to be based on the lens in the Pentax Espio Mini from 1994, and like that camera, it uses a triplet design that features three elements in three groups. It has been updated to include Pentax’s modern HD coating. The smallest aperture is F16.

The lens employs a zone focus system with six available presets: 0.25m, 0.5m, 1.2m, 1.7m, 3m (0.82ft, 1.7ft, 4ft, 5.6ft, 10ft) and infinity. Zones are selected using icons along the top of the lens, with index marks in meters and feet also available below the lens.

The lens includes a 40.5mm filter thread, and since the light meter is located on the front of the lens, it should meter accurately even with a filter attached.

Viewfinder

The most obvious thing you’ll notice when looking through the viewfinder is that it’s vertical, owing to the camera’s half-frame design.

The viewfinder is a simple optical tunnel design. It includes two sets of frame etchings, one for regular photos and one for shooting in macro mode, which corrects for parallax when the camera is close to the subject.

A pair of LED lights sits to the right of the viewfinder to indicate conditions such as insufficient light (which could also indicate that the lens cap is still attached), that the film lever needs to be wound before you can shoot the next frame, or to remind you that you’re in macro mode.

“The most obvious thing you’ll notice when looking through the viewfinder is that it’s vertical, owing to the camera’s half-frame design.”

Helpfully, a pass-through in the viewfinder allows you to see which zone focus icon is currently selected. This allows you to select the focus zone without removing the camera from your eye.

Battery

The Pentax 17 may be the first Pentax camera introduced in quite some time not to include a rechargeable battery, opting for a 3V CR2 lithium battery instead.

According to the spec sheet, a battery should last through 10 rolls of 36-exposure film when using flash for 50% of the photos. However, a Ricoh representative told us that, in practice, most users will likely get double this number if they do not use the flash so frequently.


In use

In many ways, shooting the Pentax 17 is reminiscent of using an old point-and-shoot film camera. But not quite.

Many point-and-shoot film cameras from the last couple of decades of the film era did as much as possible to get film out of users’ way: features like auto-winding to the first frame, automatic film advance between frames, and auto rewind at the end of a roll of film were commonplace. And, of course, most were autofocus. In essence, in an era where every camera shot film, most point-and-shoot cameras aimed to make it possible for people just to point and shoot.

Pentax 17 sample galleryPhotos captured using Kodak Ektar 100 film and processed by The Darkroom with ‘Enhanced’ scanning [2048 x 2905 resolution)

The Pentax 17 takes a hybrid approach. It feels like a point-and-shoot but provides enough tactile cues to ensure that you engage with the film experience. Manually advancing the film to the first frame, cranking the film advance lever between shots, and manually rewinding at the end of the roll are all part of the process. I rather enjoyed the simple action of cranking the film advance lever and using it to anchor my thumb when shooting. As a former film shooter, it felt very natural.

Similarly, zone focusing requires you to stop and evaluate the scene. It’s been a while since I’ve shot using zone focusing, and it took me a little time to get into the groove, but it provided an enjoyable balance between needing to stop to think about my settings and a casual point-and-shoot experience. Zone focusing is pretty simple, and I expect most users will get pretty good at it after shooting a couple of rolls of film.

Kodak Ektar 100

Photo: Dale Baskin

The thing that’s going to jump out to many experienced photographers will be the vertical viewfinder. This can be a bit jarring in a world where most cameras default to landscape view, but I mostly forgot about it within a few minutes and just enjoyed shooting. Pentax anticipates selling many of these cameras to people who came of age shooting on smartphones, and I expect many of those users will feel right at home with the vertical arrangement.

Overall, the camera handles well. The small grip provides a good balance between handling and appearance, and the controls are logical and comfortably laid out. Turning the focus ring on the lens feels less precise than I’d like – I wish it would more definitively click into place when switching between zones – but it’s not a showstopper.

The half-frame approach has one very tangible benefit: with up to 72 exposures on a roll of film, you’re likely to spend less time watching the film counter and more time enjoying the photography experience.


Image quality

Considering the Pentax 17’s half-frame format, it shouldn’t come as a surprise that it doesn’t deliver the same image quality as the larger negatives from a standard 35mm camera (similar to what we see with different sizes of digital sensors). Let’s stipulate that the Pentax 17 isn’t a camera you’re going to buy if absolute image quality is your top priority. Instead, it’s a camera you buy because you’re looking for a particular type of shooting experience.

Overall, image quality met my expectations. The lens isn’t as tack-sharp as the more modern designs found on recent digital cameras, but even if it were, chances are pretty good it would out-resolve most of the film you’re likely to put in the camera. Generally speaking, image quality reminds me of the results you would get from a typical point-and-shoot film camera, which isn’t too surprising considering the lens’ heritage.

Kodak Ektar 100

Photo: Dale Baskin

One of the biggest factors that will impact image quality isn’t the camera itself but the film you use. During my test period with the camera, I used Kodak Ektar 100 film, which produces relatively high contrast and vivid colors. In retrospect, it probably wasn’t the best film stock for a sunny summer day with a lot of contrast, but that’s what I put in the camera. As a result, some of my photos include blown highlights and dark shadows that likely wouldn’t have occurred had I used a film with less contrast.

However, that’s part of the film photography experience: sometimes, you just have to shoot whatever film happens to be in your camera.

How the film is developed can also be a factor. Our film was processed and scanned by a commercial lab, The Darkroom, and included ‘Enhanced’ scans that measure 2905 x 2048 pixels.

I expect most people who seek out the Pentax 17 will do so to share images on social media or make small prints rather than ordering huge enlargements to hang over the fireplace. For those uses, image quality is acceptable. What’s probably more important to these users is the ability to create images with a distinct look different from the highly processed smartphone images most people are used to seeing.


Conclusion

When considering the Pentax 17, it’s essential to manage expectations. Understandably, some design choices, particularly the decision to go with a vertical-first, half-frame format, have been polarizing within the photography community, especially among long-time photographers. In this case, it’s important to consider the product’s target audience.

Film continues to sell, in part due to younger photographers who want to experiment with film photography. It’s a logical demographic for Pentax to go after, and it allows the company to start building relationships with a different generation of users. In that context, a half-frame camera that defaults to vertical shooting makes some sense.

Kodak Ektar 100

Photo: Dale Baskin

However, don’t be misled into thinking the Pentax 17 is only for the Instagram crowd. Sometimes, photography is simply about having fun, and I had a lot of fun using the camera. In fact, one of the things I enjoyed most was the half-frame format. Anyone who has shot film knows that part of the experience is that brief moment of anxiety you experience every time you press the shutter button, hoping each photo is worth the incremental expense. Watching the frame counter tick up and knowing you can go all the way to 72 removes some of that stress.

And those expenses are real. The Darkroom, the commercial lab that processed and scanned our photos, charges around $20 to process and scan a roll of 35mm film from a half-frame camera, which includes online delivery of the scans and negatives returned by post. Adding a set of prints increases that cost by around $10. Prices will vary between labs, but this gives you a ballpark idea of the costs.

At $499, the Pentax 17 will be more than an impulse buy for most people. However, some used point-and-shoots, including the Pentax Espio Mini, routinely sell on the used market for around $250. From that perspective, a new camera with a warranty and a company to back it up could be attractive to buyers who prefer not to roll the dice on used gear.

Should you buy it? If you’re the type of person who hasn’t shot film before, or maybe not in a long time, the Pentax 17 is a good entry point to get the film shooting experience. However, there are a lot of great point-and-shoot film cameras available on the used market, too, though it’s worth noting that many of these have seen their value increase in recent years and may not be the bargain they once were. But, if the idea of a half-frame, semi-manual camera appeals to you, and your expectations for image quality are reasonable, the Pentax 17 is a good option.

What we like

  • Classic looking design
  • Good controls and handling
  • Good balance between manual and automatic control

What we’d like to see improved

  • Some plastic parts don’t live up to overall build quality
  • More precise zone-focus ring
  • Price



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Apple's gearing up for a week of new Mac announcements

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Apple's gearing up for a week of new Mac announcements


Image: Apple

Apple will be announcing some Mac news next week, according to SVP of marketing
Greg Joswiak. In a post on X (formerly Twitter) he says to “Mac” your calendars, as the company has “an exciting week of announcements ahead, starting on Monday morning.” The post is accompanied by a video of the Finder logo turning into an Apple logo, further reinforcing the Mac theme.

While Apple never comments on its future plans, the rumors point to the company announcing updates to its MacBook Pro lineup, as well as a new iMac and a potentially redesigned Mac Mini. It also seems likely that the company will try to link the new hardware with its ‘Apple Intelligence’ AI, as the colors in the video Joswiak posted match the ones for the redesigned Siri interface.

“Mac (😉) your calendars! We have an exciting week of announcements ahead, starting on Monday morning. Stay tuned…”

It’s currently unclear what form these announcements will take. While Apple has previously announced updates to the iMac via press release, it would be odd if the company updated a product as important as the MacBook Pro without some sort of pre-recorded presentation, especially since the computer will almost certainly have new variations of the M4 chip that debuted in the iPad Pro earlier this year. So far, we’ve only seen the base M4, while most models of the MacBook Pro have traditionally used ‘Pro’ and ‘Max’ variants of the chip with more cores and capabilities.

There’s a fair amount of excitement around these potential releases, as benchmarks of the M4 show a decent uplift in single-core performance compared to the previous-generation M3. That should result in an overall snappier experience when editing and exporting photos. Those who bought the first generation of M1-powered MacBook Pros – especially the awful 13″ touch bar model that the author of this article still uses as their personal computer – can expect an even larger jump in performance from a theoretical M4-powered Mac.

Of course, there’s a possibility that’s not what we’ll be hearing about; Apple could surprise us all by leaving the MacBook Pro completely unchanged and instead reviving the tiny, single-port MacBook. It almost certainly won’t, but we won’t know for sure until Monday. We’ll be sure to cover the news as it happens, so stay tuned.



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Adobe Content Credentials check-in: the quest to verify images, video, and more on the web

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Adobe Content Credentials check-in: the quest to verify images, video, and more on the web


Image: C2PA

It’s been a few years since Adobe started testing Content Credentials in Creative Cloud apps, and a year since the company announced it’d use them to mark images generated by its Firefly AI. If you’re unfamiliar, Content Credentials aren’t just about AI; they’re also pitched as a secure way to track how images were created and edited in the hopes of slowing down the spread of misinformation. Adobe bills the system as a “nutrition label” for digital content.

At Adobe’s MAX conference, we got to sit down with Andy Parsons, Senior Director of the Content Authenticity Initiative at Adobe, and ask him some questions about Content Credentials. Given the opportunity, it also seemed like a good time to check in with the system.

Content Credentials on the Web

Earlier this year, Adobe began rolling out support for adding Content Credentials to your photos in Adobe Camera Raw, Lightroom, and Photoshop. These features are still currently in Early Access or Beta. There’s also a Content Credentials verification site that anyone can use to inspect image, video and audio files to see if they have Content Credentials attached or if they’ve been watermarked with a link to Content Credentials.

However, the company is also looking to make the tech available even to people who don’t use its products. This month, it announced a private beta for a Content Authenticity web app. The site lets people who have joined via waitlist upload a JPEG or PNG and attach their name and social media accounts to it after verifying ownership of those accounts by logging in to them. After the person attests that they own the image or have permission to apply credentials to it – there’s currently no way to verify that’s actually true – it lets them download the image with Content Credentials attached. The tool also lets you attach a piece of metadata, asking companies not to use your image for training AI.

Adobe doesn’t aspire to store every content credential in the universe

“From the beginning, before we wrote the first line of code for this tool, we asked creators in the Adobe ecosystem and outside the Adobe ecosystem what they wanted to see in it,” said Parsons. “We got a lot of feedback, but we haven’t finished this. So the private beta is meant to last a few months, during which we’ll collect more feedback.”

The system also adds an invisible watermark to the image that links to the credentials stored on Adobe’s servers. If someone tries to strip that information out of the image or takes a screenshot of it, it should be recoverable. If someone alters the image, the credentials will theoretically disappear, and the image will no longer be verified as authentic.

“Photoshop users don’t want a watermark that somehow changes the look or adds noise to an image that has it. So we did a lot of work to make sure that this was noise-free, that it works with images of very different resolutions and different kinds of color content,” Parsons said.

The site is an example of how Content Credentials can work, but if the technology becomes widespread, there’ll likely be many more like it. “Adobe doesn’t aspire to store every content credential in the universe,” Parsons said. “That’s why an interoperable standard is so critical. Getty Images could host its own content credential store. Adobe has ours. Someone else could do this on the blockchain; it’s really up to the specific platform.”

Storing content credentials doesn’t require as much storage as it may seem. “We don’t store your image; we’re not building a massive registry of everyone’s content. We store just that 1KB or so of cryptographically signed metadata. And anyone can do that.”

Screenshot of the AI Info button and information pannel on Instagram
Attached Content Credentials are one of the signals Meta looks for when generating its ‘AI Info’ labels on Facebook, Instagram, and Threads.

Image: Meta

Some websites have also started using Content Credentials to provide additional context for images and videos. According to Parsons, Meta uses Content Credentials as a signal when applying the “AI Info” label it uses for Instagram, Facebook, and Threads.

YouTube has also begun using Content Credentials to label videos posted on its site. If someone uses a camera or app that attaches credentials to a video and doesn’t make any edits to it, the video will receive a “Captured with a camera” label meant to certify that what you’re seeing is an unaltered version of what the camera captured.

Adobe also recently released the Adobe Content Authenticity extension for the Chrome browser, which surfaces Content Credentials on any site if it detects images that have them attached. “I think of it as sort of a decoder ring,” said Parsons. “Once you install the decoder ring, you can see all the invisible stuff on the web.”

Screenshot of the Content Authenticity extension displaying credentials for several images on a webpage
The Chrome extension can pick out images with Content Credentials, even if the site they’re hosted on doesn’t natively tag them.

He anticipates that, someday, the extension won’t be necessary and that the information it provides will be more broadly available. “Of course, it really belongs in web browsers and operating systems,” he said. “I do anticipate a fair amount of work in the next 12 months going into browser support from folks like Microsoft and Google and others. That’s really the big next step.”

A not-so-seamless experience

We ran into some strange behavior when testing these tools, though the issues were limited to how they were being displayed – or rather, not displayed – on the web. We added an AI-generated element to two images using Photoshop, then exported and uploaded them to Instagram.

The Content Credentials inspection site properly identified the images as having been edited and showed the changes we’d made. Instagram, however, only added the “AI Info” option to one of them and not the other, despite them having gone through the same chain. The label never showed up when the same images were posted to Threads. When we opened the images on Instagram, Adobe’s Chrome extension said there were no images on the page with Credentials attached, though it’s worth noting that the tool is still in beta.

Screenshot of the Content Credentials inspection tool showing a tree of edits made to an image
We were eventually able to see a history of the edits made to this image after screenshotting it from Instagram, re-uploading it to the verification site, and clicking the “Search for possible matches” button, but that’s not exactly a seamless experience.

Adobe’s verification site successfully recovered the credentials after we hit the “Search for Possible Matches” button. However, there’s clearly still a long way to go before sites can reliably use Content Credentials to provide information about an image’s providence or to identify images that were made or altered using AI image generation. That’s certainly a bit disappointing, as photographers and artists hoping to use the system to watermark images uploaded to social media as their own can’t necessarily rely on it yet.

It’s also worth noting that our test was essentially the best-case scenario; we made no efforts to hide that AI was used or to remove the Content Credentials. But while it does show cracks in the ecosystem, Content Credentials not showing up on an image that should have them is a much better outcome than if they had showed up on an image that shouldn’t.

New Cameras with Content Credentials

During Adobe Max, Nikon announced that it’s bringing Content Credentials to the Z6III at some point next year. During a demo at Adobe Max, images taken with the Z6III had credentials attached verifying the time and date they were taken and information about the ISO, shutter speed, and aperture used.

Currently, it seems like the function will be limited to professional users, such as photojournalists.

What’s left to do?

Despite the ecosystem improvements, there’s absolutely still work to be done on Content Credentials. When we tested the system in July, we found a surprising lack of interoperability between Lightroom / ACR and Photoshop, and the issue still persists today. If you make edits to an image in Lightroom or ACR, then open it in Photoshop and save the file with Content Credentials, there won’t be any information about what you did in ACR or Lightroom. You can work around this by saving the file from Lightroom or ACR as a PNG or JPEG and then opening that in Photoshop, but obviously, that’s not an ideal workflow.

That watermarking durability guarantee is important

The tools for incorporating Content Credentials into video are even less mature. Parsons says there are some third-party tools starting to support the metadata, such as streaming video players, and that Adobe is working on applying the invisible watermarks to videos as well. “For us, that watermarking durability guarantee is important. And we’ll have video with that – I can’t put a date on it, but that’s something that we’re very focused on. Same for audio.”

Then there’s the issue of cameras. Even if you have a camera that theoretically supports Content Credentials, such as several of Sony’s flagships or the Nikon Z6III, you almost certainly can’t use them. Both companies currently treat it as a feature exclusively for businesses, governments and journalists, requiring special firmware and licenses to enable it.

To be fair, those entities are generally the ones producing images where Content Credentials will be the most important. Most photographers’ work doesn’t require the same level of transparency and scrutiny as images released by law enforcement agencies or photojournalism wire services. However, in an age where news is increasingly documented by regular people using their cell phones, the feature will have to become available to average consumers at some point to have any hope of gaining traction.

I don’t think anybody cares how secure a picture of my cat is.

One camera manufacturer is letting people use Content Credentials out of the box: Leica. Its implementation also uses special hardware, similar to Apple’s Secure Enclave or Google’s Titan chips, which are used to store biometrics and other sensitive data, instead of relying on software. Nikon’s Z6III also features hardware support for Content Credentials, unlike the Z8 and Z9. In reference to the information stored on Apple’s chip, Parsons said, “Three-letter agencies in the U.S. government don’t have access to that, neither does Apple in this case. So that’s the vision that we have for cameras.” According to him, “If you want ultimate security and a testament to the fact that the camera made a particular image, we’d prefer to see that as a hardware implementation.”

He did, however, re-iterate that there are times when that level of security isn’t necessary. “If you are the NSA or a government or somebody working in a sensitive area… Maybe somewhere where your identity could be compromised, or you’d be put in harm’s way as a photojournalist, you probably do want that level of security. And certain devices need to provide it. Think about a body-cam image versus my picture of my cat. In the former case, it’s probably very important because that’s likely to see the scrutiny of a court of law, but I don’t think anybody cares how secure a picture of my cat is.”


Content Credentials and other authenticity systems are only part of building trust in an age of generative AI and widespread misinformation campaigns. “This is not a silver bullet,” Parsons said. “It’s not solving the totality of the problem. We know from many studies that many organizations have done in many parts of the world that people tend to share what fits their worldview on social media. In many cases, even if they know it’s fake. If it fits your point of view and you want to further your point of view, it almost doesn’t matter.”

“This is not a silver bullet”

Instead, Parsons views Content Credentials as one of the tools people can use when deciding to trust certain sources or pieces of content. “If somebody receives an image that someone has deliberately shared, you know, misinformation or deliberate disinformation, and can tap on that nutrition label and find out for themselves what it is, we think that fulfills a basic right that we all have.”



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Leica celebrates 70 years of the M series with $23k platinum-plated camera kit

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Leica celebrates 70 years of the M series with k platinum-plated camera kit


The Leica M Edition 70 kit, with platinum-plated Leica M-A film rangefinder camera, Summicron 50mm F2 ASPH lens, film winder and film canister.

Image: Leica

Leica, which this year is celebrating the 70th anniversary of the first M-series rangefinder camera, has announced a limited edition platinum-plated “Edition 70” film camera set.

The Leica M Edition 70 kit comprises a platinum-plated M-A film rangefinder (the model that most closely resembles the original M3), a Leica APO-Summicron-M 50 f/2 ASPH. lens and a film winder, along with a film canister containing a roll of monochrome film. The set, of which 250 will be made, will cost $22,995 and will be available from “selected” Leica stores.

Rear three-quarter close-up of Leica M Edition 70 with 50mm F2 APO lens
The Leica M Edition 70 with its platinum-plated camera and lens.

Image: Leica

Although its press release talks in terms of an “investment in the future of analogue photography,” it also acknowledges that the kit is likely to appeal to collectors, as well as photographers. A standard black M-A with APO-Summicron lens would set you back $15,190 but the Leicavit fast winder included with the special edition appears not to be available.

For those of us whose budgets don’t quite stretch that far, Leica has also announced a $50 coffee table book celebrating the history of the M series, including photos and essays by users of the series. The book “Leica M” will be available from Nov 5th. An exhibition covering seven decades of the M series will begin a day later at the company’s headquarters in Wetzlar, Germany.


Press release:

70 years of Leica M: Tradition, Perfection, and Innovation – Leica Camera celebrates the anniversary of the Leica M-System

Teaneck, October 24th, 2024. Iconic and more vibrant than ever: The introduction of the Leica M3 exactly seven decades ago, marked the beginning of the M-System, a milestone in the history of photography that continues today. Launched in 1954, the Leica M3 set new standards with its unique rangefinder, since then the M-System has continuously evolved over the following decades. The legendary Leica M6 featured integrated exposure metering; additional Leica MP models were specially tailored for press photography; the Leica M9 was the first digital full-frame mirrorless camera; and the M (Typ 240) was notable for having a CMOS sensor and for being the first series-produced model without a window for illuminating the viewfinder frames.

The Leica M Monochrom revolutionized digital black-and-white photography, and the Leica M-D was the first digital M to offer a genuine analog experience with the removal of the back display. The current model, the Leica M11, allows direct access to the battery and features a Triple Resolution sensor with a resolution of 60, 36 and 18 megapixels. The Leica M-System has remained both highly compatible and future-proof; for example, the Leica M11-P is the world’s first camera capable of verifying the authenticity of digital images thanks to the Content Authenticity Initiative (CAI). This focus on essential features, combined with Leica’s impeccable craftsmanship, ensures quality and consistency – values central to the brand’s core identity. “The quality and craftsmanship of the materials, the sense of precision in every movement, the soft click of the shutter release and the visual clarity of the viewfinder all combine to create an experience that goes far beyond just taking pictures”, says Mark Shipard, Head of Design, Leica Camera AG.

The Leica M camera has long been a favorite among esteemed photographers, who use it for more than just photojournalism and documentary work. In fact, an M is always described as a medium for expressing artistic freedom and individual vision. Countless significant moments have been captured thanks to the Leica M, and their poignancy has been highlighted through powerful, culturally influential photographs. Leica Camera is honored to celebrate seven decades of the Leica M, a tool that is deeply woven in the history of humanity.

“The beauty of the Leica M is that it is so small and therefore discreet and handy to use. Even when people see me using it, they don’t get scared. They don’t see me as a paparazzo – they see me as an artist”, says street photographer Matt Stuart, who was born in London, England.

The limited special edition: “Leica M Edition 70”

The “Leica M Edition 70” was produced as an exclusive special edition to mark the anniversary. This is a unique collector’s item – not just for discerning purists. With a limited release of only 250 sets, the platinum-plated special edition combines classic elegance with precision craftsmanship. It features the iconic design of the legendary Leica M3 created with the manufacturing standards of today. Equipped with a Leica M-A camera, Leica APO-Summicron-M 50 f/2 ASPH. lens, a Leicavit M fast winder and a film container which includes monochrome film, the “Leica M Edition 70” is not only a wonderful homage to the history of the Leica M-System, but also a perfect investment in the future of analogue photography. The combination of timeless design and tried-and-tested craftsmanship, and luxurious platinum coating makes the edition set a coveted item for discerning photographers and collectors.

The “Leica M Edition 70” will be available in selected Leica Stores in 2025. The retail price is $22,995.00.

The anniversary book: “Leica M”

The “Leica M” book is being published in honor of the first 70 years of the Leica M-System. The history of the Leica M-System is presented over more than 250 pages and features insightful essays, legendary photographs, rarely seen archival material and an overview of the Leica M- Cameras produced to date. The result is an impressive homage, that vividly portrays the complexity and many layers of the Leica M-System’s development over 70 years.

“This book is also a huge ‘thank you’ to all the people who worked with the M and on the M: photographers, employees, customers, and friends of what we call ‘the Leica family,’” sums up Dr. Andreas Kaufmann, Chairman of the Supervisory Board of Leica Camera AG.

The “Leica M” book will be available globally in Leica Stores, the Leica Online Store, the LFI (Leica Fotografie International) Online Store, and select authorized dealers starting on November 5th, 2024. The retail price is $50.00.

The anniversary exhibition

The Leica M-System has been inspiring photographers for seven decades with its exemplary aesthetics, compact design, manual operation, precise optics and unique image quality. On November 6th, 2024, an extensive special exhibition opens to the public at Leica Camera AG’s headquarters in Wetzlar, featuring historic Leica M-Camera models and exciting insights into its production history with original documents and iconic photographs. Visitors will be able to experience the history of photography and enjoy an impressive presentation of the Leica M- System’s path from 1954 to the present day.

For more information on “70 years of Leica,” visit: leica-camera.com/70-years-m



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