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Best 2023 holiday deals on photography gear

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Best 2023 holiday deals on photography gear


Editor’s Note: This year’s Black Friday and Cyber Monday events have officially ended. However, we expect many of the deals below to remain active through the 2024 holiday season. If there’s something you plan to buy, it’s worth clicking our link to see if the deal is still available.

It’s that time of year again when people rush out to stores to climb over each other to buy $99 TVs and heavily discounted toys. While Black Friday (the day after Thanksgiving for those outside the U.S.) has usually been a brick-and-mortar event, you can generally get the same prices from the comfort of your bed.

Below are the deals that caught our eye. Remember that prices are subject to change, and these early discounts may be cheaper on Black Friday itself. This page is continuously changing, so check back often!

Apple | Canon | GoPro | Fujifilm | Nikon | OM System | Panasonic
Rokinon / Samyang | Sigma | Sony | Tamron | Bags & Accessories | Software


DPReview award winners on sale

There are a lot of items on sale over the next several days, so we’ll save you the scrolling and share the discounts on our favorite products right here.

Gold award winners

Canon EOS R6 Mark II body only
$2299 at Amazon.com – Save $200
$2299 at B&H Photo – Save $200

Fujifilm X-H2S body with VG-XH battery grip
$2299 at B&H Photo – Save $200

Nikon Z8 body only
$3696 at Adorama – Save $300
$3696 at Amazon.com – Save $300
$3696 at B&H Photo – Save $300

Sony a7 III body only
$1498 at Amazon.com – Sony $500
$1498 at B&H Photo – Save $500
$1499 at Moment – Save $500

Sony a7 IV body only
$2298 at Amazon.com – Save $200
$2298 at B&H Photo – Save $200

Sony a7R III(A) body only
$1998 at B&H Photo – Save $200
$1999 at Moment – Save $200

Sony a6400 with 16-50mm F3.5-5.6 PZ OSS lens
$848 at Amazon.com – Save $150
$848 at B&H Photo – Save $150

Silver award winners

Canon EOS R8 body only
$1299 at Amazon.com – Save $300
$1299 at B&H Photo – Save $300

Canon EOS R10 Content Creator Kit with RF-S 18-45mm lens, stereo mic, Bluetooth remote, mini tripod
$1099 at Amazon.com – Save $200

Canon EOS R50 with RF-S 18-45mm F4-5-6.3 IS STM lens
$699 at Amazon.com – Save $100
$699 at B&H Photo – Save $100

Canon EOS R50 Content Creator Kit with RF-S 18-45mm lens, stereo mic, Bluetooth remote, mini tripod
$799 at Amazon.com – Save $200

Fujifilm X-H2 body with VG-XH battery grip
$1849 at B&H Photo – Save $150

Nikon Z30 Creator’s Kit (includes Røde mic, mini tripod, and Bluetooth remote)
$697 at Amazon.com – Save $300

OM System OM-1 body only
$1899 at Amazon.com – Save $300
$1899 at B&H Photo – Save $300

OM System OM-5 with 12-45mm F4 Pro lens
$1399 at Amazon.com – Save $200
$1399 at B&H Photo – Save $200

Panasonic Lumix DC-G9 with 12-60mm F3.5-5.6 lens
$899 at Amazon.com – Save $200

Panasonic DC-GH6 body only
$1697 at Amazon.com – Save $500
$1697 at B&H Photo – Save $500

Sony a7R V body only
$3498 at Amazon.com – Save $400
$3498 at B&H Photo – Save $400
$3499 at Moment – Save $400

Sony a6100 with 16-50mm F3.5-5.6 PZ OSS lens
$698 at Amazon.com – Save $150
$698 at B&H Photo – Save $150

Sony a6600 body only
$998 at Amazon.com – Save $200
$998 at B&H Photo – Save $200


Apple

AirPods Max
$449 at Amazon.com – Save $100

MacBook Pro 14″ (M1 Max, 64GB RAM, 2TB SSD)
$2499 at B&H Photo – Save $1600

MacBook Pro 14″ (M2 Pro, 16GB RAM, 512GB SSD)
$1599 at Best Buy – Save $400

MacBook Pro 16″ (M1 Pro, 16GB RAM, 1TB SSD)
$1829 at B&H Photo – Save $870

Mac mini (M2 Pro, 16GB RAM, 512TB SSD)
$1149 at B&H Photo – Save $150


Canon

Cameras

Canon EOS R3 body only
$4999 at Amazon.com – Save $1000
$4999 at B&H Photo – Save $1000

Canon EOS R5 body only
$2999 at Amazon.com – Save $900
$2999 at B&H Photo – Save $900

Canon EOS R6 Mark II body only
$2299 at Amazon.com – Save $200
$2299 at B&H Photo – Save $200

Canon EOS R8 body only
$1299 at Amazon.com – Save $300
$1299 at B&H Photo – Save $300

Canon EOS R10 Content Creator Kit with RF-S 18-45mm lens, stereo mic, Bluetooth remote, mini tripod
$1099 at Amazon.com – Save $200

Canon EOS R50 with RF-S 18-45mm F4-5-6.3 IS STM lens
$599 at Amazon.com – Save $200
$699 at B&H Photo – Save $100

Canon EOS R50 Content Creator Kit with RF-S 18-45mm lens, stereo mic, Bluetooth remote, mini tripod
$799 at Amazon.com – Save $200

Canon EOS R100 with RF-S 18-45mm F4.5-6.3 IS STM
$449 at Amazon.com – Save $150 with coupon

Lenses

Canon RF 14-35mm F4 L IS USM
$1199 at Amazon.com – Save $300
$1199 at B&H Photo – Save $300

Canon RF 15-30mm F4.5-6.3 IS STM
$499 at Amazon.com – Save $50
$499 at B&H Photo – Save $50

Canon EF-M 22mm F2 STM
$199 at Amazon.com – Save $50
$199 at B&H Photo – Save $50

Canon RF 24-70mm F2.8 L IS USM
$1899 at Amazon.com – Save $500
$1899 at B&H Photo – Save $500

Canon 50mm F1.8 STM
$169 at Amazon.com – Save $30
$169 at B&H Photo – Save $30

Canon RF 70-200mm F2.8 L IS USM
$2299 at Amazon.com – Save $500
$2299 at B&H Photo – Save $500

Canon RF 70-200mm F4 L IS USM
$1399 at Amazon.com – Save $200
$1399 at B&H Photo – Save $200

Canon RF 85mm F2 Macro IS STM
$499 at Amazon.com – Save $100
$499 at B&H Photo – Save $100

Canon RF 100mm F2.8 L Macro IS USM
$999 at B&H Photo – Save $400

Canon RF 100-400mm F5.6-8 IS USM
$599 at Amazon.com – Save $50
$599 at B&H Photo – Save $50

Photo printers

Canon imagePROGRAF PRO-300 11×19″ inkjet printer
$699 at Amazon.com – Save $200

Canon imagePROGRAF PRO-1000 17×22″ inkjet printer
$999 at Amazon.com – Save $300


Fujifilm

Cameras

Fujifilm GFX 100S body only
$4399 at Amazon.com – Save $1700
$4399 at Moment – Save $1700

Fujifilm X-H2 body with VG-XH battery grip
$1849 at B&H Photo – Save $150

Fujifilm X-H2S body with VG-XH battery grip
$2299 at B&H Photo – Save $200

Fujifilm X-S10 body only
$899 at B&H Photo – Save $100
$899 at Moment – Save $100

Lenses

Fujifilm XF 16-55mm F2.8 R LM WR
$1099 at Amazon.com – Save $100
$1099 at B&H Photo – Save $100

Fujifilm XF 56mm F1.2 R WR
$899 at Amazon.com – Save $100
$899 at B&H Photo – Save $100

Fujifilm XF 80mm F2.8 R LM OIS Macro
$1099 at B&H Photo – Save $100
$1099 at Moment – Save $100

Fujifilm XF 90mm F2 R LM WR
$849 at B&H Photo – Save $100

Fujifilm XF 100-400mm F4.5-5.6 R LM OIS WR
$1499 at B&H Photo – Save $400
$1499 at Moment – Save $400

Instant Cameras

Fujifilm Instax Mini 11
$59 at Amazon.com – Save $17

Fujifilm Instax Square SQ6
$89 at Amazon.com – Save $30


GoPro

GoPro Hero 9 Black 5K/30p action cam
$199 at Amazon.com – Save $30

GoPro Hero 11 Black 5.3K/60p action cam
$299 at Amazon.com – Save $50

GoPro Hero 12 Black 5.3K/60p HDR action cam
$349 at Amazon.com – save $50


Nikon

Cameras

Nikon Z5 body only
$996 at Amazon.com – Save $400
$996 at B&H Photo – Save $400

Nikon Z6 II body only
$1596 at B&H Photo – Save $400

Nikon Z7 II body only
$2296 at B&H Photo – Save $700

Nikon Z8 body only
$3696 at Adorama – Save $300
$3696 at Amazon.com – Save $300
$3696 at B&H Photo – Save $300

Nikon Z30 Creator’s Kit (includes Røde mic, mini tripod, and Bluetooth remote)
$696 at Amazon.com – Save $300

Nikon Z50 with 16-50mm F3.5-5.6 VR lens
$896 at Amazon.com – Save $100
$896 at B&H Photo – Save $100

Lenses

Nikon Nikkor Z 14-24mm F2.8 S
$2296 at Amazon.com – Save $200
$2296 at B&H Photo – Save $200

Nikon Nikkor Z 14-30mm F4 S
$1146 at B&H Photo – Save $200

Nikon Nikkor Z 17-28mm F2.8
$996 at Amazon.com – Save $200
$996 at B&H Photo – Save $200

Nikon Nikkor Z 24mm F1.8 S
$896 at B&H Photo – Save $100

Nikon Nikkor Z 24-70mm F2.8 S
$2096 at Amazon.com – Save $300
$2096 at B&H Photo – Save $300

Nikon Nikkor Z 28mm F2.8
$276 at Amazon.com – Save $20

Nikon Nikkor Z 28-75mm F2.8
$896 at Amazon.com – Save $300
$896 at B&H Photo – Save $300

Nikon Nikkor Z 35mm F1.8 S
$696 at B&H Photo – Save $150

Nikon Nikkor Z 70-200mm F2.8 VR S
$2396 at B&H Photo – Save $300

Nikon Nikkor Z 85mm F1.8 S
$696 at B&H Photo – Save $100


OM System

Cameras

OM System OM-1 body only
$1899 at Amazon.com – Save $300
$1899 at B&H Photo – Save $300

OM System OM-5 with 12-45mm F4 Pro lens
$1399 at Amazon.com – Save $200
$1399 at B&H Photo – Save $200

Lenses

Olympus M.Zuiko Digital ED 8-25mm F4 Pro
$899 at Amazon.com – Save $200
$899 at B&H Photo – Save $200

Olympus M.Zuiko Digital ED 40-150mm F2.8 Pro
$1299 at B&H Photo – Save $200

Olympus M.Zuiko Digital ED 100-400mm F5-6.3 IS
$1299 at Amazon.com – Save $200
$1299 at B&H Photo – Save $200


Panasonic

Cameras

Panasonic Lumix DC-G100 with 12-32mm F3.5-5.6 lens and tripod grip
$497 at Amazon.com – Save $300
$497 at B&H Photo – Save $300

Panasonic Lumix DC-G9 with 12-60mm F3.5-5.6 lens
$899 at Amazon.com – Save $200

Panasonic DC-G95 (OLED) with 12-60mm F3.5-5.6 F3.5-5.6 lens
$697 at Amazon.com – Save $300

Panasonic DC-GH6 body only
$1697 at Amazon.com – Save $500
$1697 at B&H Photo – Save $500

Panasonic Lumix DC-S5 body only
$997 at Amazon.com – Save $800
$997 at B&H Photo – Save $800

Panasonic Lumix DC-S5 with 20-60mm F3.5-5.6 lens
$1297 at Amazon.com – Save $800
$1297 at B&H Photo – Save $800

Panasonic Lumix DC-S5 II body only
$1697 from B&H Photo – Save $300

Panasonic Lumix DC-S5 II with 20-60mm F3.5-5.6 lens
$1997 at B&H Photo – Save $300

Lenses

Panasonic Leica DG Vario-Summilux 10-25mm F1.7 ASPH (Micro Four Thirds)
$1497 at Amazon.com – Save $300
$1497 at B&H Photo – Save $300

Panasonic Leica DG Vario-Elmarit 8-18mm F2.8-4 ASPH (Micro Four Thirds)
$897 at Amazon.com – Save $200
$897 at B&H Photo – Save $200

Panasonic Leica DG Vario-Elmarit 12-60mm F2.8-4 Power OIS (Micro Four Thirds)
$797 at Amazon.com – Save $200
$797 at B&H Photo – Save $200

Panasonic Lumix G II Vario 100-300mm F4-5.6 Power OIS (Micro Four Thirds)
$497 at Amazon.com – Save $150

Panasonic Lumix S Pro 16-35mm F4 (L-mount)
$997 at Amazon.com – Save $500
$997 at B&H Photo – Save $500

Panasonic Lumix S 24-105mm F4 Macro OIS (L-mount)
$997 at Amazon.com – Save $300
$997 at B&H Photo – Save $300

Panasonic Lumix S Pro 70-200mm F4 OIS (L-mount)
$1197 at Amazon.com – Save $300
$1197 at B&H Photo – Save $300


Rokinon / Samyang

Samyang AF 14mm F2.8 for Sony FE
$466 at Amazon.com – Save $230
$499 at B&H Photo – Save $200

Samyang AF 18mm F2.8 for Sony FE
$279 at Amazon.com – Save $120
$299 at B&H Photo – Save $100

Rokinon AF 35mm F1.4 II for Sony FE
$499 at Amazon.com – Save $100

Samyang AF 50mm F1.4 II for Sony FE
$500 at Amazon.com – Save $89

Samyang AF 85mm F1.4 II for Sony FE
$599 at Amazon.com – Save $200
$599 at B&H Photo – Save $200

Samyang AF 135mm F1.8 for Sony FE
$679 at Amazon.com – Save $320
$679 at B&H Photo – Save $320


Sigma

Sigma 14-24mm F2.8 DG DN Art for L-mount
$1299 at B&H Photo – Save $100

Sigma 14-24mm F2.8 DG DN Art for Sony FE
$1209 at B&H Photo – Save $170

Sigma 28-70mm F2.8 Contemporary DG DN for Sony FE
$699 at B&H Photo – Save $200

Sigma 30mm F1.4 Contemporary DC DN for Fujifilm X-mount
$268 at B&H Photo – Save $70

Sigma 30mm F1.4 Contemporary DC DN for Sony E-mount
$289 at B&H Photo – Save $50
$289 at Moment – Save $50

Sigma 35mm F1.4 DG DN for Sony FE
$799 at B&H Photo – Save $100
$799 at Moment – Save $100

Sigma 105mm F2.8 DG DN Macro Art for L-mount
$699 at B&H Photo – Save $100

Sigma 105mm F2.8 DG DN Macro Art for Sony FE
$699 at B&H Photo – Save $100
$699 at Moment – Save $100

Sigma 150-600mm F5-6.3 DG DN OS Sports for L-mount
$1299 at B&H Photo – Save $200

Sigma 150-600mm F5-6.3 DG DN OS Sports for Sony FE
$1299 at B&H Photo – Save $200


Sony

Cameras

Sony a7 III body only
$1498 at Amazon.com – Sony $500
$1498 at B&H Photo – Save $500
$1499 at Moment – Save $500

Sony a7 IV body only
$2298 at Amazon.com – Save $200
$2298 at B&H Photo – Save $200

Sony a7R III(A) body only
$1998 at B&H Photo – Save $200
$1999 at Moment – Save $200

Sony a7R V body only
$3498 at Amazon.com – Save $400
$3498 at B&H Photo – Save $400
$3499 at Moment – Save $400

Sony ZV-1F Vlog Camera
$398 at Amazon.com – Save $100
$398 at B&H Photo – Save $100
$398 at Moment – Save $100

Sony a6100 with 16-50mm F3.5-5.6 PZ OSS lens
$698 at Amazon.com – Save $150
$698 at B&H Photo – Save $150

Sony a6400 with 16-50mm F3.5-5.6 PZ OSS lens
$848 at Amazon.com – Save $150
$848 at B&H Photo – Save $150

Sony a6600 body only
$998 at Amazon.com – Save $200
$998 at B&H Photo – Save $200

Lenses

Sony E 15mm F1.4 G
$648 at Amazon.com – Save $100
$648 at B&H Photo – Save $100

Sony FE 20mm F1.8 G
$798 at Amazon.com – Save $100
$798 at B&H Photo – Save $100

Sony FE 24-70mm F4 Vario-Tessar T* OSS
$698 at Amazon.com – Save $200
$698 at B&H Photo – Save $200

Sony FE 24-105mm F4 G OSS
$1198 at Amazon.com – Save $100
$1198 at B&H Photo – Save $100

Sony FE 35mm F1.4 GM
$1298 at Amazon.com – Save $100
$1298 at B&H Photo – Save $100

Sony FE 35mm F1.8
$648 at Amazon.com – Save $100
$648 at B&H Photo – Save $100


Tamron

Tamron 20mm F2.8 Di III OSD for Sony FE
$249 at B&H Photo – Save $50
$249 at Moment – Save $50

Tamron 18-300mm F3.5-6.3 Di III-A VC VXD for Fujifilm X-mount
$599 at B&H Photo – Save $100
$599 at Moment – Save $100

Tamron 18-300mm F3.5-6.3 Di III-A VC VXD for Sony E
$599 at B&H Photo – Save $100
$599 at Moment – Save $100

Tamron 28-75mm F2.8 Di III VXD G2 for Sony FE
$799 at Amazon.com – Save $100
$799 at B&H Photo – Save $100
$799 at Moment – Save $100

Tamron 28-200mm F2.8-5.6 Di III RXD for Sony FE
$699 at Amazon.com – Save $100
$699 at B&H Photo – Save $100

Tamron 35-150mm F2-2.8 Di III VXD for Sony FE
$1799 at B&H Photo – Save $100


Bags and Accessories

Lowepro Flipside 200 AW II Camera Backpack
$107 at Amazon.com – Save $25

Lowepro Flipside BP 400 AW III Camera Backpack
$140 at Amazon.com – Save $60

Lowepro Nova 200 AW II Messenger Case
$93 at Amazon.com – Save $17

Manfrotto Befree Advanced Camera Tripod
$161 at Amazon.com – Save $75

Moment DayChaser 35L Camera Backpack
$179 at Moment – Save $130

Peak Design 30L Everyday Backpack
$269 at Peak Design – Save $30

Peak Design Slide Lite Camera Strap
$50 at Peak Design – Save $9

Peak Design Travel Tripod (aluminum)
$322 at Peak Design – Save $50

Samsung T9 2TB Portable SSD
$149 at Amazon.com – Save $90

WANDRD PRVKE 31L Camera Backpack
$191 at Moment – Save $50


Software

Adobe Creative Cloud
$30/mo for the first year – Save $30/mo

Adobe Creative Cloud 1-year Photography Plan 1TB (Photoshop + Lightroom CC)
$89 at Newegg – Save $139 with coupon code BFCY2Z793

DxO Film Pack 7
$89 at DxO Shop – Save $50

DxO PhotoLab 7 Elite Edition
$169 at DxO Shop – Save $60

DxO PureRaw 3
$89 at DxO Shop – Save $40

Nik Collection 6
$99 at DxO Shop – Save $50



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Question of the week: What’s your advice to your younger self?

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Question of the week: What’s your advice to your younger self?


Every week, we ask newsletter subscribers a question about gear, creativity or life. We recently asked readers: If you could go back to your 20-year-old self, what camera-related advice would you give yourself?

Subsequently, the DPReview editors also got in on the act:

1. Shaminder Dulai

Start organizing your photo and video archive and making it searchable. Make sure to save local versions of client work; websites will disappear and take your work with them. A good archival system makes it possible to earn a passive income from these photos and videos in the future and curate your work for grant applications and shows.

Don’t get caught up in the gear; there will always be something better that comes along. Make things. Whatever you can get your hands on, just use it and make stuff. The more you practice and embrace the failures, the more you’ll learn and improve.

There will be people who will try to discourage you; they’ll tell you you don’t have the right gear, the right skills, or the right name, and some will even steal your ideas and pass them off as their own. These will be hard lessons, and you’ll need to learn to put yourself before others. It won’t be easy.

Also, buy as much Apple stock as you can afford and spend more time with your parents. Ask them the questions you always were too afraid to ask.


2. Dale Baskin

I’d probably give the same advice I would give a 20-year-old today: Don’t obsess about having fancy gear or the newest camera. Buy something used in good condition and save some money, then spend the money you save on fun experiences that allow you to focus on learning the art of photography.


3. Richard Butler

Focus on the lenses you’ll actually use. Look at the photos you’ve taken to see what you’re trying to capture. Consider whether the discipline (and compactness) of a prime would be better than the seemingly obvious F2.8 zoom.


What’s your take? Let us know in the comments.

If you want to participate in the next question, sign up for the newsletter. It’s the best photography, camera and gear news, delivered right to your inbox.

Sign up for the free DPReview Newsletter

And we don’t just stop at the news. Newsletter subscriber benefits include behind-the-scenes articles, letters to the editor, exclusive contests, sneak peeks on what we’re working on, ways to share feedback directly with DPReview editors to help us shape future stories and more! There is no AI here, only real people writing the newsletters and reading your feedback (me!)



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Fujifilm X-T50 first-look video and preview samples

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Fujifilm X-T50 first-look video and preview samples


We had a chance to shoot with the Fujifilm X-T50 for quite a while, so we put together a first-look video, outlining what it can offer, as well as shooting a sample gallery using a variety of Film Simulations.

As always, all the Raw files are available to download if you wish to see how your preferred software handles them.

Please do not reproduce any of these images on a website or any newsletter/magazine without prior permission (see our copyright page). We make the originals available for private users to download to their own machines for personal examination or printing (in conjunction with this review); we do so in good faith, so please don’t abuse it.



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Fujifilm X-T50 first-look video and preview samples

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Fujifilm X-T50 first-look video and preview samples


We had a chance to shoot with the Fujifilm X-T50 for quite a while, so we put together a first-look video, outlining what it can offer, as well as shooting a sample gallery using a variety of Film Simulations.

As always, all the Raw files are available to download if you wish to see how your preferred software handles them.

Please do not reproduce any of these images on a website or any newsletter/magazine without prior permission (see our copyright page). We make the originals available for private users to download to their own machines for personal examination or printing (in conjunction with this review); we do so in good faith, so please don’t abuse it.



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