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Best 2023 holiday deals on photography gear

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Best 2023 holiday deals on photography gear


Editor’s Note: This year’s Black Friday and Cyber Monday events have officially ended. However, we expect many of the deals below to remain active through the 2024 holiday season. If there’s something you plan to buy, it’s worth clicking our link to see if the deal is still available.

It’s that time of year again when people rush out to stores to climb over each other to buy $99 TVs and heavily discounted toys. While Black Friday (the day after Thanksgiving for those outside the U.S.) has usually been a brick-and-mortar event, you can generally get the same prices from the comfort of your bed.

Below are the deals that caught our eye. Remember that prices are subject to change, and these early discounts may be cheaper on Black Friday itself. This page is continuously changing, so check back often!

Apple | Canon | GoPro | Fujifilm | Nikon | OM System | Panasonic
Rokinon / Samyang | Sigma | Sony | Tamron | Bags & Accessories | Software


DPReview award winners on sale

There are a lot of items on sale over the next several days, so we’ll save you the scrolling and share the discounts on our favorite products right here.

Gold award winners

Canon EOS R6 Mark II body only
$2299 at Amazon.com – Save $200
$2299 at B&H Photo – Save $200

Fujifilm X-H2S body with VG-XH battery grip
$2299 at B&H Photo – Save $200

Nikon Z8 body only
$3696 at Adorama – Save $300
$3696 at Amazon.com – Save $300
$3696 at B&H Photo – Save $300

Sony a7 III body only
$1498 at Amazon.com – Sony $500
$1498 at B&H Photo – Save $500
$1499 at Moment – Save $500

Sony a7 IV body only
$2298 at Amazon.com – Save $200
$2298 at B&H Photo – Save $200

Sony a7R III(A) body only
$1998 at B&H Photo – Save $200
$1999 at Moment – Save $200

Sony a6400 with 16-50mm F3.5-5.6 PZ OSS lens
$848 at Amazon.com – Save $150
$848 at B&H Photo – Save $150

Silver award winners

Canon EOS R8 body only
$1299 at Amazon.com – Save $300
$1299 at B&H Photo – Save $300

Canon EOS R10 Content Creator Kit with RF-S 18-45mm lens, stereo mic, Bluetooth remote, mini tripod
$1099 at Amazon.com – Save $200

Canon EOS R50 with RF-S 18-45mm F4-5-6.3 IS STM lens
$699 at Amazon.com – Save $100
$699 at B&H Photo – Save $100

Canon EOS R50 Content Creator Kit with RF-S 18-45mm lens, stereo mic, Bluetooth remote, mini tripod
$799 at Amazon.com – Save $200

Fujifilm X-H2 body with VG-XH battery grip
$1849 at B&H Photo – Save $150

Nikon Z30 Creator’s Kit (includes Røde mic, mini tripod, and Bluetooth remote)
$697 at Amazon.com – Save $300

OM System OM-1 body only
$1899 at Amazon.com – Save $300
$1899 at B&H Photo – Save $300

OM System OM-5 with 12-45mm F4 Pro lens
$1399 at Amazon.com – Save $200
$1399 at B&H Photo – Save $200

Panasonic Lumix DC-G9 with 12-60mm F3.5-5.6 lens
$899 at Amazon.com – Save $200

Panasonic DC-GH6 body only
$1697 at Amazon.com – Save $500
$1697 at B&H Photo – Save $500

Sony a7R V body only
$3498 at Amazon.com – Save $400
$3498 at B&H Photo – Save $400
$3499 at Moment – Save $400

Sony a6100 with 16-50mm F3.5-5.6 PZ OSS lens
$698 at Amazon.com – Save $150
$698 at B&H Photo – Save $150

Sony a6600 body only
$998 at Amazon.com – Save $200
$998 at B&H Photo – Save $200


Apple

AirPods Max
$449 at Amazon.com – Save $100

MacBook Pro 14″ (M1 Max, 64GB RAM, 2TB SSD)
$2499 at B&H Photo – Save $1600

MacBook Pro 14″ (M2 Pro, 16GB RAM, 512GB SSD)
$1599 at Best Buy – Save $400

MacBook Pro 16″ (M1 Pro, 16GB RAM, 1TB SSD)
$1829 at B&H Photo – Save $870

Mac mini (M2 Pro, 16GB RAM, 512TB SSD)
$1149 at B&H Photo – Save $150


Canon

Cameras

Canon EOS R3 body only
$4999 at Amazon.com – Save $1000
$4999 at B&H Photo – Save $1000

Canon EOS R5 body only
$2999 at Amazon.com – Save $900
$2999 at B&H Photo – Save $900

Canon EOS R6 Mark II body only
$2299 at Amazon.com – Save $200
$2299 at B&H Photo – Save $200

Canon EOS R8 body only
$1299 at Amazon.com – Save $300
$1299 at B&H Photo – Save $300

Canon EOS R10 Content Creator Kit with RF-S 18-45mm lens, stereo mic, Bluetooth remote, mini tripod
$1099 at Amazon.com – Save $200

Canon EOS R50 with RF-S 18-45mm F4-5-6.3 IS STM lens
$599 at Amazon.com – Save $200
$699 at B&H Photo – Save $100

Canon EOS R50 Content Creator Kit with RF-S 18-45mm lens, stereo mic, Bluetooth remote, mini tripod
$799 at Amazon.com – Save $200

Canon EOS R100 with RF-S 18-45mm F4.5-6.3 IS STM
$449 at Amazon.com – Save $150 with coupon

Lenses

Canon RF 14-35mm F4 L IS USM
$1199 at Amazon.com – Save $300
$1199 at B&H Photo – Save $300

Canon RF 15-30mm F4.5-6.3 IS STM
$499 at Amazon.com – Save $50
$499 at B&H Photo – Save $50

Canon EF-M 22mm F2 STM
$199 at Amazon.com – Save $50
$199 at B&H Photo – Save $50

Canon RF 24-70mm F2.8 L IS USM
$1899 at Amazon.com – Save $500
$1899 at B&H Photo – Save $500

Canon 50mm F1.8 STM
$169 at Amazon.com – Save $30
$169 at B&H Photo – Save $30

Canon RF 70-200mm F2.8 L IS USM
$2299 at Amazon.com – Save $500
$2299 at B&H Photo – Save $500

Canon RF 70-200mm F4 L IS USM
$1399 at Amazon.com – Save $200
$1399 at B&H Photo – Save $200

Canon RF 85mm F2 Macro IS STM
$499 at Amazon.com – Save $100
$499 at B&H Photo – Save $100

Canon RF 100mm F2.8 L Macro IS USM
$999 at B&H Photo – Save $400

Canon RF 100-400mm F5.6-8 IS USM
$599 at Amazon.com – Save $50
$599 at B&H Photo – Save $50

Photo printers

Canon imagePROGRAF PRO-300 11×19″ inkjet printer
$699 at Amazon.com – Save $200

Canon imagePROGRAF PRO-1000 17×22″ inkjet printer
$999 at Amazon.com – Save $300


Fujifilm

Cameras

Fujifilm GFX 100S body only
$4399 at Amazon.com – Save $1700
$4399 at Moment – Save $1700

Fujifilm X-H2 body with VG-XH battery grip
$1849 at B&H Photo – Save $150

Fujifilm X-H2S body with VG-XH battery grip
$2299 at B&H Photo – Save $200

Fujifilm X-S10 body only
$899 at B&H Photo – Save $100
$899 at Moment – Save $100

Lenses

Fujifilm XF 16-55mm F2.8 R LM WR
$1099 at Amazon.com – Save $100
$1099 at B&H Photo – Save $100

Fujifilm XF 56mm F1.2 R WR
$899 at Amazon.com – Save $100
$899 at B&H Photo – Save $100

Fujifilm XF 80mm F2.8 R LM OIS Macro
$1099 at B&H Photo – Save $100
$1099 at Moment – Save $100

Fujifilm XF 90mm F2 R LM WR
$849 at B&H Photo – Save $100

Fujifilm XF 100-400mm F4.5-5.6 R LM OIS WR
$1499 at B&H Photo – Save $400
$1499 at Moment – Save $400

Instant Cameras

Fujifilm Instax Mini 11
$59 at Amazon.com – Save $17

Fujifilm Instax Square SQ6
$89 at Amazon.com – Save $30


GoPro

GoPro Hero 9 Black 5K/30p action cam
$199 at Amazon.com – Save $30

GoPro Hero 11 Black 5.3K/60p action cam
$299 at Amazon.com – Save $50

GoPro Hero 12 Black 5.3K/60p HDR action cam
$349 at Amazon.com – save $50


Nikon

Cameras

Nikon Z5 body only
$996 at Amazon.com – Save $400
$996 at B&H Photo – Save $400

Nikon Z6 II body only
$1596 at B&H Photo – Save $400

Nikon Z7 II body only
$2296 at B&H Photo – Save $700

Nikon Z8 body only
$3696 at Adorama – Save $300
$3696 at Amazon.com – Save $300
$3696 at B&H Photo – Save $300

Nikon Z30 Creator’s Kit (includes Røde mic, mini tripod, and Bluetooth remote)
$696 at Amazon.com – Save $300

Nikon Z50 with 16-50mm F3.5-5.6 VR lens
$896 at Amazon.com – Save $100
$896 at B&H Photo – Save $100

Lenses

Nikon Nikkor Z 14-24mm F2.8 S
$2296 at Amazon.com – Save $200
$2296 at B&H Photo – Save $200

Nikon Nikkor Z 14-30mm F4 S
$1146 at B&H Photo – Save $200

Nikon Nikkor Z 17-28mm F2.8
$996 at Amazon.com – Save $200
$996 at B&H Photo – Save $200

Nikon Nikkor Z 24mm F1.8 S
$896 at B&H Photo – Save $100

Nikon Nikkor Z 24-70mm F2.8 S
$2096 at Amazon.com – Save $300
$2096 at B&H Photo – Save $300

Nikon Nikkor Z 28mm F2.8
$276 at Amazon.com – Save $20

Nikon Nikkor Z 28-75mm F2.8
$896 at Amazon.com – Save $300
$896 at B&H Photo – Save $300

Nikon Nikkor Z 35mm F1.8 S
$696 at B&H Photo – Save $150

Nikon Nikkor Z 70-200mm F2.8 VR S
$2396 at B&H Photo – Save $300

Nikon Nikkor Z 85mm F1.8 S
$696 at B&H Photo – Save $100


OM System

Cameras

OM System OM-1 body only
$1899 at Amazon.com – Save $300
$1899 at B&H Photo – Save $300

OM System OM-5 with 12-45mm F4 Pro lens
$1399 at Amazon.com – Save $200
$1399 at B&H Photo – Save $200

Lenses

Olympus M.Zuiko Digital ED 8-25mm F4 Pro
$899 at Amazon.com – Save $200
$899 at B&H Photo – Save $200

Olympus M.Zuiko Digital ED 40-150mm F2.8 Pro
$1299 at B&H Photo – Save $200

Olympus M.Zuiko Digital ED 100-400mm F5-6.3 IS
$1299 at Amazon.com – Save $200
$1299 at B&H Photo – Save $200


Panasonic

Cameras

Panasonic Lumix DC-G100 with 12-32mm F3.5-5.6 lens and tripod grip
$497 at Amazon.com – Save $300
$497 at B&H Photo – Save $300

Panasonic Lumix DC-G9 with 12-60mm F3.5-5.6 lens
$899 at Amazon.com – Save $200

Panasonic DC-G95 (OLED) with 12-60mm F3.5-5.6 F3.5-5.6 lens
$697 at Amazon.com – Save $300

Panasonic DC-GH6 body only
$1697 at Amazon.com – Save $500
$1697 at B&H Photo – Save $500

Panasonic Lumix DC-S5 body only
$997 at Amazon.com – Save $800
$997 at B&H Photo – Save $800

Panasonic Lumix DC-S5 with 20-60mm F3.5-5.6 lens
$1297 at Amazon.com – Save $800
$1297 at B&H Photo – Save $800

Panasonic Lumix DC-S5 II body only
$1697 from B&H Photo – Save $300

Panasonic Lumix DC-S5 II with 20-60mm F3.5-5.6 lens
$1997 at B&H Photo – Save $300

Lenses

Panasonic Leica DG Vario-Summilux 10-25mm F1.7 ASPH (Micro Four Thirds)
$1497 at Amazon.com – Save $300
$1497 at B&H Photo – Save $300

Panasonic Leica DG Vario-Elmarit 8-18mm F2.8-4 ASPH (Micro Four Thirds)
$897 at Amazon.com – Save $200
$897 at B&H Photo – Save $200

Panasonic Leica DG Vario-Elmarit 12-60mm F2.8-4 Power OIS (Micro Four Thirds)
$797 at Amazon.com – Save $200
$797 at B&H Photo – Save $200

Panasonic Lumix G II Vario 100-300mm F4-5.6 Power OIS (Micro Four Thirds)
$497 at Amazon.com – Save $150

Panasonic Lumix S Pro 16-35mm F4 (L-mount)
$997 at Amazon.com – Save $500
$997 at B&H Photo – Save $500

Panasonic Lumix S 24-105mm F4 Macro OIS (L-mount)
$997 at Amazon.com – Save $300
$997 at B&H Photo – Save $300

Panasonic Lumix S Pro 70-200mm F4 OIS (L-mount)
$1197 at Amazon.com – Save $300
$1197 at B&H Photo – Save $300


Rokinon / Samyang

Samyang AF 14mm F2.8 for Sony FE
$466 at Amazon.com – Save $230
$499 at B&H Photo – Save $200

Samyang AF 18mm F2.8 for Sony FE
$279 at Amazon.com – Save $120
$299 at B&H Photo – Save $100

Rokinon AF 35mm F1.4 II for Sony FE
$499 at Amazon.com – Save $100

Samyang AF 50mm F1.4 II for Sony FE
$500 at Amazon.com – Save $89

Samyang AF 85mm F1.4 II for Sony FE
$599 at Amazon.com – Save $200
$599 at B&H Photo – Save $200

Samyang AF 135mm F1.8 for Sony FE
$679 at Amazon.com – Save $320
$679 at B&H Photo – Save $320


Sigma

Sigma 14-24mm F2.8 DG DN Art for L-mount
$1299 at B&H Photo – Save $100

Sigma 14-24mm F2.8 DG DN Art for Sony FE
$1209 at B&H Photo – Save $170

Sigma 28-70mm F2.8 Contemporary DG DN for Sony FE
$699 at B&H Photo – Save $200

Sigma 30mm F1.4 Contemporary DC DN for Fujifilm X-mount
$268 at B&H Photo – Save $70

Sigma 30mm F1.4 Contemporary DC DN for Sony E-mount
$289 at B&H Photo – Save $50
$289 at Moment – Save $50

Sigma 35mm F1.4 DG DN for Sony FE
$799 at B&H Photo – Save $100
$799 at Moment – Save $100

Sigma 105mm F2.8 DG DN Macro Art for L-mount
$699 at B&H Photo – Save $100

Sigma 105mm F2.8 DG DN Macro Art for Sony FE
$699 at B&H Photo – Save $100
$699 at Moment – Save $100

Sigma 150-600mm F5-6.3 DG DN OS Sports for L-mount
$1299 at B&H Photo – Save $200

Sigma 150-600mm F5-6.3 DG DN OS Sports for Sony FE
$1299 at B&H Photo – Save $200


Sony

Cameras

Sony a7 III body only
$1498 at Amazon.com – Sony $500
$1498 at B&H Photo – Save $500
$1499 at Moment – Save $500

Sony a7 IV body only
$2298 at Amazon.com – Save $200
$2298 at B&H Photo – Save $200

Sony a7R III(A) body only
$1998 at B&H Photo – Save $200
$1999 at Moment – Save $200

Sony a7R V body only
$3498 at Amazon.com – Save $400
$3498 at B&H Photo – Save $400
$3499 at Moment – Save $400

Sony ZV-1F Vlog Camera
$398 at Amazon.com – Save $100
$398 at B&H Photo – Save $100
$398 at Moment – Save $100

Sony a6100 with 16-50mm F3.5-5.6 PZ OSS lens
$698 at Amazon.com – Save $150
$698 at B&H Photo – Save $150

Sony a6400 with 16-50mm F3.5-5.6 PZ OSS lens
$848 at Amazon.com – Save $150
$848 at B&H Photo – Save $150

Sony a6600 body only
$998 at Amazon.com – Save $200
$998 at B&H Photo – Save $200

Lenses

Sony E 15mm F1.4 G
$648 at Amazon.com – Save $100
$648 at B&H Photo – Save $100

Sony FE 20mm F1.8 G
$798 at Amazon.com – Save $100
$798 at B&H Photo – Save $100

Sony FE 24-70mm F4 Vario-Tessar T* OSS
$698 at Amazon.com – Save $200
$698 at B&H Photo – Save $200

Sony FE 24-105mm F4 G OSS
$1198 at Amazon.com – Save $100
$1198 at B&H Photo – Save $100

Sony FE 35mm F1.4 GM
$1298 at Amazon.com – Save $100
$1298 at B&H Photo – Save $100

Sony FE 35mm F1.8
$648 at Amazon.com – Save $100
$648 at B&H Photo – Save $100


Tamron

Tamron 20mm F2.8 Di III OSD for Sony FE
$249 at B&H Photo – Save $50
$249 at Moment – Save $50

Tamron 18-300mm F3.5-6.3 Di III-A VC VXD for Fujifilm X-mount
$599 at B&H Photo – Save $100
$599 at Moment – Save $100

Tamron 18-300mm F3.5-6.3 Di III-A VC VXD for Sony E
$599 at B&H Photo – Save $100
$599 at Moment – Save $100

Tamron 28-75mm F2.8 Di III VXD G2 for Sony FE
$799 at Amazon.com – Save $100
$799 at B&H Photo – Save $100
$799 at Moment – Save $100

Tamron 28-200mm F2.8-5.6 Di III RXD for Sony FE
$699 at Amazon.com – Save $100
$699 at B&H Photo – Save $100

Tamron 35-150mm F2-2.8 Di III VXD for Sony FE
$1799 at B&H Photo – Save $100


Bags and Accessories

Lowepro Flipside 200 AW II Camera Backpack
$107 at Amazon.com – Save $25

Lowepro Flipside BP 400 AW III Camera Backpack
$140 at Amazon.com – Save $60

Lowepro Nova 200 AW II Messenger Case
$93 at Amazon.com – Save $17

Manfrotto Befree Advanced Camera Tripod
$161 at Amazon.com – Save $75

Moment DayChaser 35L Camera Backpack
$179 at Moment – Save $130

Peak Design 30L Everyday Backpack
$269 at Peak Design – Save $30

Peak Design Slide Lite Camera Strap
$50 at Peak Design – Save $9

Peak Design Travel Tripod (aluminum)
$322 at Peak Design – Save $50

Samsung T9 2TB Portable SSD
$149 at Amazon.com – Save $90

WANDRD PRVKE 31L Camera Backpack
$191 at Moment – Save $50


Software

Adobe Creative Cloud
$30/mo for the first year – Save $30/mo

Adobe Creative Cloud 1-year Photography Plan 1TB (Photoshop + Lightroom CC)
$89 at Newegg – Save $139 with coupon code BFCY2Z793

DxO Film Pack 7
$89 at DxO Shop – Save $50

DxO PhotoLab 7 Elite Edition
$169 at DxO Shop – Save $60

DxO PureRaw 3
$89 at DxO Shop – Save $40

Nik Collection 6
$99 at DxO Shop – Save $50



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Pentax K-1 and K-1 II firmware updates include astrophotography features (depending on where you live)

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Pentax K-1 and K-1 II firmware updates include astrophotography features (depending on where you live)


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Yesterday, Ricoh quietly released firmware 2.50 for its Pentax K-1 and K-1 II DSLRs. However, the features you can expect to gain from this update may depend on your geography.

Ricoh’s English-language firmware pages for the K-1 and K-1 II state that firmware 2.50 delivers “Improved stability for general performance.”

However, astute Pentax users noted that Ricoh’s Japanese-language firmware pages (translation) indicate that the update also includes a limited feature called “Astronomical Photo Assist,” a collection of three new features designed for astrophotography: Star AF, remote control focus fine adjustment, and astronomical image processing.

Star AF is intended to automate focusing on stars when using autofocus lenses. Rather than manually focusing on a bright star and changing your composition, it promises to let you compose your shot and let the camera focus.

Remote control fine adjustment allows users to adjust focus without touching the lens and requires Pentax’s optional O-RC1 remote. Astronomical image processing will enable users to make in-camera adjustments to astrophotography images, including shading correction, fogging correction, background darkness, star brightness, celestial clarity, and fringe correction.

Astronomical image processing on the K-1 and K-1 II will enable users to make in-camera adjustments to astrophotography images, including shading correction, fogging correction, background darkness, star brightness, celestial clarity, and fringe correction.

According to Ricoh, Astronomical Photo Assist is a premium feature that must be purchased and costs ¥11,000 for an activation key (about $70 at current exchange rates).

Although these astrophotography features appear to be Japan-only for now, a Ricoh representative tells us, “Ricoh Imaging Americas confirmed that the premium firmware features for the PENTAX K-1 and PENTAX K-1 Mark II will eventually be available to US customers.”

Firmware update 2.50 for both the K-1 and K-1 II is available for download from Ricoh’s website.



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On this day 2017: Nikon launches D850

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On this day 2017: Nikon launches D850


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As part of our twenty fifth anniversary, we’re looking back at some of the most significant cameras launched and reviewed during that period. Today’s pick was launched seven years ago today* and yet we’re only quite recently stepping out of its shadow.

The Nikon D850 is likely to be remembered as the high watermark of DSLR technology. We may yet still see impressive developments from Ricoh in the future (we’d love to see a significantly upgraded Pentax K-1 III), but the D850 was perhaps the green flash as the sun set on the DSLR as the dominant technology in the market.

Click here to read our Nikon D850 review

Why do we think it was such a big deal? Because it got just about everything right. Its 45MP sensor brought dual conversion gain to high pixel count sensors, meaning excellent dynamic range at base ISO and lower noise at high ISOs. Its autofocus system was one of the best we’ve ever seen on a DSLR: easy to use and highly dependable, with a good level of coverage. And then there was a body and user interface honed by years of iterative refinement, that made it easy to get the most out of the camera.

None of this is meant as a slight towards the other late-period DSLRs but the likes of Canon’s EOS 5DS and 5DSR didn’t present quite such a complete package of AF tracking, daylight DR and low-light quality as the Nikon did. With its ability to shoot at up to 9fps (if you used the optional battery grip), the D850 started to chip away at the idea that high megapixel cameras were specialized landscape and studio tools that would struggle with movement or less-than-perfect lighting. And that’s without even considering its 4K video capabilities.

In the seven years since the D850 was launched, mirrorless cameras have eclipsed most areas in which DSLRs once held the advantage. For example, the Z8 can shoot faster, autofocus more with more accuracy and precision, across a wider area of the frame and do so while shooting at much faster rates.

But, even though it outshines the D850 in most regards, the Z8 is still based around what we believe is a (significant) evolution of the same sensor, and its reputation still looms large enough for Nikon to explicitly market the Z8 as its “true successor.”

Nikon D850 sample gallery

Sample gallery
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*Actually seven years ago yesterday: we had to delay this article for a day to focus on the publishing the Z6III studio scene: the latest cameras taking precedence over our anniversary content.



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Nikon Z6III added to studio scene, making image quality clear

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Nikon Z6III added to studio scene, making image quality clear


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Photo: Richard Butler

We’ve just received a production Nikon Z6III and took it into our studio immediately to get a sense for how the sensor really performs.

Dynamic range tests have already been conducted, but these only give a limited insight into the image quality as a whole. As expected, our Exposure Latitude test – which mimics the effect of reducing exposure to capture a bright sunrise or sunset, then making use of the deep shadows – shows a difference if you use the very deepest shadows, just as the numerical DR tests imply.

Likewise, our ISO Invariance test shows there’s more of a benefit to be had from applying more amplification by raising the ISO setting to overcome the read noise, than there was in the Z6 II. This means there’s a bigger improvement when you move up to the higher gain step of the dual conversion gain sensor but, as with the Z6 II, little more to be gained beyond that.

These are pushing at the extreme of the sensor’s performance though. For most everyday photography, you don’t use the deepest shadows of the Raw files, so differences in read noise between sensors don’t play much of a role. In most of the tones of an image, sensor size plays a huge role, along with any (pretty rare) differences in light capturing efficiency.

Image Comparison
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As expected, the standard exposures look identical to those of the Z6 II. There are similar (or better) levels of detail at low ISO, in both JPEG and Raw. At higher ISO, the Z6III still looks essentially the same as the Z6II. Its fractionally higher level of read noise finally comes back to have an impact at very, very high ISO settings.

Overall, then, there is a read noise price to be paid for the camera’s faster sensor, in a way that slightly blunts the ultimate flexibility of the Raw files at low ISO and that results in fractionally more noise at ultra-high ISOs. But we suspect most people will more than happily pay this small price in return for a big boost in performance.



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