Camera
Canon Announces the RF 35mm F1.4 L VCM Lens

Image: Canon |
Canon has announced the RF 35mm F1.4 L VCM lens, the first release in what the company says will become a full series of fixed-focal-length RF lenses with a hybrid design for stills and video, which are intended to work with both EOS photo and Cinema EOS cameras.
The RF 35mm F1.4 L VCM becomes the widest prime lens in Canon’s L-series. Its optical formula consists of 14 elements in 11 groups, including two specialized aspherical lens elements and two ultra-low Dispersion glass elements.
The lens also benefits from Canon’s Super Spectra Coating, Air Sphere Coating, and fluorine coating. It has 11 aperture blades. Autofocus is driven by a voice coil motor (VCM), a type of linear motor, for quick, precise focusing.
Size-wise, the lens is 99.3mm (3.9″) long and has a diameter of 76.5mm (3.0″). It’s noticeably longer and slightly skinner than Canon’s EF 35mm F1.4L USM, and comes in slightly lighter at 555g (19.5 oz) compared to 580g (20.5 oz) for the EF version.
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Image: Canon |
Like the RF 24-105mm F2.8 L IS USM Z announced last fall, Canon says it specifically designed the RF 35mm F1.4 L VCM to be a true hybrid stills/video lens in acknowledgment of the new multimedia production demands many professional creatives face today.
As such, the new 35mm prime also features a manual aperture ring, similar to the F 24-105mm F2.8 L, which allows for stepless control of the aperture/iris. Additionally, the lens is designed to minimize focus breathing. It’s also compatible with Canon’s newly announced, native RF-mouth EOS C400 cinema camera.
Pricing and availability
The Canon RF 35mm F1.4 L VCM is expected to be available in June at an estimated retail price of $1,499. It includes a case, lens cap, dust cap and lens hood.
Press release:
CANON ANNOUNCES FIRST LENS IN SERIES OF FIXED FOCAL LENGTH RF HYBRID LENSES – RF35MM F1.4L VCM
New Portable Speedlite with New Multi-Function Shoe Design Also Available
MELVILLE, N.Y., – June 5, 2024 — Canon U.S.A., Inc., a leader in digital imaging solutions,
today announced the RF35mm F1.4 L VCM lens and Speedlite EL-10 flash. The new RF35mm
lens is the first in a series of fixed focal length RF lenses with hybrid video and still design, and the Speedlite EL-10 integrates with Canon’s new multi-function shoe design, for users of recent Canon EOS cameras.
Answering the needs of many professional high-level photographers, the new RF35m F1.4 L
VCM lens can be looked upon as a standard lens for video and still users — for example, those who use the EOS R5 and EOS C70 cameras. This lens is the beginning of a new hybrid lens series and with its fixed focal length, fills a gap as there is not a fixed focal length lens wider than 50mm in the L-series — until now. Ideal for low-light, the RF35mm F1.4 L VCM lens features a manual iris (aperture) ring which helps provide better control when shooting movies.
The lens allows very little focus “breathing” as focus is moved, and it’s highlighted by two
Aspherical lens elements and two ultra-low Dispersion glass elements. Overall, this lens has the outstanding L-series optical design many professionals have grown accustomed to. In addition, the lens can be used with the newly announced Canon EOS C400 cinema camera, further reinforcing Canon’s full support of the video market.
“The new RF35mm F1.4 L VCM lens is the answer for high-level video in the mirrorless market
– while also providing still-imaging storytellers the durability and optical performance that is
synonymous with Canon lenses,” said Brian Mahar, senior vice president & general manager,
Canon U.S.A., Inc.
The Speedlite EL-10 flash is designed for the amateur photographer who is stepping into the
mirrorless world, and the veteran user who is looking to get reacquainted with flash photography.
The multi-function shoe helps the still imagery storyteller by providing immediate access to the flash control menu, and either an on-camera EL-10 or the optional super-compact Speedlite Transmitter ST-E10 assists with triggering from one through up to fifteen off-camera flashes2.
The Speedlite EL-10 is a radio-based wireless flash with 2nd-curtain sync capabilities, and
leverages four AA batteries instead of a separate battery that requires charging — making
operation more streamlined for some users. In addition, it features a Custom Flash Mode
function, allowing the end-user to register and store up to three sets of flash settings, and is
approximately the same size and weight as its predecessor the Speedlite 430EX-III RT — while also pushing out the same amount of power. Automatic balanced fill flash is a key benefit to using flash photography, whether during daytime or low-light with slow shutter speed, and the Speedlite EL-10 is an excellent gear bag addition to achieve that creative look in one’s photos.
“Flash photography is a simple yet versatile way to add drama to one’s photos and with Canon’s steadfast commitment to reliability, the Speedlite EL-10 provides a full-circle Canon shooting experience,” continued Brian Mahar, senior vice president & general manager, Canon U.S.A., Inc.
Price & Availability
RF35mm F1.4 L VCM lens is expected to be available in June for an estimated retail piece of
$1,499.00 and the Speedlite EL-10 is also expected to be available in June for an estimated retail price of $249.99*.
For more information, please visit usa.canon.com.
Camera
Adobe is improving masking and selection tools in Photoshop and Lightroom

Image: Adobe |
Adobe Max London is underway, and with it comes announcements from Adobe for its editing platforms. Some of the changes were previously revealed in a blog post from the company. The rest are mostly subtle, but, as usual, aim to streamline and simplify the editing process.
First, a new Select Landscape feature is coming to Adobe Lightroom. This tool will automatically detect and create masks for common landscape elements like plants, sky, water and more. Such automatic masking tools in Lightroom (and Photoshop) were previously limited to obvious subjects like people, so selective edits on landscapes still required more time-consuming manual edits. This should speed up the editing process for landscape photographers.
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The Select Details actions can save you some tedious manual work.
Image: Adobe |
For Photoshop users, Select Details will make it easier to select finer details like hair, facial features and clothes. Masking out hair is a tedious task that can be difficult to get right. Portrait photographers will appreciate anything that eases that process, so if this works as well as Adobe promises, it will be a welcome update.
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Adobe says the Select Background tool will provide even more precise results, even with complex images.
Image: Adobe |
Adobe says it updated the Remove Background tool in Photoshop, promising much more precise results and sharing an impressive demo of it cutting out a fish in a net. It should allow for much more accurate selections when dealing with complex images or colors that blend into each other, like a subject wearing a black shirt against a dark background.
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You can now control colors from the Contextual Taskbar.
Image: Adobe |
Adobe also updated the Contextual Taskbar with an Adjust Colors option. When clicked, it automatically samples the colors for you and creates an adjustment layer. That way, you don’t need to create multiple adjustment layers or manipulate individual color changes when adjusting colors in your images or designs.
Camera
Profoto's new tool offers precision lighting in a compact package

Image: Profoto |
Today, Swedish company Profoto announced the release of the Spot Small. This compact light shaping tool is built for photographers looking for precise control over their lighting and is aimed at professionals in the fashion, portrait, product and fine art industries. Profoto says the Spot Small delivers a crisp, artifact-free beam with its 115mm focus lens.
Features
- Projects a clean beam of light.
- Focusable high-quality 115 mm optical lens.
- Four integrated adjustable metal leaves.
- It has an optional Iris and Gobo Holder (no Gobos included).
- Compatible with Clic light shaping tools.
- Compatible with both protruded and flat fronted 100mm lights.
Integrated adjustable leaves allow photographers to fine-tune the shape of the light, while optional add-ons like the Iris and Gobo Holder allow for the production of custom shapes and dramatic effects. A magnetic front ring ensures compatibility with Profoto’s Clic light-shaping accessories, something users looking for more ways to experiment might be interested in.
Profoto says the Spot Small is built for longevity. It features fully vented 360-degree housing to withstand the demands of professional work. The device is compatible with both flat and protruded flash heads. Images of the product and its accessories can be viewed on the brand’s official Instagram page.
The Spot Small is positioned as a tool for pro photographers who wish to work with intentionality and creativity, confidently shaping light with precision. Currently, there is no listed price.
Profoto Spot Small speficiations
Focal length | 115 mm |
---|---|
Lens dimensions | 12-18.5 cm (4.6-7.3″) length x Ø7.3 cm (2.9″) |
Width | 19.5 cm (7.7″) |
Height | 23 cm (14″) |
Length | 35.5 cm (14″) |
Weight | 2.5 kg (5.5 lb) |
Camera
This new accessory keeps the unique aesthetic of the Sigma BF intact

Image: Helium Design Lab |
There’s no denying the bold, unique look of the Sigma BF mirrorless camera. It’s unlike any camera currently available, with a body milled from a single block of aluminum. The minimalistic design lacks a grip, though, which some may take issue with. Helium Design Lab, a company started by photographers Ed Palisoc and Hugh Brownstone, has stepped up to the plate, with a grip worthy of the BF, as PetaPixel reports.
It takes a special design for any grip to look even somewhat right on such a distinctive-looking camera. The Helium Design Lab HeBF handgrip keeps the aesthetics of the camera intact, resulting in what Helium Design Lab says is a “more perfect union between camera and passionate photographers like ourselves.” Like the camera, the grip is made of precisely machined aluminum, and each is hand assembled and inspected. It is designed, manufactured and packaged in the US.
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Image: Helium Design Lab |
The HeBF grip provides access to the battery without removing the grip and features a hidden, anti-tamper AirTag slot so you can keep track of your camera. It also offers built-in Arca-Swiss compatibility, and it’s compatible with the Peak Design Capture Clip and Travel Tripod. There are bottom anchor lugs on the left and right, providing multiple options for wrist and camera strap configurations. It’s available in natural silver aluminum and anodized black finishes.
The kicker: this is a very limited production run. Helium Design Lab says it is only making 100 units and will not offer it again. The limited nature of the grip, along with the close attention to detail of each one, naturally demands a steep price: $390.
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The grip comes in silver and black.
Image: Helium Design Lab |
As Brownstone admits in the YouTube video discussing the grip, “390 bucks is anything but chump change.” But it isn’t the company’s most expensive offering. In fact, it’s actually cheaper than all of the company’s other options by $150.
Brownstone explains that they’ve engineered significant costs out of the grip compared to their other products to keep the price down as much as possible. Still, the grip’s nature means it is expensive to produce. “This is not primarily a rational business decision. We’re bad. It’s an emotional one,” says cofounder Hugh Brownstone. “Our ambition is to break even.”
You can pre-order the grip from the Helium Design Lab website, provided you get there soon enough.
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