Gadgets
Cleartrip Acquisition by Flipkart Met With Fond Farewells on Indian Twitter
Acknowledging Cleartrip as one of the first to incorporate product design that focussed on enhancing customer experience, one user wrote, “This is an appreciation tweet for everyone who has been a part of the Cleartrip journey. From 2007, you showed us all what ‘product design’ and ‘product experience’ is when practically no one knew what magic it could do. Thank you for the inspiration.”
This is an appreciation tweet for everyone who has been a part of the @Cleartrip journey.
From 2007, you showed us all what ‘product design’ and ‘product experience’ is when practically no one knew what magic it could do. Thank you the inspiration ????
— pj (@BeingPractical) April 15, 2021
“I still keep referring to them for inspiration on product design,” added another user.
Indeed. I still keep referring them for inspiration on product design.
— Chirag “JOSH” Taneja (@tchirag) April 15, 2021
Seconding this, a user said, “Cannot agree more. They were pioneers in supreme user experience. On desktop and mobile. Thanks a lot for all the work everyone put in.”
Cannot agree more. They were pioneers in supreme user experience. On desktop and mobile. Thanks a lot for all the work everyone put in ????
— Bharath Devanathan (@bharathd) April 15, 2021
Some even thanked Cleartrip for being an inspiration.
Big reason why i am in product management. End of an era!
— Abhinav Agrawal (@arion5) April 15, 2021
“Every time when someone criticised us for too much negative space on the website, we showed them Cleartrip. Thank you for showing us the path to good product design,” one of the messages read.
Many Cleartrip customers were also hoping that the design of the platform remains the same, post-acquisition.
For as long as I remember, I’ve booked flight tickets only on Cleartrip. From 2015 till the pandemic began: I was on a flight almost every month.
The only reason I preferred them: Design.
Hoping it doesn’t get killed! https://t.co/NfSXZ3foqX
— Bargava (@bargava) April 13, 2021
The ‘smooth booking experience’ was also something social media users appreciated.
IMO, cleartrip is one of the best travel site till date. No one could beat their UI and smooth booking experience.
14 years, Raised ~60 mil$, Getting sold for ~40mil$
Lesson: Business has to make money, having a great product is not enough. pic.twitter.com/IdZJKg1FEN
— Gagan Goyal (@Goyal4Gagan) April 14, 2021
Several users shared their experience with the company and tried throwing light on what could have gone wrong for them.
The first site I booked online flight tickets from. But haven’t used them directly in a long time. And swore to avoid them after terrible customer support for tickets booked via HDFC Smartbuy last year.
Goibibo, MMT, Yatra may still be behind in UI, but wins in price + support.— Pallab De (@indyan) April 14, 2021
I also think possibly not solving the most pressing user problem. Great UI is fine but is this what people look for whole travelling? Or just best possible pricing?
— Himanshu Arora (@himanshuarora9) April 14, 2021
However, a majority of the comments chose to celebrate the brand. One customer said, “One of the most admired products.”
Another added, “Been a superfan of Cleartrip since 2007! Thank you for the magic!”
As per the terms of the agreement, though Flipkart will acquire all Cleartrip operations, it will continue to operate as a separate brand. The company’s employee base will also be retained, as per the agreement.
Gadgets
Microsoft Partners With Inworld to Bring AI Game Development Tools to Xbox
“At Xbox, we believe that with better tools, creators can make even more extraordinary games,” Haiyan Zhang, GM, Xbox Gaming AI, said in a blog post. “This partnership will bring together: Inworld’s expertise in working with generative AI models for character development, Microsoft’s cutting-edge cloud-based AI solutions including Azure OpenAI Service, Microsoft Research’s technical insights into the future of play, and Team Xbox’s strengths in revolutionizing accessible and responsible creator tools for all developers.”
The aforementioned AI design copilot is a toolset that will help game designers turn prompts into scripts and dialogue trees. In contrast, the character runtime will enable dynamically generated plot beats and quests. We’ve already seen heavy AI integration in games by way of procedural generation — a more recent example being the 1000+ planets in Starfield. Not to mention, enemy AI has been around for way longer.
Inworld made headlines in August when it launched a modded story mode for Grand Theft Auto V, Sentient Streets, in which players had to investigate the rise of a bizarre AI-worshipping cult — a segment loaded with characters that spoke in AI-generated dialogue, on the fly. The mod was later taken down by publisher Take-Two, leaving a permanent strike on the creator Bloc’s YouTube channel. As per The Verge, Inworld’s AI technology can also be used for narration in top-down RPGs to warn players about any events awaiting off-screen and respond to questions like we’ve seen in the past year with AI chatbots like ChatGPT and Bing Chat. Microsoft has also been heavily banking on artificial intelligence, having made a $10 billion (about Rs. 83,254 crore) investment in OpenAI. The company has also integrated AI tools into its popular suite of services and also added an AI copilot to Windows.
Despite being a Microsoft-affiliated AI toolset, it would be interesting to see whether titles using them will be allowed to thrive on other platforms. In July, Valve claimed that it would be cracking down on games that included AI-generated assets if the developer didn’t own the copyright to the piece of art. For the uninitiated, when you insert a prompt to create something in AI, the software simply repurposes existing assets found online and mushes them together — basically stealing from other artists and writers without appropriate commercial licenses. Infringing them would lead to the game not being distributed on Steam, forcing the developers to seek proper licenses for the asset by reaching out to the AI companies involved. It’s unclear how Microsoft’s partnership will play out — as long as AI content is being used as a catalyst to innovate and create something new, it should be fine.
Gadgets
BSNL Offers Free 4G SIM Upgrade: Here’s How to Get It
In a post on X shared by BSNL’s Andhra Pradesh (@bsnl_ap_circle) unit, the company confirmed that BSNL users can upgrade their older 2G or 3G SIMs to a 4G SIM for free. Not only will the upgrade be free, but a promotional image shared with the post suggests that users who opt for the upgrade will also receive 4GB of free data that will be valid for three months. It is speculated that BSNL is aiming to boost its upcoming 4G services with this offer. The announcement was first spotted by Telecom Talk.
To access the free data offer and the free upgrade, BSNL users are requested to get in touch with executives at BSNL’s Customer Service Centre, franchisee or retailer stores, or contact one of their Direct Selling Agents (DSA). The promo image also adds in a finer print that the offer is available with certain terms and conditions, but hasn’t detailed any, so far.
Reliance’s Jio recently launched the 4G-supported Bharat B1 feature phone in India. The handset is priced at Rs. 1,299 in India. Alongside 4G connectivity, the phone comes with JioCinema and JioSaavn applications pre-installed.
The Jio Bharat B1 is equipped with the JioPay application, which is said to allow users to make UPI payments. Aiming to increase accessibility, the phone supports 23 languages overall, including multiple regional languages.
Gadgets
Realme GT 5 Pro Teased to Feature 3,000 Nits Display; More Details Revealed
Realme, via Weibo, announced the arrival of the Realme GT 5 Pro in China. The display of the handset is confirmed to offer 3000 nits peak brightness. It has also been teased to offer heat dissipation with a surface area of around 10,000mm2. It is confirmed to ship with Qualcomm’s new Snapdragon 8 Gen 3 SoC. The post doesn’t specify the exact launch date of the smartphone, however, given the release of the teasers, the launch could be just around the corner.
The Realme GT 5 Pro has been in the news a lot lately. It is expected to feature a 6.78-inch (1,264×2,780 pixels) AMOLED display and is tipped to come in 8GB, 12GB, and 16GB RAM options along with 128GB, 256GB, 512GB, and 1TB inbuilt storage options.
For optics, the Realme GT 5 Pro is said to have a triple rear camera unit comprising two 50-megapixel sensors and an 8-megapixel shooter at the rear. The camera setup might include a Sony LYTIA LYT808 sensor, an OmniVision OV08D10 secondary sensor, and a Sony IMX890 telephoto sensor. For selfies, there could be a 32-megapixel sensor at the front. It is said to carry a 5,400mAh battery with support for 100W wired charging and 50W wireless charging.
The Realme GT 5 Pro is expected to come with upgrades over Realme GT 5. The latter was launched in China in August with a price tag of CNY 2,999 for the base model with 12GB of RAM and 256GB of storage.
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