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OnePlus teams up with Hasselblad to launch OnePlus 9 and 9 Pro smartphones

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OnePlus teams up with Hasselblad to launch OnePlus 9 and 9 Pro smartphones

OnePlus has announced a pair of new smartphones co-developed with Hasselblad. The OnePlus 9 and OnePlus 9 Pro smartphones incorporate Hasselblad Camera for Mobile, promising significantly improved photographic capabilities.

The OnePlus 9 Pro is the company’s new flagship smartphone, and its new camera specs are accordingly impressive. Thanks to Natural Color Calibration, the exclusive Hasselblad Camera for Mobile promises strong performance, especially when considering color, thanks to Natural Color Calibration. OnePlus writes, ‘The ultra-flagship camera blends the technological excellence of OnePlus and the legacy of Hasselblad. With the OnePlus 9 Pro, taking your best shot is now effortless.”

Hasselblad, its ambassadors, and OnePlus worked together to create what OnePlus promises is industry-leading color performance in the smartphone category. OnePlus states that users can expect true-to-life color and natural skin tones. It’s an ambitious promise, to be sure.

Hasselblad’s involvement includes more than significantly improved color rendering. The included pro photo mode includes a new user interface based on Hasselblad’s Phocus software. There are accompanying editing tools included in the new camera mode.

In terms of camera specs, the OnePlus 9 Pro has a 48MP primary camera. The camera uses a Sony IMX789 image sensor, which is 1/1.43″”. The F1.8 lens, which includes optical image stabilization, delivers a field of view equivalent to a 23mm lens on a full-frame camera. The main camera is joined by a 50MP Ultra-wide camera and an 8MP telephoto camera. The Ultra-wide camera uses a 1/1.56″ Sony IMX766 image sensor. The 14mm lens has a maximum aperture of F2.2. The telephoto camera has a 77mm equivalent focal length, F2.4 aperture and optical image stabilization.

The OnePlus 9 Pro has four cameras, including a 48MP main camera and 50MP ultra-wide camera.

The ultra-wide camera uses what OnePlus calls a ‘Freeform’ lens. The lens uses precise curves to reduce distortion, allowing OnePlus to refer to the ultra-wide lens is rectilinear. The lens can focus as close as 4cm, allowing for macro capabilities.

There’s a fourth (or third, in the case of the OnePlus 9) camera, too, a 2MP monochrome camera. This camera adds additional detail to black and white images captured with other cameras on the phone.

The OnePlus 9 Pro can capture 12-bit RAW images, shoot with dual native ISO, record HDR images, and the camera system promises fast and accurate autofocus. In terms of video features, the OnePlus 9 Pro can shoot 8K video, plus 4K video at up to 120 frames per second.

While OnePlus itself is placing significant focus on the OnePlus 9 Pro’s photographic capabilities, there’s more to discuss. The 5G-capable OnePlus 9 Pro has a 6.7″ display with a 120Hz refresh rate. The display, unlike the OnePlus 9’s display, has a variable refresh rate. The smartphone also supports wireless charging, something the OnePlus 9 doesn’t do, and unlike the OnePlus 9, the OnePlus 9 Pro has an IP68 water resistance rating.

However, the OnePlus 9 and 9 Pro share some features as well. The 5G smartphones use the same Qualcomm Snapdragon processors. Each device also includes the same storage and RAM specs, with 128GB or 256GB storage and 8GB or 12GB of RAM. Each device also includes the same 16MP Sony IMX471 front-facing camera.

In terms of camera specs, the OnePlus 9 lacks the rear telephoto camera of its larger sibling. The OnePlus 9’s primary rear camera, while offering the same 23mm equivalent focal length and F1.8 aperture, uses an older 48MP IMX689 image sensor. In terms of its ultra-wide camera, the OnePlus 9 and 9 Pro use the same sensor and lens.

The OnePlus 9 has three cameras, including a slightly different 48MP main camera than the OnePlus 9 Pro and the same 50MP ultra-wide camera.

The One Plus 9 is slightly smaller as well, given its 6.55″ display. The resulting difference in weight between the OnePlus 9 and 9 Pro is a mere 5 grams. And in terms of overall size, there’s very little separating the devices. The OnePlus 9 is 160mm tall and 74.2mm wide. The OnePlus 9 Pro is slightly taller at 163.2mm but slightly narrower at 73.6mm. Each phone, built using an aluminum frame, is only 8.7mm thick.

The OnePlus 9 Pro is available in two colors, Morning Mist and Pine Green. The OnePlus 9 comes in Astral Black and Winter Mist. The OnePlus 9 Pro with 8GB of RAM and 128GB storage costs $969 USD. The 256GB model comes with 12GB RAM and costs $1,069. The OnePlus 9 comes in the same configurations for $729 and $829, respectively. For additional information and to see the full specifications for each device, head to OnePlus.

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Canon's latest feature costs $120 and is meant for school photographers

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Canon's latest feature costs 0 and is meant for school photographers


Image: Canon

Canon has announced a new ‘Cropping Guide’ firmware update, which aims to make framing portraits easy and consistent. The feature costs $120 per camera and is available on the EOS R50, R10 and R7.

According to Canon’s website, the function includes four guides with built-in borders for standard print sizes. The guides are designed to work whether you’re shooting in landscape or portrait and to let you frame both headshots and full-body portraits.

The framing guides are clearly meant for professionals shooting high-throughput portraits; think school photos, sports events, or corporate events where everyone in the company has their picture taken. Driving this point home, Canon’s press release mentions that it’ll show the feature off at the School Photographers Association of California trade show early next year.

canon-four-crop-guidelines
The feature lets you choose between four guidelines, with some offering lines for different-sized heads like you’d find in a school, and others leaving room for pieces of equipments like balls and rackets.

Image: Canon

There is one caveat for anyone looking to add the function to their camera: you have to send your camera to a service center to activate it. That could be a problem if you only have a single camera body, though that’s likely not the case for most working photographers. Also, a lot of mass portraiture work happens in cycles; schools and sports leagues all tend to have pictures taken at the same time of year. Canon also sells versions of the EOS R50, R10 and R7 with the feature pre-installed at a $120 markup from the normal models’ MSRPs.

Still, it’s hard to ignore that Panasonic and Sony sell similar features delivered via an immediate firmware download. There are some other differences, too: Canon’s framing guide is only available on its APS-C cameras, while Panasonic and Sony limit their versions to more expensive full-frame cameras like the Lumix S5 II, a7 IV and a9 III.

Panasonic’s solution, called Lumix Volume Photography, also goes further than just including frame guides; it also integrates with Opticon scanners, letting you bake a student’s information into the photo file for easier sorting. However, it also costs $199, versus Canon’s $120 and Sony’s $150.

Lumix-volume-photography-scanner
Panasonic’s firmware upgrade for volume photographers includes a suite of features meant to make their jobs easier.

Image: Panasonic

There will be people who balk at any mention of paying for new features, and you could argue that it’s a slippery slope leading to cameras riddled with microtransactions or subscriptions. Ricoh started selling an $80 software graduated ND filter feature for some of its cameras earlier this year, but surely we don’t want that to become the new normal.

On the other hand, this specific function is something that most people buying these cameras will never want or use, so why should they pay for the development work that went into it or have to navigate around it in their menu system? Let the professionals who will almost immediately make the money back in time saved fund it instead of baking it into the price of the camera.

However Canon’s regular customers feel about paid functions, the company will likely only pay attention to how the pros respond. As we saw with Sony’s a1 II, pricing for professional products is based on how much the market will bear rather than the types of value calculations hobbyists make. If you’re a professional who shoots portraits, we’d love to hear from you in the comments. Would you or your company pay for this feature, and would its availability be a big factor in you choosing which camera to buy?

Press Release:

Canon Launches New Cropping Guide for Select EOS Cameras, Empowering Customers to Capture Beautifully Optimized Photos

MELVILLE, NY, December 9, 2024 – Canon Inc., the parent company of Canon U.S.A., Inc., a leader in digital imaging solutions, announced today a new Cropping Guide feature that will be available via a firmware update for the Canon EOS R50, EOS R10 and EOS R7 camera models that allows users to more easily frame their subjects through the use of four tailored on-screen guides. The new feature will be available December 9th from Canon USA for the price of $120 USD. For customers who have previously purchased one of the camera models compatible with the feature, they can send their device to a Canon Service Center and it will be returned with the Cropping Guide feature installed. For those new customers interested in the above mentioned models, the option to purchase them pre-loaded with the feature (for an additional cost) will be available via Canon Direct and other dealers starting December 9th.

The new Cropping Guide feature provides on-screen guidelines that help shooters position subjects with precision, helping to ensure consistent and professional results while saving time on editing. It allows for Canon users to position the frame at the time of capture so that post-production and editing can be kept at a minimum. Lastly, the Cropping Guides can be applied to horizontal or vertical framing scenarios, allowing for a wide range of shooting situations.

Canon will showcase its new offering to visitors to the School Photographers Association of California (SPAC) trade show from January 21-25 in Las Vegas, NV at the South Point Hotel and Casino at Booth #715. This new feature is specifically designed for school photography, sports events, or any scenario in which subjects need to maintain a consistent position.

Availability

Cropping Guide will be available December 9th. For additional information about the software, a list of compatible cameras and how to access the Cropping Guide, please visit here.



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Gear of the Year – Richard's choice: Leica D-Lux8

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Gear of the Year – Richard's choice: Leica D-Lux8


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There’s a lot of gloom surrounding cameras and photography, in the past year or so. The devastating impact of smartphones on mass-market cameras seems to be being followed by a wave of AI-generated images that threaten to wash photography away as a creative form, if you believe those prognosticators with half-empty glasses. And yet it’s hard to think of a year in which I’ve found it so difficult to choose a piece of gear to call out, because so many of them have been so good.

Having chosen Nikon’s Z8 last year, the obvious decision this time round would be Canon’s EOS R5 II: a camera that’s almost unbelievably good at almost anything you might ask of it. The Nikon’s Z6III’s performance comes with a small footnote, but overall it’s also sensationally capable and costs over 40% less.

On the lens side of things, Sony has made a usefully small full-frame F2.8 zoom and Sigma has developed what is essentially a full-frame version of its 18-35mm F1.8, creating the world’s first AF F1.8 zoom for full-frame in the process. Then there’s Fujifilm: not content with updating probably the best kit lens on the market (albeit with a loss of speed and reach at the long end counteracting the gain of width at the other), it’s also replaced its premium standard zoom with a much smaller, lighter optic.

The Fujifilm 16-50mm F2.8 R LM WR II would probably be my choice in any other year. Its lightweight re-imagining meant it was small enough for me to take on a five-day hike across North Wales, and helped me assemble one of the best galleries I think I’ve ever shot.

“It’s just exciting to see anyone introduce an enthusiast compact”

And yet instead of any of these worthy winners, I’m going to choose a camera whose merits come with some appreciable caveats and that I’ll spend much of this article appearing to criticize.

Let’s get this straight out of the gate: in many respects the Leica D-Lux8 is refresh of a seven year old camera. And its price tag of $1599 lands somewhere between fanciful and absurd.

And yet, in an age when second-hand Panasonic LX3s often attract 40% of their original price on eBay, despite their wonky skin tones, outdated performance and 2008-vintage batteries, it’s just exciting to see anyone introduce an enthusiast compact.

Leica D-Lux8 top controls
The D-Lux8 has a pleasantly photo-focused interface, with shutter speed, aperture and exposure comp dominating the controls. Yet it doesn’t quite manage to feel like a zoomable X100.

Photo: Richard Butler

And while the D-Lux8 shares the bulk of its hardware with the LX100 II, it gains one of the most photo-focused user interfaces I’ve had the good fortune to use in the seventeen years I’ve been writing about cameras.

It also gains a much less distracting viewfinder, which I also appreciate, and its AF tracking, while not coming close to the standards of modern mirrorless cameras, is also improved.

There’s a nagging doubt whenever I’ve used a recent D-Lux or LX100 of why it doesn’t feel even more special, given its dial layout and aperture ring suggests it should feel like a smaller X100, but with a zoom. Personally I think the added lag of waiting for the motor-driven zoom to respond helps to distance your input from the camera’s reaction. Or it could just be that the photos don’t look as good, thanks to its less sharp lens, deeper minimum depth-of-field and absence of Film Simulation fairy dust.

L1020074
Leica D-Lux8 @ 26mm (58mm equiv) | F2.8 | 1/60 | ISO 800

The D-Lux8’s image quality isn’t always up to the standard of, say, the Fujifilm X100 series, but its portability means you get photos in situations in which you might not have otherwise brought a camera. But, unlike a phone, makes you feel that you played a part in getting the photo.

Photo: Richard Butler

But the 8’s new interface is delightfully shutter speed and aperture focused. There aren’t many custom buttons and you don’t need a great many: it’s a good-looking little camera that focuses your attention on taking photos. And that’s something I’ve really missed.

Maybe there’s still time for another blossoming of enthusiast compacts, now they’re starting to find an audience, retrospectively. Or maybe I just need to accept that my own preferences don’t match those of the wider market.

But even if the D-Lux8 doesn’t herald a new Spring for the serious compact, it’s not a bad note for the category to go out on. Price aside, it’s a lovely little camera.

Leica D-Lux8 sample gallery

Sample gallery
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Canon makes Super35 global shutter sensor available to third parties

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Canon makes Super35 global shutter sensor available to third parties


Canon’s LI5070SA sensor delivers 4K at up to 60p with no rolling shutter, with Canon suggesting ‘Cinema’ as one of its potential applications.

Image: Canon

Canon has made a 4K/60-capable Super35 (∼APS-C) video sensor with global shutter available to third-party buyers.

The 10.3MP sensor added to the product page of its industrial equipment and semiconductor business unit is 27.4 x 15.3mm, making it a 1.34x crop, relative to a full-frame stills camera, but in a roughly 16:9 aspect ratio.

Its 4288 x 2398 pixel count is clearly designed for delivering 4K footage. We’d usually expect Canon to have already offered it in a camera, if it planned to, before offering it to external users.

Canon sold a 4K/60 Super35 ‘GS’ global shutter version of its EOS C700 camera, back in 2017, though available specs suggest its sensor was slightly smaller, so presumably wasn’t the same as the one now being offered to external companies. Notably, Canon claimed its dynamic range was one stop lower than the progressive scan Super35 chip in the regular C700 model. There’s still a chance this new chip will underpin a successor to the C700 GS.

Canon LI7080SA progressive scan super35 sensor
An image of Canon semiconductor’s LI7080SA sensor: a progressive scan Super35 sensor that closely resembles its global shutter cousin.

Image: Canon

At present, we’re not aware of any other consumer camera maker using Canon sensors. Specialist industrial / security camera makers such as Illunis have used its sensors to make high-speed and high-resolution cameras for applications such as aerial photography and machine vision applications, but we’ve not seen its 120MP or 250MP APS-H chips in consumer cameras, including those from Canon itself.

Canon said it was developing a DSLR based on its 120MP sensor, back in 2015. Prototypes based on EOS 5DS bodies appeared at trade shows, but no final product ever emerged.

Canon’s semiconductor business also offers a “full-frame” global shutter sensor. Again this has a roughly 16:9 aspect ratio and proposed uses include microscopy, factory automation and traffic surveillance. This sensor has been available since early 2023.



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