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Photoshop will get a ‘Prepare as NFT’ option by month’s end

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Photoshop will get a ‘Prepare as NFT’ option by month’s end

Adobe’s Chief Product Officer, Scott Belsky, confirmed to the Verge, on their Decoder Podcast, that Photoshop will preview a ‘Prepare as NFT’ system by the end of the month. The objective is to prevent imposters from minting non-fungible token (NFT) art on a blockchain that they didn’t create in the first place. It helps prove that a person selling an NFT actually made it.

With what Adobe is calling Content Credentials, creators will be able to link their Adobe ID with their crypto wallet and mint their work with participating NFT marketplaces. The software company says the feature should be compatible with popular NFT marketplaces including OpenSea, KnownOrigin, SuperRare, and Rarible. A ‘verified certificate’ that comes with minting an NFT with Photoshop’s Content Credentials will prove that the source of the art is authentic.

How does it work? Belsky told the Verge that NFTs created with Content Credentials will have attribution data that will live on an InterPlanetary File System (IPFS). IPFS is a decentralized method for hosting files. A group of individuals is responsible for protecting data that lives on an IPFS, and making it available to the public, as opposed to a single corporation or entity having control.

Content Credentials is part of Adobe’s Content Authenticity Initiative. It was first created two years ago and has evolved to help artists authenticate their work. Belsky is a huge fan of NFTs, though he predicts some inevitable crashes along the way in the future. He acknowledges that there are far too many examples of people minting art that doesn’t belong to them. Because it’s on a blockchain, it can seem authentic if you’re unfamiliar with the origin of the work.


Probably the most well-known example of an NFT scam came in the form of an imposter pretending to be famous street artist Banksy. Said scammer was able to command $336,000 worth of Ethereum for an NFT of an image that appeared on the artist’s website. The buyer, oddly known as Pranksy, was duped but ultimately refunded. Not all of these false transactions have a happy ending, however, and buyers can find themselves ripped off after purchasing a fake.

What ‘Content Credentials’ will be able to give artists is the ability to mint NFTs directly in Photoshop to prove that they made it. Currently there isn’t any enforcement for someone minting content they didn’t create on a blockchain. This is why Belsky believes Content Credentials will help in a way that it proves artwork wasn’t stolen. Even if it can’t fully prevent theft at all times, it can make a counterfeit or duplicate NFT less attractive to potential buyers.


How valuable this system in Photoshop will be, especially in the NFT marketplaces where it is compatible, will remain to be seen. Adobe is also making it easier for the public to view Content Credentials with its new Verify site.


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Question of the week: What’s your advice to your younger self?

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Question of the week: What’s your advice to your younger self?


Every week, we ask newsletter subscribers a question about gear, creativity or life. We recently asked readers: If you could go back to your 20-year-old self, what camera-related advice would you give yourself?

Subsequently, the DPReview editors also got in on the act:

1. Shaminder Dulai

Start organizing your photo and video archive and making it searchable. Make sure to save local versions of client work; websites will disappear and take your work with them. A good archival system makes it possible to earn a passive income from these photos and videos in the future and curate your work for grant applications and shows.

Don’t get caught up in the gear; there will always be something better that comes along. Make things. Whatever you can get your hands on, just use it and make stuff. The more you practice and embrace the failures, the more you’ll learn and improve.

There will be people who will try to discourage you; they’ll tell you you don’t have the right gear, the right skills, or the right name, and some will even steal your ideas and pass them off as their own. These will be hard lessons, and you’ll need to learn to put yourself before others. It won’t be easy.

Also, buy as much Apple stock as you can afford and spend more time with your parents. Ask them the questions you always were too afraid to ask.


2. Dale Baskin

I’d probably give the same advice I would give a 20-year-old today: Don’t obsess about having fancy gear or the newest camera. Buy something used in good condition and save some money, then spend the money you save on fun experiences that allow you to focus on learning the art of photography.


3. Richard Butler

Focus on the lenses you’ll actually use. Look at the photos you’ve taken to see what you’re trying to capture. Consider whether the discipline (and compactness) of a prime would be better than the seemingly obvious F2.8 zoom.


What’s your take? Let us know in the comments.

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Fujifilm X-T50 first-look video and preview samples

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Fujifilm X-T50 first-look video and preview samples


We had a chance to shoot with the Fujifilm X-T50 for quite a while, so we put together a first-look video, outlining what it can offer, as well as shooting a sample gallery using a variety of Film Simulations.

As always, all the Raw files are available to download if you wish to see how your preferred software handles them.

Please do not reproduce any of these images on a website or any newsletter/magazine without prior permission (see our copyright page). We make the originals available for private users to download to their own machines for personal examination or printing (in conjunction with this review); we do so in good faith, so please don’t abuse it.



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Fujifilm X-T50 first-look video and preview samples

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Fujifilm X-T50 first-look video and preview samples


We had a chance to shoot with the Fujifilm X-T50 for quite a while, so we put together a first-look video, outlining what it can offer, as well as shooting a sample gallery using a variety of Film Simulations.

As always, all the Raw files are available to download if you wish to see how your preferred software handles them.

Please do not reproduce any of these images on a website or any newsletter/magazine without prior permission (see our copyright page). We make the originals available for private users to download to their own machines for personal examination or printing (in conjunction with this review); we do so in good faith, so please don’t abuse it.



Gear in this story





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