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Sony a9 III review in progress

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Sony a9 III review in progress


Product photos: Richard Butler

The Sony a9 III is the company’s latest high-speed pro sports camera. It features a Stacked CMOS sensor capable of shooting at 120 fps and able to read all its pixels out simultaneously: the long hoped-for ‘global’ shutter.

Key features

  • 24MP global shutter Stacked CMOS sensor
  • High speed shooting up to 120 fps
  • Pre-burst capture of up to 1 sec before the shutter is fully pressed
  • Shutter speeds up to 1/80,000 with flash sync across the full range
  • 9.44M dot (2048 x 1536px) OLED viewfinder with 0.9x magnification
  • 2.0M dot rear LCD with tilting cradle on a fully articulated hinge

The a9 III will be available in early 2024 at a recommended price of $6500. This is a $2000 increase over the previous iteration from 2019. A matching VG-C5 battery grip that provides space for two batteries is available for an additional $398.


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Index:


What’s new

Global shutter sensor

The big news with the a9 III is the move to a sensor that offers a global electronic shutter: reading out all its pixels simultaneously so that there’s no lag or rolling shutter effect. Such sensors have existed before (some CCD chips, for instance), but this is the first one to use a full-frame sensor in a modern mirrorless camera to deliver the full potential benefits.

The sensor delivers the camera’s two main selling points: the global shutter, which extends what the camera can offer in three specific areas, and sheer speed. As well as having no motion distortion from its capture, the a9 III is able to shoot at up to 120 frames per second.

Its fast readout also allows incredibly high speed capture, with shutter speeds that extend to 1/80,000 sec. The global readout also means it can sync with flashes all the way up to its maximum shutter speed (though the power of the flash will be reduced at the very shortest exposures and may require the timing of the flash trigger signal to be fine-tuned so that the exposure syncs with the brightest point of the flash output).

There are downsides to the sensor, though: the global shutter design works by using what is effectively a second photodiode within each pixel to act as a buffer: holding the charge generated by the exposure so it can all be read out at the same time. This reduces the effective size of the photodiode used to capture the image, reducing the amount of charge each pixel can hold before it becomes full.

This reduced capacity for charge means the pixel becomes saturated sooner, so it can tolerate less light before clipping. In turn, this means it needs to be given less exposure, which is reflected in the base ISO of 250, 1.3EV higher than typical. Giving a sensor less light instantly reduces the image quality, because light itself is noisy, and this noise is more visible, the less light you capture.

120fps shooting

The new C5 button on the front of the camera is set, by default, to activate the speed boost function for temporary access to 120 fps shooting.

The super-fast sensor readout allows the a9 III to deliver a faster shooting rate than we’ve ever seen from a sensor this large. Whereas the previous generation of Stacked CMOS sensors with progressive readout would shoot at up to 30 frames per second, the a9 III quadruples this to 120. Sony has published a list of its lenses that can operate at this full speed.

It’s a reasonable question to consider how often even the most demanding sports photographers will need to shoot at 120 frames per second, and how much more sorting and selecting work will be created by generating so many additional files.

You can lower the burst rate to whatever makes the most sense for your specific subject, but there’s also an option to temporarily jump back to a faster rate when you hold a button down, meaning you could shoot at, say, 30 fps in the buildup to what you expect to be the critical moment, then press a custom button to give a faster, more concentrated burst around the moment of interest itself.

Like the other recent high-end Sonys, the a9 III has a pair of CFexpress Type A and UHS-II SD card slots set one within the other, providing compatibility with both the widely available SD format or the faster CFexpress format. Both are still significantly slower than the CFe Type B cards adopted by most other manufacturers.

Interestingly, the a9 III continues to use Sony’s preferred CFexpress Type A cards, which have half the read/write channels of the larger Type B format. This means the a9 III has to depend that bit more heavily on its internal buffer. It has the capacity to shoot 196 uncompressed 14-bit Raw files in a burst, allowing 1.6 seconds of capture at its fastest rate. This is nearly 10GB of data, which gives some idea of the size of the camera’s buffer but also of how quickly you’d fill up your cards if you shot at full tilt in Raw.

Pre-capture

The a9 III becomes the first Sony to have a pre-capture feature: starting to buffer images when you half-press the shutter button or hold the AF-On button, then retaining up to one second’s worth of images when you fully press the shutter. You can reduce the time period to as little as 1/200 sec if you’re really confident in your ability to anticipate the crucial moment, but the pre-buffer time isn’t affected by your choice of shooting rate.

Dedicated ‘AI’ processor

The a9 III gains the ‘AI’ processor that Sony first introduced in the a7R V. This does not add any ‘intelligence’ or learning in and of itself, but is designed to process the complex subject algorithms created by machine learning for functions such as subject recognition. This should boost the camera’s subject recognition performance compared to previous generations of cameras, such as the a1, making the tracking more responsive and more robust.

8EV image stabilization

The a9 III gets the flexible tilt-and-hinge cradle we previously saw on the a7R V. It can be manipulated into all sorts of positions, for wherever you’re shooting from.

The a9 III also gains the latest image stabilization processing algorithms, helping it deliver performance that’s rated at up to 8.0EV of correction, using the CIPA standard methodology. This is an appreciable increase over the 5.5EV offered by previous generations of cameras. Unlike Canon’s system, this doesn’t depend on synchronized use of in-body and in-lens IS mechanisms, so users should see an increase in correction performance over a wide range of lenses, though the peak correction may not be so well maintained quite so well at extremely long and short focal lengths.

C2PA authentication

Although not present at launch, Sony says it plans to add C2PA authentication to the a9 III. This is a cryptographic metadata standard developed by a range of software makers, camera makers and large media organizations that will provide a secure record of the file’s provenance and edit history, allowing media organizations to know that the images they are receiving can be traced back to a specific camera and haven’t been inappropriately manipulated.


How it compares

With its high shooting speed and pro-friendly features, the a9 III’s closest competitors are the pro sports bodies from Canon and Nikon, as well as Sony’s own a1. This is an exclusive group, not only in the sense of commanding a significant price but also in that they have professional support networks established to ensure working pros have the most possible ‘up’ time. While other cameras promise fast shooting and capable autofocus, these are the models that the most demanding professionals rely on.

Sony a9 III Sony a1 Canon EOS R3 Nikon Z9
MSRP $6500 $6500 $6000 $5500
Pixel count 24MP 50MP 24MP 46MP
Sensor type Stacked CMOS
(Global shutter)
Stacked CMOS Stacked CMOS Stacked CMOS
Max burst rate 120fps 30fps 30 fps
196 fps** (AE/AF fixed)
30fps (JPEG)
20fps (Raw)
120fps (11MP JPEG)
Pre-capture? Up to 1 sec JPEG only
IS rating (CIPA) Up to 8.0 EV Up to 5.5EV Up to 8.0 EV Up to 6.0EV
Base ISO 250 100 100 64
Max ISO 51200 102400 204800 102400
Max shutter speed 1/80,000 1/32,000
1/8000 mech
1/64,000***
1/8000 mech
1/32,000
Flash sync 1/80,000 1/400 1/250 EFCS
1/200 Mech
1/180 Elec
1/250
Viewfinder
res / size / eyepoint
9.44M dots
0.9x
25mm
9.44M dots
0.9x
25mm
5.76M dots
0.76x
23mm
3.69M dots
0.8x
23mm
Refresh rate Std: 120 fps
High: 240 fps
Std: 60 fps
High: 120 fps
H+: 240 fps*
Power save: 60 fps
Smooth: 120 fps
Std: 60 fps
High: 120 fps
Rear screen 2.0M dots fully articulated on tilt cradle 1.44M dots fully articulated 4.15M dots fully articulating 2.1M dots, two-way tilt
Max video res 4K up to 120p MOV 8K/30 UHD MOV 6K/60 DCI Raw
4K/120 DCI/UHD MOV
8K/60 Raw
8K/30 DCI MOV
Media 2x CFexpress Type A / UHS II SD 2x CFexpress Type A / UHS II SD 1 CFe Type B
1 UHS II SDq
2x CFe Type B / XQD
USB 10Gbps 10Gbps 10Gbps 5Gbps
CIPA Battery life (LCD / EVF) 530 / 400 530 / 430 860 / 620 740 / 700
Weight 702g 737g 822g 1340g
Dimensions 136 x 97 x 83 mm 129 x 97 x 81 mm 150 x 143 x 87 mm 149 x 150 x 91 mm

**Viewfinder res and display size are reduced
**AF and AE locked, in bursts of up to 50 images.
***Whole stop increments only between 1/16,000 and 1/64,000

The a9 III stands out, even from the other manufacturer’s pro-grade cameras, in offering 120 fps shooting as a standard mode, with full AF and Raw capture, whereas Canon’s R3 locks AF and AE at the first exposure (rarely ideal for the kinds of action shooting that require high speed bursts) and the Nikon outputs significantly reduced resolution JPEGs.

Like the EOS R3, the a9 III opts for speed over resolution, meaning it can’t deliver the 8K footage that the a1 and Z9 can. Also, any users hoping for Raw video will need to buy an external recorder, rather than being able to capture this in-camera, as you can on the Canon and Nikon.

The biggest apparent shortcoming is the relatively low battery life of the a9 III, as it’s a single grip camera and hence lacks the space for the larger batteries included in the Canon and Nikon. Adding the BG-C5 battery grip adds space for a second battery, as well as providing duplicate portrait orientation controls.


Body and handling

Although the company’s a7, a9 and a1 models all look similar, each generation has seen the control layout reworked and details such as the handgrip tweaked. The a9 III sees a larger than typical re-working of Sony’s ergonomics.

The grip is a little deeper, with a more prominent dent for the forefinger to rest in, but more significantly, the shutter button is placed on a surface that angles forward rather than sitting in the same plane as the camera’s top plate. This means you don’t have to rotate your hand or stretch your finger quite so far to reach the shutter. In turn, the custom buttons on the camera’s top plate have been extended upwards so that they’re still accessible from this less stretched position.

It’s a relatively small adjustment but enough that you’ll notice it after several hours of shooting. Given the a9 III’s target audience, it’s hard not to make assumptions that this change has been made in response to Sony’s tie-up with the Associated Press, giving the company more feedback from a large pool of working pros.

Beyond this, the body is pretty familiar from the previous generation of cameras, with most of the control points and custom buttons existing in the same places. The main exception to this is that the a9 III gains a fifth custom button, on its front panel. By default, this is used for the ‘speed boost’ function, but this can be modified.

The a9 III has the same 9.44M dot (2048 x 1536px) OLED viewfinder that first appeared in the Sony a7R V. The optics in front of the panel give an impressive 0.9x magnification, meaning it’s very large to look at, and the fast sensor means its full resolution is used even when refreshing at 120fps. There’s a 240fps mode if you need an even more frequent update of what’s going on in the scene, but this runs at a reduced resolution. The viewfinder shows no blackout at all when shooting images.

The rear screen is a 2M dot panel that’s arranged on a tilting cradle that is itself hinged at the side, providing a wide range of movement and adjustment.

The a9 III uses the same NP-FZ100 battery as all the most recent full-frame cameras have. It’s a well-sized 16.4Wh unit that powers the camera to a rating of 530 shots per charge, using the rear LCD according to CIPA standard tests. This drops to 400 shots per charge if you use the viewfinder. These are strong numbers compared to most cameras but some way behind those of its pro sports peers, which typically have a twin-grip body with space for a much larger battery.

Battery life can be increased significantly through the addition of the optional VG-C5 vertical grip. This adds the space for a second FZ100 and more than doubles the battery life, as Sony has developed a system for treating the two batteries as a single large power source.

It’s also worth noting that the CIPA standard tests are even less reflective of the behavior of pro sports cameras than they are elsewhere. Bursts of images use much less power than the individual shot shoot-and-review process that standard testing assumes. As such, a rating of 400 shots per charge for a camera that shoots at 120 frames per second should not be taken to mean that the battery will only last for 3.3 seconds of holding the shutter down. This is nowhere close to being true.


Image quality

Our test scene is designed to simulate a variety of textures, colors and detail types you’ll encounter in the real world. It also has two illumination modes to see the effect of different lighting conditions.

We’ve looked at the a9 III’s image quality and have found that its performance is up to a stop behind those of contemporary full-frame cameras. Essentially the halving of the photodiode size halves the amount of light the sensor can tolerate. This raises the base ISO, limiting the maximum image quality the camera can deliver (ie: comparing base ISO to base ISO).

The added complexity of the sensor’s design also means that it isn’t able to offer a second low-noise readout path as has become common in dual conversion gain sensors that dominate the market. This sees up to a stop noise penalty, relative to its full-frame peers.

All of that said, a lot of sports shooting doesn’t necessarily happen at ISO 100, so being limited to ISO 250 or higher needn’t be a major issue. Likewise, even a one-stop increase in noise at high ISO isn’t likely to be a deal-breaking difference, especially if the a9 III’s global shutter and incredibly rapid burst rates mean that it can get a shot that its rivals simply miss.

So, while the a9 III’s sensor tech may not make as much sense in other cameras, for the high-speed users it’s designed for, these aren’t necessarily a significant drawback.


Initial impressions

Only time in the hands of a large number of pro photographers will test how much value 120 fps capture with no risk of banding is, but historically faster has proven to be better, even when the current level of performance has let people get results.

We now have a full production spec a9 III but want to put it through its paces at some sporting events before drawing any firm conclusions about its overall performance, so these comments should still considered be initial impressions.

The arrival of global shutter is a significant advance for the industry, and provides a recognizable benefit in specific circumstances, specifically: high-speed flash sync, avoidance of banding with high-frequency displays and zero rolling shutter distortion for movies and very fast movement. However this capability comes at a cost, with the a9 III not being able to match the best image quality of its rivals.

The question is: do the camera’s strengths outweigh this cost for the types of shooting it’s designed for? The a9 III is a specialized camera designed for very specific types of shooting, not an all-rounder that might be used for landscape work, just as often as wildlife and sports. As a sports camera, speed is of the essence, and working at elevated ISOs is the norm. Likewise, the need for very broad dynamic range to be exploited during Raw processing isn’t likely to be a priority for many of its users.

The provision of a LAN socket and full-sized HDMI port show that Sony wants the camera to fit readily into professional workflows, and the camera will ultimately succeed or fail on that basis.

This isn’t to make excuses, just to put it in context. The a9 III offers capabilities for high speed capture far beyond those of its rivals, but at the cost of being a less flexible camera. Which may prove to be an acceptable, or even entirely reasonable, trade-off for sports pros, if it transpires that the ability to shoot at 120 fps around the critical moment, or to avoid any distracting ad-board flicker prove suitably valuable.

These caveats mean that the a9 III’s advances need to be seen in context: global shutter probably shouldn’t be assumed to be the future toward which all cameras are heading. For now the trade-offs mean it only makes sense for some photographers: those for which it’s designed. And those trade-offs would have more significant impact in smaller sensors, so we’re not suddenly dreaming of APS-C or Four Thirds sensors that utilize this particular technology.

Judged for what it is, though, the a9 III looks to be a very powerful addition to the market, with a lot of handling and workflow changes that will make it ideal for pro sports use. This is what we’ll be testing over the coming weeks. However, that doesn’t make it the camera by which all others should be judged.


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Pre-production sample gallery

Please do not reproduce any of these images on a website or any newsletter/magazine without prior permission (see our copyright page). We make the originals available for private users to download to their own machines for personal examination or printing (in conjunction with this review); we do so in good faith, so please don’t abuse it.



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Accessory Roundup: mini Nikons, a desk arm, and new cages for new cameras

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Accessory Roundup: mini Nikons, a desk arm, and new cages for new cameras


Images: Dua Lipa, Three Legged Thing, Bandai Namco

It’s the weekend, so that means we’re once again rounding up all the little accessories and gadgets that we heard about throughout the week. But first, let’s see what’s on sale this week…

Full Frame Gold

The Sony a7R V.

Photo: Richard Butler

The Sony a7RV, which has earned both a place on our best high-end cameras buyers guide and a gold award, is currently on sale for $500 off MSRP. It features a stabilized 61MP sensor, as well as Sony’s excellent autofocus system.

The Nikon Z5.

Photo: Dan Bracaglia

For those looking to spend a little less, the DPReview Gold-winning Nikon Z5 is also $400 off MSRP, which makes it just under $1,000 body only. It features a 24MP sensor, and while its autofocus and video are far from class-leading, its ergonomics and battery life help make up for those downsides – especially at this price.


Buy now:

$996 at Amazon

$996 at B&H

$1,696 with 24-200 lens at Amazon


You get a SmallRig, and YOU get a SmallRig

The EOS R5 II is going into its cage, and it’s feeling just fine.

Image: SmallRig

SmallRig has come out with a few new kits this week. The company has started selling versions of its ‘HawkLock’ quick-release cage and ‘Black Mamba’ ergonomic cage for the Canon EOS R5 Mark II now that the camera is starting to make its way to consumers. The company is also releasing a traditional basic cage for the EOS R5 II.


HawkLock cage kit for EOS R5 II:

$128 at SmallRig


Black Mamba cage kit for EOS R5 II:

$145 at SmallRig


The company has also released ‘Colorful Editions’ for the HawkLock cages for the Sony FX3 / FX30 and A7R V / A7 IV / A7S III. Similar to its last color event, it’s only selling a limited number of each, though there are fewer colors to choose from; you can only get the cages in red or orange this time around. They also come at a $5 price premium over their black counterparts.

Image: SmallRig

On the other end of the photography/videography spectrum, SmallRig has also released a new kit for people serious about shooting video with their phones. Its ‘All-In-One Mobile Video Kit’ is a collaboration with YouTuber and filmmaker Brandon Li. It includes a cage, which you can attach to your phone using Apple’s Magsafe or a more traditional clamp, as well as a pair of handles, a 67mm filter plate, and a USB hub.

The handles have a few tricks beyond just giving you a place to grip your phone. One includes an m.2 SSD enclosure, which can be used for external ProRes recording on the iPhone 15 Pro. It also has an integrated Bluetooth remote, which acts as a wireless shutter and zoom control for Android phones and iPhones.

SmallRig is offering several different bundles of the video kit, and you can buy several of the components separately.


Buy now:

$240 at SmallRig


An always-with you card reader

Image: Anker

If your phone is less of your main camera and more of an accessory to your photography, Anker’s latest MagSafe offering may be for you. It’s a puck that adds an SD and TF card reader to the back of your phone, so you can offload pictures from a dedicated camera to share on social media or upload to the cloud.

The MagGo USB-C Adapter has an integrated USB-C cable, which plugs into your phone to enable data transfer. It also has a USB-C port on the side, which allows it to also act as a pass-through charger if you connect it to a power adapter or battery bank. According to Anker it can output up to 42.5W, and supports data speeds up to 312MB/s (though the iPhone 15’s USB-C port is limited to much slower USB 2.0 speeds).

Of course, you can also connect the MagGo’s cable to a computer, which will let it act as a USB-C hub and card reader dongle.


Buy now:

$35 at Amazon


The Desk Arm

This could be an incredibly easy way to mount a camera and ring light to your desk.

Image: Three Legged Thing

Three Legged Thing has announced a series of accessories called the ‘Camera Desk Mount System.’ At its heart is an extending pole that you can clamp to a table or desk with a ball head and 1/4″-20 thread on top. Also available is an accessory arm that clamps to the pole and that can be purchased in straight or articulating varieties.

The company is marketing the system towards content creators making videos for TikTok, Reels, and Twitch, but it could also be handy for photographers who often find themselves needing to get top-down shots of their desk (or for people who want a place to mount their extra-fancy webcam). It can hold items up to 1kg (2.2lbs).

The upright mount costs $35 on its own, and you can get a kit with a single accessory arm for $50 or the articulating arm for $60. You can also get the arms a la carte for $23 and $30, respectively.


Buy now:

$35 at B&H


Tiny Nikons

Image: Bandai Namco

This next pick isn’t an accessory for your camera but rather a camera-shaped accessory for your desk, keychain, or bookshelf. Nikon has partnered with Bandai Namco to create miniature versions of the Nikon F, Z Fc, SP, and Z9, which will be sold through capsule vending machines known as gashapons.

Each plastic figurine comes with a specific ‘lens,’ though they are removable, so you might be able to mix and match them if you had multiple models. According to The Verge, they’re only available in Japan. Those of us elsewhere will have to be happy just knowing these exist in the world.

Radical optimism about film

Image: Dua Lipa

The final piece of gear doesn’t come from a camera retailer but from a pop star’s merch shop. Dua Lipa, the artist behind hits like ‘New Rules’ and ‘Don’t Start Now,’ is now selling a ‘reusable 35mm underwater camera’ on her merch store (via Kosmo Foto). It has a 28mm F9 ‘focus free’ lens, according to the very colorful box.

The camera’s branded with the name of her latest album ‘Radical Optimism,’ and includes a lanyard and waterproof shell that’ll work down to 3m (approx. 10ft). However, the package doesn’t include any film, which is a bit of a bummer given its $40 price tag – you can currently get a 27-shot waterproof disposable for around $13, which is unfortunately cheaper than most rolls of color ISO 800 film these days. It’s also worth noting that Fujifilm and Kodak’s one-time-use waterproofs are rated to go over twice as deep as Dua’s.

However, it’s probably worth looking at this camera with some… optimism, for lack of a better word. If a Dua Lipa fan sees it, buys it, and has fun with it, that’s one more person keeping film alive. How’s that for Future Nostalgia?



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DJI's 'Neo' Drone is $200 and made for taking selfies

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DJI's 'Neo' Drone is 0 and made for taking selfies


Image: DJI

DJI has announced a new drone called the Neo. It costs $199, weighs a mere 135g (4.76oz), can shoot 4K video, and can fly for up to 18 minutes. The company says it’s designed as “a vlogging tool ideal for capturing everyday life, leisure activities, family moments, and pets.”

In essence, it’s a flying selfie camera, similar to the HoverAir X1 or Snap Pixy. It comes with removable propeller guards that allow it to be used safely indoors, though using them will slightly reduce its flight time.

The Neo can capture 12MP images using a Type 1/2 (6.4 x 4.8) sensor with a 14mm full-frame equivalent F2.8 lens. It can shoot in 4K/30 or 1080 at up to 60p. If you aren’t using electronic image stabilization, the video will be 4:3; turn on the ‘RockSteady’ or ‘HorizonBalancing’ mode, and it’ll drop down to 16:9. The drone also has a physical single-axis (up/down) gimbal to help keep footage steady, even if it’s moderately windy.

The DJI Neo can do ‘Palm Takeoff’ and automatically follow you around.

Image: DJI

The drone’s controls align with its beginner and casual photographer-friendly nature. A button on the top lets you select what mode you want the drone to use; by default, it will follow you, using ‘AI algorithms’ to keep you in frame, even if you’re moving quickly on a skateboard or bicycle.

From there, you can hold it out in your hand and it will automatically take off and start recording after detecting you as a subject. How you get it to land will depend on what mode it’s in, but it can fly back and land in your palm as well.

The drone also has a feature known as ‘QuickShots,’ where it will automatically perform a specific movement such as circling around you or zooming straight up into the sky while keeping you in the center of the frame. You can select a QuickShot mode using the button, or the drone’s app.

You can essentially control the DJI Neo with one button, though the company says you should set up the app in case you need to take control of it while it’s in flight.

Image: DJI

The app also lets you control the drone with your voice or with virtual joysticks on the screen. It’s also how you preview the footage it’s taking and export it to social media, and it even supports recording audio with your phone’s microphone.

You can buy an optional controller for the Neo, but physical controls alone won’t make it a suitable replacement for serious video drones like the DJI Mavic or even DJI Mini. Those drones have larger cameras, more sophisticated gimbals and ranges measured in kilometers, where the Neo can only be used up to 50m (164ft) away.

Of course, that’s not what the Neo is designed for. As its product page says, it’s made to ‘capture cinematic footage with YOU in focus,’ and to do that task with as little fuss as possible. And at that $199 price point, it seems likely it’ll be a hit with consumers who want to spice up their social media feeds without really having to learn how to use a drone.

The Neo is for people who want drone shots without having to learn how to use a drone

With that said, there are potential dark skies in DJIs future that any Americans considering the Neo should be aware of. Congress is currently considering passing the ‘Countering CCP Drones Act,’ which could act as a de facto ban on the company’s drones. If passed, “telecommunications and video surveillance equipment or services” made by DJI would be placed on a list of products that ‘pose an unacceptable risk to U.S. national security,’ according to the bill’s summary. The company has published a document responding to ‘inaccuracies lodged against DJI in the public domain,’ but it remains unclear whether its products will be allowed in the United States in the future.

For those outside the US or who are willing to roll the dice, however, the Neo could turn out to be an extremely fun toy. If you get one, just be sure to be very aware of the rules around using a drone wherever you are. It may be small and light enough to take anywhere, but that doesn’t mean it should be used everywhere.


Buy now:

$199 at Amazon

$199 at B&H


Press Release

DJI Makes Everyday Life Recording Fun and Easy with New Personal, Palm-Sized Videographer

DJI, the global leader in civilian drones and innovative camera technology, today announces the DJI Neo, a new personal lightweight and compact aerial videographer for taking cinematic footage of day-to-day adventures or having fun with friends. Weighing less than 5 ounces (135g), Neo can take off and land from the palm of the hand1. It can be flown indoors or outside for a flight time of up to 18 minutes1 and takes 4K ultra-stabilized videos via QuickShots. The propellers are fully enclosed to ensure the safety of users and their surroundings.

“At DJI we are always studying everyday camera use so that we can help people capture their videos and photos in the most convenient way possible. The DJI Neo strives to give people the latest tech in the smallest form factor so that they can capture their daily lives, saved as treasured memories, safely and with ease,” said Ferdinand Wolf, Creative Director at DJI.

Into the Air at the Press of a Button

By simply pressing the mode button and selecting the desired shooting mode, Neo will automatically snap 12MP stills with its 1/2-inch image sensor or produce 4K UHD stabilized videos at 4K/30fps1 using DJI’s powerful stabilization algorithms. Upon completion, Neo will return to the user’s palm.

Tell Your Story with QuickShots

Neo’s AI algorithms have been created to keep the subject within frame. Whether cycling, skateboarding or hiking, captivating shots can be created with ease. Additional creativity can be achieved by taking advantage of Neo’s QuickShots, which has six intelligent shooting modes1, offering a range of different recording angles.

Expanse: Videographer flies backward and ascends, with the camera locked on the subject, and records a video.
Circle: Videographer circles around the subject.
Rocket: Videographer ascends with the camera pointing downward.
Spotlight: Videographer rotates while keeping the object of interest within the frame
Helix: Videographer ascends and spirals around the subject.
Boomerang: Videographer flies around the subject in an oval path, ascending as it flies away from its starting point and descending as it flies back. Its starting point forms one end of the oval’s long axis, while the other end is at the subject’s opposite side from the starting point.

Control It Your Way

Neo has been designed to fly with style and capture hassle-free photos and videos. It can be piloted using one-button QuickShots or voice control1 which is enabled with the “Hey Fly” command. With a Wi-Fi connection, Neo can also be controlled using the DJI Fly app’s virtual joysticks on the app’s interface with a control range of up to 50 meters1. Within the app, the perspective and distance can be set, giving extra freedom to shoot from afar or up close.

Stabilization as Standard

Neo is equipped with a single-axis mechanical gimbal and is capable of handling high-speeds or flights with lots of maneuvers. When combined with RockSteady or HorizonBalancing stabilization, overall image shake is significantly reduced and horizon tilt is corrected within ±45°1, for smooth and stable footage that maintains clarity in both highlight and shadow areas. Using an infrared and monocular vision positioning system, Neo can hover steadily in the air, maintaining stability even in Level 4 wind conditions. It also supports automatic Return to Home (RTH) for convenient, worry-free operation.

Transfer Content and Record Sound Wirelessly

Using the DJI Fly app, phones and videos captured with Neo can be transferred instantly via high-speed QuickTransfer. This wireless transfer makes post production and sharing smoother. The DJI Fly app offers a vast selection of templates, sound effects, and image effects, for quick and easy editing.

Audio can also easily be recorded wirelessly with the simple tap of a button on the DJI Fly app, either through the smartphone’s built-in microphone or DJI Mic 2 via Bluetooth for even higher audio quality. The app automatically eliminates propeller noise and merges the audio track with the footage, ensuring a clear sound even when shooting low-angle vlogs.

For convenient charging, connect Neo directly to a power source using a Type-C data cable. Additionally, the Two-Way Charging Hub can charge three batteries simultaneously1, increasing both charging speed and efficiency.

Price and Availability

The DJI Neo is available for pre-order from store.dji.com and authorized retail partners, in the following configurations:

DJI Neo: 199 USD

DJI Neo Combo: 289 USD

Neo Debuts at IFA, 6-10 September, 2024

Be among the first to experience the groundbreaking DJI Neo at this year’s IFA, Germany. Visitors can try it out at DJI’s booth (Hall 17-110) from 6th-10th September.

DJI Care Refresh

DJI Care Refresh, the comprehensive protection plan for DJI products, is now available for DJI Neo. The replacement service covers accidental damage, including flyaway, collisions and water damage. For a small additional charge, you can have your damaged product replaced if an accident occurs.
DJI Care Refresh (1-Year Plan) includes up to two replacements in one year. DJI Care Refresh (2-Year Plan) includes up to four replacements in two years. Other services of DJI Care Refresh include official Warranty and free shipping. For a full list of details, please visit: https://www.dji.com/support/service/djicare-refresh.

1All data was measured using a production model of DJI Neo in a controlled environment.

1For more information, please refer to https://www.dji.com/neo.



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DJI's 'Neo' Drone is $200 and made for taking selfies

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DJI's 'Neo' Drone is 0 and made for taking selfies


Image: DJI

DJI has announced a new drone called the Neo. It costs $199, weighs a mere 135g (4.76oz), can shoot 4K video, and can fly for up to 18 minutes. The company says it’s designed as “a vlogging tool ideal for capturing everyday life, leisure activities, family moments, and pets.”

In essence, it’s a flying selfie camera, similar to the HoverAir X1 or Snap Pixy. It comes with removable propeller guards that allow it to be used safely indoors, though using them will slightly reduce its flight time.

The Neo can capture 12MP images using a Type 1/2 (6.4 x 4.8) sensor with a 14mm full-frame equivalent F2.8 lens. It can shoot in 4K/30 or 1080 at up to 60p. If you aren’t using electronic image stabilization, the video will be 4:3; turn on the ‘RockSteady’ or ‘HorizonBalancing’ mode, and it’ll drop down to 16:9. The drone also has a physical single-axis (up/down) gimbal to help keep footage steady, even if it’s moderately windy.

The DJI Neo can do ‘Palm Takeoff’ and automatically follow you around.

Image: DJI

The drone’s controls align with its beginner and casual photographer-friendly nature. A button on the top lets you select what mode you want the drone to use; by default, it will follow you, using ‘AI algorithms’ to keep you in frame, even if you’re moving quickly on a skateboard or bicycle.

From there, you can hold it out in your hand and it will automatically take off and start recording after detecting you as a subject. How you get it to land will depend on what mode it’s in, but it can fly back and land in your palm as well.

The drone also has a feature known as ‘QuickShots,’ where it will automatically perform a specific movement such as circling around you or zooming straight up into the sky while keeping you in the center of the frame. You can select a QuickShot mode using the button, or the drone’s app.

You can essentially control the DJI Neo with one button, though the company says you should set up the app in case you need to take control of it while it’s in flight.

Image: DJI

The app also lets you control the drone with your voice or with virtual joysticks on the screen. It’s also how you preview the footage it’s taking and export it to social media, and it even supports recording audio with your phone’s microphone.

You can buy an optional controller for the Neo, but physical controls alone won’t make it a suitable replacement for serious video drones like the DJI Mavic or even DJI Mini. Those drones have larger cameras, more sophisticated gimbals and ranges measured in kilometers, where the Neo can only be used up to 50m (164ft) away.

Of course, that’s not what the Neo is designed for. As its product page says, it’s made to ‘capture cinematic footage with YOU in focus,’ and to do that task with as little fuss as possible. And at that $199 price point, it seems likely it’ll be a hit with consumers who want to spice up their social media feeds without really having to learn how to use a drone.

The Neo is for people who want drone shots without having to learn how to use a drone

With that said, there are potential dark skies in DJIs future that any Americans considering the Neo should be aware of. Congress is currently considering passing the ‘Countering CCP Drones Act,’ which could act as a de facto ban on the company’s drones. If passed, “telecommunications and video surveillance equipment or services” made by DJI would be placed on a list of products that ‘pose an unacceptable risk to U.S. national security,’ according to the bill’s summary. The company has published a document responding to ‘inaccuracies lodged against DJI in the public domain,’ but it remains unclear whether its products will be allowed in the United States in the future.

For those outside the US or who are willing to roll the dice, however, the Neo could turn out to be an extremely fun toy. If you get one, just be sure to be very aware of the rules around using a drone wherever you are. It may be small and light enough to take anywhere, but that doesn’t mean it should be used everywhere.


Buy now:

$199 at Amazon

$199 at B&H


Press Release

DJI Makes Everyday Life Recording Fun and Easy with New Personal, Palm-Sized Videographer

DJI, the global leader in civilian drones and innovative camera technology, today announces the DJI Neo, a new personal lightweight and compact aerial videographer for taking cinematic footage of day-to-day adventures or having fun with friends. Weighing less than 5 ounces (135g), Neo can take off and land from the palm of the hand1. It can be flown indoors or outside for a flight time of up to 18 minutes1 and takes 4K ultra-stabilized videos via QuickShots. The propellers are fully enclosed to ensure the safety of users and their surroundings.

“At DJI we are always studying everyday camera use so that we can help people capture their videos and photos in the most convenient way possible. The DJI Neo strives to give people the latest tech in the smallest form factor so that they can capture their daily lives, saved as treasured memories, safely and with ease,” said Ferdinand Wolf, Creative Director at DJI.

Into the Air at the Press of a Button

By simply pressing the mode button and selecting the desired shooting mode, Neo will automatically snap 12MP stills with its 1/2-inch image sensor or produce 4K UHD stabilized videos at 4K/30fps1 using DJI’s powerful stabilization algorithms. Upon completion, Neo will return to the user’s palm.

Tell Your Story with QuickShots

Neo’s AI algorithms have been created to keep the subject within frame. Whether cycling, skateboarding or hiking, captivating shots can be created with ease. Additional creativity can be achieved by taking advantage of Neo’s QuickShots, which has six intelligent shooting modes1, offering a range of different recording angles.

Expanse: Videographer flies backward and ascends, with the camera locked on the subject, and records a video.
Circle: Videographer circles around the subject.
Rocket: Videographer ascends with the camera pointing downward.
Spotlight: Videographer rotates while keeping the object of interest within the frame
Helix: Videographer ascends and spirals around the subject.
Boomerang: Videographer flies around the subject in an oval path, ascending as it flies away from its starting point and descending as it flies back. Its starting point forms one end of the oval’s long axis, while the other end is at the subject’s opposite side from the starting point.

Control It Your Way

Neo has been designed to fly with style and capture hassle-free photos and videos. It can be piloted using one-button QuickShots or voice control1 which is enabled with the “Hey Fly” command. With a Wi-Fi connection, Neo can also be controlled using the DJI Fly app’s virtual joysticks on the app’s interface with a control range of up to 50 meters1. Within the app, the perspective and distance can be set, giving extra freedom to shoot from afar or up close.

Stabilization as Standard

Neo is equipped with a single-axis mechanical gimbal and is capable of handling high-speeds or flights with lots of maneuvers. When combined with RockSteady or HorizonBalancing stabilization, overall image shake is significantly reduced and horizon tilt is corrected within ±45°1, for smooth and stable footage that maintains clarity in both highlight and shadow areas. Using an infrared and monocular vision positioning system, Neo can hover steadily in the air, maintaining stability even in Level 4 wind conditions. It also supports automatic Return to Home (RTH) for convenient, worry-free operation.

Transfer Content and Record Sound Wirelessly

Using the DJI Fly app, phones and videos captured with Neo can be transferred instantly via high-speed QuickTransfer. This wireless transfer makes post production and sharing smoother. The DJI Fly app offers a vast selection of templates, sound effects, and image effects, for quick and easy editing.

Audio can also easily be recorded wirelessly with the simple tap of a button on the DJI Fly app, either through the smartphone’s built-in microphone or DJI Mic 2 via Bluetooth for even higher audio quality. The app automatically eliminates propeller noise and merges the audio track with the footage, ensuring a clear sound even when shooting low-angle vlogs.

For convenient charging, connect Neo directly to a power source using a Type-C data cable. Additionally, the Two-Way Charging Hub can charge three batteries simultaneously1, increasing both charging speed and efficiency.

Price and Availability

The DJI Neo is available for pre-order from store.dji.com and authorized retail partners, in the following configurations:

DJI Neo: 199 USD

DJI Neo Combo: 289 USD

Neo Debuts at IFA, 6-10 September, 2024

Be among the first to experience the groundbreaking DJI Neo at this year’s IFA, Germany. Visitors can try it out at DJI’s booth (Hall 17-110) from 6th-10th September.

DJI Care Refresh

DJI Care Refresh, the comprehensive protection plan for DJI products, is now available for DJI Neo. The replacement service covers accidental damage, including flyaway, collisions and water damage. For a small additional charge, you can have your damaged product replaced if an accident occurs.
DJI Care Refresh (1-Year Plan) includes up to two replacements in one year. DJI Care Refresh (2-Year Plan) includes up to four replacements in two years. Other services of DJI Care Refresh include official Warranty and free shipping. For a full list of details, please visit: https://www.dji.com/support/service/djicare-refresh.

1All data was measured using a production model of DJI Neo in a controlled environment.

1For more information, please refer to https://www.dji.com/neo.



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