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Tamron announces 50-300mm F4.5-6.3 Di III VC VXD tele zoom

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Tamron announces 50-300mm F4.5-6.3 Di III VC VXD tele zoom


Tamron has released the 50-300mm F4.5-6.3 Di III VC VXD, a mid-priced, stabilized telephoto zoom for full-frame Sony E-mount mirrorless cameras.

The 50-300mm is designed to be more flexible than the traditional 70-300mm tele zoom, while remaining reasonably lightweight and compact. The new lens is 150mm (5.9″) long and 665g (23.5oz), making it 22% heavier than the company’s existing (unstabilized) 70-300mm lens but only 1mm longer. It’s almost half the weight of Tamron’s more ambitious and expensive 50-400mm lens.

The 50-300mm’s design utilizes 19 elements arranged in 14 groups, with two XLD extremely low dispersion elements and two LD low dispersion elements to help control chromatic aberration. The lens uses an internal focus design driven by a voice coil linear motor and offers Tamron’s VC image stabilization, though no figure is specified for its effectiveness.

The lens can also be used as a 75-450mm equivalent lens (with consequent increase in depth-of-field and reduction in image-level light capture) on APS-C cameras.

The 50-300mm can focus down to 22cm (8.7″) at the wide end of the zoom and 90cm (35.4″) at the long end, meaning a reproduction ratio that rises from 1:2 to 1:3.1 as you zoom in.

Price and availability

The 50-700mm is available from June 27th at a recommended price of $799.

TAMRON announces a unique tele lens that zooms from 50mm

June 6, 2024, Commack, NY – Tamron announces the launch of the 50-300mm F/4.5-6.3 Di III VC VXD (Model A069), a unique 6x telephoto zoom lens, starting at 50mm on the wide end for added versatility, for Sony E-mount full-frame mirrorless cameras on June 27, 2024, at $799 USD / $1099 CAD.

TAMRON’s new 50-300mm F4.5-6.3 VC zoom provides a wide 50mm starting option in response to user feedback that “the angle of view is somewhat lacking at the wide end” when using a 70-300mm zoom. Although it extends to 300mm at the telephoto end, the 50-300mm F4.5-6.3 VC features an extremely compact size with a length of just 5.9” (150mm) and a class-leading light weight1 of 23.5 oz (665g). In addition, the expert arrangement of special lens elements effectively controls aberrations and produces high image quality throughout the entire 50-300mm zoom range. The lens is equipped with the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism that delivers excellent quietness and agile autofocus performance, while the VC (Vibration Compensation) image stabilization mechanism provides powerful support for every aspect of shooting. At the 50mm wide end, the lens attains an MOD (Minimum Object Distance) of 8.7” (0.22m) for a remarkable maximum magnification ratio of 1:2. This provides excellent close-range shooting performance that allows users to fully enjoy the world of half-macro shooting. The 67mm filter size is common to many TAMRON lenses for mirrorless cameras for greater enjoyment and convenience when carrying multiple lenses — or even just one during everyday excursions. The 50-300mm F4.5-6.3 VC is packed with features that support an enriched shooting experience, such as Moisture-Resistant Construction, Fluorine Coating, and the connector port for the dedicated TAMRON Lens UtilityTM software developed in-house by TAMRON. Turn ordinary, everyday events into memorable shots. This Ultra Multi-Focal Length zoom lens empowers users to enjoy serious photography in a user-friendly package and expands the potential for creative expression.

Product features:

1. Unique telephoto lens with 50mm at the wide end

The 50-300mm F4.5-6.3 VC surpasses the conventional wisdom of 300mm-class telephoto zoom lenses in the 70-300mm focal range by expanding the wide end to 50mm. Catering to this focal length expansion at the wide end instantly opens greater possibilities of photographic expression for users needing a wider focal length. Unlike the conventional 70-300mm lens, this lens starts at 50mm at the wide end and is equipped with the VC mechanism, obtains a truly high image quality within its class and maintains the widely appreciated compactness of earlier products achieving a class-leading compact size with a length of just 5.9” (150mm) and weight of 23.5 oz (665g). The compact size also produces outstanding balance when paired with an APS-C camera2, providing exceptional mobility that allows the user to concentrate on shooting.

2. Uncompromised optical performance throughout the entire 50-300mm zoom range

The optical construction of the 50-300mm F4.5-6.3 VC includes 19 elements in 14 groups and is optimized for high image quality across the entire zoom range. The generous and expert arrangement of special lens elements, including two XLD (eXtra Low Dispersion) and two LD (Low Dispersion) lens elements, efficiently controls chromatic and other aberrations. TAMRON’s BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating has been applied to suppress ghosting and flare, allowing the capture of fine details even in backlit situations. The combination delivers stunning clarity and contrast. Creative expression comes to life with uncompromising high resolution from the center to the corner of every image, while beautifully soft bokeh isolates the subject from the background for a greater dramatic effect.

3. High-speed and high-precision AF with superb subject-tracking performance

The autofocus drive is equipped with TAMRON’s VXD linear motor focus mechanism. Users can easily lock in accurate focus from the MOD to infinity thanks to the high-speed and high precision autofocus system. Additionally, focus tracking is extremely precise, allowing users to accurately capture sudden subject movements. The linear motor also suppresses drive noise and vibrations during focusing, making it ideal shooting for both still photos and video in environments that demand quietness.

4. Amazing half-macro shooting with an MOD of 0.22m (8.7”) at the 50mm wide end and a magnification ratio of 1:2

TAMRON’s 50-300mm F4.5-6.3 VC is capable of excellent close-range shooting performance. The MOD is 8.7” (0.22m) and the maximum magnification ratio is 1:2 at the 50mm wide end, meaning users can get exceptionally close to a subject to enjoy half-macro shooting. Even at the 300mm wide end, this new zoom attains an MOD of 35.4” (0.9m) with a maximum magnification ratio of 1:3.1. The extraordinary level of versatility lets users highlight the charm of subjects and capture unique compositions only possible with this lens.

5. Equipped with TAMRON’s proprietary VC mechanism

The multitalented new 50-300mm F4.5-6.3 VC is equipped with TAMRON’s proprietary VC mechanism. This effectively suppresses camera shake that tends to occur when shooting in the telephoto range, when capturing moving objects, or during close focusing, enabling stable results overall. When shooting with an APS-C camera, the full-frame equivalent focal length ranges from 75 to 450mm, and the VC mechanism is especially useful when shooting at the telephoto end. The VC also reduces the degradation of picture quality when shooting in conditions prone to camera shake, such as dimly lit interiors or low-light landscapes. Moreover, at focal lengths up to 100mm, AI (Artificial Intelligence) technologies provide additional compensation with videography in mind.

6. Proprietary software tool TAMRON Lens Utility for lens function customization and firmware updates

7. High convenience and operability

  • 67mm filter size, same as most other TAMRON lenses for mirrorless cameras
  • Focus Set Button for assigning camera function and TAMRON Lens Utility function
  • Enhanced overall lens design for user-friendly operation
  • Zoom Lock mechanism

8. Protective features (Moisture-Resistant Construction and Fluorine Coating)

9. Compatible with many camera-onboard features and functions, including Fast Hybrid AF and Eye AF

1 Among full-frame mirrorless compatible 300mm telephoto zoom lenses equipped with vibration compensation (As of May 2024: TAMRON)
2 Zoom range when shooting with an APS-C camera: a full-frame equivalent of 75-450mm

Tamron 50-300mm F4.5-6.3 Di III VC VXD specifications

Principal specifications
Lens type Zoom lens
Max Format size 35mm FF
Focal length 50–300 mm
Lens mount Sony E, Sony FE
Aperture
Maximum aperture F3.5–6.3
Minimum aperture F22–32
Aperture ring No
Number of diaphragm blades 9
Aperture notes Rounded diaphragm
Optics
Elements 19
Groups 14
Special elements / coatings 2 XLD, 2 LD
Focus
Minimum focus 0.22 m (8.66)
Maximum magnification 0.5×
Autofocus Yes
Motor type Linear Motor
Focus method Internal
Distance scale No
DoF scale No
Physical
Weight 665 g (1.47 lb)
Diameter 78 mm (3.07)
Length 150 mm (5.91)
Sealing Yes
Zoom method Rotary (extending)
Power zoom No
Filter thread 67 mm
Hood supplied Yes



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Sirui announces an 85mm F1.4 full-frame autofocus lens for Sony, Nikon and Fujifilm

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Sirui announces an 85mm F1.4 full-frame autofocus lens for Sony, Nikon and Fujifilm


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Image: Sirui

Sirui, a company best known for its relatively inexpensive tripods and cinema lenses, has announced a lens that may appeal to photographers and videographers looking for an inexpensive portrait lens: a full-frame 85mm F1.4 with autofocus for Nikon Z-mount, Sony E-mount, and Fujifilm X-mount. On the latter it’ll provide a roughly 128mm full-frame equiv. focal length.

The company says the lens is part of its Aurora series, though it’s currently the only one bearing that nameplate; that does seem to suggest that we can expect more like it in the future.

The lens features an AF/MF switch, an autofocus lock button, and a switch to control whether the aperture ring is clicked or clickless. The company also claims it has “dustproof and waterproof construction” and a fluorine coating on the front element to help repel oils and water.

Aurora85f1p4 angle
Image: Sirui

The lens has 14 elements in 9 groups: 1 aspherical lens, 2 ED elements, and 3 HRI elements. It has a 15-blade aperture and a minimum focusing distance of 0.85m (2 ft., 9.5″). The E-mount version weighs 540g (1.2lb), while the X and Z-mount versions are 10 and 30g heavier, respectively.

The Aurora 85mm F1.4 has a 67mm thread and a USB-C port on the lens mount for updating its firmware.

While fast 85mm lenses with autofocus aren’t exactly rare – there’s even already another third-party 85 F1.4 for the notoriously locked-down Nikon Z mount from Meike – it’s nice to see another option hit the market, especially one with so many features. It’ll be interesting to see what the image quality is like, especially given the relatively affordable price point Sirui is selling it at; the lens will normally retail for $599, but the company is doing an ‘early bird’ pricing promotion until December 31st which knocks it down to $499 if you buy it directly from them.

Sirui Aurora 85mm F1.4 Specifications

Principal specifications
Lens type Prime lens
Max Format size 35mm FF
Focal length 85 mm
Image stabilization No
Lens mount Fujifilm X, Nikon Z, Sony E
Aperture
Maximum aperture F1.4–16
Minimum aperture F1.4–16
Aperture ring Yes
Number of diaphragm blades 15
Optics
Elements 14
Groups 9
Special elements / coatings 1 aspherical, 2 ED, 3 HRI
Focus
Minimum focus 0.85 m (33.46)
Maximum magnification 0.1152×
Autofocus Yes
Motor type Stepper motor
Distance scale No
DoF scale No
Physical
Weight 540 g (1.19 lb)
Diameter 80 mm (3.15)
Length 102 mm (4.02)
Sealing Yes
Colour Black
Filter thread 67 mm
Hood supplied Yes
Tripod collar No



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Behind the Scenes: the story behind new features in Adobe Photoshop & Lightroom

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Behind the Scenes: the story behind new features in Adobe Photoshop & Lightroom


Logos: Adobe

This year, at Adobe’s Max conference, the company announced several new AI features coming to Photoshop, Lightroom, and Adobe Camera Raw. We talked to some of the managers and engineers behind these products to get an idea of how those features came about and to try to get a sense of what the future holds for Adobe’s photo editing suite.

Lightroom

Lightroom-Quick-Actions-UI
The Quick Actions UI gives you easy access to a variety of subject-specific edits.

One of the major new features for Lightroom Web and Mobile is called Quick Actions. It’s a panel that lets you easily adjust various parts of your image, giving you different sliders and suggestions based on what type of subject it detects.

“It really started with a multi-year investment into masking,” said Rob Christensen, director of product management for Adobe Lightroom and Adobe Camera Raw. “We had to make sure that masking was amazing. And so for multiple years, our R&D teams and our design teams came up with an experience that was outstanding. So once we had masking in place, and you could identify a subject, hair, lips, teeth, all of that, we realized, well, let’s pair that up now with edits, and we’ll call them Adaptive Presets.”

Quick Actions essentially serve to make that work more visible and accessible. “With Quick Actions, what you’re selecting in many cases are just Adaptive Presets that are relevant to that specific photo,” Christensen said. “We’re building from masking, Adaptive Presets, now Quick Actions. And it’s all coming together now into a unified experience – that was our vision years ago, and now it’s coming to life.”

Christensen said that Adobe actually quietly launched the feature on the web a few months ago. “We didn’t make a lot of noise around it, but customers have been using it on the web. Part of the reason why we brought it to Web first is it’s just easier. We could get some additional feedback, we could do more experimentation; the web is very easy to iterate on.”

“Part of the reason we also brought it to mobile is it’s really designed for the mobile user, where they want to get to a quick result,” Christensen said. “They don’t necessarily want to go through all the different panels. In a mobile UI, a lot of things are hidden – but what if we could surface all of these advanced capabilities for mobile users to get to an edit? A bit of a goal over the last six months that’s connected with Quick Actions is how do we help users capture, import, and share an amazing photo in under 60 seconds?”

At the moment, it’s unclear if the feature will be coming to the dedicated desktop apps. “We’re definitely looking at and listening to customer feedback. And so far, I think there’s a lot of excitement, especially from desktop users. But we’re not making any official announcements at this time.”

Adobe-Lightroom-Generative-Remove
The selection tool for Generative Remove has also been improved.

Image: Adobe

Generative Remove, which lets you use AI to erase objects from a scene using AI, is also now generally available across all versions of Lightroom. It’s the type of thing you could easily do if you opened an image in Photoshop, but now you don’t have to leave Lightroom.

“The way we think about what we’re building with Lightroom is it’s purpose-built for photographers,” said Christensen. “So if they have a specific use case that is important for photography, we will look at bringing that into Lightroom. Distraction removal is a great example of an area that makes sense for photography. That’s how a lot of customers are using generative remove today.”

Finally, for Lightroom Classic devotees worried about any plans to completely replace the older-school version of the app with the new cloud-based Lightroom, Christensen seemed to offer some reassurance. “As it stands right now, we’re continuing to innovate on both surfaces. We have a lot of customers on both that love the unique benefits.”

Adobe Camera Raw

Adobe-Adaptive-Example-hummingbird
Left: Adobe Color. Right: Adobe Adaptive

Image: Adobe

One of the most compelling photography-related features announced at Max is the new Adobe Adaptive profile for ACR. It’s meant to give you a better starting point for your own edits than older profiles like Adobe Color.

“One of the things that makes Adobe Adaptive unique is the fact that it’s a lot more image content aware,” said Eric Chan, a Senior Principal Scientist on the Adobe Camera Raw team. “In the past we would look at basic properties in the histogram and other attributes of the image. But with AI models now, we have a lot more semantic information about whether there’s a person in it, whether there’s a sky in it, etc.”

That awareness helps it make base-level adjustments, giving you a better starting point to put your own edits on top. “It can do things like fix skies, fix backlit portraits, it can do things nicely with faces, and it can control a lot more attributes of the image than our previous profiles,” Chan said.

Adobe-Adaptive-Control-Panel
You can control how intense the Adobe Adaptive look using the ‘Amount’ slider.

Unlike pressing the ‘Auto’ button on other profiles, Adobe Adaptive doesn’t change the sliders for parameters like exposure, contrast, highlights, etc.; those are still set to 0, allowing you room to do your own edits. ” I think the other unique aspect that there’s an amount slider that’s underneath the profile itself,” said Chan. “You can do a quick edit. Like, I like what it’s doing, but maybe it’s too much, let’s go to 80%, or maybe you want to go beyond, like 150%. But then there’s the finer-granularity control, things like color panels that you can combine with that.”

The company’s also bringing its Generative AI features to ACR, including Generative Remove and Generative Expand, which lets you “go beyond the boundaries of your photo using the power of AI.” In other words, you ask it to make your picture wider or taller, and it will try to fill in the space in a reasonable way. Any changes you make in ACR will also apply to the AI-generated portion of your picture, and the program will add a Content Credentials tag to the image, marking it as containing AI-generated content.

ACR-Generative-Expand
Generative Expand essentially lets you ‘crop out’ with AI imagery.

Those are interesting features to see in Adobe Camera Raw since, as the name implies, the program has previously been dedicated to adjusting the data your camera captured. Editing content using AI or other tools has been the domain of Photoshop and, to a lesser extent, Lightroom, which has had the Generative Remove feature for a while.

We asked what the thinking was behind adding Generative AI to ACR and Christensen said: “With Lightroom and ACR we’re trying to ensure that photographers can observe that moment as best they can. When we talk to customers, they feel it’s unfortunate if they have 90% of an amazing photo, but it’s just that 10% that is not how they remember the scene. Maybe because they couldn’t get the camera at the right spot at the right time.” He also reiterated that using the generative AI features was completely optional.

The line about making images according to people’s memories isn’t new; in fact, it’s very similar to how phone manufacturers like Samsung and Google are talking about their generative AI features – it’s just a bit odd to hear it in reference to an app dedicated to Raw photography. However, Christensen says there’s a line between what you can do in ACR, and what you can do in Photoshop. “We are not introducing capabilities like Generative Fill, where you can say ‘add an elephant flying from the sky with an umbrella.’ That doesn’t capture the moment; that’s creativity.”

Photoshop

This year, Adobe made several of its generative AI tools in Photoshop generally available and added a new “Distraction Removal” tool that can automatically remove wires, cables, and people from images. Removing wires can be done with a single click, while the people mode gives you the chance to refine the selection in case it selected people you still want in the picture, or didn’t select people you want to get rid of.

Photoshop-Find-Distractions-People
The ‘People’ mode of the Find Distractions feature lets you decide which subjects you want to keep or to add more subjects to remove.

According to Stephen Nielson, Senior Product Manager for Photoshop, Adobe plans to add an additional mode for the Distraction Removal tool to handle non-human or cable distractions. “The way we’ve approached this is, first, the most popular thing that people want to remove from a photo is people. So tourists or people in the background or whatever,” he said. “And so the categories that we’re working on are first: people. Second: cables and wires because they’re a pretty specific thing. And then there’s a category of basically everything else.”

Nielson says the everything else category will be like the people one, where Photoshop will select what it thinks are distractions but let you add to or remove from the selection before hitting the remove button.

It’s quite challenging to come up with a single model that can detect all sorts of distractons

Adobe’s not currently announcing when that feature will roll out, as it’s still in the process of building the model. “It’s quite challenging to come up with a single model that can detect all sorts of distractions, whether it’s somebody’s shoulder that’s in the image, or a garbage can, or a pile of leaves, or a random bicycle. It could be anything, right?”

According to Nielson, the training process involved a lot of human work. “We actually give pictures to people and say which objects are distracting?’ You do that enough times, and you can train a model to say, ‘Hey, this is what people usually say is distracting,'” he said. “That’s not the only kind of data that’s included in our training data set, but a lot of it is, like, hey, somebody’s gone through and annotated data to suggest which objects are distracting.”

Photoshop-Generative-AI-Dropdown
If you want to use the Remove tool without generative AI, you can.

Like many features in Photoshop, Distraction Removal can take advantage of Adobe’s generative AI, though it’s not 100% reliant on it. “It actually can either use Content-Aware fill or generative fill technology,” said Nielson. “We’ve built an automatic selector that will, based on what you’ve selected and you’re trying to remove, automatically choose either Content-Aware fill or generative fill, depending on which one’s best.”

Adobe has also added a drop-down menu that lets you manually select whether you want any part of the Remove tool, including the Distraction Removal feature, to use Generative AI or Content-Aware Fill. Nielson, however, recommended leaving it on auto. “Content-Aware Fill is better for areas with similar textures, areas where there’s lots of noise, or higher resolution images. Whereas Generative Fill is really good at details, which Content-Aware Fill just isn’t good at. So there’s a good use case for both, and the auto selector we have allows the algorithm to choose which one’s going to be best.”

We think generative technology is huge, but it’s not the answer for everything

Nielson thinks Generative AI will play a big part in future Photoshop features, but it won’t be the only way the company improves the program. “There’s still a lot of areas where we think generative technology is going to dramatically simplify things that were previously tedious and time-consuming inside Photoshop and give you more time to be creative.”

The company showed off one such example at its Sneaks presentation, which showcases tech demos that may or may not actually make it into Adobe products in the future. The demo, nicknamed ‘Perfect Blend,’ automatically matches lighting and color between objects you’re photoshopping in to a background.

“But there’s also going to be a lot of other non-gen AI improvements that we want to put into Photoshop,” Nielson said. “Just making the application run smoother, faster, be more efficient, speed up workflows with non-genitive technology. We think generative technology is huge, but it’s not the answer for everything. So, there’s a lot of other things that we are planning just to make the app better.”



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Apple's gearing up for a week of new Mac announcements

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Apple's gearing up for a week of new Mac announcements


Image: Apple

Apple will be announcing some Mac news next week, according to SVP of marketing
Greg Joswiak. In a post on X (formerly Twitter) he says to “Mac” your calendars, as the company has “an exciting week of announcements ahead, starting on Monday morning.” The post is accompanied by a video of the Finder logo turning into an Apple logo, further reinforcing the Mac theme.

While Apple never comments on its future plans, the rumors point to the company announcing updates to its MacBook Pro lineup, as well as a new iMac and a potentially redesigned Mac Mini. It also seems likely that the company will try to link the new hardware with its ‘Apple Intelligence’ AI, as the colors in the video Joswiak posted match the ones for the redesigned Siri interface.

“Mac (😉) your calendars! We have an exciting week of announcements ahead, starting on Monday morning. Stay tuned…”

It’s currently unclear what form these announcements will take. While Apple has previously announced updates to the iMac via press release, it would be odd if the company updated a product as important as the MacBook Pro without some sort of pre-recorded presentation, especially since the computer will almost certainly have new variations of the M4 chip that debuted in the iPad Pro earlier this year. So far, we’ve only seen the base M4, while most models of the MacBook Pro have traditionally used ‘Pro’ and ‘Max’ variants of the chip with more cores and capabilities.

There’s a fair amount of excitement around these potential releases, as benchmarks of the M4 show a decent uplift in single-core performance compared to the previous-generation M3. That should result in an overall snappier experience when editing and exporting photos. Those who bought the first generation of M1-powered MacBook Pros – especially the awful 13″ touch bar model that the author of this article still uses as their personal computer – can expect an even larger jump in performance from a theoretical M4-powered Mac.

Of course, there’s a possibility that’s not what we’ll be hearing about; Apple could surprise us all by leaving the MacBook Pro completely unchanged and instead reviving the tiny, single-port MacBook. It almost certainly won’t, but we won’t know for sure until Monday. We’ll be sure to cover the news as it happens, so stay tuned.



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