Connect with us

Camera

What Sony's gridline update tells us about the future of cameras

Published

on

What Sony's gridline update tells us about the future of cameras


Sony’s gridline update adds up to four customizable grids to which users can color code and apply transparency masks.

Photo: Sony

Earlier this week, Sony announced a $150 update to bring custom gridlines to its Alpha line of cameras starting March 2024. The a7 IV will be the first camera to have access to the update, with others likely to follow soon after.

Recent Videos
!function(n){if(!window.cnx){window.cnx={},window.cnx.cmd=[];var t=n.createElement(‘iframe’);t.src=”javascript:false”;t.display=’none’,t.onload=function(){var n=t.contentWindow.document,c=n.createElement(‘script’);c.src=”//cd.connatix.com/connatix.player.js?cid=a1b625fb-cd44-410e-9479-699e835fd645″,c.setAttribute(‘async’,’1′),c.setAttribute(‘type’,’text/javascript’),n.body.appendChild(c)},n.head.appendChild(t)}}(document);

(new Image()).src=”https://capi.connatix.com/tr/si?token=1cad57d1-aae3-42ce-aa46-cb49bb02d99a&cid=a1b625fb-cd44-410e-9479-699e835fd645″;cnx.cmd.push(function() { cnx({ playerId: “1cad57d1-aae3-42ce-aa46-cb49bb02d99a” }).render(“0f952e209d6147a793d43f13d9e1cfa2”); });

You may have noticed the news that users will soon be able to create and import up to four customized original gridlines, which may help portrait, commercial and business clients produce large batches of consistent images. For example, Sony cited the need for school portraits that require the same head position across hundreds of photos.

But there’s one thing the initial news missed.

Gridlines aren’t the story here. Even the snark of poking fun at this being a ‘boring’ update isn’t the story here. The real story is what this means for the future of camera firmware and feature updates.

Years from now, will we look back at this as the camera industry’s BMW heated seats moment? The beginning of a new era of microtransactions and subscription fees to unlock an a la carte selection of features on our cameras. If you want to unlock 100fps burst mode, will you need to pay to unlock it the same way Mercedes requires $1200 to unlock higher output from its EV engines?

This isn’t a first for Sony. It had a similar model to charge users for camera features such as time-lapse and multiple exposures through its PlayMemories camera apps. Sony stopped shipping cameras with PlayMemories support in 2016, and earlier this year, it formally announced the app store would be closing down.

With the gridlines announcement, the concept of charging users for individual feature updates is back.

In the realm of video, we’ve seen manufacturers position pay-to-play video-centric add-ons as a way to avoid making still photographers pay for features they don’t need. Panasonic charged GH4 users for V-Log, Canon charged 5D IV users for C-Log and EOS R owners for stop-motion. But it’s not a standard practice for still photo camera updates.

In 2015, Panasonic became one of the first manufacturers to introduce paid video feature updates, when GH4 users were offered V-Log for $100.

Photo: DPReview

Similar to the video argument, Sony has suggested that custom gridlines aren’t a feature most users will need. In essence, it says custom gridlines are aimed at a very specific use case – business and commercial clients – so it’s not depriving the average user by charging for the feature.

Whether you accept the rationale or not, it does present a potential slippery slope and opens the door to asking users to pay to add features to their cameras. Further, in our commercial shift toward subscription models for everything from software to entertainment, does paying for upgrades also open the door to subscription models? And, if upgrades are tied to a purchaser, what happens if we want to sell or pass our camera on to a friend? Will the paid-for features be allowed to transfer to a new owner?

Perhaps this $150 feature update isn’t a thing to roll our eyes at. Perhaps it’s our wake-up call as camera lovers and consumers. Following BMW’s announcement that it would charge $18 every month to unlock heated seats, consumers spoke up, and BMW backed off this idea, so use your voice.

We contacted Sony for comment but did not hear back in time for this report.

Sony Press Release

Sony Electronics Announces Custom Gridline License Available for Alpha Camera

BodiesVarious camera bodies starting with the Alpha 7 IV, etc.

SAN DIEGO – Nov. 28, 2023. Today, Sony Electronics announces a new custom gridline license planned for the Alpha 7 IV[1] in March 2024 onward, and more camera bodies[2] in the future.

The new license offers the ability to import up to 4 customized original gridlines. The gridlines can be displayed on EVF (electronic viewfinder) and LCD (Monitor on the rear of the camera) when shooting which makes for easier, more consistent images. For example, staff at schools, photo studios, theme parks, cruise ships, malls, etc. will now have the ability to update their cameras with ease and utilize this tool for quick and precise, more professional shots. Imported customized gridlines are replaceable and color gridlines are available. Once gridlines are registered, it can be displayed with HDMI output as well. After shooting, users can check the images with the grid lines overlayed on EVF and LCD.

“The ability to import customized gridlines into a mirrorless camera is an essential feature for all of our photographers to capture images consistently,” says Frank Lombardo, National Photography Manager for Inter-State Studio and Publishing. “These simple gridlines keep head sizes the same for all our products and improve our production time. They also allow us to know where the edge of print will be during capture.”

“With a focus to improve both the consistency and quality of school photography, this advancement is a great foundation to a platform geared for volume photographers across the globe. Sony’s commitment to continually innovate along with their unparalleled support aligns perfectly with Strawbridge Studio’s, Inc. mission to provide the best picture day experience for schools across the country,” says Nic Davidson, Director of Photography of Strawbridge Studios, Inc.

“Sony’s commitment and support for this industry is unprecedented, from their support in student photography across the US to their training of future photographers and videographers and now, developing a camera system that will radically change the volume photography space for years to come,” says David Crandall, the Executive Director of School Photographers of America (SPOA).

“Now anyone can make a pattern, import it, then change and improve it to their liking. The possibilities are endless – simply rotate the four favorite patterns you need for the job at hand. Sony gives us real practical solutions, allowing the School, Sports and Volume Photography industry to produce better, more accurate compositions. The ability to import any four graphics, then scroll between them makes our jobs easier and results better than ever before,” says John Rak, member of the School Photographers Association of California (SPAC).

Not only can this be utilized as gridlines, they can also be used as partially filled transparency masks. In addition to school and sports photography, Sony has positioned this to be used for businesses such as cruise lines, theme parks, nature photography, ID photography, dentistry, and CG photography. Sony hopes that this custom gridline feature will help improve the creativity and work efficiency of photographers in a variety of industries.

The license will be available at a suggested retail price of $149 USD through the Upgrade and License Management Suite at https://ulms.sony.net as of Spring 2024.

[1] A license must be downloaded from Sony’s camera upgrade website: pro.sony/ue_US/digital-imaging/custom-gridline and installed in the camera.

[2] Future compatible models will be announced through the web site below: https://pro.sony/en_ME/digital-imaging/



Source link

Continue Reading
Click to comment

Leave a Reply

Camera

Pentax K-1 and K-1 II firmware updates include astrophotography features (depending on where you live)

Published

on

By

Pentax K-1 and K-1 II firmware updates include astrophotography features (depending on where you live)


When you use DPReview links to buy products, the site may earn a commission.

Yesterday, Ricoh quietly released firmware 2.50 for its Pentax K-1 and K-1 II DSLRs. However, the features you can expect to gain from this update may depend on your geography.

Ricoh’s English-language firmware pages for the K-1 and K-1 II state that firmware 2.50 delivers “Improved stability for general performance.”

However, astute Pentax users noted that Ricoh’s Japanese-language firmware pages (translation) indicate that the update also includes a limited feature called “Astronomical Photo Assist,” a collection of three new features designed for astrophotography: Star AF, remote control focus fine adjustment, and astronomical image processing.

Star AF is intended to automate focusing on stars when using autofocus lenses. Rather than manually focusing on a bright star and changing your composition, it promises to let you compose your shot and let the camera focus.

Remote control fine adjustment allows users to adjust focus without touching the lens and requires Pentax’s optional O-RC1 remote. Astronomical image processing will enable users to make in-camera adjustments to astrophotography images, including shading correction, fogging correction, background darkness, star brightness, celestial clarity, and fringe correction.

Astronomical image processing on the K-1 and K-1 II will enable users to make in-camera adjustments to astrophotography images, including shading correction, fogging correction, background darkness, star brightness, celestial clarity, and fringe correction.

According to Ricoh, Astronomical Photo Assist is a premium feature that must be purchased and costs ¥11,000 for an activation key (about $70 at current exchange rates).

Although these astrophotography features appear to be Japan-only for now, a Ricoh representative tells us, “Ricoh Imaging Americas confirmed that the premium firmware features for the PENTAX K-1 and PENTAX K-1 Mark II will eventually be available to US customers.”

Firmware update 2.50 for both the K-1 and K-1 II is available for download from Ricoh’s website.



Source link

Continue Reading

Camera

On this day 2017: Nikon launches D850

Published

on

By

On this day 2017: Nikon launches D850


When you use DPReview links to buy products, the site may earn a commission.

As part of our twenty fifth anniversary, we’re looking back at some of the most significant cameras launched and reviewed during that period. Today’s pick was launched seven years ago today* and yet we’re only quite recently stepping out of its shadow.

The Nikon D850 is likely to be remembered as the high watermark of DSLR technology. We may yet still see impressive developments from Ricoh in the future (we’d love to see a significantly upgraded Pentax K-1 III), but the D850 was perhaps the green flash as the sun set on the DSLR as the dominant technology in the market.

Click here to read our Nikon D850 review

Why do we think it was such a big deal? Because it got just about everything right. Its 45MP sensor brought dual conversion gain to high pixel count sensors, meaning excellent dynamic range at base ISO and lower noise at high ISOs. Its autofocus system was one of the best we’ve ever seen on a DSLR: easy to use and highly dependable, with a good level of coverage. And then there was a body and user interface honed by years of iterative refinement, that made it easy to get the most out of the camera.

None of this is meant as a slight towards the other late-period DSLRs but the likes of Canon’s EOS 5DS and 5DSR didn’t present quite such a complete package of AF tracking, daylight DR and low-light quality as the Nikon did. With its ability to shoot at up to 9fps (if you used the optional battery grip), the D850 started to chip away at the idea that high megapixel cameras were specialized landscape and studio tools that would struggle with movement or less-than-perfect lighting. And that’s without even considering its 4K video capabilities.

In the seven years since the D850 was launched, mirrorless cameras have eclipsed most areas in which DSLRs once held the advantage. For example, the Z8 can shoot faster, autofocus more with more accuracy and precision, across a wider area of the frame and do so while shooting at much faster rates.

But, even though it outshines the D850 in most regards, the Z8 is still based around what we believe is a (significant) evolution of the same sensor, and its reputation still looms large enough for Nikon to explicitly market the Z8 as its “true successor.”

Nikon D850 sample gallery

Sample gallery
This widget is not optimized for RSS feed readers. Click here to open it in a new browser window / tab.

*Actually seven years ago yesterday: we had to delay this article for a day to focus on the publishing the Z6III studio scene: the latest cameras taking precedence over our anniversary content.



Source link

Continue Reading

Camera

Nikon Z6III added to studio scene, making image quality clear

Published

on

By

Nikon Z6III added to studio scene, making image quality clear


When you use DPReview links to buy products, the site may earn a commission.
Photo: Richard Butler

We’ve just received a production Nikon Z6III and took it into our studio immediately to get a sense for how the sensor really performs.

Dynamic range tests have already been conducted, but these only give a limited insight into the image quality as a whole. As expected, our Exposure Latitude test – which mimics the effect of reducing exposure to capture a bright sunrise or sunset, then making use of the deep shadows – shows a difference if you use the very deepest shadows, just as the numerical DR tests imply.

Likewise, our ISO Invariance test shows there’s more of a benefit to be had from applying more amplification by raising the ISO setting to overcome the read noise, than there was in the Z6 II. This means there’s a bigger improvement when you move up to the higher gain step of the dual conversion gain sensor but, as with the Z6 II, little more to be gained beyond that.

These are pushing at the extreme of the sensor’s performance though. For most everyday photography, you don’t use the deepest shadows of the Raw files, so differences in read noise between sensors don’t play much of a role. In most of the tones of an image, sensor size plays a huge role, along with any (pretty rare) differences in light capturing efficiency.

Image Comparison
This widget is not optimized for RSS feed readers. Click here to open it in a new browser window / tab.

As expected, the standard exposures look identical to those of the Z6 II. There are similar (or better) levels of detail at low ISO, in both JPEG and Raw. At higher ISO, the Z6III still looks essentially the same as the Z6II. Its fractionally higher level of read noise finally comes back to have an impact at very, very high ISO settings.

Overall, then, there is a read noise price to be paid for the camera’s faster sensor, in a way that slightly blunts the ultimate flexibility of the Raw files at low ISO and that results in fractionally more noise at ultra-high ISOs. But we suspect most people will more than happily pay this small price in return for a big boost in performance.



Source link

Continue Reading

Trending