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Building a Photo and Video Editing PC, Part 1: CPU and Motherboard

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Building a Photo and Video Editing PC, Part 1: CPU and Motherboard
The CPU and motherboard are the beating heart of your PC build, and picking the right combo is key to building an awesome photo and video editing PC
Source: Pixabay, CC0

Building your own PC is the best way to get maximum photo- and video-editing performance for minimal spend, but the idea of putting together such a complex piece of tech scares most would-be builders away from even trying.

Fortunately, it’s not as scary as it seems, and to prove it, we’re going to teach you how to build your own creator PC while simultaneously building one ourselves! We’ve partnered with Intel, NVIDIA, MSI, Corsair and Seagate to get all of the parts we need to build a top-tier photo- and video-editing PC for the DPReview offices. And while we’re building ours, we’ll walk you though everything you need to know to plan out and build your own.

The series will be split into six parts:

  • Part 1: CPU and motherboard
  • Part 2: GPU, RAM and storage
  • Part 3: PSU, case and cooler
  • Part 4: Monitor and calibration
  • Part 5: A step-by-step build guide
  • Part 6: Benchmarking our build




Today, we’ll tackle the beating heart of a PC build: the motherboard and CPU. With so many choices at such a vast variety of price points, selecting the right CPU and motherboard is probably the most complicated part of any build. It also dictates everything that comes after: the kind of RAM you can use, the number of storage drives you can connect, what sort of cooler you need to invest in, and on and on.

Today, we’ll tackle the beating heart of a PC build: the motherboard and CPU.

Thankfully, if you understand just a few basic details about these two components, it’s pretty easy to find the right parts for your build without spending an arm and a leg on features you don’t need or won’t use.

Choosing a CPU

The CPU, or central processing unit, is the literal brain of your computer. Every time you type a letter on your keyboard, open a photo editing application, or slide the contrast slider in Lightroom, the CPU has to interpret that input and decide how it’s going to fulfill the request.

How exactly it makes that decision is based on many different aspects of CPU architecture and design that we don’t have time to get into. So for our purposes, we’ll focus on the three most important questions you should ask yourself as a creator when shopping for a CPU:

  1. What are the most relevant specs?
  2. Should you go with Intel or AMD?
  3. What is overclocking and should you do it?

Classification, Clock Speed, and Cores

Knowing more is (almost) always better when making a buying decision, but you don’t need to have a degree in Computer Science to pick a CPU that will meet your needs. There are really three specs that you should focus on: where your CPU fits into the Intel or AMD product line, the maximum clock speeds that it can reach, and the number of cores that it contains.

Let’s take these one by one.

Classification: Generation, Family, and Tier

When building a PC, it’s important that you pick a processor that was designed for the kind of work you’re going to be doing, which means choosing a chip that is part of the right generation, family, and tier.

All of Intel and AMD’s consumer CPUs fall into one of three broad processor families:

Intel
AMD
Family
Core
Core X
Xeon
Ryzen
Threadripper
EPYC
Target User Amateur and Enthusiast Enthusiast to Professional Workstation and Server Amateur to Enthusiast Enthusiast to Professional Workstation and Server

Each processor family is aimed at a different target market, and the vast majority of photo and video editors will be perfectly happy with an Intel Core or AMD Ryzen CPU. If you’re a professional video editor working with super high-resolution source footage, then Intel Core X and AMD Threadripper are worth considering – since they contain more cores and PCIe lanes (more on these later), a PC with a Core X or Threadripper CPU is generally more expandable and better at tackling complex tasks like video encoding. Unless you’re a professional VFX artist or you’re working in 3D CAD design, you can ignore the Intel Xeon and AMD EPYC lineups entirely.

Each family is further split into different price and performance tiers. Intel’s Core series is split into Core i3, Core i5, Core i7 and Core i9, while AMD’s Ryzen series is split into Ryzen 3, Ryzen 5, Ryzen 7, and Ryzen 9. Similarly, Intel Core X can be had in Core i7 and Core i9 variations, while the Threadripper CPUs are split into three tiers that are embedded in the product number: 3960, 3970, and 3990.

Regardless of processor family, as the number gets higher, the performance gets better and the price increases.

Finally, each year Intel and AMD unveil the latest generation of every processor family. Intel’s Core processors are up to 11th Gen (i.e. Intel Core i9-11900K), Core X is still on 10th gen (i.e. Intel Core i9-10900X) the AMD Ryzen family is up its fifth generation (i.e. Ryzen 9 5900X), and AMD’s Threadripper CPUs are now on their third generation (i.e. AMD Ryzen Threadripper 3990X).

If you’re doing run-of-the-mill photo and video editing, a mid- to top-tier Intel Core or AMD Ryzen CPU is more than powerful enough.

If you’re doing run-of-the-mill photo and video editing, a mid-to-top-tier Intel Core or AMD Ryzen processor is more than powerful enough, and you can probably get away with a slightly older generation if money is tight. Newer generations are pretty much always faster, even if the current gen CPU has the exact same clock speed and core count as last year, but the jump in performance between one generation and the next isn’t always huge.

For the sake of simplicity, we recommend purchasing a CPU that is one of the latest two or three generations at the most, and opting for no less than a Core i5 or Ryzen 5. For Intel, that means a 9th, 10th, and 11th Gen Core i5, Core i7, or Core i9 CPU. For AMD, that means going with a Ryzen 3000, Ryzen 4000 or Ryzen 5000 series CPU that’s Ryzen 5, Ryzen 7, or Ryzen 9.

If you need the extra processing power that comes with an Intel Core X or AMD Threadripper CPU, we’d recommend sticking with the latest generation: Core X 10th gen and Threadripper 3000.

Pretty much all modern-day CPUs contain multiple “cores” that can carry out tasks in parallel, allowing the processor to multi-task more efficiently.
Source: Intel

Core Count

Most modern CPUs are split into multiple physical “cores,” each of which can carry out a single operation at a time. The more cores you have the more operations you can carry out at once, making the CPU better at multitasking during heavy workloads.

Furthermore, both Intel and AMD can split each physical core into two “threads,” basically doubling the amount of work the CPU can do by allowing each core to do two things at the same time: one task per thread. On Intel processors, this is called “hyper-threading” while AMD calls this same trick “Simultaneous Multithreading” or SMT.

Whatever you call it, the oversimplified point is that: the more cores and threads a processor has, the more tasks it can carry out concurrently. But there are two catches that are very important.

  1. More cores generally means a lower clock speed per core, so while you can do more at the same time, each individual core is slightly slower
  2. Not every application is tuned to take advantage of multiple cores and/or threads

This is where it pays to do a little bit of research on the applications you use most. Pretty much all photo and video editing applications are now capable of taking advantage of multiple cores and threads, but video editors will generally see the biggest boost in performance as the core count exceeds 6 or 8 cores.

For creative work, we would suggest aiming for 6 cores and above.

Clock Speed

The main spec you’ll see plastered at the top of every CPU product page is the clock speed, which comes in two flavors: base clock and boost clock. Clock speed is listed as a frequency in GHz (literally: billions of cycles per second) which is directly correlated to how many “instructions” or tasks a CPU can perform every second.

The base clock speed is the guaranteed number of cycles per second that the CPU can maintain at all times, while the boost clock is a faster speed that can only be maintained for a limited amount of time given enough power and sufficient cooling to keep the CPU from overheating.

Generally speaking, the higher the “clock speed” the faster your CPU and the faster your computer. However, there are a few caveats.

As we mentioned above, more cores usually translates into a lower base clock, sacrificing raw single-core performance for multi-tasking capability. The other main caveat is that newer CPUs are able to carry out more “instructions per clock,” squeezing more performance from the same exact clock speed as older generations. That’s why we recommend only going back a few generations at the most when buying a CPU: any more than that and the gap in performance, even given the same basic clock speed and core count, may start to be noticeable.

Linus Tech Tips did a great explainer about this exact point recently, showing how two AMD Ryzen processors (an older Ryzen 3000 and a newer Ryzen 5000) with the exact same clock speed and core count nevertheless showed a significant difference in performance on various benchmarks.

AMD or Intel

There are some key differences between AMD and Intel processors that creators should keep in mind when shopping for a CPU.
Photo by Olivier Collet, CC0

The second (and by far more contentious) question is: AMD or Intel? In recent years, AMD has pulled ahead in terms of performance-per-watt, releasing some exceptional Ryzen and Threadripper CPUs that are more efficient and offer noticeably better multi-core performance, while Intel has generally stayed ahead in terms of single-core performance, hitting super-high boost clocks in excess of 5.0GHz on their Core i7 and Core i9 CPUs.

As we said above, this is where it pays to do a little research and find out how well your favorite photo- and video-editing applications can take advantage of multiple cores, and how many cores it can realistically tap into. Once you have an answer to that question, you can compare the price-to-performance ratio of 10th and 11th Gen Intel against equivalent Ryzen 4000 and Ryzen 5000 CPUs, and choose the option that looks like the best deal to you.

In recent years, AMD has pulled ahead in terms of performance-per-watt […] while Intel has generally stayed ahead in terms of single-core performance.

Another major difference is expandability. Ryzen CPUs feature enough PCIe lanes to directly power a discrete Graphics Processing Unit, or GPU (16 lanes) and an M.2 SSD directly (4 lanes). Older Intel Core CPUs only featured enough PCIe lanes for the GPU, forcing users to route their NVMe SSD through the motherboard chipset, which means your SSD will compete with other peripherals for bandwidth, potentially slowing things down. The latest 11th gen Core i5, Core i7, and Core i9 addressed this by adding another four lanes to the CPU, essentially catching up to AMD.

What are PCIe Lanes?PCIe (Peripheral Component Interconnect Express) is the type of connection or “bus” used by all modern motherboards to link your CPU to other components in your PC. This connection is split into discrete “lanes” that can each carry a certain amount of data (1GB/s per lane for PCIe 3.0, and 2GB/s per lane for PCIe 4.0), and the more expansion cards and high-speed storage you put into your PC, the more “lanes” you’ll need if you want to get the full speed out of every single peripheral all the time.

Every CPU has a discrete number of PCIe lanes available – usually 16 lanes dedicated to the main x16 PCIe slot on your board and (sometimes) 4 lanes that are connected directly to one of the M.2 SSD slots. Once those 20 lanes are used up, any additional PCIe components have to be connected through the motherboard’s chipset, which communicates with the CPU through another 4 dedicated lanes.

Finally, the last major consideration is Thunderbolt. If you want Thunderbolt 3 connectivity (which provides transfer speeds high enough to drive monitors and external GPUs in addition to just external storage, for example) you pretty much have to go with Intel. There are a couple of AMD-compatible motherboards with their own Thunderbolt controller built in (literally “a couple”, as in two), but unless you’re willing to seriously limit your options, Intel is the way to go for anyone who relies on Thunderbolt peripherals.

To overclock or not to overclock

Finally, there’s the question of overclocking. Overclocking is pushing more voltage to an “unlocked” CPU to try and push it past its rated clock speed, and it’s only possible if both your CPU and your motherboard support it. If you’re going to overclock, you’ll also need a beefier cooling solution, because pushing more voltage to your CPU means generating more heat.

Generally, we do not recommend overclocking your CPU, especially if you’re building your first PC. The process itself isn’t too difficult given a compatible CPU and motherboard, but it’s not without risks. You risk lowering your CPU’s lifespan or even bricking it if something goes horribly wrong, and even if you do everything right, you could lose the so-called “silicon lottery” and end up with a CPU that simply doesn’t overclock very well.

Our recommendation? Take the extra $100 you were going to spend on a more powerful cooler and overclocking-compatible motherboard, and spend it on a slightly more powerful processor instead. Buying a more powerful processor and running it at stock is usually the wiser (if less “sexy”) choice, especially given the guaranteed ‘turbo boost’ clock speeds that both AMD and Intel’s high-end CPUs are able to reach these days.

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Choosing a motherboard

If the CPU is the brain, the motherboard is the rest of the nervous system: it connects your CPU to every other component in your PC, and it’s critical that you pick a motherboard that is a) compatible with your CPU, and b) includes all of the features you need to get the most out of the parts you’ve purchased.

Before we dive in, here’s a helpful graphic that highlights some of the most important components and connections you’ll find on a modern-day motherboard:

The layout of the standard motherboard, with common components labeled. Source: Intel

We won’t dive into every component, nor are they all listed above, but the most important parts are:

  • The CPU socket – where the CPU plugs into the motherboard and is locked into place
  • The M.2 Connector – where modern, high-speed M.2 NVMe solid-state storage is attached.
  • The PCIe slots – where you will connect expansion cards that need to communicate a lot of data with the CPU. This includes your GPU, high-speed network cards, video capture cards, and more. Full-width slots are known as x16 slots, but there are also x1 slots and (more rare) x4 slots that can be used with cards that don’t have to send and receive as much data.
  • The RAM slots – where you will place your RAM sticks, or DIMMs. Most standard motherboards come with four slots, which are split into two channels. Smaller motherboards might only include two slots, each with its own channel.

You don’t need to understand how all of the above works in order to find a motherboard that suits your creative workflow. If we boil it down to the basics, there are really three main questions you need to ask yourself:

  1. What size/form factor works best for you?
  2. Are the “socket” and “chipset” compatible with your CPU?
  3. What specs and features should you prioritize?

Choose your form factor

Three standard sizes of motherboard make up the vast majority of your options: ATX, micro-ATX, and mini-ITX. ATX is the largest at 305 x 244mm (12 x 9.6 in), micro-ATX is a little bit smaller at 244 x 244 mm (9.6 x 9.6 in), and mini-ITX is an even smaller form factor at 170 x 170mm (6.7 x 6.7 in):

The three main sizes of motherboard are ATX, Micro-ATX, and Mini-ITX. Larger boards come with more PCIe slots, a larger port selection, and other features, but they make for a bulkier build.
Source: Intel

Mini-ITX builds are all the rage these days because they’re so incredibly compact, allowing you to build a powerful PC inside a very small case that can comfortably sit on top of your desk. The trade-off is that you’re going to give up some expandability, it’s harder to build and cable-manage inside of a compact case, and you’re probably going to pay a bit more for fewer features.

You don’t need to understand how all of the above works in order to find a motherboard that suits your creative workflow.

Most Mini-ITX cases come with only two RAM slots and a single x16 PCIe slot, which will probably be taken up by your graphics card. Further expansion is out of the question.

For most creatives, and especially first-time PC builders, we would recommend going with either an ATX or Micro-ATX motherboard for your rig. The improved expandability is really nice if you want to add a high-speed network card or more RAM later on, and though it requires using a larger case, it will be easier to build in, and larger motherboards are usually better suited for high-performance workflows.

Match the socket and chipset to the CPU

Once you’ve picked a form factor, the next thing you have to get right is picking the socket and chipset that fits your CPU. Intel and AMD CPUs use different sockets (the physical platform that your CPU plugs into on the motherboard) and each generation of CPU will only work with certain “chipsets” (the “silicon backbone” that connects your CPU to every other component in your PC).

Both of these parts are critical. There’s no way to work around it if you buy a motherboard with the wrong socket or an incompatible chipset: you’ll just have to buy a new one and hope that someone on eBay wants yours (or that you bought from somewhere with a great return policy).

We’ve created the table below to guide you in choosing a motherboard with the right socket:

CPU Generation Compatible Socket
Intel Core 8th and 9th LGA1151
10th and 11th LGA1200
Intel Core X All Generations LGA2066
AMD Ryzen All Generations AM4
AMD Ryzen Threadripper 1000 and 2000 TR4
3000 sTRX4
The “socket” is where the plugs into the motherboard. If you don’t pick a compatible socket, your CPU literally won’t “fit” in your PC.
Source: Intel

Picking the right chipset is a bit more complicated. Every CPU is compatible with only one socket, but most CPUs are compatible with multiple chipsets that vary in terms of both features and price. For example, the latest Intel processors are compatible with motherboards that use the Z590, H570, B560, or H510 chipsets, while the latest AMD Ryzen CPUs are compatible with motherboards that use the X570, B550, or A520 chipsets.

Generally speaking, lower letter chipsets like A- B- and H- are more affordable, with fewer features, while the Z- and X-series chipsets are aimed at power users who want the latest features, better components, and overclocking control. This is a wild oversimplification, but it should get you started as you do your research.

If you buy a motherboard with the wrong socket or an incompatible chipset, there’s no way to work around it. You’ll just have to buy a new one.

Start by exploring the various options on AMD and Intel‘s websites, pick two compatible chipsets that seem like a good fit for your needs, and then read a few reviews and comparisons online before you pull the trigger. If you want to double-check that compatibility isn’t an issue, use a tool like PC Part Picker that will check the compatibility for you. Even if you don’t buy from them, it’s a good double-check to ensure everything is compatible before you drop $100-300 on a fancy paperweight.

PCIe 4.0, Thunderbolt, and high-speed networking

Once you’ve narrowed down your choices by finding a compatible socket and chipset, you’ll want to take a close look at the specs to make sure that the actual branded motherboard you’ve landed on includes all of the features you’ll need, or enough expandability to support them. This includes everything from Thunderbolt support, to high-speed networking, to sufficient I/O.

Each chipset includes a maximum number of USB ports, SATA connections, etc. that it can support, but that doesn’t mean every motherboard that uses a particular chipset will include every single option. For example, the latest-and-greatest Intel Z590 chipset supports up to 37 USB ports of various types, but there isn’t a single motherboard that includes all 37. That would be … interesting.

The most important features for creatives to consider are: PCIe 4.0 support, Thunderbolt support, and high-speed networking.

If you go with an AMD Ryzen 3000 or newer or an Intel 11th generation CPU, your processor supports PCIe 4.0, which is twice as fast as the previous PCIe 3.0 standard, but you need a motherboard/chipset that supports it as well. You probably won’t see a huge benefit right now, but it acts as a buffer, giving you more options in the future as more and more high-speed devices take advantage of this new standard.

Next up is Thunderbolt support. Many high-end photo and video editing peripherals are Thunderbolt only, making this a must-have for many creative pros. For now, Thunderbolt support is still limited to more expensive, high-end boards. It’s also limited (almost) exclusively to Intel boards. But we’re keeping our fingers crossed that the merging of Thunderbolt 4 into the USB 4.0 spec means TB4 support for a wider variety of motherboards at a wider variety of price points in the very near future.

The most important features for creatives to consider are: PCIe 4.0 support, Thunderbolt support, and high-speed networking.

Finally, high-speed networking isn’t super important for the everyday user, but 2.5Gbps, 5Gbps, or even 10Gbps networking can be a huge benefit if you’re a photo or video professional who wants to work directly off of network attached storage. The more common 1Gbps ports built into many modern motherboards are great if you’re just backing up your work, but if you’re merging massive panoramas, putting together time-lapse films, or editing high-resolution video, you’ll very quickly run into a bottleneck.

If you choose the right combination of CPU and motherboard, you’ll end up with a PC that’s blazing fast, highly expandable and future proof.
Photo by Rafael Pol, CC0

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Final thoughts

Of all the components inside your PC, the CPU and motherboard are probably the most important and the most complicated. Believe it or not, we’ve only covered the bare bones minimum in this article: offering just enough information so that the first-time builder who wants a PC for photo and video editing can purchase their first CPU and motherboard with confidence.

That said, there’s always more to know and learn. If you like geeking out about this stuff and want to dive deeper before you start building, check out some popular YouTube channels like Linus Tech Tips, Gamer’s Nexus, and JayZTwoCents, or visit some of the great PC hardware sites out there like Tom’s Hardware and PC World.

Finally, if you enjoyed this simple guide to picking a CPU and motherboard for your creator PC build, stay tuned! In part 2, we’ll talk about navigating the confusing world of GPUs, RAM, and storage solutions, and how to pick a good combination of the above for creative work.

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Leica’s New LUX iPhone App Seeks to Build a New Generation of Brand Fans

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Leica’s New LUX iPhone App Seeks to Build a New Generation of Brand Fans


Photo: Tucker Bowe

Leica has launched a new LUX app for iOS that’s ostensibly intended to reach longstanding fans of the brand and endear a new generation of shooters to the photographic aesthetic of the iconic German camera company – or at least a digital approximation of it.

The app’s proprietary image processing engine can apply film emulation presets to existing photos in a similar fashion to Fujifilm’s popular offerings. Eleven so-called “Leica Looks” are included in the app at launch, such as Leica Standard, Leica Classic, Leica Contemporary, and Leica Black and White. However, the company says that new looks will be added every month.

Though now available to a much broader potential set of consumers, Leica Look filters technically aren’t new for the brand. The feature initially appeared in the company’s Fotos app for owners of newer Leica digital cameras.

Like other fully-featured third-party camera apps such as Halide, iPhone photographers can also use the LUX app’s automatic mode, “Aperture Mode,” and manual control modes to capture photos.

Photo: Leica

Aperture Mode is the most unique selling point of the new app. Seemingly like Apple’s own Portrait Mode on steroids, the feature leverages Leica’s image engine to emulate the bokeh and color of the brand’s iconic – and for many, unobtainable – premier lenses, such as the Leica Summilux-M 28mm F1.4 ASPH, Summilux-M 35mm F1.4 ASPH, and Noctilux-M 50mm F1.2 ASPH. iPhone 15 Pro (Max) users can also access an APO-Telyt-M 135mm F3.4 emulation thanks to the phone’s telephoto lens.

There’s also a pro manual mode, which allows advanced users to control settings, including exposure compensation, shutter speeds, ISO, white balance, manual focus, and Raw/ProRaw capture settings. You can also see a live histogram.

While we haven’t tested the app yet ourselves, at least some journalists, such as Antonia G. Di Benedetto at The Verge, who have had access to early beta versions, describe the app’s processing features as hit-or-miss and the color filters in some cases as heavy-handed, at least for now. Like the built-in portrait modes on many premium smartphones, Leica’s efforts to simulate bokeh and depth of field via software seem to struggle to produce realistic results under certain conditions.

A free version of Leica’s LUX App is available from the Apple App Store with limited features, including access to five looks. Paying a monthly subscription fee of $6.99 or an annual fee of $69.99 unlocks all of the app’s capabilities. Leica recommends using the app with an iPhone Pro 12 or newer.



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Canon Announces the RF 35mm F1.4 L VCM Lens

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Canon Announces the RF 35mm F1.4 L VCM Lens


Image: Canon

Canon has announced the RF 35mm F1.4 L VCM lens, the first release in what the company says will become a full series of fixed-focal-length RF lenses with a hybrid design for stills and video, which are intended to work with both EOS photo and Cinema EOS cameras.

The RF 35mm F1.4 L VCM becomes the widest prime lens in Canon’s L-series. Its optical formula consists of 14 elements in 11 groups, including two specialized aspherical lens elements and two ultra-low Dispersion glass elements.

The lens also benefits from Canon’s Super Spectra Coating, Air Sphere Coating, and fluorine coating. It has 11 aperture blades. Autofocus is driven by a voice coil motor (VCM), a type of linear motor, for quick, precise focusing.

Size-wise, the lens is 99.3mm (3.9″) long and has a diameter of 76.5mm (3.0″). It’s noticeably longer and slightly skinner than Canon’s EF 35mm F1.4L USM, and comes in slightly lighter at 555g (19.5 oz) compared to 580g (20.5 oz) for the EF version.

Image: Canon

Like the RF 24-105mm F2.8 L IS USM Z announced last fall, Canon says it specifically designed the RF 35mm F1.4 L VCM to be a true hybrid stills/video lens in acknowledgment of the new multimedia production demands many professional creatives face today.

As such, the new 35mm prime also features a manual aperture ring, similar to the F 24-105mm F2.8 L, which allows for stepless control of the aperture/iris. Additionally, the lens is designed to minimize focus breathing. It’s also compatible with Canon’s newly announced, native RF-mouth EOS C400 cinema camera.

Pricing and availability

The Canon RF 35mm F1.4 L VCM is expected to be available in June at an estimated retail price of $1,499. It includes a case, lens cap, dust cap and lens hood.

Press release:

CANON ANNOUNCES FIRST LENS IN SERIES OF FIXED FOCAL LENGTH RF HYBRID LENSES – RF35MM F1.4L VCM

New Portable Speedlite with New Multi-Function Shoe Design Also Available

MELVILLE, N.Y., – June 5, 2024 — Canon U.S.A., Inc., a leader in digital imaging solutions,
today announced the RF35mm F1.4 L VCM lens and Speedlite EL-10 flash. The new RF35mm
lens is the first in a series of fixed focal length RF lenses with hybrid video and still design, and the Speedlite EL-10 integrates with Canon’s new multi-function shoe design, for users of recent Canon EOS cameras.

Answering the needs of many professional high-level photographers, the new RF35m F1.4 L
VCM lens can be looked upon as a standard lens for video and still users — for example, those who use the EOS R5 and EOS C70 cameras. This lens is the beginning of a new hybrid lens series and with its fixed focal length, fills a gap as there is not a fixed focal length lens wider than 50mm in the L-series — until now. Ideal for low-light, the RF35mm F1.4 L VCM lens features a manual iris (aperture) ring which helps provide better control when shooting movies.

The lens allows very little focus “breathing” as focus is moved, and it’s highlighted by two
Aspherical lens elements and two ultra-low Dispersion glass elements. Overall, this lens has the outstanding L-series optical design many professionals have grown accustomed to. In addition, the lens can be used with the newly announced Canon EOS C400 cinema camera, further reinforcing Canon’s full support of the video market.

“The new RF35mm F1.4 L VCM lens is the answer for high-level video in the mirrorless market
– while also providing still-imaging storytellers the durability and optical performance that is
synonymous with Canon lenses,” said Brian Mahar, senior vice president & general manager,
Canon U.S.A., Inc.

The Speedlite EL-10 flash is designed for the amateur photographer who is stepping into the
mirrorless world, and the veteran user who is looking to get reacquainted with flash photography.

The multi-function shoe helps the still imagery storyteller by providing immediate access to the flash control menu, and either an on-camera EL-10 or the optional super-compact Speedlite Transmitter ST-E10 assists with triggering from one through up to fifteen off-camera flashes2.

The Speedlite EL-10 is a radio-based wireless flash with 2nd-curtain sync capabilities, and
leverages four AA batteries instead of a separate battery that requires charging — making
operation more streamlined for some users. In addition, it features a Custom Flash Mode
function, allowing the end-user to register and store up to three sets of flash settings, and is
approximately the same size and weight as its predecessor the Speedlite 430EX-III RT — while also pushing out the same amount of power. Automatic balanced fill flash is a key benefit to using flash photography, whether during daytime or low-light with slow shutter speed, and the Speedlite EL-10 is an excellent gear bag addition to achieve that creative look in one’s photos.

“Flash photography is a simple yet versatile way to add drama to one’s photos and with Canon’s steadfast commitment to reliability, the Speedlite EL-10 provides a full-circle Canon shooting experience,” continued Brian Mahar, senior vice president & general manager, Canon U.S.A., Inc.

Price & Availability
RF35mm F1.4 L VCM lens is expected to be available in June for an estimated retail piece of
$1,499.00 and the Speedlite EL-10 is also expected to be available in June for an estimated retail price of $249.99*.

For more information, please visit usa.canon.com.



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Ricoh announces Pentax WG-8 and WG-1000 waterproof compacts

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Ricoh announces Pentax WG-8 and WG-1000 waterproof compacts


The Pentax WG-8 “Adventure Proof” compact

Image: Ricoh

Ricoh has announced two new Pentax WG waterproof compacts: the range-topping WG-8 and the entry-level WG-1000.

The WG-8 replaces the Pentax WG-6 (and the Ricoh-branded WG-6 that came before it) at the top of the lineup. It’s a 20MP camera with a Type 1/2.3 sensor (6.3×4.7mm) that’s waterproof to a depth of 20m (65.6ft) for two hours: the deepest yet offered by the range. Ricoh says this is equivalent to an IPX8 or JIS Class 8 rating.

It’s also shockproof from 2.1m (6.5ft), able to withstand 100kg force (220lb of force) and can withstand temperatures as low as -10°C (14°F). It has a 3.0″ 1.04M dot (720 x 480px) rear LCD.

The WG-8 has a 28-140mm equivalent zoom lens with an F3.5-5.5 maximum aperture and a six LED ringlight around the lens. It can shoot up to 4K/30 video and can act as a webcam. It includes GPS and compass.

Pentax WG-1000

Image: Ricoh

The less expensive WG-1000 has a 16MP sensor and a 27-108mm equiv zoom. This has a maximum aperture of F3.0-6.6. It makes do with a 2.7″ 230k dot (320 x 240px) rear display. It can only shoot video up to 1080/30.

Its durability specs are also lower, with waterproofing rated to 15m (49.2ft), shockproof from 2m (6.5ft). It also lacks its more expensive sibling’s GPS and compass features.

The WG-8 will be available in late July at a recommended price of $399.95. The WG-1000 will arrive in mid July, costing around $229.95.

Press Release:

Ricoh expands its lineup of waterproof digital compact cameras with the PENTAX WG-1000 and the PENTAX WG-8

PARSIPPANY, New Jersey, June 5, 2024 — Ricoh Imaging Americas Corporation today announced it has expanded its lineup of waterproof, digital compact cameras with two new models: the entry-level PENTAX WG-1000 and top-of-the-line PENTAX WG-8. The newest additions to the WG series of all-weather adventure cameras both feature a rugged chassis, plus the waterproof, dustproof and shock-resistant features the series is known for.

| The PENTAX WG-1000 |

The WG-1000 is designed for casual underwater photography to a depth of 49.2 feet (15 meters) for up to one hour of continuous operation. Lightweight yet rugged, the new camera is also well suited for a range of land-based activities – it is dustproof against dirt and stains and shockproof against a fall from a height of 6.5 feet (2 meters). It comes equipped with a carabiner strap for carrying convenience and a protective jacket to shield the camera body from scratches.

The WG-1000 features a four-times optical zoom lens with a focal-length coverage from 4.9 mm to 19.6mm (equivalent to approximately 27mm to 108mm in the 35mm format). When coupled with its Digital Zoom function, the camera’s zoom range can be extended by approximately 24 times for high-magnification zoom photography. Its back-illuminated, 16.35-megapixel CMOS image sensor delivers sharp, clear, high-resolution images, even at a super-high sensitivity of ISO 3200.

Available in gray or olive, the WG-1000 offers seven image capture modes and a variety of color modes, enabling users to enhance their images based on their shooting environment and add their own personal aesthetic to the finished photos. The color modes include conventional Black and White and Sepia modes, as well as more creative options like Japan Style, which enhances bluish hues; Italian Style, which enhances greenish hues; and French Style, which enhances reddish hues.

|The PENTAX WG-8 |

Developed to be the toughest of the PENTAX WG series, the WG-8 boasts outstanding waterproof, shockproof and cold-resistant performance. This top-of-the-line model is waterproof to a depth of 65.6 feet (20 meters), shockproof against a fall from heights of 6.8 feet (2.1 meters), and able to operate in temperatures as low as 14°F (-10°C). Even in demanding conditions, it captures super-high-resolution still images of approximately 20 effective megapixels and high- quality 4K-resolution movie clips.

The WG-8 features a five-times optical zoom lens with focal-length coverage from 5mm to 25mm (equivalent to approximately 28mm to 140mm in the 35mm format). The lens’s minimum focusing distance of one centimeter allows the user to capture a wide range of images, from eye-catching close-ups to sweeping landscapes. Its Intelligent Zoom function extends the zoom range by approximately 40.5 times without compromising image quality.

The WG-8 has a host of advanced features and user-friendly functions, including a multi- application ring light, ideal for close-up macro photography, and web camera capability when connected to a computer for live-streaming of high-quality, high-resolution images. Its heavy-duty construction ensures that the WG-8 performs superbly and dependably in harsh, demanding outdoor conditions and on worksites.

Available in black or green, the WG-8 effectively replaces the current-model RICOH WG-6 camera as the premium offering in the product line

| Pricing and Availability |

The WG-1000 will be available mid-July at www.us.ricoh-imaging.com as well as at Ricoh Imaging-authorized retail outlets nationwide for a manufacturer’s suggested retail price of $229.95

The WG-8 will be available late July at www.us.ricoh-imaging.com as well as at Ricoh Imaging- authorized retail outlets nationwide for a manufacturer’s suggested retail price of $399.95



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