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Leica’s New LUX iPhone App Seeks to Build a New Generation of Brand Fans

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Leica’s New LUX iPhone App Seeks to Build a New Generation of Brand Fans


Photo: Tucker Bowe

Leica has launched a new LUX app for iOS that’s ostensibly intended to reach longstanding fans of the brand and endear a new generation of shooters to the photographic aesthetic of the iconic German camera company – or at least a digital approximation of it.

The app’s proprietary image processing engine can apply film emulation presets to existing photos in a similar fashion to Fujifilm’s popular offerings. Eleven so-called “Leica Looks” are included in the app at launch, such as Leica Standard, Leica Classic, Leica Contemporary, and Leica Black and White. However, the company says that new looks will be added every month.

Though now available to a much broader potential set of consumers, Leica Look filters technically aren’t new for the brand. The feature initially appeared in the company’s Fotos app for owners of newer Leica digital cameras.

Like other fully-featured third-party camera apps such as Halide, iPhone photographers can also use the LUX app’s automatic mode, “Aperture Mode,” and manual control modes to capture photos.

Photo: Leica

Aperture Mode is the most unique selling point of the new app. Seemingly like Apple’s own Portrait Mode on steroids, the feature leverages Leica’s image engine to emulate the bokeh and color of the brand’s iconic – and for many, unobtainable – premier lenses, such as the Leica Summilux-M 28mm F1.4 ASPH, Summilux-M 35mm F1.4 ASPH, and Noctilux-M 50mm F1.2 ASPH. iPhone 15 Pro (Max) users can also access an APO-Telyt-M 135mm F3.4 emulation thanks to the phone’s telephoto lens.

There’s also a pro manual mode, which allows advanced users to control settings, including exposure compensation, shutter speeds, ISO, white balance, manual focus, and Raw/ProRaw capture settings. You can also see a live histogram.

While we haven’t tested the app yet ourselves, at least some journalists, such as Antonia G. Di Benedetto at The Verge, who have had access to early beta versions, describe the app’s processing features as hit-or-miss and the color filters in some cases as heavy-handed, at least for now. Like the built-in portrait modes on many premium smartphones, Leica’s efforts to simulate bokeh and depth of field via software seem to struggle to produce realistic results under certain conditions.

A free version of Leica’s LUX App is available from the Apple App Store with limited features, including access to five looks. Paying a monthly subscription fee of $6.99 or an annual fee of $69.99 unlocks all of the app’s capabilities. Leica recommends using the app with an iPhone Pro 12 or newer.



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Merry Christmas and happy holidays from DPReview!

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Merry Christmas and happy holidays from DPReview!


Season’s greetings! We’ve almost reached the end of 2024, and as is our custom, the DPReview team would like to wish you all a Merry Christmas, Happy Hanukkah, Happy Boxing Day, Happy Kwanzaa, Joyous Festivus, and Happy Holiday to all. We’re incredibly grateful you’ve stuck with us for yet another orbit around the sun.

2024 was an important year for DPReview symbolically. One year ago today, on December 25, 2023, we celebrated the site’s 25th anniversary. For the past 12 months, we’ve been looking back at some of the moments and milestones from that past quarter century. We couldn’t have reached this point without your support.

2024 has also been an important chapter for DPReview as a business. Many of you know we’ve been going through a period of rebuilding. Every person at DPReview, including many folks behind the scenes, has poured their heart and soul into this effort. Why? Because at a fundamental level, we believe that an internet with DPReview is better than one without it.

The hard work is paying off. You might recall that a couple of months ago, we advertised some new editorial roles on the site, and I’m thrilled to report that we’ll have a couple of new faces joining the team early next year.

“At a fundamental level, we believe that an internet with DPReview is better than one without it.”

A huge factor in that success has been our community. Whether you’re a regular in the forums or just pop in to comment under the occasional article, we’re grateful for your contributions. Our forums are a goldmine of information, crowd-sourced from knowledgeable people for over 25 years. Our homepage may get a lot of attention, but the forums are where the magic happens: exchanging ideas, forming communities, and forging personal connections.

In fact, we’re planning to ramp up support for our online community in 2025. Remember those new staff members I mentioned? One of them will be focused on supporting our forums, including our team of volunteer moderators. This will be the first time we’ve had a person on our team dedicated to this task, and to be candid, it’s overdue.

Before you leave today, we’d love it if you’d take a moment to leave a comment and let us know what made 2024 at DPReview memorable for you. Or, if you’re feeling prophetic, please tell us what you’d like to see in the coming year.

From all of us at DPReview – the editors who craft the stories, the tech wizards who keep the lights on, and the business team who keep us on solid footing – we wish you all a happy and healthy holiday season. We’re genuinely excited about what the future holds and look forward to having you by our side as we embark on the next 25 years.



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2024 in review: the most important trends in photography this year

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2024 in review: the most important trends in photography this year


2024 In Review

Photos: DPReview staff

2024 is just about over, so we thought it’d be a good time to look back and identify some trends that started emerging or kept going strong throughout the year. This isn’t a recap of all the news that happened – we’ll be releasing one of those soon enough – but rather a broad look at the direction the industry is going, which may give us an idea of what to expect throughout 2025.

Global Shutter

Sony-a9-3-global-shutter
Sony’s a9 III simultaneously ends the exposure for all its pixels, eliminating rolling shutter.

Photo: Richard Butler

It’s hard to say that global shutter was a trend in 2024; in terms of consumer mirrorless cameras, there was only one with the tech, the Sony a9 III. Given the benefits it brings, though – the ability to sync with full-power flash at almost any speed, the ability to shoot stills at 120fps, and to use shutter speeds up to 1/80,000 sec to capture the fastest subjects without any blur – we fully expect to see it come to more high-end sports / action cameras.

That’s not to say that the a9 III’s sensor is perfect. Compared to its rolling shutter counterparts, it takes a hit to absolute image quality with its 250 base ISO, which means it has about a stop more noise than most of its competitors.

However, if you need the performance a global shutter offers, it’s likely none of those caveats will be deal breakers. We just mention them to say that we don’t expect to see global shutters in cameras that are focused on image quality above all else, such as the Sony a7R series or a follow-up to the Nikon Z8 – at least not in 2025 or even 2026.

Physical color mode controls

Fujifilm X-T50 film sim
The Film Simulation dial joined Panasonic’s LUT button and Nikon’s Picture Control button as the forerunners of the physical color mode control trend.

Photo: Mitchell Clark

This year, it felt like every other camera had a physical control for color modes. Fujifilm’s Film Simulation dial, included on the X-T50 and X-M5, feels like the obvious example, but it was far from the only one: Panasonic put a LUT button on the creator-focused S9 – and then gave its users the option to backport one onto other cameras – and Nikon included a button to bring up its Picture Control menu on the Z50II.

Physical color mode controls aren’t a brand-new thing. We saw one on the Olympus Pen-F in 2016. But this is the year they definitively became a trend.

Only time will tell if they stick around. Camera manufacturers will likely be paying very close attention to whether consumers actually value being able to easily change the look of their photos and videos using a physical button or dial. If it turns out they do, this year’s crop of cameras likely won’t be the last we see with a color mode control.

APS-C shooters have more options than ever

Sigma DC DC lenses for Canon RF mount
Canon and Nikon’s higher-end APS-C bodies make a lot more sense now that there’s a wider array of good lenses to pair with them.

Image: Sigma

2024 was the year that Canon and Nikon started allowing more and more third-party APS-C lenses onto their systems. At the beginning of the year, you only had a handful of options if you wanted a third-party autofocus lens for RF or Z-mount. Now, you have significantly more.

The change came from some of the usual suspects, as well as some smaller companies. Sigma and Tamron were the first to announce they’d be bringing their lenses to RF mount, but Samyang slid in under the wire with an announcement that it, too, would start producing lenses for the system.

Most of Sigma’s DC DN primes have been available on Z-mount since early 2023, but this year, we’ve seen a slew of autofocus primes become available for the system from brands like Siuri and Viltrox.

There are still holes in the lineup for each brand, though – neither has a great telephoto option, and there aren’t any fast zoom Z-mount lenses – which is why we’d like to see this trend continue into 2025. If we’re really dreaming, maybe Canon and Nikon will allow more third-party full-frame glass, but we’ll save our fantasies for a different article.

The rise of smaller full-frame lenses

sony-24-50mm-f2.8
Looking quite compact for a constant F2.8 full-frame zoom

Image: Sony

Speaking of full-frame glass, this year we’ve also seen a trend of smaller, lighter full-frame lenses. Panasonic’s 18-40mm F4.5-6.3 for L-mount is the most obvious example – the company says it’s the “smallest and lightest interchangeable zoom with autofocus for full-frame mirrorless cameras” – but Sony’s FE 24-50mm F2.8 is also a great, compact new lens that makes a ton of sense on smaller bodies like the a7CR.

Even the big lenses have been getting smaller – Sigma’s second-gen 24-70 F2.8 is 10% lighter than its predecessor, a difference that’ll definitely be noticeable in hour eight of shooting a wedding. Sony’s 85mm F1.4 GM II also boasts a 20% weight reduction compared to the original.

Again, this trend isn’t exactly new. We’ve seen a few lenses that have been largely defined by their size; Canon’s original RF 70-200mm F2.8 from 2019 and Sony’s 70-200mm F2.8 GM II from 2022 come to mind. But with further advances in optics and manufacturing techniques, we hope to see even more full-frame lenses come out that are smaller and lighter than the ones that came before… even if they still won’t be able to out-compact Fujifilm’s XF 16-55mm F2.8 R LM WR II.

The AI age

AI Companies
DALL-E, Midjourney, Meta AI, StableDiffusion and Gemini are just a few of the several AI image generators that became increasingly popular in 2024.

Logos: Open AI, Midjourney, Meta, Stability.ai, Google

Pretty much every industry has had its own deluge of AI-related news in 2024, and photography is no exception. The continued proliferation of AI-generated images and text has sparked near-endless debates about what place, if any, the technology has in photography, with some people even taking the extreme position that the ubiquitous ability to generate images will destroy the art form altogether (assuming those comments too, aren’t AI-generated).

It’s not all existential doom and gloom, though, as some companies have used AI to try and improve the experience of photography rather than replace it. For instance, the new Canon EOS R1 and R5 II have Action Priority AF modes, which use machine learning-based algorithms to determine which subject to focus on during key moments in certain sports. It could be thought of as context recognition, rather than the subject recognition that’s become table stakes for most cameras. The EOS R1 and R5 II also have built-in AI-derived noise-reduction and upscaling functions, should you choose to use them.

AI-powered denoising and upscaling are also making their way into photo editing software, such as Lightroom or the apps from companies like Topaz Labs. And while Adobe has added plenty of generative AI features to Photoshop, we’ve also seen other AI-powered improvements, such as its distraction removal mode and Adobe Camera Raw’s new Adaptive profile and reflection removal feature.

However you feel about the technology, it’s almost certainly here to stay. The good news is that another facet of the AI trend this year has been companies working on improving transparency around AI, creating tools to prove a photo’s authenticity or show exactly how it’s been manipulated, either by AI or through more conventional means. The tech is far from ubiquitous, but it seems likely that we’ll see it spread to more and more platforms as AI becomes even more prevalent.



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Have your say: Best gear of 2024 – Reader's Choice Award winners and final vote!

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Have your say: Best gear of 2024 – Reader's Choice Award winners and final vote!


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Have your say: Best gear of 2024

For the past few weeks, readers have been voting on their favorite cameras and lenses released in 2024. Now that the first round of voting is over, it’s time to reveal the winners.

Remember, though, it isn’t over just yet! Now it’s time to pick an overall winner. Make sure to cast your ballot for the 2024 Reader’s Choice Product of the Year – this one’s for all the bragging rights.


Best prime lens runner-up: Nikon Z 50mm F1.4

Best prime lens 2024 runner-up

First up is the 2024 runner-up for best prime lens, the Nikon Z 50mm F1.4, a fast prime that retails for less than Nikon’s own 50mm F1.8 S model. The tradeoff? Although it’s faster than the 50mm F1.8 S, it trades some of the clinical sharpness of that lens for more ‘character’, and you’ll likely see more vignetting and longitudinal chromatic aberration at some apertures. However, it gets you a fast prime at a popular focal length for under $500.

In our poll, the Z 50mm F1.4 barely edged out its sibling, the Nikon Z 35mm F1.4, effectively splitting the vote, suggesting that Nikon’s new F1.4 optics have struck a chord with enthusiast photographers.

Best prime lens winner: Sony 85mm F1.4 GM II

Best prime lens 2024-winner

The 2024 Reader’s Choice Award for the best prime lens goes to the Sony 85mm F1.4 GM II, the same lens we named as the best prime lens of the year in our 2024 DPReview Annual Awards. It’s not a fancy, exotic lens, but it’s a solid workhorse that gets the job done and delivers great image quality. It’s also lighter, sharper, and has faster and smoother focus than its predecessor. As we said in our Annual Awards announcement, the Sony 85mm F1.4 GM II delivers “consistent excellence you simply take for granted.”

Best zoom lens runner-up: Nikon Z 28-400mm F4-8 VR

Best zoom lens 2024 runner up

Placing in the runner-up position for best zoom lens is the Nikon Z 28-400mm F4-8 VR, which covers a huge range of focal lengths in a single lens. This lens remains relatively compact in its retracted state, making it an option for travel or a one-lens setup for general use. It’s even dust- and drip-resistant if you get caught in the rain on vacation.

Although the lens’ maximum aperture of F8 at the long end might seem a little restrictive, you can’t beat physics; however, Nikon’s Vibration Reduction technology – along with in-body image stabilization in many camera models – can assist at slower shutter speeds. It may not be as flashy as some of the faster zooms that were on the list, but the Nikon Z 28-400mm F4-8 VR provides a lot of versatility in a single lens, which is probably why it did so well in our poll.

Best zoom lens winner: Sony 28-70mm F2 GM

Best zoom lens 2024 winner

The 2024 Reader’s Choice Award for best zoom lens goes to the Sony FE 28-70mm F2 GM. While it doesn’t go as wide as the popular 24-70mm zoom range, the FE 28-70mm proves it’s possible to maintain a relatively compact size while sporting a fast, F2 aperture, all with an internal focusing design. Its four linear motors even allow the FE 28-70mm F2 to focus when shooting at 120fps on Sony’s fastest camera.

We had a blast shooting this lens in 2024, so we appreciate why you collectively chose it as the top zoom lens of the year. If you’d like to see this lens in action, check out our video of Richard Butler using it to shoot portraits in New York City, along with a sample gallery that includes many of the portraits featured in the video. Congrats, Sony!

Best camera runner-up: Canon EOS R5 Mark II

Best camera 2024 runner up

Grabbing the runner-up position for best camera is the Canon EOS R5 Mark II. It may deliver the same 45MP resolution as its predecessor, but just about everything else has changed.

The camera’s stacked sensor brings performance improvements to both stills and video, while Eye Control AF, Action Priority AF, and improved subject recognition AF are standout features that we hope to see percolate down to other Canon models. The R5 II also highlights Canon’s efforts to unify its mirrorless cameras with its Cinema EOS line, including codecs, gamma profiles, HDR video technology, and video tools. It’s hard to imagine many things this camera can’t do.

Best camera winner: Nikon Z6III

Best camera 2024 winner

The 2024 Reader’s Choice Award for best camera goes to the Nikon Z6III, making Nikon the People’s Choice winner in this category for the second year in a row.

The third generation of the Z6 series kicks things up a level. It features what Nikon calls a “Partially Stacked” sensor to deliver some of the benefits of a Stacked CMOS sensor but at a lower cost, delivering improved performance and autofocus while retaining the Z6’s reputation for excellent ergonomics. It also features significant video upgrades with higher quality output and a useful video tool set, reinforcing Nikon’s intent to be a player in the video market.

In our 2024 Annual Awards, the Z6III walked away with two trophies: Best Enthusiast Camera and our 2024 Product of the Year. It looks like it may be trying to make a clean sweep of the Reader’s Choice Awards as well.

Have your say – vote for Product of the Year!

PoTY 2024

You helped determine the winners in the individual categories, so now’s the time to cast your vote in one last poll! Choose your favorite product from this list of winners and runners-up between now and Thursday, January 2nd. Watch for an announcement of the winning products shortly after the poll closes.

As always, thanks for casting your votes and being a part of our community throughout the year.

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Please note that for the best experience, we recommend voting on our desktop site.

Poll Rules:

This poll is meant to be a bit of fun. It’s not sponsored, promoted, or paid for in any way, and DPReview doesn’t care how you vote. Our Reader’s polls are run on the basis of trust. As such, we ask that you only vote once from a single account.



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