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Is Fujifilm finally ready to upgrade the brand's most iconic feature?

Left to right: Yuji Igarashi, General Manager, Professional Imaging Group Jun Watanabe, Head of Product Planning, Professional Imaging Group Makoto Oishi, Senior Manager of GFX product planning. Photo: Abby Ferguson An everyday-carry medium format camera, a quirky camera that is unapologetically not for everyone and a lens program shaped by users: Fujifilm’s latest moves have […]

Win a free trip to Iceland by proving that you're a terrible photographer

Jeff Keller is not eligible for this campaign, since he’s far from a bad photographer. Photo: Jeff Keller Companies typically look for high-quality photographs for marketing materials, but Icelandair is taking a different approach this time. The airline’s most recent campaign is instead focused entirely on “bad photographers,” offering up a free trip and an […]