It’s been less than a week since I returned from Japan and my first time at the CP+ Expo, and I’m still processing all that I experienced there. We’ve already shared our team discussion from Yokohama, but after a bit of time (and while still fighting some serious jet lag), I wanted to jot down a few thoughts about what stood out the most from my first time at CP+.

The show isn’t just about gear

OM System had two gallery spaces, one with black walls and one with white. Photo: Abby Ferguson

One of the biggest surprises for me, as a CP+ newbie, was how many non-gear-related activities and displays there were. Prior to attending, I was under the impression that the show was strictly about lenses, cameras, lights, tripods and so on. I assumed the focus was entirely on the technical side of photography, not necessarily the creative.

While I certainly appreciate the gear side of things (I do work at DPReview, after all), the creative side is where my foundation in photography began and is what continues to fuel me. So I was pleasantly surprised and very excited to see so many things dedicated to the craft of photography outside of gear.

Every major booth had a stage where they hosted photographers to give presentations on their work. Unfortunately, I don’t speak Japanese, so I couldn’t understand any of them, but it was still exciting to see. Each major manufacturer also had at least a small gallery (some had more than one) with prints from photographers. Those images were, of course, meant to showcase how good the company’s gear is, but I still appreciated that they were highlighting interesting pictures.

Fujifilm had very attractive books dedicated to each of its different film simulations. Photo: Abby Ferguson

My favorite creative parts of CP+, though, were the book-related ones. Sigma’s booth featured a long bookshelf full of photo books. Some were iconic photo books by artists like Robert Mapplethorpe, Vivian Maier and Ed Ruscha. There were also two books that marked the kick-off of the Sigma Foundation, a funding mechanism to support and promote photographic artists. As a side note, the Sigma booth featured a beautifully minimalist design with flowing white curtains, which reminded me of some of my all-time favorite works by Carrie Mae Weems.

I couldn’t resist this photo book by Daisuke Yamamoto at the zine fair. Photo: Abby Ferguson

We also stumbled on the zine fair at CP+, which was a delightful surprise. This was the first year for the zine section at CP+. It replaced the used camera market that used to be at the show, and perhaps signals a move by organizers to include more art moving forward. The zine festival was separate from the main floor and consisted of a large room filled with tables featuring individual creatives showcasing their photo-related books and zines. It was wonderful to walk around, talk to the artists about their work and see the creativity and diversity of the work on display. I even bought a photo book, since I couldn’t resist leaving with something.

Yes, the gear is impressive

It’s really neat seeing a wall of cameras and lenses. Photo: Abby Ferguson

I know I just wrote about how much I loved that the show isn’t only about equipment, but gear is still the main focus of CP+. And it is indeed cool to see brands put all their lenses, cameras, and accessories on full display in one small area. Regardless of your brand loyalty, it’s flat-out neat (and very satisfying) seeing a wall of pristine lenses.

Walking through the show floor was a good reminder of the sheer number of options we have these days as photographers. It is almost overwhelming seeing it all in one place, in fact. No matter your style, needs, or preferences, there will be gear that fits, and seeing everything on display made that abundantly clear.

Like-minded individuals

Photo: Abby Ferguson

Photography can be an isolating activity. After all, so much of the medium happens behind a camera or a screen. As an introvert, it’s easy for me to stay in that bubble, focused on my own projects. But every time I put myself in situations to join other photographers in some manner, it’s refreshing.

While I wasn’t necessarily talking with lots of people on the CP+ show floor outside of brand interviews, it was fun to simply be surrounded by so many (so very many) people interested in photography in some capacity. It was a refreshing change of pace to be among others who understand that same pull toward creating pictures (or videos), and a good reminder that there are so many who can relate to what you enjoy doing. If you haven’t ever attended a photography-specific expo, conference or event, I’d highly suggest doing so at least once, to remind yourself of the importance of community.

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