Canon’s PowerShot G7 X III may be almost seven years old, and lacking the autofocus and processing capabilities found in the company’s more recent cameras, but that hasn’t stopped it from flying off the shelf. It seems that tech isn’t a big selling point for the type of person buying it, but in an interview with Canon executives at the CP+ show, we were told that the company’s next compact may focus on it.

“The current customers of compact cameras are not really our past customers. These are totally new customers,” said Go Tokura, Executive Vice President, Head of Imaging Group, Chief Executive and Chief Executive of Imaging Business Operations. “So it is going to be the role of the next camera we release that can offer new technologies or a new use case. That’s the new role of the next compact camera.”

It’s exciting news to hear that the company is working on a new compact camera and that it will potentially be more up-to-date than the ones the company currently offers. Of course, there are no promises that it will be aimed at enthusiasts looking for a small option to carry around with them. Last year, the company released the PowerShot V1, which, while using much of Canon’s current technology, is much better-suited to shooting video than stills.

We’re looking forward to sharing more of the interview in the near future, covering more of the company’s compact plans, the state of the camera market and its approach to making lenses and cameras.

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