It’s been about two weeks since we launched the new DPReview website, and our team is still hard at work. Along with fixing some critical behind-the-scenes bugs, we’ve been collecting your feedback and have already made some fixes where we could act quickly, with much more to come.

In the whirlwind since launch, however, there’s one new feature we haven’t talked about much: it’s now possible to see fewer ads on DPReview.

Ads were a source of frustration on the legacy site, and the new site gives you an easy way to cut down on them.

How to see fewer ads

It’s simple: use DPReview while logged in. That’s it. Logged-in readers see fewer ads, particularly the most disruptive kinds, like motion-heavy and video ads.

To be clear, this isn’t an ad-free experience; you’ll still see ads, just fewer of them. Consider it our way of thanking logged-in readers for your support as we continue to improve the ad experience for everyone.

Don’t have a DPReview account? Now’s a great time to create one. Just click the Register link to get started.

We know nobody loves ads. Believe me, we don’t either, but they’re a necessity to keep the site running. It costs real money to operate DPReview, and advertising is an important part of how we cover those costs. It’s not our only source of revenue, but it’s one of the things that lets us offer all of our content for free, whether you visit every day or once in a blue moon.

We also get why people use ad blockers. The reasons aren’t lost on us. We just ask you to keep one thing in mind: when you block ads, you’re not only preventing us from earning revenue, you’re actively costing us money. A photography-rich site uses a lot of bandwidth, and that’s a big part of our expenses. Every time you load our content without ads, we lose money, which makes it harder to do things like pay our writers and maintain our servers.

So if you’ve been browsing with an ad blocker, we ask that you try the new site without it (while logged in). We think you’ll find the ads less intrusive than they were on the legacy site, and you’ll be helping us stay on the internet.

In case you missed it

If you haven’t seen our earlier coverage about the new website, a few links are worth your time:

Gear Patrol founder and CEO Eric Yang – a DPReview user for over two decades – wrote about why we needed to rebuild the site from the ground up, including some helpful historical perspective.

If you want to track improvements as we make them, report a bug or usability issue, or just discuss the new site in our forums, we’ve published a guide on how to do that.

Finally, thank you for bearing with us as we improve the site. We know some things aren’t working as expected and that there’s plenty left to fix and improve. We appreciate your patience while our team works overtime to address those issues so we can remove the beta logo from the site.

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