Tamron has announced its second quarter financial results for 2026, reiterating its goal of releasing ten new own-branded lens models this year. While the promise isn’t new, the company bringing it back up to investors is a chance to measure its progress towards that goal.
By Tamron’s math, it has released six new models already this year. That decidedly doesn’t mean six new lenses, though: it means two versions of the 35-100mm F2.8 (one for E-mount, one for Z-mount), bringing the 17-70mm F2.8 from 2021 to Canon RF and Nikon Z mount, and releasing the new 12-20mm F2.8 for both Sony and Nikon.
While Tamron hitting its goal of releasing 10 models this year theoretically means it has four more models to go, that’s unlikely to mean that we’ll see that many new optical designs. Indeed, the company can hit that goal without any new optical designs, as it still makes plenty of lenses that are currently only available on E-mount that it could bring to other platforms.
Still, it’s clear the company is becoming more ambitious with its releases. The chart in its financial statement says that from 2023 to 2025, its goal was six to seven models launched per year; before that, it was five new models.
Part of the strategy to increase releases likely involves a shift away from only releasing new lenses on E-mount. When we interviewed the company at the CP+ trade show earlier this year, Kei Nagai, the section manager of Tamron’s Overseas Sales Department, told us the company was “moving toward simultaneous multi-mount launches.” He also said Tamron would “take a holistic view of the entire market and existing lineups to carefully determine which spec and mounts to prioritize.”