Rumors and vague teasers have been suggesting for months now that Insta360 is developing a mirrorless camera. Now, the company’s CEO, Jingkang “JK” Liu, has confirmed that not one, but two mirrorless cameras are in development. Liu even added that one will apparently have a shape not considered before. 

The confirmation came from an interview with Mynavi News in conjunction with Insta360’s flagship store opening in Asakusa, Japan. This isn’t the first time the company has hinted at a mirrorless camera, though. In January 2026, Liu posted on Weibo with the phrase ‘Heading towards new focal lengths,’ which started the mirrorless speculation. 

In the interview, Liu gave slightly more details than that initial vague teaser. “At this point, there’s only so much we can say, but we are developing two types of mirrorless cameras,” Liu said. While he wasn’t able to provide many details, he did drop one hint that certainly seems intriguing:  “One of them will have a surprising shape that you’ve never even considered before.” 

When asked why Insta360 decided to tackle an ILC, Liu explained that the goal is “to make it easy for people who don’t know how to use interchangeable-lens cameras to use them by introducing new technologies and AI.” Given that the company has introduced plenty of AI-based features in its app and cameras, it isn’t surprising that it’s thinking about AI for an ILC, either. We’ve seen one take on extensive use of AI in an ILC with the Caira camera, which takes a notably AI-forward approach to ILC design. Of course, we’ll have to wait and see in terms of specifics on how Insta360 plans on implementing this.

Insta360 isn’t the only action camera company eyeing the ILC market. GoPro has already announced the Mission 1 Pro ILS, its own interchangeable-lens camera. However, that camera uses a Type 1 sensor and a mount that accepts Micro Four Thirds lenses, but it can’t electronically communicate with them, limiting which models it’ll work with, and making it a manual focus-only affair. Insta360’s rumored models, by contrast, appear to target a genuine Micro Four Thirds system.