OM System is teasing “something new” coming September 9. Whatever it is, the company wants you to know it’ll have an EVF: the video it posted to its social media channels prominently focuses on that particular feature, while showing way more than we’ve come to expect for this kind of pre-announcement teaser.

Usually, companies will post a silhouette of a camera draped in deep shadows, with just a few parts sticking through to suggest its shape. And at first, that’s what OM System’s video seems like, opening with a shot looking through an EVF before presumably showing several sample photos depicting city life. But then, it closes with a shot of a camera floating up through the air with a surprising amount of the top and back plate visible. Sure, there are still plenty of shadows, but we can still see that the camera is using OM System’s familiar design language, and that it’ll have a fair number of controls.

Of course, there’s still plenty the teaser doesn’t reveal; there’s no hint at specs, price or branding. For those, we’ll have to wait until September 9.

Want to stay up to date on the latest product news and releases? Add DPReview as a preferred source to ensure our independent journalism makes it to the top of your Google search results.